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The Development and Promotion of MICE in Thailand

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The Thailand Convention & Exhibition Bureau (TCEB) is leveraging the development of Thai MICE business in long haul markets in collaboration with foreign chambers of commerce representing Australia, UK, USA and Germany.
​Mr. Chiruit Isarangkun Na Ayuthaya, President of Thailand Convention & Exhibition Bureau (Public Organization) or TCEB, disclosed, “The signing of this MOU – The Development and Promotion of MICE –  between TCEB and Foreign Chamber Alliance (FCA), comprising 4 chambers of commerce representing our main target countries, which are Australia, UK, USA and Germany.
It’s considered another remarkable step of TCEB in altering our role to leverage MICE by serving as a business partner who joins hands with foreign organisations to promote the development of Thai MICE in international markets, as well as to penetrate into long haul MICE markets in Oceania, Europe and the USA, side by side with our main short haul target markets in Asia.
“Indeed, the collaboration is a new dimension of promoting Thai MICE business in long haul markets with concentration on Oceania, Europe and the USA. This is the very first time that the Foreign Chamber Alliance – FCA, which represents Australia, UK, USA and Germany, signed an MOU with a Thai government agency. Interestingly, FCA has more than 20,000 members that include businessmen, investors, entrepreneurs from business, industrial and service sectors, such as Minor Hotels Group, AccorHotels Group, Marriott Hotels Group, convention centres business, as well as oil, mining, pharmaceutical, automobile and other industries,” he added.
“These are considered high potential business groups for propelling the national economy and are included among the targeted industries that the Thai government is keen to encourage in line with the 4.0 Policy. For this reason, this is a lucrative opportunity for us to collaborate to develop and raise the competitiveness of Thai MICE. The 4 chambers of commerce have recognised the importance of using MICE as the gateway to the development of commerce and investment in Thailand and ASEAN,” he said.
With this MOU, the framework for the development of MICE business will embrace 5 dimensions of operation:
• The sharing of MICE statistics and events
• MICE business development
• MICE market promotion
• MICE business research
• MICE personnel development.
Mr. Chiruit further said, “The initial collaboration to mutually promote MICE business will mainly focus on hospitality service, because members of the FCA have long records of investment in Thailand, which have been running alongside their nationwide service businesses. Hence, they have eyed to extend collaboration with Thai government agencies, as they believe the endeavour will open a new door to operate MICE business in Thailand and ASEAN.
“This, in turn, will allow them to study about the dynamics and direction of the Thai MICE market. By joining with TCEB in formulating a marketing development scheme, the synergy will open a new door to connecting with other alliances who relate with the promotion of Thai MICE business in targeted countries. Moreover, there will be co-operation in drawing international events into Thailand, marketing promotion and provision of support for events previously held in Thailand,” he said.
“Target groups and alliances will be invited to participate to strengthen the potential of MICE events held here in Thailand. The FCA will join with us in the exchange of marketing information related to targeted industries held by allied chambers of commerce and TCEB will exchange information on Thai MICE business, including statistics and events, to fully bolster mutual MICE business development,” said the TCEB President.

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​He went on to say, “Nevertheless, the FCA expects the Thai government to leverage the competitiveness of Thai MICE business in order to serve global competition. For example, facilitation of customs and immigration procedures; development of infrastructure and transportation; construction of convention centres; development of MICE personnel that meets international standards, and establishment of One-Stop-Service MICE centres. All of which will open a new door to the holding of MICE events in Thailand by efficiently offering enhanced convenience for MICE entrepreneurs and organisers,“ he declared.

Proposals to establish MICE service centres has been included in TCEB’s earlier strategic plan, and the Ease of Doing Business project as well  as the draft of a national strategy of NESDB (National Economic and Social Development Council).
​Mr. Chiruit went on to explain, “After the completion of MOU signing, TCEB is set to discuss with the FCA on the preparation of Phase I work plan, which lasts two years. Both parties will encourage practical co-operation in a rapid and consistent manner. Initially, we have planned to attract events and provide support to the holding of events that relate to targeted industries according to the government’s 4.0 Policy, particularly in the provinces governed by the administration of EEC (Eastern Economic Corridor),” he said.

​“TCEB expects that the collaboration will not only leverage the competitiveness of Thai MICE in long haul markets in Oceania, Europe and the USA, but will also help to attract international events into several regions in Thailand, especially those considered main markets in MICE City project, which are Bangkok, Pattaya, Phuket, Chiang Mai and Khon Kaen. Definitely, we believe the rapport will encourage transfers of technology and knowledge of each industry among one another, and thus will promote advancement in all regions and stimulate income distribution to communities nationwide,” concluded Mr. Chiruit.

Mr. Benjamin Krieg, Vice President, Austcham, explained, “The role of the Foreign Chamber Alliance (FCA) in Thailand and the purpose of signing the MOU combines key Foreign Chambers and their members through this important collaboration, we provide a common voice on advocacy to develop and grow opportunities that can benefit our members and the country of Thailand,” he said.

“The MICE industry is growing, and will also continue to grow in importance and contribution to the overall tourism sector within Thailand, and of course the greater Thai economy. Our primary aim is to continue to increase and grow the competitiveness of Thailand as a leading destination for MICE not only within Asia, but the world, further complimenting the amazing tourism industry that we already are so fortunate to be a part of,” concluded Mr. Krieg.

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How is Germany doing on its goal of 2 million Indian tourists?

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At an annual media meeting today, April 16, in Delhi, India, Romit Theophilus, Director of Marketing & Sales Office India for the German National Tourist Office (GNTO), said it was hoping for growth of 6 to 8 percent.

The ultimate goal of the GNTO is to increase its tally of Indian tourists to 2 million a year by 2030, up from the present figure of 921,123 visitors overnight in 2018, making for growth of 8.1 percent.

The famous Bauhaus art school, which opened in Weimar in 1919, is celebrating 100 years this year, and steps are being taken to promote this art, design, and architecture as part of this tourism drive. 2020 will see the 250th anniversary of birth of Beethoven.

The German National Tourist Office is promoting the concept of affordable hospitality, stressing that tourists can enjoy leisure and other activities at costs cheaper than other European nations. The focus on a summer cities campaign is on the urban city, romance, holidays on the water, sightseeing, as well as art and culture.

Jasper Wieck, Deputy Head of Mission for the German Embassy, added a new dimension, pointing out that the two countries, India and Germany, have emotional links and mutual affection dating back centuries. He recalled that Tagore had also played a part in Indo-German links and that the number of students from India in Germany had doubled in the last 5 years, standing at 17,500. In addition, yoga is being practiced by a significant number of Germans and studies on India are being offered in over 16 universities and institutes.

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India stakeholders focus on sustainable development of Heritage Tourism

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PHD Chamber of Commerce and Industry (PHDCCI) organized the 8th India Heritage Tourism Conclave with the theme “Sustainable Tourism Management at World Heritage Sites” on March 27, 2019 at WelcomHotel The Savoy, Mussoorie. The program was supported by the Ministry of Tourism, Government of India.

Inaugurating the Conclave, Dr. Sanjeev Chopra (IAS), Director, Lal Bahadur Shastri National Academy of Administration, said: “A country as diverse as India is symbolized by the plurality of its culture and heritage. Heritage tourism in India is a real treasure as there are numerous cultural, historical and natural resources. There are immense possibilities of heritage tourism in India. This type of event can prove to be a milestone for increasing the tourism business of the country.”

H.E. Chung Kwang Tien, Ambassador, Taipei Economic and Cultural Center in India; H.E. Fleming Duarte, Ambassador, Embassy of Paraguay; H.E. Dato Hidayat Abdul Hamid, High Commissioner, High Commission of Malaysia; H.E. Eleonora Dimitrova, Ambassador, Embassy of the Republic of Bulgaria; and H.E. Jagdishwar Goburdhun, High Commissioner-Designate, Mauritius High Commission were also present at the program and shared the heritage tourism potential of their respective countries.

PHD Chamber of Commerce and Industry and its Knowledge Partner- Auctus Advisors have jointly released a Knowledge Report ‘Sustainable Heritage Tourism in India’. The report gives a holistic view on heritage tourism across the world and in the country. The report says that while growth in Indian tourism needs to be aggressively taken up, the sustainability dimension of tourism also needs to be viewed with equal importance.

Radha Bhatia, Chairperson – Tourism Committee, PHDCCI, said that the ancient past of India has ensured that the present and subsequent generations have abundant of historical and cultural inheritance to be proud of. “The restoration efforts to safeguard valuable heritage assets at government’s end in association with various agencies and organizations are visible at places of historic significance but there are so many places which still stand apart and require immediate attention. Preserving India’s cultural heritage for the enrichment and education of present and future generations is crucial,” she said.

Kishore Kumar Kaya, Co-Chairman – Tourism Committee, PHDCCI welcomed all the dignitaries and expressed his desire to host more such programmes in future at WelcomHotel The Savoy, Mussoorie.

Ruskin Bond, Leading Indian Author; Bill Aitken, Travel Writer and Dinraj Pratap Singh, Owner, Kasmanda Palace were felicitated during the program.

While setting the theme of the Conclave, Rajan Sehgal, Co-Chairman – Tourism Committee, PHDCCI, said, “India’s World Heritage Tourism Sites have an added advantage for attracting international tourists. Nearly 85% of all visitors to India visit one or the other heritage sites of the country in their course of the vacation. Tourism in India has shown a phenomenal growth in the past decade and is expected to emerge as the most important revenue earner for India in the years to come.”

Panel Discussion on ‘Creating a Sustainable Ecosystem for promotion of Heritage Tourism’ had Vinod Zutshi (IAS Retd.), Former Secretary, Ministry of Tourism, Government of India as the moderator and witnessed Bhavna Saxena (IPS), Special Commissioner, Andhra Pradesh Economic Development Board; Pronab Sarkar, President, Indian Association of Tour Operators; Dr. Lokesh Ohri, Convenor – Dehradun Chapter, Indian National Trust for Art and Cultural Heritage; Anil Bhandari, Chairman, A B Smart Concepts; Ganesh Saili, Indian Author; Kulmeet Makkar, CEO, Producers Guild of India; Virendra Kalra, Chairman – Uttarakhand Chapter, PHDCCI; Sandeep Sahni, President, Hotels & Restaurants Association of Uttarakhand; Sumit Kumar Agarwal, Secretary General, Tribal India Chamber of Trade Agriculture and Commerce; and Manish Chheda, Managing Director, Auctus Advisors.

Heritage tourism in India with 37 UNESCO World Heritage Sites and numerous other natural sites has immense potential that need repeat visits to cover all of them. The challenges are very demanding keeping in mind conservation and environmental protection. ‘Adopt a Heritage Scheme’ by Ministry of Tourism and Archaeological Survey of India (ASI) is one of the best practices to showcase our monuments and drive sustainable growth.

The panelists highlighted that the need of the hour is to have a clear vision and a well-defined execution plan with the goal of sustainable development that provides conservation and growth, clean air, water, energy and heritage at large. Technology, documentation, capacity building and regulation are the way to go for sustainable development of heritage tourism.

A Heritage Walk was also organized during the program for all the delegates to enjoy the heritage of Mussoorie not only as past, but as a living tradition.

Yogesh Srivastav, Principal Director, PHDCCI, said that PHDCCI is committed to create such meaningful platforms to do its bit in enabling all the parameters of the tourism industry to grow and flourish further. The Conclave was attended by over 150 delegates.

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What is the discussion at the UNWTO / ICAO Ministerial Conference on Tourism and Air Transport?

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A Panel discussion is ongoing and a packed program are planned today for delegates in Sai Island, Cabo Verde attending the First UNWTO/ ICAO Ministerial Conference Tourism and Air Transport.

Air Transport and Tourism Policies: Regulatory convergence to maximize and balance their benefits

Air Transport and tourism depend heavily on each other and are essential engines of trade and economic growth for both developed and developing countries.

Despite the synergies, there can be conflicts between aviation and tourism policies due to the difficulties of States in balancing the interests of their airlines and the optimum development of their tourism industries. Separate sectorial policies result in a fundamental disconnect, which constitutes a severe deterrent towards the development of both sectors. How do we enhance policy coherence between the two sectors, harmonize the regulatory frameworks, and prevent separate sectoral policies? How can we strike a balance to maximize the overall benefits of tourism and air transport in the national economy?

What is the current status of Africa’s regulatory framework and what is its impact on tourism and air transport (the Lomé Declaration and the related Action plans both for Air Transport and for Tourism?

How can Africa benefit from and implement the joint UNWTO and ICAO Medellín Statement on Tourism and Air Transport for Development? How can the African Governments promote cooperation and compatible decision-making among transport and tourism authorities and other ministries in charge of related portfolios, including finance, economic planning, energy, environment and trade?

What are the challenges encountered by tourism stakeholders in reflecting tourism business interests in national and regional air transport policies?

Connectivity and Seamless Travel: Best practices to serve tourists and passengers

Aviation and tourism are a customer-focused economic sector.

While there is no single definition of air connectivity, it can be viewed as the ability of a network to move passengers involving the minimum of transit points, which makes the trip as short as possible with optimal passenger satisfaction at the minimum price possible. The realization of seamless travel can improve overall travel experience, which in turn fuels tourism demand.

With the recent launching of the Single Africa Air Transport Market (SAATM), open skies over Africa may soon be a reality, building the necessary regulatory framework to increase international intra-Africa travel.

How do we optimize the flow of passenger traffic through the air transport system? How can we generate sufficient demand for direct air services between African sub-regions, especially between the East-West coasts?

How well do current air service agreements (ASAs) contribute to connectivity and what are the prospects of air transport liberalization? What constitute the bottlenecks and slowdowns of seamless travel in the air transport system? What regulatory schemes can be used or developed to assure essential air services to Least Developed Countries (LDCs), Landlocked Developing Countries (LLDCs) and Small Island Developing States (SIDS)?

What are the existing best practices and how could they be extended and adapted to other regions? What are the factors influencing airline choices for different market segments (the intercultural dimension)?

Funding and Financing for Development: Pragmatic measures to build a transparent, stable and predictable investment climate

Infrastructure deficiencies in the aviation and tourism sectors have long been an issue in Africa. While plans are in place to develop and modernize aviation infrastructure, relief is years away at best.

In the meantime, there will be lost opportunities for creating jobs and spurring economic growth. Another issue is the proliferation of taxes on tourism and air transport despite the fact that the industry recovers a vast majority of its own infrastructure costs through payments of user charges, rather than being financed through taxation.

Revenue raised by taxes can often be outweighed by the relinquished economic benefits as a result of dampened demand for air travel.

This Session will focus on

a) the creation of good governance and enabling the environment to build business confidence and encourage investments, and

b) the consolidation of planning and development efforts for aviation and tourism infrastructure in multi-modal and urban planning initiatives. What are the challenges of financing development projects related to the tourism and air transport sectors, particularly in LDCs, LLDCs, and SIDS?

What are the success stories in financing tourism and air transport projects? How do consumers perceive taxes, charges, and others levies and how to ensure transparency of taxes and charges to passengers and tourists?

Why is the limited volume of international public finance and assistance for development currently available for aviation and tourism infrastructure projects?

Travel Facilitation: Advancing visa facilitation in supporting economic growth 

Travel facilitation aims at maximizing the efficiency of border clearance formalities while achieving and maintaining high-quality security and effective law enforcement. Allowing passengers/tourists to cross international borders safely and efficiently contributes significantly to stimulating demand, enhancing the competitiveness of States, creating jobs and fostering international understanding.

In spite of the great strides made in recent decades in facilitating tourist travel in Africa, there is still room for considerable progress. For example, electronic visa processes and delivery could make travel more accessible, convenient, and more efficient without a diminution of national security.

States should also look into increasing cooperation on bilateral, regional and international travel facilitation regimes. How can new technologies be used to make travel more accessible, convenient and efficient? How to define and implement policies which facilitate international travel and tourism while ensuring the security and integrity of traveler identification and border controls?

How well do e-passports, e-visas and other documentation deal with emergent threats to security? How could the African States learn from other effective best practices?

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