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The Development and Promotion of MICE in Thailand

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The Thailand Convention & Exhibition Bureau (TCEB) is leveraging the development of Thai MICE business in long haul markets in collaboration with foreign chambers of commerce representing Australia, UK, USA and Germany.
​Mr. Chiruit Isarangkun Na Ayuthaya, President of Thailand Convention & Exhibition Bureau (Public Organization) or TCEB, disclosed, “The signing of this MOU – The Development and Promotion of MICE –  between TCEB and Foreign Chamber Alliance (FCA), comprising 4 chambers of commerce representing our main target countries, which are Australia, UK, USA and Germany.
It’s considered another remarkable step of TCEB in altering our role to leverage MICE by serving as a business partner who joins hands with foreign organisations to promote the development of Thai MICE in international markets, as well as to penetrate into long haul MICE markets in Oceania, Europe and the USA, side by side with our main short haul target markets in Asia.
“Indeed, the collaboration is a new dimension of promoting Thai MICE business in long haul markets with concentration on Oceania, Europe and the USA. This is the very first time that the Foreign Chamber Alliance – FCA, which represents Australia, UK, USA and Germany, signed an MOU with a Thai government agency. Interestingly, FCA has more than 20,000 members that include businessmen, investors, entrepreneurs from business, industrial and service sectors, such as Minor Hotels Group, AccorHotels Group, Marriott Hotels Group, convention centres business, as well as oil, mining, pharmaceutical, automobile and other industries,” he added.
“These are considered high potential business groups for propelling the national economy and are included among the targeted industries that the Thai government is keen to encourage in line with the 4.0 Policy. For this reason, this is a lucrative opportunity for us to collaborate to develop and raise the competitiveness of Thai MICE. The 4 chambers of commerce have recognised the importance of using MICE as the gateway to the development of commerce and investment in Thailand and ASEAN,” he said.
With this MOU, the framework for the development of MICE business will embrace 5 dimensions of operation:
• The sharing of MICE statistics and events
• MICE business development
• MICE market promotion
• MICE business research
• MICE personnel development.
Mr. Chiruit further said, “The initial collaboration to mutually promote MICE business will mainly focus on hospitality service, because members of the FCA have long records of investment in Thailand, which have been running alongside their nationwide service businesses. Hence, they have eyed to extend collaboration with Thai government agencies, as they believe the endeavour will open a new door to operate MICE business in Thailand and ASEAN.
“This, in turn, will allow them to study about the dynamics and direction of the Thai MICE market. By joining with TCEB in formulating a marketing development scheme, the synergy will open a new door to connecting with other alliances who relate with the promotion of Thai MICE business in targeted countries. Moreover, there will be co-operation in drawing international events into Thailand, marketing promotion and provision of support for events previously held in Thailand,” he said.
“Target groups and alliances will be invited to participate to strengthen the potential of MICE events held here in Thailand. The FCA will join with us in the exchange of marketing information related to targeted industries held by allied chambers of commerce and TCEB will exchange information on Thai MICE business, including statistics and events, to fully bolster mutual MICE business development,” said the TCEB President.

​He went on to say, “Nevertheless, the FCA expects the Thai government to leverage the competitiveness of Thai MICE business in order to serve global competition. For example, facilitation of customs and immigration procedures; development of infrastructure and transportation; construction of convention centres; development of MICE personnel that meets international standards, and establishment of One-Stop-Service MICE centres. All of which will open a new door to the holding of MICE events in Thailand by efficiently offering enhanced convenience for MICE entrepreneurs and organisers,“ he declared.

Proposals to establish MICE service centres has been included in TCEB’s earlier strategic plan, and the Ease of Doing Business project as well  as the draft of a national strategy of NESDB (National Economic and Social Development Council).
​Mr. Chiruit went on to explain, “After the completion of MOU signing, TCEB is set to discuss with the FCA on the preparation of Phase I work plan, which lasts two years. Both parties will encourage practical co-operation in a rapid and consistent manner. Initially, we have planned to attract events and provide support to the holding of events that relate to targeted industries according to the government’s 4.0 Policy, particularly in the provinces governed by the administration of EEC (Eastern Economic Corridor),” he said.

​“TCEB expects that the collaboration will not only leverage the competitiveness of Thai MICE in long haul markets in Oceania, Europe and the USA, but will also help to attract international events into several regions in Thailand, especially those considered main markets in MICE City project, which are Bangkok, Pattaya, Phuket, Chiang Mai and Khon Kaen. Definitely, we believe the rapport will encourage transfers of technology and knowledge of each industry among one another, and thus will promote advancement in all regions and stimulate income distribution to communities nationwide,” concluded Mr. Chiruit.

Mr. Benjamin Krieg, Vice President, Austcham, explained, “The role of the Foreign Chamber Alliance (FCA) in Thailand and the purpose of signing the MOU combines key Foreign Chambers and their members through this important collaboration, we provide a common voice on advocacy to develop and grow opportunities that can benefit our members and the country of Thailand,” he said.

“The MICE industry is growing, and will also continue to grow in importance and contribution to the overall tourism sector within Thailand, and of course the greater Thai economy. Our primary aim is to continue to increase and grow the competitiveness of Thailand as a leading destination for MICE not only within Asia, but the world, further complimenting the amazing tourism industry that we already are so fortunate to be a part of,” concluded Mr. Krieg.

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Top Easter season destinations for US travelers revealed

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Mexico, Canada and the United Kingdom are among the most popular destinations for travelers in the U.S.1 this Easter period, according to analysis conducted by travel experts.

As of 7 April 2019, more than 95,000 advanced bookings had been made2 in the U.S. through all global distribution systems (GDS) for return flights to Mexico scheduled between 16 April and 22 April 2019. Flight bookings to second placed Canada and third placed U.K stood at 44,975 and 32,515, respectively.

Amongst the top 10 most popular destinations, the ones which had seen the greatest year-on-year increase in Easter flight bookings were Spain, up 33.6% (+4615 bookings in 2018), Canada, up 25.7% (+9198 bookings in 2018) and a close third, Puerto Rico, up 25.6% (+4279 bookings in 2018).

Global distribution systems (GDS) are vast hi-tech reservation networks that allow travel agents, travel management companies and large corporations, among others, to search and book airline seats, hotel rooms, rental cars, and other travel related items.

“Mexico remains by far the most attractive destination in terms of volume, for travelers in the U.S. over the Easter period. A big reason for this is the proximity and great weather all-year round. The proximity, and some great tourist attractions land Canada at the second place. Breathtaking festive celebrations and shopping sales in U.K, boosted by affordable flight options, definitely make it a top destination.

Top Easter season destinations for travelers in Spain booked through global distribution systems

Destination Flight Bookings

Mexico 96,451
Canada 44,975
United Kingdom 32,515
Dominican Republic 32,229
Italy 25,311
China 24,636
Puerto Rico 21,008
France 20,780
Jamaica 19,215
Spain 18,369

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SBC Travel Group announces new Chief Digital Officer

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SBC Travel Group, a technology company, has officially appointed Chief Digital Officer Anthoney Jayasekera. He steps into this role with more than 18 years of experience within the hospitality sector, having worked in digital marketing and online distribution for several leading global brands including Minor Hotels, Crown Melbourne and Aitken Spence Hotels where he was in charge of driving digital strategies.

“SBC Travel excites me as they have a passion for embracing new technology and building solutions for travel,” Mr. Jayasekera says. “Being with hospitality and travel for the last 18 years, I’ve been able to see the paradigm shift from traditional to digital platforms.  It’s exciting to see the transformation from then to now. However, there’s still more opportunity to improve and disrupt current processes so they can be secure, faster, novel, and cost-effective with the use of new advancements in technology.”

In his new role with SBC Travel Group, Mr. Jayasekera will direct the overall digital strategy for all business units within SBC Travel, manage the website and social presence and manage all digital marketing initiatives.

For more information on SBC Travel, please visit sbctravel.io.

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Malaysian airline Firefly signs agreement with Sabre

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Sabre Corporation today announced a new content distribution agreement with Firefly, a leading regional carrier in Southeast Asia, and a subsidiary of Malaysia Airlines. As average tourism growth in Southeast Asia continues to exceed international averages, Firefly will take advantage of Sabre’s extensive global travel marketplace to enhance their presence throughout the region.

“Firefly plays an instrumental role in introducing travelers to the wonders of Southeast Asia. Joining Sabre’s leading Global Distribution System (GDS) will enable us to reach our growth objectives, and to improve our distribution metrics, beyond the markets where we’ve been operating in recent years,” said Philip See, CEO, Firefly.

Based out of the Penang and Subang hubs in Malaysia, Firefly provides connections to various points within Malaysia, Southern Thailand, Singapore, and Indonesia. Under this agreement, Firefly will further strengthen its alignment with the Indonesia-Malaysia-Thailand Growth Triangle (IMT-GT) agenda, a cooperation initiative to accelerate economic and social transformation across the three countries. The increased presence that Firefly will enjoy by joining the Sabre GDS will certainly deliver benefits to international travelers and travel agents alike.

“Sabre is pleased to develop a strategic alliance with Firefly, who have selected us as their first GDS. By connecting the airline to our rich global travel marketplace, reaching over 425,000 Sabre-connected agents around the world, this new agreement will directly contribute to expanding the airline’s presence across the region and the globe,” said Rakesh Narayanan, vice president, regional general manager, South Asia and Pacific, Travel Solutions Airline Sales.

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Hotelbeds confirms strategic partnership with KILIT HOSPITALITY GROUP

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Hotelbeds has announced today a strategic distribution partnership with KILIT HOSPITALITY GROUP, Turkey’s largest leisure hotel company and the owners of Crystal Hotel Chain, Amara World Hotels and Nirvana Lagoon Luxury.

Building on over 10 years of working together, the recently signed and significantly expanded partnership takes the form of a preferred agreement that will provide Hotelbeds with exclusive access to KILIT HOSPITALITY GROUP’s Ultra All-Inclusive 5-star hotels that offer guests 24-hours-a-day service.

The partnership provides KILIT HOSPITALITY GROUP with access to world’s largest distribution of high value clients provided by Hotelbeds with +60,000 tour operators, points redemption schemes, airlines, and retail travel agents from more than 140 source markets.

As a result of this Hotelbeds’ clients will have access to KILIT HOSPITALITY GROUP’s portfolio of more than 25,000 beds across 17 hotels that operate under various sub-brands in prominent Turkish tourist locations such as Side, Belek, Kemer and Bodrum.

Additionally, through this partnership KILIT HOSPITALITY GROUP will be able to distribute its hotel rooms via both the wholesale channel, which operates under the ‘Hotelbeds’ name, and the retail travel agent channel, which operates under the ‘Bedsonline’ brand – all united under one contract.

Arzu Harley, Regional Manager of Hotelbeds, Turkey, comments: ““We are hugely excited to confirm that we have significantly expanded upon our longstanding partnership with KILIT HOSPITALITY GROUP, the leading and biggest operator of all-inclusive hotels in Turkey.

“Today’s news reflects our long-term commitment to Turkey, despite the market facing some challenges in recent years, as a premier tourist destination. This commitment has recently proven more than worthwhile, following the continued rebound in hotel bookings for Turkey that we’ve seen over the last year – summer 2019 already looks set to be a record. We are committed to growing our business model in Turkey and our partnership with KILIT HOSPITALITY GROUP will help us reach this goal together.”

Umman Cetinbas, CEO of Crystal Hotels Brand, stated: “Despite being the largest operator of all-inclusive beach and resort hotels in Turkey, we still have ambitious plans to grow further locally. Today’s news forms part of a strategic plan and we look forward to working with Hotelbeds as we not only grow overall bookings together, but more importantly grow high-value bookings.

“After careful consideration we felt that the bedbank distribution channel should be a core part of our growth strategy and following many years of partnering successfully, Hotelbeds was naturally our first choice.”

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AIDS/HIV research supported by design community

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Members of the Design Industries have supported AIDS research since 1984 through the Design Industries Foundation Fighting Aids (DIFFA), a 501 (c)(3) charitable organization incorporated in New York State.

DIFFA started as a grassroots organization and today is a national foundation headquartered in New York City with chapters in Chicago, Dallas, San Francisco and the Pacific Northwest. The organization also partners with gift and home industries and other organizations throughout the USA. DIFFA and its partners have raised over $44 million for hundreds of HIV/AIDS organizations nationwide providing education and prevention programs that run the gamut from condom distribution and needle exchanges to protection of legal rights and security for people living with HIV/AIDS.

Every March, DIFFA invites local and international designers to take raw space and morph it into a showcase of WOW dining table-top environments. It is co-located with the Architectural Digest Design Show and thousands of designers, architects, buyers, sellers, media and design educators support this unique event held at Pier 92 in Manhattan.

Dining by Design attracts over 40,000 guests who view dining installations by more than 30 designers, architects, manufacturers and brands. Designers include: Black Designs + Artists Guild, Sheila Bridges, Mikel Welch, Stacy Garcia, Damour Drake, Kingston Design Connection, Joshua David Home, Inc. Architecture, Lucina Loya, Patrick Mele for Benjamin Moore, Roric Tobin for Modern Luxury and David Scott Interiors for Roche Bobois and Stonehill Taylor for Ultrafabrics.

Curated Design-Inspired Table-Scapes

  • Patrick Mele for Benjamin Moore

This table-scape celebrates glamour from an earlier decade and another world. It is presented in a contemporary format with a mélange of berry, cream, gold and silver giving the space an airy and spring-like ambiance that enhances the trompe l’oeil details and highlights its creativity.

  • Rockwell Group

This table-scape is inspired by The Peacock Room, James McNeill Whistler’s masterpiece of interior decorative art. The tableau features digital wallcovering and a custom handmade peacock-feather tablecloth, creating an abstract, modern interpretation of luxuriously – decadent space.

  • Stonehill Taylor for Ultrafabrics

“Journey” links nearly 4 decades of research and human achievement in the fight against AIDS. The colors and patterns suggest the body and being, while the swirling, layered centerpiece addresses hope and optimism thanks to ongoing advances in science and technology.

  • Mckenzie Liautaud/Robert Verdi

Inspired by water and the nexus between the river and the sea, jewelry designer @Mckenziel and tastemaker @RobertVerdi present a table-scape that features pearls and their origin. Dinner guests are seated on pearl-like stools at a table set with silver and crystal under the stars.

Auction (Curated)

Dining by Design features a silent auction that presents innovative products, original works of art and unusual, quirky experiences.

  • Infiore Floor Lamp by Estiluz

The lamp was designed by the Lagrania Studio. Fiore means flower in Italian, and this is an original elegant lamp that opens it petals and shines it unique light wherever it is placed. The bi-injected polycarbonate petals provide a two-color lighting effect. A halogen bulb is hidden within and is protected by satinized glass that delivers a warm, pleasant light that presents different tones and color effects.

  • Izmir Filo Table Lamp

This playful table lamp was designed by Andrea Anastasio for Foscarini. The lamp and its cord land casually on a tripod, and on the cord are large, effective glass beads. The Filo Lamp is an artistic masterpiece that will be admired forever.

For additional information: diffa.org

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Grange Pen to get a J$960 million infrastructural upgrade

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The Jamaica Tourism Enhancement Fund (TEF) is investing a little under $J1 billion for the Resort Squatter Settlements Upgrade Project for the community of Grange Pen in St. James.

The Housing Agency of Jamaica (HAJ) will oversee the infrastructural upgrade for the regularization of 535 households in the community. This is equivalent to approximately 8000 square feet per lot.

Speaking at the ground-breaking ceremony for the project on March 29, Tourism Minister and Member of Parliament for the area, Hon. Edmund Bartlett said the project was started in 2010 as part of the then Government’s mission to provide housing solutions for workers in the tourism industry through the TEF.

“We are going to be building a level of development that you have never seen before in this parish…We have proposals for participants, RFPs [request for proposals]out for public-private participation for us to build those houses for the people – primarily workers of the tourism industry,” said the Minister.

The general scope of works, which will take place over a 24-month period, includes: road scribing and paving, draining infrastructure, construction of a sewage treatment plant, water supply connection to the National Water Commission, electricity distribution, and land titling.

A highway will also be created from Grange Pen through Barrett Hall to Greenwood, signaling the next phase of the development for the area. The Minister also shared that upon completion, the community of Grange Pen will be renamed.

In his first ever public address as Minister of Economic Growth and Job Creation, with responsibility for housing, Senator the Hon. Pearnel Charles Junior added that, “it is perhaps everyone’s dream to own their own home…It is my responsibility now to be the one to ensure that I drive the processes of accountability to make sure that we are providing the housing that is necessary to all communities across this country.”

He also stated that it is the Government’s goal to provide for low to middle income earners by “giving them improved access to mortgages, so that they can be able to go through the financing that is required to access the housing that will be provided across communities.”

The Tourism Minister also announced that a major development is in the works for Lilliput which will have significant economic benefits for the people in Montego Bay.

“We have concluded much discussions, the purchase of the land has been completed in phase 1 and phase 2 is also being completed with the Rolling’s family. We will have close to 4000 additional rooms which will require a level of service from the people in this area.

The way forward for us is an integrated, involved and inclusive tourism where the hotel developments and the communities are going to be one in the same,” said Minister Bartlett.

Chairman of the HAJ Norman Brown and Councillor Anthony Murray from the St James Municipal Corporation welcomed the development project in Grange Pen as in important initiative which will drastically transform the community.

As part of efforts to improve the look and feel of the product, the Ministry of Tourism, through the Tourism Enhancement Fund (TEF) has so far invested J$6 billion in Montego Bay and its environs. The work carried out by the TEF includes road rehabilitation, drain cleaning and housing solutions.

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Hahn Air takes logical next step to distribute Airbus corporate shuttle service

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“As we have the know-how and the systems’ infrastructure in place, it is only a logical next step for us to support corporations and make their intra-company flights available in the GDSs,” said Mathieu Montmessin, Vice President Product & Airline Distribution for Hahn Air.

Hahn Air enables the booking of Airbus’ corporate shuttle flights in Amadeus under the Hahn Air Lines designator HR. Tickets can be issued by Airbus’ travel agents on the Hahn Air HR-169 ticket. All Airbus corporate shuttle flights are exclusively offered for Airbus staff. Hahn Air serves as the validating and marketing carrier, while the flights are operated by three other European carriers.

They currently offer a total of five connections: Between Hamburg-Finkenwerder (XFW) and Toulouse (TLS), between Chester (CEG) and Toulouse via Bristol (BRS), as well as between Augsburg (AGB) and Marseille (MRS). Hahn Air provides Airbus with a complete distribution and handling package, including displaying the inventory in the GDS, booking and ticketing processes, reporting and passenger handling at all relevant airports.

“Since 1999, Hahn Air has specialized in offering indirect distribution solutions for airlines of any business model. As the market leader in the industry, we are facilitating ticket sales between airlines and 100,000 travel agencies in 190 markets. Our connectivity to all major GDSs and almost all BSPs worldwide and our network of interline partners, which is the largest in the world, makes us the natural choice for intra-company shuttle flight distribution. We are pleased and honoured to be able to announce this new partnership with Airbus,” Montmessin added.

More information on Hahn Air can be found at hahnair.com.

 

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Fornova launches Q3 Worldwide Distribution Trends for MSE, highlights challenges beyond direct bookings

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Fornova, a provider of distribution intelligence and automation solutions for hotels, has released their 2nd edition of Worldwide Distribution Trends for Meta Search Engines, for Q3 2018. The report analyses and highlights key trends that are impacting hotels on Meta Search Engines, and a new battle brewing between contracted and non-contracted OTAs.

In November 2017, Phocuswright reported nearly a one-third increase in travellers in United States using MSEs to find flights and hotels online compared to 2016. MSEs have lowered the barrier-to-entry for many small and regional OTAs. Many  such OTAs will source inventory indirectly – typically from wholesalers. We refer to such OTAs as non-contracted OTAs.

The key findings in the report revealed that hotels’ contracted OTAs were undercut by non-contracted OTAs on Meta Search Engines in nearly one in five shops. This is worse for hotels in Asia-Pacific in Europe, where non-contracted OTAs presented cheaper rates than hotels’ contracted partners in nearly 25% of all shops – indicating a different battle brewing in MSEs beyond just the battle for direct bookings.

Dori Stein, CEO at Fornova, said, “Meta Search Engines have long been viewed as the battleground for direct bookings and our Q3 analysis reveals a new story.” He continued, “Hotels can no longer ignore MSEs, even if they are not participating directly. When their contracted OTAs are being undercut by other non-contracted OTAs, it can deeply impact the hotels partner relations and yield from that channel.”

India Point of Sale (PoS) reported the worst performance for contracted OTAs, who were being undercut by non-contracted OTAs in nearly every other shop. The full report provides breakdown by key PoS as well as how hotels based in different regions compared during Q3.

“Most leading OTAs are regularly monitoring activity on Meta Search Engines. When they find that they are not getting the best rates, it means they are not able to deliver the best value to their audience, and they take this very seriously.” said Nir Dupler, Chief Revenue Officer at Fornova, “MSE is critical for hotels pursuing direct bookings. But now we can see that hotels can not ignore MSE even if they choose a partner-led strategy. It is critical to monitor and ensure that all partners – contracted OTAs and wholesalers – are acting in good faith to ensure their distribution remains aligned with their strategy.”

In both Q2 and Q3 2018, hotels based in North America consistently outperformed in all areas compared to hotels based in other regions. The Q3 report is based on data gathered from monitoring 20,000 properties worldwide and 30 million shops performed on five leading MSEs. The detailed report which contains trends, analysis of contracted and uncontracted OTAs including PoS highlights and breakdown by region is available from Fornova as a free download.

About Fornova

Fornova’s patented technology helps hoteliers maximise revenue and profit by continuously optimising their distribution mix across ALL channels – to sell every room through the best channel, every time.

Hotel distribution is evolving fast. Fornova’s leading-edge technology delivers a comprehensive, constantly updated view across both direct and indirect distribution channels – giving hotels dynamic control of their entire distribution and ecommerce operations. And with intelligent insights and automation, hoteliers can get maximum profit on every room by optimising their distribution mix across ALL channels.

Founded in 2010, Fornova has over 130 employees with offices in London, New York, Israel and Amsterdam, providing market-leading distribution solutions for more than 15,000 hotels globally.

Find out more at www.fornova.com