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Puerto Rico Tourism: Out with the old, in with the new

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“Since our inception last July, we hit the ground running to accelerate the tourism economy,” said Brad Dean, CEO of Discover Puerto Rico. “This brand campaign follows a strong publicity effort that set up Puerto Rico as the top place to visit in 2019 and a recently revamped website, DiscoverPuertoRico.com.


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“The creative highlights our two strongest assets – our culture and our people – and will help us strengthen traveler’s familiarity with what makes our Island one-of-a-kind.”  The campaign officially launches today across digital channels via digital banners, social, pre-roll and a follow-up TV spot that will launch in coming weeks in key markets. Additional marketing support is expected throughout the rest of 2019, to attract visitors to the Island during the summer travel season.”

Discover Puerto Rico, Puerto Rico’s newly-established Destination Marketing Organization (DMO), announced today the rollout of Puerto Rico’s brand campaign called “Have We Met Yet?” which draws inspiration from Puerto Rico’s cultural and natural offerings and at its essence, focuses on the hospitable and welcoming nature of its people. By posing the question “Have We Met Yet?” the creative re-introduces the Island to the world and brings to life the exotic yet familiar essence of Puerto Rico. As the U.S. mainland’s “neighbor to the south,” the new campaign showcases through Puerto Rico’s iconic doors how the Island welcomes visitors with open arms.

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Following extensive research that showed that Puerto Rico’s brand identity was neutral in the minds of travelers, this new campaign is this next phase of Discover Puerto Rico’s brand repositioning process, enabling the Island to fully capitalize on its rich tourism product offerings and emerge as a leading Caribbean destination. The creative repositions the island as that neighbor that one dreams of – with the festive flair, the ocean view, the incredible art collection, the delicious food. Puerto Rico is the neighbor you’ll laugh with, celebrate with, and maybe even fall in love with.

“Puerto Rico’s people, its rich culture and unparalleled natural offerings, combined with the fact that it’s a U.S. territory and easily accessible, were key factors that led to this creative. We’re excited to debut this brand campaign as it opens the door, literally, to endless possibilities that showcase the spirit of the Puerto Rican people and everything the Island has to offer,” said Leah Chandler, CMO of Discover Puerto Rico.

Travelers exposed to the new brand campaign will be immediately drawn by the colorful vibrant doors and stunning imagery found throughout the Island. The creative highlights many aspects that make Puerto Rico a unique destination—ranging from its people, its cuisine, its festive spirit, its natural attractions, and much more.

“The campaign invites travelers to visit Puerto Rico and meet us, the neighbor that you can’t live without,” said Chandler. “Puerto Rico was named the #1 Place to Visit in 2019 by the New York Times and has topped over 20 other notable lists of places to visit this year,” she added. “We want to send a message to all travelers that this is THE year to visit Puerto Rico. The entire island is eager to welcome them.”

The creative was ideated and produced by Beautiful Destinations, with support from local production crews who traveled throughout the Island to capture the beautiful scenery, thousands of colorful doors, and welcoming faces of the Puerto Rican people.

To view the “Have We Met Yet?” creative online, visit YouTube.com/DiscoverPuertoRico and be on the lookout for additional campaign creative coming soon.

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Seychelles Minister for Tourism, Civil Aviation, Ports and Marine visits Shannon College graduates

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The Minister for Tourism, Civil Aviation, Ports and Marine, Minister Didier Dogley accompanied by the Principal Secretary for Tourism, Anne Lafortune and the Director for Tourism Human Resource Development, Diana Quatre visited graduates of Shannon College at their current place of employment as part of a mentoring initiative, following a resolution at the last committee meeting held in December 2018.

The visit was conducted at four different hotels, namely the Four Seasons Resort Seychelles, Kempinski Seychelles Resort, AVANI Seychelles Barbarons Resort & Spa and the Constance Ephelia Seychelles on Monday 15th April 2019.

The purpose of the visit was to meet with graduates of Shannon College who are working in the hotels of Seychelles and establish a communication channel between the graduates and the Ministry.

The first hotel to be visited was the Four Seasons Resort Seychelles employing the largest cohort, comprising of 7 Shannon graduates. This was followed by Kempinski Seychelles Resort & Spa with two graduates, Avani Seychelles Barbarons Resort & Spa with one graduate and the Constance Ephelia Seychelles with 3 Shannon graduates.

During the visit, graduates were given the opportunity to express their views, in the presence of their hotel managers. The main point of discussion was centred on the minimum salary and career progression within the hospitality industry. Overall the graduates in the four hotels were satisfied with their working condition and the opportunity offered to develop their career further.

Minister Dogley stated that “The visits of the Shannon graduates in their workplace and the meetings held with their General Managers provided an excellent opportunity for me to learn about the progress they have made as professionals in the hospitality industry.  Most of them had clear career paths and personal development programs.

It was a real pleasure and an eye opener to discover that the majority of them are already working as managers in some of our top brand hotels.  This in itself shows that the vision government had for more well-trained and highly skilled Seychellois to take leadership roles in our hospitality industry is becoming a reality.”

 

The Ministerial delegation will also be visiting graduates from the other tourism establishments in order to provide similar opportunities for interaction. These visits are in line with the goal of the Ministry to ensure that the tourism sector is equipped with qualified individuals and shall endeavour to continue to assist graduates in achieving their dreams of progression to senior positions within the hotel industry.

 

To date, there are 74 Shannon College graduates who have gone through this programme.

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Disney Cruise Line and Captain Minnie Mouse inspire future female ship captains

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With a collection of new initiatives, Disney Cruise Line is aiming to inspire the next generation of female leaders in the maritime industry. The debut of Captain Minnie Mouse, new youth programs and the funding of scholarships are designed to empower girls and young women to pursue careers in the cruise industry and chart a course for success.

Inspiring Youth through the Magic of Captain Minnie Mouse

Disney characters delight and inspire children around the globe, and Disney Cruise Line is counting on the power of the mouse – Minnie Mouse – to spread the message of exploring new horizons, both by land and by sea.

Captain Minnie Mouse, in her crisp new uniform with smart white trousers or skirt and a bold red jacket emblazoned with captain’s insignia, will make the rounds on all Disney ships starting in April.

Empowering Women through Maritime Scholarships

In 2019, Disney Cruise Line will sponsor four scholarships at the LJM Maritime Academy in The Bahamas for female cadets who aspire to be ship captains and shipboard leaders. The scholarships, one for each of the ships in the Disney Cruise Line fleet, will include tuition to the three-year program. The scholarships will include two years of study at the academy and one year of service aboard a Disney ship.

“Our Disney characters have a unique ability to inspire and connect with children, and we know Captain Minnie will encourage young girls around the world to consider a career in the maritime industry,” said Jeff Vahle, president of Disney Cruise Line. “We are excited to work with LJM Maritime Academy to offer scholarships for young women who are pursuing their passions and following their dreams in our industry.”

Nautical Fun for Children at Sea

Onboard Disney Cruise Line ships later this year, Captain Minnie Mouse will appear in an all-new youth activity where young captain hopefuls practice STEM (science, technology, engineering and math) skills in a fun maritime-themed activity. Children will hone their STEM and problem-solving abilities – skills that play an important role in the maritime industry – in a series of engaging, hands-on activities.

The interactive experience will be a journey of discovery, exploration and imagination that will be offered in Disney’s Oceaneer Lab aboard all Disney ships.

Why Knot – Taking Nautical Fun Ashore

As part of a commitment to encourage future generations to pursue careers in the maritime industry, Captain Minnie Mouse will visit children in some of Disney Cruise Line’s homeports and ports of call.

Children will have an opportunity to meet Captain Minnie Mouse and be inspired by her “can do” qualities and ability to tackle any goal she sets her mind to.

As part of these local community visits, Captain Minnie Mouse will be accompanied by a female Disney Cruise Line officer or crew member to showcase their roles in the maritime industry and raise awareness about career choices for women aboard a cruise ship.

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Genting Cruise Lines welcomes Explorer Dream to its fleet

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Genting Cruise Lines welcomed the third member of its Dream Cruises’ fleet with the christening and inaugural homeport deployment of Explorer Dream in Shanghai Wusongkou International Cruise Terminal. Explorer Dream is the first newly-launched cruise ship of the post-recalibration period in the Chinese cruise industry and her arrival also marks Dream Cruises’ debut in Eastern China, with the cruise liner purposely-built and recently renovated for the Asian and Chinese luxury market. Leveraging on the deployment of Explorer Dream, Dream Cruises’ first 200,000-tonne Global Class ship, set to debut in 2021, will also celebrate her inaugural deployment in Shanghai as the largest cruise ship to homeport in the Asia-Pacific.

Honorable guests Mr. Su Ping, Vice Magistrate of Shanghai Baoshan District Government and Mr. Hui Lim, Deputy Chief Executive Officer and Executive Director of Genting Hong Kong were joined by management executives and over 500 guests at the ceremonial launch event. The christening ceremony featured Ms. Grace Chen, the godmother of Explorer Dream and one of the most influential fashion innovators in China. The innovative christening was activated by her magic wand of dreams and aspirations and the spirit of exploration was symbolised by a majestic unicorn that led the iconic Dream Cruises’ mermaid out of the ocean and into a new realm, where she will embark on the quest to discover new horizons across the seas. With the traditional breaking of the champagne bottle against the bow of the ship, Explorer Dream officially begins her journey with Dream Cruises.

“Dream Cruises is the most recognized cruise brand in Southern China due to World Dream being positioned in the dual homeports of Guangzhou and Hong Kong. However, as we all know, the Eastern and North Chinese market is five times larger than the south and Dream Cruises will be building two 204,000 gross ton “Global Class” ships to be launched starting early 2021 in Shanghai and Tianjin to accommodate this market. These two ships, being built in our own shipyards Germany, are also designed to be the most advanced and intelligent cruise ships ever to be constructed,” said Mr. Hui Lim, Deputy Chief Executive Officer and Executive Director of Genting Hong Kong. said, “In order to prepare the foundations and increase Dream Cruises’ brand awareness in East and North China, we are pleased today to welcome “Explorer Dream” in Shanghai as the third ship in our Dream Cruises fleet.”

Explorer Dream is the second cruise ship of Genting Cruise Lines to homeport in Shanghai, made possible by the tremendous support of the Shanghai Baoshan District Government. Mr. Su Ping, Vice Magistrate of Shanghai Baoshan District Government said, “In July 2017, Genting Cruise Lines launched the Golden Sea Route 7-night itinerary in Shanghai, which garnered the Best Itinerary Award during the Shanghai Cruise Tourism Festival. In October 2018, a strategic Memorandum of Understanding was signed between the Baoshan District Government and Genting Cruise Lines to forge a new partnership. Now, the inaugural arrival of Explorer Dream, the newest member of Dream Cruises in Shanghai, will bring forth distinctive and premium cruise travel products to propel the optimal development of the cruise industry in China.”

After the inaugural ceremony, Grace Chen presented a spectacular fashion show at sea aboard the ship. Eighteen models showcased her Voyage collection and walked the runway on the Palace Pool Deck, where guests enjoyed a visual feast inspired by the spirit of exploration and discovery, both of which are the brand essence of Dream Cruises.

Since its launch two years ago, Dream Cruises has garnered numerous accolades for its two cruise ships, Genting Dream which debuted in 2016 and World Dream in 2017, including Star Performer Top Ten Ratings in the Large Resort Category, “Most Popular Family Cruise Brand in China 2018” by Global Times, Top 5 Cruise Lines in the Large/Medium sized cruise ship category by Conde Nast Traveler’s Gold List and more.

Built with German craftsmanship, Explorer Dream measures 268 meters in length and 32 meters in width. She has a total gross tonnage of 75,338 tons, 928 cabins and lower berth capacity of 1,856 passengers. The signature, luxury “ship within a ship” enclave of Dream Cruises – The Palace, provides an unprecedented “True Asian Luxury” experience to discerning travelers in China and Asia, boasting an industry leading staff to guest ratio, a majority of its suites at over 40 square meters, as well as Proprietary Butler Training endorsed by affiliated company Crystal Cruises – The World’s Most Awarded Luxury Cruise Line.

A generous variety of culinary options will also be available to cater for every taste – from inspired Asian flavours to exquisite Western delicacies. Acclaimed Australian Chef Mark Best will extend his influence on to Explorer Dream with his Seafood Grill by Mark Best serving up the ocean’s bounty in a spectacular al fresco setting. Signature Dream dining favorites will also take pride of place on the new ship including Umi Uma for Japanese delights, Silk Road for traditional Chinese fare, Blue Lagoon for Southeast Asian comfort food and Palm Court for informal refreshments and breath-taking views. For adventurous foodies, the all new Mozzarella Ristorante e Pizzeria will tantalize with a modern fusion of classic Italian dishes and pizzas with a Japanese twist.

Guests of Explorer Dream can also enjoy thematic programs on their journeys at sea including “The Connoisseurs Circle” bespoke enrichment program, featuring inspirational talks and events that are especially curated for guests of The Palace, such as a fashion talk by Grace Chen, the godmother of Explorer Dream.

As the fastest cruise ship in Asia, Explorer Dream offers a great variety of itineraries and flexibility. Sailings from Shanghai homeport will take guests on cruises to popular destinations in Japan that range from 3-night to 6-night itineraries, such as the 3-night cruises to Kyoto, Osaka or Kobe, or the 2-night round-trip cruise to Okinawa. In the month of April, when cherry blossoms in Japan are in bloom, guests can enjoy the dazzling floral display on shore, complemented by authentic Japanese experiences on the cruise, such as specialty dishes featuring Japanese Wagyu beef and pork, tuna cutting performances, Yukata trials, poolside festivals and more.

Starting from 1 July, Explorer Dream will begin her homeport deployment in Tianjin with more summer cruise options for family travelers, who will enjoy the renowned stage productions of Kaixin Mahua at sea. Taking the first step to evolve Dream Cruises into “Asia’s Global Cruise Line” by sailing outside Asian waters, in October 2019, Explorer Dream will homeport in Sydney and Auckland where she will embark on a variety of seven-night weekly itineraries to “Down Under” destinations.

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Seychelles represented at Spotlight Africa workshop, Lusaka

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The Seychelles Tourism Board (STB) attended the Spotlight Africa Workshop held in Lusaka, Zambia, which took place on the February 13, 2019, organised by Houston Travel Marketing Services.

The Spotlight Africa Workshop is a business platform that provides opportunities to establish direct contacts besides encouraging networking with the trade.

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The aim of the STB’s participation at the 2019 workshop was to entice trade partners to place more focus on the exotic islands as an affordable yet luxurious destination in the African region.

Speaking about the destination’s participation to this Spotlight workshop, Mrs. Sherin Francis STB Chief Executive mentioned the importance of increasing visibility for the destination on all markets.

“As a tourism board, we do not sell a mere product; we sell dreams and memories. Our participation to big trade fairs are important  but we cannot also neglect smaller workshops in new markets  as it is the time we create new networks with partners with potential  to sell our destination,” said Mrs. Francis.

Representing STB was Senior Marketing Executive, Mrs. Natacha Servina, who noted that the amount of interest received during the workshop was above expectation.

“Efforts and emphasis were to transform and convert the mind-set of many visitors and showcase the more affordable side of Seychelles where I strongly believe more focus should be derived from and that this market is worth the investment for further development,” said Mrs. Servina.

The STB representative also noted that Seychelles was not only a destination attracting the local visitors from Zambia present at the workshop.

She mentioned that there was also interest showed by the expatriates residing in Zambia, who visited the STB table, proving that there is great potential for growth on this market.

STB features alongside industry professionals including travel agencies and major tour operators who are considered major key players in the Zambian Travel Industry.

The workshop’s facilitator, Mr. Derek Houston mentioned his satisfaction with the turnout and participation received for this year, noting that The Spotlight on Africa Workshop Lusaka will remain on the organiser’s plan for 2020.