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Sylma Brown of Global Bridal Group Partners with Marry Caribbean

September 28, 2020 by PressEditor

Marry Caribbean’s Chief Executive Officer Jacqueline Johnson, has announced that Sylma Brown has joined the platform in an exclusive partnership.

Sylma brings to the Global Bridal Group/MarryCaribbean.com over three decades of executive experience in the Caribbean tourism industry in which her involvement and expertise spanned a wide variety of roles. “I’m thrilled that Ms. Brown has joined our team as Chief Operating Officer. Her professional work ethic and unparalleled expertise are crucial qualities that we want represented at the company. She shares our commitment to achieving our goals and will contribute to the success of our agency,” stated Jacqueline Johnson.

Among other highlights, as Acting Director General for the Caribbean Tourism Association (CTA), Sylma was instrumental in creating and introducing of the award-winning Caribbean Village concept at the ITB in Berlin and World Travel Market in London.  As Director of Marketing, the Americas, at the Caribbean Tourism Organization (CTO), she spearheaded the organization’s most successful regional conferences and Caribbean Weeks in New York and Canada.  As Director, CTO-USA, Inc., she collaborated with industry leaders to develop marketing initiatives that provided greater visibility for the region across the United States, Latin America and Canada.

“Sylma brings a treasure trove of knowledge, expertise and enthusiasm to her new position with the Global Bridal Group,” said Melanie Reffes, Editorial Director, Global Bridal Group/MarryCaribbean.com. “Her dedication to and support of Caribbean tourism is unrivalled, her creativity limitless and her marketing and leadership skills exceptional. We warmly welcome Sylma to the team as we look forward to spotlighting the Caribbean romance market with brand new and forward-thinking initiatives, publications, campaigns, and promotions.”

A graduate of City University of New York’s Baruch College, Sylma has won awards for long and dedicated service, mentoring and leadership in the industry and the Diaspora.  During her career, she has served on several industry boards including the CTO Scholarship Foundation, with which she is still involved.  She has also demonstrated her developmental and service oriented focus through her leadership of the CTO internship program which helped to nurture the next generation of tourism professionals.

“I am delighted to be given the opportunity to add my talent to that of the guru in the wedding industry, Jacqueline Johnson, and excited to work alongside her. Weddings and Honeymoons do not take a break so I look forward to a formidable partnership that will make an impactful difference to our customers and clients in the Caribbean and the global wedding and honeymoon marketplace,” stated Sylma Brown.

About the Global Bridal Group (GBG)

The Global Bridal Group is an award-winning multi-media company that harnesses a unique marketing approach to heighten visibility and brand exposure.  The Group offers strategic consultation in the development of the bridal market and provides comprehensive bridal and honeymoon guidance through interactive-target marketing. Its subsidiary, MarryCarribean.com, provides Wedding Market solutions to destinations, hotels and service providers, internationally, and has been recognized as the “World’s Best Wedding Website” by the Shanghai Travelers Club – China.

For more information, visit us at https://www.globalbridalgroup.com  

and https://www.marrycaribbean.com  

or follow us on: 

https://www.facebook.com/MarryCaribbean/
Tweets by MarryCaribbean

http://www.Linkedin.com/in/jacquelinemarrycaribbean

https://www.instagram.com/marrycaribbean/

Media Contact:

Nana Delatour

Portfolio Marketing Group

E: [email protected]

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Filed Under: Travel & Tourism Tagged With: Caribbean, CTO, nbsp, Sandals Foundation, Sylma, the Global Bridal Group

St. Martin shines at CTO’s Caribbean Week in New York City

June 11, 2019 by PressEditor

The Caribbean Tourism Organization’s, (CTO) Caribbean Week in New York is the largest regional tourism activity in North America. Artists, celebrity chefs,  investors and other strategic partners join government officials and the media for a week of festivities designed to promote the region and for tourism leaders, to conduct bi-lateral meeting on the industry.

In that regard, the Hon. Valérie Damaseau attended the CTO Board of Directors Meeting, the Council of Tourism Ministers and Commissioners Meeting, and the Marketing Conference that was hosted by CTO Allied Members, who presented the latest cutting-edge marketing trends.  During the seminars and other business development meetings Minister Damaseau raised awareness on St. Martin’s tourism product and gave critical updates to further enhance the destination.

At Media Marketplace, representatives from St. Martin had the opportunity to discuss destination updates with trade and consumer media and share information on new developments on island, sharing that 75% of the hotels have reopened, which accounts for approximately 1,200 rooms, while some 65% of the villas have been renovated. St. Martin saw an impressive 118% increase in the total number of stayover arrivals for the month January 2019. In January 2018, the island welcomed 12,028 visitors and that number more than doubled, reaching 26,258 visitors in 2019. 

Hon. Valérie Damaseau participated in one-on-one interviews with select media outlets and television journalists. In speaking with the media, the Minister shared,  “I would like to congratulate our team at the St. Martin Tourist Office as well as our esteemed partners at CTO for their dedication and continuous support in promoting our country.  Participating in these meetings allow us to network, exchange ideas, and help ensure a successful year in the tourism industry”.  She continued, ‘Success comes from hard work so we will always apply ourselves to guarantee that the momentum in visitor arrivals continues”. She also provided information on new brands that are coming to the destination in 2020 and 2021 such as Secret Resorts, Planet Hollywood & The Morgan.

ABOUT ST. MARTIN

With duty-free shops, an eclectic array of restaurants, properties and loads of water sports, St. Martin is for action-oriented vacationers. With its blend of warm hospitality and European style, St. Martin is one of the Caribbean’s more attention-grabbing spots. The destination offers visitors the opportunity to discover beautiful beaches, savor traditional French and West Indian cuisine, and explore an abundance of attractions.

To find information on St. Martin please visit: https://www.st-martin.org/  or follow on

Facebook: https://www.facebook.com/iledesaintmartin/

Instagram: @discoversaintmartin Twitter @ilesaintmartin

MEDIA CONTACT: Nana Delatour, [email protected]

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Filed Under: Travel & Tourism Tagged With: Caribbean, CTO, meetings, minister, St, tourism, visitors

CTO’s Caribbean Week a monumental success for Antigua & Barbuda

June 10, 2019 by PressEditor

TheAntigua and Barbuda Tourism Authority (ABTA) concluded a week of highly productive meetings and successful activations at the Caribbean Tourism Organisation’s (CTO’s) Caribbean Week in New York, from June 1 – 7, 2019.  The Hon. Charles ‘Max’ Fernandez, Antigua and Barbuda’s Minister of Tourism and Investment, led the Antigua and Barbuda delegation, comprised of ABTA representatives Colin James, CEO; Dean Fenton, US-Director of Tourism; Donyelle Bird-Browne, Tourism & Investment Manager–USA; and Abena Merchant, Social Media Manager.

Ministers, Commissioners and Directors of Tourism from the 28 member countries of the CTO met to discuss marketing trends, the industry’s latest developments, and hold business meetings on the future and direction of the organisation. An important component was exclusive access to top travel journalists at the annual Media Marketplace. The ABTA showcased all that the island has to offer, and the Tourism Minister and CEO participated in a number of one-on-one interviews with leading print, social and broadcast media, speaking to both trade and consumer audiences.

Additional events during the week included a Facebook Live Event with CEO Colin James and US Director Dean Fenton at the Questex Travel Group to discuss the new global summer campaign #WhatCoolLooksLike, and update travel advisors on new airlift and resort developments on island. CEO Colin James also moderated the Caribbean Marketing Conference titled “Leveraging the Cultural Excitement of the Caribbean”, which focused on opportunities for destinations to leverage travelers’ growing demand for more authentic cultural experiences. He was also honored at the Caribbean Tourism Industry Awards Dinner, receiving the Allied Award for outstanding contributions to the region’s development.

“Our meetings were fruitful and afforded us the opportunity to network and build new partnerships while strengthening our existing relationships,” said the Minister of Tourism and Investment, Hon. Charles ‘Max’ Fernandez. “I would like to thank the ABTA team, and our valued partners at the CTO, for all their hard work in promoting the destination and contributing to the success of our island’s tourism industry. We are incredibly proud of the positive results and the continuous accomplishments that our team has achieved,” he concluded.

In addition to the CTO schedule of events, the Minister and CEO also utilized their presence in New York to conduct several other meetings. Minister Fernandez participated in the Organisation of Eastern Caribbean States (OECS) Council of Ministers Tourism Meeting, while the Tourism Authority met with Dr. Collin Devon, CEO of Collin Devon Events, who will be bringing a diverse group of some 500 millennial professionals to Antigua and Barbuda in October for a week of fun and festivities.

The CTO Caribean Week in New York came to a close on Friday evening, June 7th,   with Rum & Rhythm, a benefit for the CTO Foundation, at which Antigua & Barbuda hosted a stunning lounge featuring the best of the twin destinations’ culinary experiences.

ABOUT ANTIGUA AND BARBUDA

Antigua (pronounced An-tee’ga) and Barbuda (Bar-byew’da) is located in the heart of the Caribbean Sea. Voted the World Travel Awards  Caribbean’s Most Romantic Destination, the twin-island paradise offers visitors two uniquely distinct experiences, ideal temperatures year-round, a rich history, vibrant culture, exhilarating excursions, award-winning resorts, mouth-watering cuisine and 365 stunning pink and white-sand beaches – one for every day of the year. The largest of the Leeward Islands, Antigua comprises 108-square miles with rich history and spectacular topography that provides a variety of popular sightseeing opportunities. Nelson’s Dockyard, the only remaining example of a Georgian fort a listed UNESCO World Heritage site, is perhaps the most renowned landmark. Antigua’s tourism events calendar includes the prestigious Antigua Sailing Week, Antigua Classic Yacht Regatta, and the annual Antigua Carnival; known as the Caribbean’s Greatest Summer Festival. Barbuda, Antigua’s smaller sister island, is the ultimate celebrity hideaway. The island lies 27 miles north-east of Antigua and is just a 15-minute plane ride away. Barbuda is known for its untouched 17 mile stretch of pink sand beach and as the home of the largest Frigate Bird Sanctuary in the Western Hemisphere.  Find information on Antigua & Barbuda at: www.visitantiguabarbuda.com and follow us on Twitter. http://twitter.com/antiguabarbuda  Facebook www.facebook.com/antiguabarbuda; Instagram: www.instagram.com/AntiguaandBarbuda

For media enquiries, please contact:
Maria Blackman
Antigua and Barbuda Tourism Authority

T: 1 (268) 562 7600/464-7601
E: [email protected]

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Filed Under: Travel & Tourism Tagged With: Antigua, Barbuda, Barbuda Tourism, CEO, CTO, tourism

Saint Lucian taxi company receives international service excellence certification

March 25, 2019 by Forimmediaterelease

A Saint Lucian taxi firm has become the first tourism taxi company in the Caribbean to be Hospitality Assured (HA) certified, an international certification programme for service excellence.

Holiday Taxi Limited is among a number of tourism enterprises in member countries of the Caribbean Tourism Organization (CTO) that recently completely the rigorous qualifying process towards certification.

The taxi company reported that the certification process significantly improved the knowledge and skills of its employees, who are now much better placed to strengthen its performance and overall competitiveness through service excellence.

“I would recommend [Hospitality Assured] to anybody,” said Holiday Taxi’s Lucien Joseph.

The Castries-based ground transportation firm was one of four tourism service providers whose participation in the HA certification process was funded by the Caribbean Development Bank (CDB) through a US$265,000 grant to train key HA support personnel and to fund the participation of 30 tourism micro, small and medium enterprises in the programme. The others businesses are Sunbreeze Hotel in Belize – the first hotel on the island of Ambergris Caye to be HA certified – as well as Grand Coastal Inn and Old Fort Tours in Guyana, both of which said they are now better prepared to introduce a culture of service excellence in all aspects of their businesses.

Hospitality Assured promotes and rewards the highest standards of service excellence in the hospitality sector and is seen as the standard for service and business excellence in the industry. It provides nine key performance indicators – customer research, the customer service promise, business leadership and planning, operational planning and standards of performance, resources that are required to deliver customer service standards, training and development, service delivery, service recovery and customer satisfaction improvement – against which an organization can continually evaluate and measure its performance with respect to service quality, while promoting an organizational climate of continuous improvement.

To facilitate the certification process the CTO assigns a business advisor to each enterprise to help the companies meet the minimum requirements on the nine steps of the Hospitality Assured standard. Certification is for a two-year period and there must be continuous improvement in order for a business to be recertified.

Ninety-one companies from fourteen CTO member countries have signed on to the program, with thirty-nine currently possessing certification. The businesses involved are mainly in the accommodation sub-sector, but there are also several sites and attractions, restaurants and coffee houses, tour and transportation companies, a retail store and a hospitality training institute.

Hospitality Assured is a service quality management certification owned by the Institute of Hospitality in the United Kingdom, managed and operated by the Hospitality Limited, U.K. and developed specifically for the tourism sector, to promote and reward the highest levels of service and business excellence. Hospitality Assured in the Caribbean is managed and promoted by the CTO. Any hospitality, leisure, tourism or service-oriented organization is eligible for Hospitality Assured certification, be they large or small, single or multi-operational.

Travel News | eTurboNews

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Reimagining tourism for the future

March 22, 2019 by Forimmediaterelease

In the last decade or so, tourism has positioned itself as a critical variable in the development planning space and the development discourse globally. Today businesses, governments, international organizations as well as NGOs have established, or are establishing programs, initiatives and programs to facilitate tourism for development. Academic institutions have also been introducing, organizing or reorganizing ‘tourism’ as an important element of their curriculum. The University of the West Indies is no exception. Through its many courses, centers and institutes, the UWI has been preparing our Caribbean nationals for the expanding opportunities and benefits being presented by the growth of the tourism sector. But we have much more to do.

Tourism and Development

According to the UNTWO, WTTC, CTO, PATA and several other regional and global institutions, tourism has been recognized as that force, which accelerates human development, social and economic inclusiveness, increased entrepreneurship and self-employment, the generation of decent work, environmental sustainability and also support regional integration.

Indeed, the contribution of tourism to both national and regional development continues to be enormous and I dare say unmatched. Firstly, tourism is linked to the notion of a sustainable economy in several ways. The economic indicators show that Caribbean is the most-tourism dependent in the world, tourism is the main economic sector in 16 out of 28 Caribbean states and the total contribution of tourism to employment in the Caribbean is estimated at 2.4 million jobs according to the World Travel and Tourism Annual Report for 2018. In Jamaica tourism employs one in every four persons.

Beyond direct employment tourism and hospitality there are vast indirect opportunities for supplying inputs to tourism enterprises catering to the visitor experience in areas such as accommodations, food and beverage, cultural and creative arts, entertainment and recreation, agriculture, manufacturing, banking and finance and foreign exchange.

Tourism is also linked to the preservation of heritage and culture through the concept of experiential tourism. Most tourists travel to have authentic experiences that require that they partake in activities and consume and acquire products/goods that are indigenous to the countries they travel. Tourism thus helps to preserve natural and cultural resources while generating revenues and incomes for local populations.

To unlock the potential of tourism to contribute to inclusive growth and development our main focus at the Ministry of Tourism is to find innovate ways to reduce economic leakage in the tourism sector and to improve retention. This mandate is already being executed through our Linkages Network which has been coordinating policies and strategies designed to strengthen linkages with other sectors of the economy particularly the agricultural and manufacturing sector, strengthen the benefits derived from the industry by local residents and communities and promote broader participation by nationals.

We however recognize that the competitiveness 0f the Caribbean destinations will significantly rely on how well we prepare our people for the emerging opportunities. If Caribbean destinations are to remain globally-competitive and increase their share of the global tourist market, we must find ways to unlock new sources of competitiveness and comparative advantage.

Traditionally the tourism sector has enjoyed one of the highest rates of labor mobility of any segment of the economy. However, many of the opportunities taken up by our citizens are those that require low skill and offer limited prospect for economic mobility. This fact is largely attributable to the fact that the majority of the tourism-related jobs are deemed to require low to medium-level technical skills. The global tourism market is however becoming increasingly differentiated and segmented. Consequently, the continued growth of Travel & Tourism in the region will depend on the right people with the right skills being available to meet this demand for additional human capital. And we at the MOT have been working to create a paradigm shift in the local tourism space which will see our citizens accessing more substantive jobs and I will discuss this some more in a minute.

Many trends are impacting the skills needed to perform competently in tourism-related jobs such as digitalization and virtualization, the need for sustainable behaviors & practices, the growth of non-traditional segments, the changing demographics of international travelers (more youthful, more specific), changing lifestyles and consumer demands and the need for data-driven policies. Technology has had a significant impact on tourism-related employment as well as supporting and changing how services are delivered. While technology has downgraded certain skills in the tourism sector it has upgraded other skills, particularly in the areas of marketing, information and communication. Caribbean destinations must recognize the differing preferences of a new generation of younger travelers and the growing importance of online services and marketing, especially through mobile internet. The future of tourism lies in the manipulation and exploitation of ICT capabilities such as big data, big data analytics, machine learning, blockchain technologies, the Internet of Things, robotics etc. We thus need to urgently capitalize on the opportunities for high-skilled employment that are being generated in the ICT-related fields in tourism.

The growth of non-traditional markets in Europe, Asia and Central America will require increased focus on cultural studies and the development of competencies in various foreign languages. The increased focus on data-driven policies to better understand the emerging needs of markets, to analyze trends and to predict future patterns means that tourism development strategy must increasingly emphasize research-based skills. The evolving tourism market will require modern managerial skills that can drive performance improvements in the sector by raising productivity through better staff planning and scheduling, employing new technology and improving employee motivation, thereby reducing staff turnover. Most importantly , we must equip our citizens with the competitive business management and marketing skills that are required to operate successful tourism enterprises in this globalized era.

In the current dispensation, the hospitality sector has to contend with negative perceptions of low wages and the lack of career opportunities beyond entry-level jobs. Studies have found that many university students have a peripheral view of tourism. There is oftentimes scarce information and misconceptions about the skills required as well as the opportunities for career development. National governments must take a lead in developing a long-term workforce development strategy. Ideally, such a strategy would be developed within the broader context of improving the industry’s competitiveness and sustainability, since the increasing demand for skilled labor will continue to present a major challenge in all countries. It is highly recommended that strategies and their implementation should be carried out with the private and education sectors and embrace agreed-upon commitments from the industry.

A robust institutional framework is needed to determine the education and training policies and programs that will support a more attractive labor market and business environment in tourism which will allow the industry to maintain a sufficient and highly-qualified workforce and hence support the enhancement of productivity in the industry. My view is that while formal qualifications are not always required in tourism, their existence, and a widely available opportunity to obtain qualifications and competency development in tourism may contribute to raising the prestige of the occupation and the sector in general.

A study by the WTTC revealed that Travel & Tourism’s human capital challenges are significantly higher than those faced in other sectors with most countries in study projecting to face a talent ‘deficit’ or ‘shortage’ in Travel & Tourism over the next ten years. Talent development will also prevent many high-skilled positions from being filled by migrant workers. Both public and private sector are thus encouraged to act now to address the anticipated talent shortage.

Given the robust nature of UWI’s tourism portfolio which was recently expanded with the recent launch of the region’s first Global Tourism Resilience and Crisis Management Centre, here at UWI, changes in the tourism space, new instruction technologies, the ever diversifying nature of tourism, it is time for the UWI to reimagine its tourism portfolio and consolidate its programs, courses, institutes, centers, etc. under one roof here in one of the Caribbean’s mecca of tourism (Montego Bay) with the establishment of a school or a faculty of Tourism.

Indeed, UWIs global recognition as a powerful intellectual institution will position the UWI to make an even more substantive contribution to the development of the region through such a Faculty or School. Certainly, this effort would have my support, and, although I cannot speak for my Caribbean counterparts, I am more than certain it would also have the support of the government of the region. More specifically, in keeping with the mandate of the administration that I am apart of, I reiterate my commitment to promoting a sustainable tourism product that advances the well-being of local communities and that incorporates more local talent in the delivery of tourism services.

Travel News | eTurboNews

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