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WilsonHCG publishes its sixth annual Fortune 500 Employment Branding Report

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Business News first on FIR:

TAMPA, Fla.–()–The Fortune 500 Employment Branding Report, now in its sixth year, analyzes and ranks the employment brands of each of the Fortune 500 companies based on 18,000 data points around six key employment branding and promotion categories.

This year’s report revealed the Fortune 500 is placing more emphasis on corporate social responsibility (CSR) than ever before in a bid to attract top talent.

In its annual report, the global talent solutions leader found that 42% of organizations scored the maximum number of points in the CSR category compared to only 7% the previous year. That’s a sixfold increase.

Researchers at WilsonHCG evaluated each Fortune 500 company on the following categories: recruitment marketing, career advertising, career pages, employee reviews and candidate experience, accolades, and corporate social responsibility.

“This is the sixth year that we’ve conducted this research, and we’ve seen a huge shift in candidate mindset over the years,” said John Wilson, CEO of WilsonHCG. “People don’t just want jobs anymore; they want to be able to make a difference with meaningful careers and this research highlights what organizations should be focusing on if they want to be able to attract and retain top talent.”

Key findings:

The shift in candidate mindset.

One thing that’s clear from our research is the shift in the candidate mindset. Today’s job seekers want more – they want flexibility, meaningful careers, and the opportunity to make an impact. The increased emphasis on CSR, particularly from millennials and gen Z highlights the changing demographics and multiple generations in the workforce.

Recruitment marketing most overlooked element of employment branding.

With less than 1% (0.6%) gaining full marks and only 37.4% receiving half or more of the points on offer, recruitment marketing continues to be one of the most overlooked elements in employment branding.

Just a third of Fortune 500 companies have talent communities.

A surprising finding from the data was the lack of talent communities among the Fortune 500 – only a third (33.6%) of the companies had one at the time research was conducted.

To access a copy of the 2020 Fortune 500 Top 100 Employment Branding report, visit the WilsonHCG website.

About WilsonHCG

WilsonHCG is an award-winning, global leader in total talent solutions. Operating as a strategic partner, it helps some of the world’s most admired brands build comprehensive talent functions. With a global presence spanning more than 40 countries and six continents, WilsonHCG provides a full suite of configurable talent services including recruitment process outsourcing (RPO), executive search, contingent talent solutions and technology advisory.

TALENT. ™ It’s more than a solution; it’s who we are.

www.wilsonhcg.com

Jamaica’s Minister of Tourism cites Sandals Resorts as good corporate citizens

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Jamaica’s Minister of Tourism Hon. Edmund Bartlett has hailed Sandals Resorts as a prime example of indigenous companies in the tourism sector that are taking their Corporate Social Responsibility (CSR) to new heights, ensuring that the positive impact of tourism is reaching all corners of our communities. The Minister was speaking in New York City on Tuesday, June 11, 2019 as part of the World Travel & Tourism Council (WTTC) North America Leaders Forum panel: From Doing CSR to Being CSR.

Mr. Bartlett noted that in an effort to modify the perception that the tourism sector is too focused on the narrowed economic interest of a few and lacks a social conscience, stakeholders such as Sandals Resorts have been a leader and has been working with communities that surround their hotels for four decades. “To solidify and deepen that impact, Sandals launched its Foundation some ten years ago to expand that impact and today the value of their CSR programmes across the Caribbean stands over US$58 million, impacting over 850,000 people’s lives,” noted the Tourism Minister.

Minister Bartlett believes that the locally owned hotel chain has not just been doing CSR but being CSR. “Sandals shares the story of the Caribbean, our culture, heritage, struggles and resilience of our people with every traveler to this region, encouraging them to donate cash and in-kind, providing them with strategic volunteer opportunities while on vacation through its Pack-for-a Purpose and Reading Road Trips programmes,” stated the Minister.

During his remarks, the Tourism Minister sought to highlight a number of sustainable projects with direct linkages to the industry on which Sandals Resorts is focused. Among them, the Artisan Project, a partnership with the Development Bank of Jamaica through the World Bank Fund to upgrade the market-readiness of local artisan suppliers, building their capacity not just for local markets, but for international markets as well.

Another critical area for Sandals Resorts is the environment. “Sandals and the Sandals Foundation have continued to prioritize the environment with all their hotels being Earth Check Certified engaging both guests and team members in best practices to ensure everyone works together to protect the Caribbean’s natural resources,” noted Bartlett.

In citing Sandals Resorts as a CSR case study, he had high praises for the Foundation and its executive team which has projected that it will spend US$1.5 million annually on education, environmental sustainability and community driven programmes across all islands.

MEDIA CONTACT: Jamaica Ministry of Tourism, Corporate Communications, 64 Knutsford Boulevard, Kingston 5, Tel: 920-4926-30, Fax: 920-4944

Minister Bartlett addresses global tourism leaders at 2019 World Travel and Tourism Council

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As a part of a panel of the 2019 World Travel and Tourism Council (WTTC), held on Tuesday, June 11 in New York City, Minister of Tourism, Honorable Minister Edmund Bartlett spoke about the importance of corporate social responsibility (CSR), and how private-public partnerships serve as catalysts for economic growth and the transformation of local communities in tangible ways.

Minister Bartlett, who participated in a panel discussion titled “From Doing CSR to Being CSR,” said, “CSR must seek to create the balance between the idea of ‘me,’ and the definition of ‘we,’.” The Minister added, “In Jamaica we are working closely with our private sector partners to ensure that the ‘we,’ – meaning the residents of Jamaica – will experience the benefits of social and economic resilience. From our point of view, CSR is about enhancing and improving the quality of our lives locally.”

Minister Bartlett has been an ardent supporter of engaging the private sector to advance the sustainable development of tourism in Jamaica and globally. Under his leadership, Jamaica’s Ministry of Tourism has formed private-public partnerships and alliances that span a range of sectors, including transportation, agriculture, health and wellness, manufacturing, and small business. Some of these partnerships have taken the form of foreign direct investment, particularly in the area of accommodation.

In Jamaica and across the Caribbean, several international resorts are engaging in CSR practices in areas such as community outreach, housing renovations and donations to local schools. In Jamaica, Sandals Resorts is an example of how the private sector can take CSR one step further – beyond corporate philanthropy – by developing sustainable projects with direct linkages to local communities.

For example, Sandals Resorts has been working with local Jamaican farmers by donating seeds, and then offering a direct market for the reaped produce. In fact, 90 percent of all produce used in Jamaica is procured locally. Sandals Resorts is also investing in climate-related agricultural training at trade schools and in university programs across the country.

“The people of Jamaica are seeing the benefits of these CSR models, and so we are committed to expanding these social enterprise initiatives with our private sector partners to enhance Jamaica’s capacity to derive more from the growth of tourism in our country,” said Minister Bartlett.

The WTTC represents the travel and tourism private sector globally. Its members include more than 170 CEOs, Chairmen and Presidents of the world’s leading Travel & Tourism companies from all geographies, covering all industries.

MEDIA CONTACT: Jamaica Ministry of Tourism, Corporate Communications, 64 Knutsford Boulevard, Kingston 5, Tel: 920-4926-30, Fax: 920-4944

André Marcola Modelo catarinense é o novo garoto-propaganda da marca americana TYMPCE

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A Tympce tem como objetivo conscientizar, criar atenção e promover ações para uma variedade de causas, tendo como uma das vertentes a responsabilidade social em prol das comunidades mais carentes. Nesta edição em especial, 10% dos lucros serão revertidos para o desenvolvimento da educação da África do Sul.

Para André Marcola, participar de uma ação que visa melhorar a qualidade da educação em países em desenvolvimento é honroso. “O fator decisivo para assinar uma campanha desta magnitude é justamente pelo fato de contribuir para um bem maior, que é a educação de crianças, adolescentes e adultos”, comenta.

A Tympce é uma marca de relógios renomada na cidade de New York (NY), desenvolvida por Joseph Curshen,cuja história o inspirou a criar algo que ele cumpriu sua missão.

www.andremarcola.com.br

+55 47- 999929331

FONTE André Marcola

Related Links

https://www.tympce.com/blogs/mission-progress/representative-andre-marcola

SOURCE André Marcola

Soap bars around the world get a new life from Red Lion Hotels

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Based on US market statistics, the combined hospitality segment produces close to 440 billion pounds of solid waste per year. A great amount of this waste is made up of discarded soap and bottled amenities. However, through Clean the World’s Hospitality Recycling Program, these life-saving hygiene products can skip the landfill and, instead, be sent to one of Clean the World’s five Recycling Operations Centers where the products are sanitized, fully recycled, and given a second-life to help those in need. It’s a win-win for the hospitality industry, helping to reduce waste and transform lives around the world.

In celebration of Earth Day, Clean the World, dedicated to WASH (WAter, Sanitation and Hygiene) and global sustainability, is joining forces with RLH Corporation to collect and recycle gently-used bars of soap and bottled amenities at Hotel RL locations nationwide to help fight the spread of preventable diseases while preserving our planet.

“We are excited to collaborate with Clean the World,” said RLH Corporation SVP of Brand Strategy Amanda Marcello. “At Hotel RL, we are focused on the modern-day traveler, with core hotel elements that allow guests to immerse themselves in local culture while maintaining their connection to the world. We are always searching for opportunities to better our planet, the communities we live in and those around the world. With Clean the World, we will now be able to make a significant improvement in reducing the amount of waste our hotels produce while benefiting communities worldwide by recycling our bath amenities.”

Together, this Earth Day, Clean the World and RLH Corporation are bringing awareness to sustainable practices within the travel and hospitality industry. Eight Hotel RL locations adopting the Hospitality Recycling Program this week will begin recycling all soap and bottled amenities from over 1,600 guestrooms. In just one year, the Hotel RL portfolio of hotels is projected to provide over 6,700 pounds of soap and bottled amenities to Clean the World, resulting in the creation of an estimated 23,000 bars of newly-recycled soap to be distributed to those in need locally and globally.

“We are thrilled to join forces with RLH Corporation this Earth Day to share the importance of implementing new, eco-friendly approaches to daily operations that benefit and help to preserve our planet,” said Shawn Seipler, founder and CEO of Clean the World. “By diverting leftover soap and bottled amenities from landfills, RLH Corporation will not only help Clean the World provide health and hygiene programs to children and families around the world, but also set a great example of CSR and sustainability throughout the hospitality industry, encouraging others to help make a difference.”

Through this joint venture, newly-recycled bars of Clean the World soap will make their way to shelters, food banks and disaster relief initiatives in the United States, in addition to supporting hygiene education internationally through Clean the World Foundation’s WASH Education programming. Our global programming, in places like India, Kenya and Tanzania, has contributed to a 60 percent decrease in the rate of hygiene-related deaths in children under 5, helping to keep children healthy and in school.

Travel News | eTurboNews

IGLTA honors ITB Berlin for its commitment to LGBT+ travel segment

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The reward for promoting awareness and acceptance of the LGBT+ Community in the global tourism industry: at the Annual Global Convention, which will take place from 24 to 27 April at the Hilton Midtown New York City, the International LGBT+ Travel Association (IGLTA) will present ITB Berlin with the Vanguard Award.

Every year, together with the IGLTA Foundation (www.iglta.org/The-IGLTA-Foundation), the public charity subsidiary of the IGLTA, the directors’ board presents the IGLTA Honors. The recipients are individuals, companies or organizations who have improved relations within the tourism community and raised awareness of LGBT+ travel around the world. The LGBT Travel Pavilion of ITB Berlin celebrated its debut back in 2010, and since then has become a highly-regarded role model for the presentation of the gay and lesbian travel segment at an international travel show. In addition to the extensive display area with its own conference venue, supporting events such as the LGBT+ Media Brunch, networking events, informative lectures, the LGBT+ ITB Convention Seminar – which since 2 years also includes the bestowal of an ITB Pioneer Award -, and, as of this year the International LGBT+ Leadership Summit, attract many visitors.

ITB’s commitment has made it possible to also position this segment at ITB Asia in Singapore and organize international ITB Academies on this topic as recently in Malta and Japan.

”ITB Berlin is proud to occupy a pioneering role in this important subject, and to be the recipient of such a prestigious award for its continuing efforts to promote international recognition of LGBT+ travel“, said Rika Jean-François, CSR officer of ITB Berlin and responsible for this segment. ”What began as a few community pioneers exhibiting here and there around ITB Berlin has over the years become a recognized platform. Together with our partner Diversity Tourism we have created a globally unique forum.“

”We have got to the point now where at ITB Berlin we have created one of the liveliest and most diverse LGBT+ Travel Pavilions possible, with exhibitors and people taking part in discussion rounds from around the world“, is how Thomas Bömkes, LGBT+ consultant for ITB Berlin and Managing Director of Diversity Tourism GmbH described this market’s rising prospects. Rika Jean-François added: ”This award will give us the strength to continue defending LGBT+ travelers against discrimination in every country in the world and to ensure that they, just like any other travelers, can visit places where also local people are respected regardless of their sexual orientation.” Thomas Bömkes pointed out, that the economic potential of this travel market cannot be underestimated: “Studies have shown that accepting diversity can contribute significantly to a destination’s economic success.“

LGBT tourism has been represented at ITB Berlin since the Nineties. As a result of ITB Berlin’s CSR policy which promotes diversity and defends human rights in tourism and due to the keen interest expressed by exhibitors and visitors, Gay & Lesbian Travel was officially declared a segment in its own right at ITB Berlin 2010. Openness, creativity and lively interaction are the dominant features of this segment that has become one of the most wide-ranging at ITB Berlin. The LGBT Travel Pavilion currently boasts the world’s largest display of products for the gay and lesbian travel market of any trade show in the world.

Travel News | eTurboNews

New GM appointed at Le Meridien Kota Kinabalu

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Le Méridien Kota Kinabalu announced the appointment of Mr. Kanit Sangmookda as the new General Manager responsible for all areas in the Malaysian hotel including product development, financial performance, brand compliance, and guest satisfaction.

Born in Thailand, Mr. Kanit holds a master’s degree in International Business Management majoring in Management and Economics from Wollongong University in Australia. He brings with him more than 19 years of experience, working in leading international chain hotels including Marriott International, Minor Hotel Group and former Starwood Hotels and Resorts. His first taste of the hospitality industry was as a Reservation Agent in JW Marriott Hotel Bangkok. Through continuous learning and self-development, he has proven himself to be proficient and competent with his appointment as the Director of Revenue Management at Bangkok Marriott Resorts & Spa and The Westin Kuala Lumpur, as well as the Regional Director of Revenue Management for Starwood Hotels & Resorts – Southeast Asia.

Mr. Kanit is no stranger to the hospitality industry in Sabah where he served as the General Manager of Four Points by Sheraton Sandakan for almost three years. Prior to his appointment at Le Méridien Kota Kinabalu, Mr. Kanit was the General Manager for Le Méridien Jakarta where he spearheaded the renovation of the hotel rooms and their lobby lounge as well as the migration to Marriott International after the acquisition of Starwood.

Passionate, articulate and personable, Mr. Kanit is a creative leader who believes the success of an organization comes from a competent and innovative team. He drives his team to efficiently achieve their business goal by mentoring them to fulfill their full potential both professionally and personally.

Besides the dedicated contribution to the internal companies, his team and hotel owner, Mr. Kanit is also passionate in serving the tourism and hospitality industry in almost every market he presented as he believes in giving back to community and pay it forward to the next generation. Back in Thailand, he spent his weekend being part time lecturer at Hotel Management Faculty of Assumption University. During his time in Sandakan, he was part of the pioneer Executive Committee team of Sandakan Tourism Association (STAN) which established in 2015. While at the same time, he also represented Sandakan hotels as Executive Committee in Malaysia Hotels Association (MAH) – Sabah/Labuan chapter as well. When he moved to Jakarta, Indonesia; he also joined Jakarta Hotel Association as Executive Committee which he spearheaded Education and CSR sector and driven multiple activities for the organization.

As the new General Manager, Mr. Kanit looks forward to bringing new ideas and initiatives to revive the existing Le Méridien Kota Kinabalu to a new level. “With a different pair of eyes and my experiences, some things are better when seen from a new perspective,” he said.

When not on hotel grounds, Mr. Kanit is a family man who enjoys music, sports and fitness activities as well as photography.

Travel News | eTurboNews

“Plan For Our Kids” and “African Earth Lung” to launch at WTM Africa

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eTN Publisher Juergen Steinmetz talks to Professor Geoffrey Lipman Co-Founder of SUNx – STRONG Universal Network, about the development of “Plan For Our Kids” and the signature “African Earth Lung” to be launched during WTM Africa.

Steinmetz  

Hey Geoffrey, I wanted to get an update from SUNx for  WTM Africa

Lipman

Hi Thomas, we’re just rolling out “Plan for Our Kids” (PFOK)  launched at WTTC’s COP 24 event in Poland at the end of last year. Its goal is to create 100,000 STRONG Climate Champions by 2030 across all UN States. It’s a low cost, CSR linked program, with lifetime learning, from school through graduation into corporate training programs, and it will support Climate Friendly Travel ~ measured to manage: green to grow & 2050 proof to innovate. It will provide cloud connected online education, analytics and a heavy emphasis on innovation, to spread best practice around the system.

Steinmetz

Why is this different from what other organizations like WTTC or UNWTO do ?

Lipman

It’s complementary to all the excellent SDG related sustainability initiatives, of industry and government organizations – across the mobility, hospitality, technology spectrum.  PFOK is just totally focused on responding to eXistential Climate Change. Because if we don’t fix that, all the other stuff won’t matter. So, it targets the next generation of decision makers. And we are appealing to companies and communities who connect with them for the strategic engagement and financing support to make it happen. Industry leaders, financial services, technology innovators all have a massive stake in the future. SUNx is just a catalyst.

Steinmetz 

Why the next generation……… What about now?

Lipman

Climate change is a multi-generational issue. The last generation defined it: This generation recognized it. The next generation will be in the middle of it. They don’t have the institutional baggage and they will have the mindset to implement solutions.

But we have to start now – that’s the climate scientists’ message: that’s the economists’ message and that’s the Greta Thunberg message.

I kind of like the Titanic analogy.  At the end of the day we have to avoid the iceberg and if we do that the ship sails on, life carries on and evolves. But the ship takes a long time to change course – in the case of the Paris Agreement 5 years from 2015 inception to 2020 coming into force. 2030 to ramp up and integrate with the SDG’s And 2050 to stabilize at liveable weather conditions.

Steinmetz

OK why 100,000 STRONG Champions– or did you pull the number out of the air.

Lipman

Well it’s a significant target of educated thought leaders – even for a global  movement – but it’s basically the equivalent of 500 for every UN State. Even for a small island that’s not huge. For a big State we know it will spawn more. And we have a decade to put them in place. They’ll be the Greta Thunberg support system for our sector – helping ensure that Paris targets are met. What’s exciting is that we will be able to provide them with dynamic lifetime learning from our web portal, focused good practice from across the global climate resilience spectrum and a capacity to spread innovation on a real time basis.

Steinmetz    How Will you Finance such an Ambitious Program

Lipman

Visionary Corporate Sponsors from the Travel & Tourism sector and supporting industries, as well as far thinking public sector sources; will take it to scale, country by country. We have a Sponsor and Impact Investor program, as well as a country initiative that costs just 5000 Euro. And we operate as an NGO with low costs and high focus.

We’ve been fortunate to find our first Anchor Sponsor, of 12 we are seeking worldwide for 2019/2020 – and we are grateful to Robin Ingle for his willingness to step up to the plate so quickly. Our plan calls for one from each sub-sector – Transport: Hospitality: Travel Services: from each of 3 regions. Americas: Europe / Middle East/ Africa: Asia/Pacific. As well as one leader per UN State.

Our signature African Earth Lung will of course  require a much bigger Alliance, with much greater finance. But frankly it’s a once in a lifetime opportunity to do something that can have such clear global and local significance. I  saw it before at Rio 92 when Maurice Strong mobilized so much for the planet and a focus on the Amazon. We think this is our chance to help the world and the Congo Basin.

Steinmetz Will you ever stop this kind of corporate campaigning

Lipman

I doubt it.  I worked for IATA for the first 20 years of my career – a wonderful organization that instilled a sense of purpose –  its first Director General told a journalist when he was in his 90’s, that his days began by crawling out of bed to get the Times Newspaper from the doormat. He turned to the obituary column and if he wasn’t there, he got dressed & carried on with life. I’m kind of from that school of thought.

For more information on SUNx, please visit: https://www.thesunprogram.com/

3 min Video About SUNx

 

Travel News | eTurboNews

Ethiopian Airlines CEO Tewolde Gebre Mariam statement from the ET 302 crash site

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Tewolde GebreMariam is the Group CEO, Ethiopian Airlines. The Ethiopian Airlines Group CEO deeply regrets the fatal accident involved on ET 302 /March 10 on a scheduled flight from Addis Ababa to Nairobi.

The group CEO who is at the accident scene right now regrets to confirm that there are no survivors.

eTN Chatroom: Discuss with readers from around the world:

He expresses his profound sympathy and condolences to the families and loved ones of passengers and crew who lost their lives in this tragic accident.

Ethiopian Airlines will release further information as soon as it is available. Updated information will also be on Ethiopian Airlines website at www.ethiopianairlines.com

The Ethiopian Airlines website, however, seems to be at capacity at this time.

Mr. Tewolde GebreMariam is a titan of the aviation industry. As Group CEO of Ethiopian Airlines he presides over the fastest growing and most profitable airline in Africa. He began his career in the Cargo Traffic Handling Department at the company when he joined thirty years ago and rose up the ranks through overseas management, Marketing and Sales to Chief Operating Officer before his appointment as CEO.

Mr. Tewolde is on the board of many of the major Ethiopian state-owned enterprises, he leads Pan-African aviation initiatives and sits, with UN Secretary-General on the High-Level Advisory Group on Sustainable Transport. His airline won 20 awards in 2015 and is recognized as one of the most dependable airlines in the world. His sense of corporate responsibility to society and the environment is impeccable. As part of ET’s CSR Programme, the airline is working with Greener Ethiopia to repopulate the country with trees.

Along with the plethora of awards Ethiopian has won, Mr. Tewolde himself has won African CEO of the Year, Best African Business Leader, The Airline Strategy Award for Regional Leadership the 2015 International Grand Prix Special Award in Milan and the Most Gender Focused CEO Award 2015 by the Leading Women of Africa Group.

He earned his B.A. Degree in Economics from the Addis Ababa University in Ethiopia and his Master’s Degree in Business Administration from the Open University in the United Kingdom.

A Plan For Our Kids: Climate Friendly Travel

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Deep down, most people know, Travel & Tourism must respond to the eXistential challenge of Climate Change, must fully align with the Paris Agreement targets, and must play a leading role in the Green New Deal paradigm shift. Our sector is a central part of the human activity – social, economic and environmental: its influence and impact are growing: its role in development is fundamental. Mobility is a part of our DNA.

But we are in the middle of a massive “New Climate Economy” transformation. It will affect all consumption, all supply, and all investment on the planet, as well as a shift to the circular economy and nature-based solutions.  The scientists say we have about a decade to get our house in order and keep global temperatures at tolerable levels for humanity. If we don’t fix it, our grandkids will freeze or fry.

eTN Chatroom: Discuss with readers from around the world:

Many will say that we are acting already – conferences, declarations: observatories: pledges: certification: awards: offsets: clean energy technology and so much more. We have WTTC linked to UNFCCC, IATA & ICAO taking care of aviation and CLIA, WOC & IMO looking after cruises. We’ll also get a huge boost from societal shifts to low carbon lifestyles, smart cities, electric transport: synthetic fuels: green buildings, satellite or big data monitoring, AI, IOT and the like.

At the same time countries, cities, businesses, and consumers will deliver an increasing number of national and local regulations as states take steps to ensure that the SDGs and Paris targets are achieved. All this change will intensify under the dictates of a progressively tightening Paris climate regime. Surely this will be enough?

I suggest it will not. Our world is just beginning to understand the impact of extreme weather, melting ice caps, warmer oceans, severer drought, fiercer forest fires, disrupted supply chains, and migration mayhem.  The harsh reality is we still need to move further, faster and more strategically on Climate Response in the coming decade.

Tomorrow’s leaders must have the right mindset to deal with the dynamic disrupted world of tomorrow. The ingenuity to conceive and build responsive Travel & Tourism systems for liveable, as well as enjoyable destinations. And that means starting now and accelerating to stay on the intensifying Paris curve.

SUNx – a legacy program for Maurice Strong, the father of sustainable development – has crafted the start of a response. “Plan For Our Kids” will create 100,000 STRONG Climate Champions in all UN States by 2030. Not to replicate or substitute work done by committed industry or government bodies dealing with Climate response – we will need all of these. There will be no magic bullet

Our contribution is to help prepare the next generation of decision makers, as well as help companies and communities connect with them.  It’s a low cost, CSR linked program, which will support nextgen leaders with lifetime learning, from school through graduation and it will teach Climate Friendly Travel ~ measured to manage: green to grow and 2050 proof to innovate. It will provide cloud-connected online education, analytics and a heavy emphasis on innovation, to spread best practice around the system.

“Plan For Our Kids” will help keep a central focus on climate resilience for destinations, companies, value chains and travelers themselves. It will focus on communities because that’s where lasting impacts are made and it’s where ultimate lifestyle decisions rest.  It will be expanded through SDG 17 Partnerships for change.

To take this plan to global scale in the 2030 timeframe requires us to find a pioneer group of like-minded industry and government partners, prepared to commit to a real strategy for a real existential climate emergency. Just 50 STRONG Climate Champions in each State, every year for the next decade will see a global movement of 100,000 by 2030. They will be from the Greta Thunberg generation. They will have the same vision, commitment and tenacity. They will help deliver Climate Friendly Travel.

If you share this view and want to be a part of the change, please contact Geoffrey Lipman at [email protected]  or visit our website www.thesunprogram.com

source: International Coalition of Tourism Partners (ICTP)