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The Development and Promotion of MICE in Thailand

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The Thailand Convention & Exhibition Bureau (TCEB) is leveraging the development of Thai MICE business in long haul markets in collaboration with foreign chambers of commerce representing Australia, UK, USA and Germany.
​Mr. Chiruit Isarangkun Na Ayuthaya, President of Thailand Convention & Exhibition Bureau (Public Organization) or TCEB, disclosed, “The signing of this MOU – The Development and Promotion of MICE –  between TCEB and Foreign Chamber Alliance (FCA), comprising 4 chambers of commerce representing our main target countries, which are Australia, UK, USA and Germany.
It’s considered another remarkable step of TCEB in altering our role to leverage MICE by serving as a business partner who joins hands with foreign organisations to promote the development of Thai MICE in international markets, as well as to penetrate into long haul MICE markets in Oceania, Europe and the USA, side by side with our main short haul target markets in Asia.
“Indeed, the collaboration is a new dimension of promoting Thai MICE business in long haul markets with concentration on Oceania, Europe and the USA. This is the very first time that the Foreign Chamber Alliance – FCA, which represents Australia, UK, USA and Germany, signed an MOU with a Thai government agency. Interestingly, FCA has more than 20,000 members that include businessmen, investors, entrepreneurs from business, industrial and service sectors, such as Minor Hotels Group, AccorHotels Group, Marriott Hotels Group, convention centres business, as well as oil, mining, pharmaceutical, automobile and other industries,” he added.
“These are considered high potential business groups for propelling the national economy and are included among the targeted industries that the Thai government is keen to encourage in line with the 4.0 Policy. For this reason, this is a lucrative opportunity for us to collaborate to develop and raise the competitiveness of Thai MICE. The 4 chambers of commerce have recognised the importance of using MICE as the gateway to the development of commerce and investment in Thailand and ASEAN,” he said.
With this MOU, the framework for the development of MICE business will embrace 5 dimensions of operation:
• The sharing of MICE statistics and events
• MICE business development
• MICE market promotion
• MICE business research
• MICE personnel development.
Mr. Chiruit further said, “The initial collaboration to mutually promote MICE business will mainly focus on hospitality service, because members of the FCA have long records of investment in Thailand, which have been running alongside their nationwide service businesses. Hence, they have eyed to extend collaboration with Thai government agencies, as they believe the endeavour will open a new door to operate MICE business in Thailand and ASEAN.
“This, in turn, will allow them to study about the dynamics and direction of the Thai MICE market. By joining with TCEB in formulating a marketing development scheme, the synergy will open a new door to connecting with other alliances who relate with the promotion of Thai MICE business in targeted countries. Moreover, there will be co-operation in drawing international events into Thailand, marketing promotion and provision of support for events previously held in Thailand,” he said.
“Target groups and alliances will be invited to participate to strengthen the potential of MICE events held here in Thailand. The FCA will join with us in the exchange of marketing information related to targeted industries held by allied chambers of commerce and TCEB will exchange information on Thai MICE business, including statistics and events, to fully bolster mutual MICE business development,” said the TCEB President.

​He went on to say, “Nevertheless, the FCA expects the Thai government to leverage the competitiveness of Thai MICE business in order to serve global competition. For example, facilitation of customs and immigration procedures; development of infrastructure and transportation; construction of convention centres; development of MICE personnel that meets international standards, and establishment of One-Stop-Service MICE centres. All of which will open a new door to the holding of MICE events in Thailand by efficiently offering enhanced convenience for MICE entrepreneurs and organisers,“ he declared.

Proposals to establish MICE service centres has been included in TCEB’s earlier strategic plan, and the Ease of Doing Business project as well  as the draft of a national strategy of NESDB (National Economic and Social Development Council).
​Mr. Chiruit went on to explain, “After the completion of MOU signing, TCEB is set to discuss with the FCA on the preparation of Phase I work plan, which lasts two years. Both parties will encourage practical co-operation in a rapid and consistent manner. Initially, we have planned to attract events and provide support to the holding of events that relate to targeted industries according to the government’s 4.0 Policy, particularly in the provinces governed by the administration of EEC (Eastern Economic Corridor),” he said.

​“TCEB expects that the collaboration will not only leverage the competitiveness of Thai MICE in long haul markets in Oceania, Europe and the USA, but will also help to attract international events into several regions in Thailand, especially those considered main markets in MICE City project, which are Bangkok, Pattaya, Phuket, Chiang Mai and Khon Kaen. Definitely, we believe the rapport will encourage transfers of technology and knowledge of each industry among one another, and thus will promote advancement in all regions and stimulate income distribution to communities nationwide,” concluded Mr. Chiruit.

Mr. Benjamin Krieg, Vice President, Austcham, explained, “The role of the Foreign Chamber Alliance (FCA) in Thailand and the purpose of signing the MOU combines key Foreign Chambers and their members through this important collaboration, we provide a common voice on advocacy to develop and grow opportunities that can benefit our members and the country of Thailand,” he said.

“The MICE industry is growing, and will also continue to grow in importance and contribution to the overall tourism sector within Thailand, and of course the greater Thai economy. Our primary aim is to continue to increase and grow the competitiveness of Thailand as a leading destination for MICE not only within Asia, but the world, further complimenting the amazing tourism industry that we already are so fortunate to be a part of,” concluded Mr. Krieg.

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PM Hotel Group to manage new TownePlace Suites by Marriott in Austin, Texas

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PM Hotel Group, one of the industry’s leading hotel management companies, has been selected to operate the new TownePlace Suites by Marriott in Austin, Texas. This new hotel represents the first TownePlace by Marriott property in the PM Hotel Group portfolio and further expands the company’s relationship with Marriott International.

“We are thrilled to have been selected to manage the TownePlace Suites- Austin, which expands our footprint in Texas,” said Joseph Bojanowski, President of PM Hotel Group. “Austin is a rich and exciting city, and with this new project we are thrilled to be broadening our relationship with another valued ownership group, Scenic Capital Advisors.”

Currently under construction and scheduled to open in October, the 103-room hotel is conveniently located minutes from the Austin International Airport and downtown attractions.

“The south Austin corridor is growing rapidly, and we are excited to bring a new extended-stay Marriott product to a location that is conveniently located to all that Austin has to offer,” said Thomas Chen, Principal of Scenic Capital Advisors. “Expanding our partnership with PM Hotel Group has been tremendously rewarding, and we eagerly anticipate future opportunities.”

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Southwest Airlines: Nonstop from Silicon Valley to Long Beach

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Today, Southwest Airlines launched nonstop service to Long Beach Airport from Mineta San Jose International Airport (SJC).

The flights are scheduled throughout the day to allow travelers more choices in departure and arrival time, and to support ongoing demand for travel between the Bay Area and Los Angeles Basin.

“Southwest has added important new service between Mineta San Jose International Airport and Long Beach Airport, a modern and accessible gateway to Southern California,” said Director of Aviation John Aitken. “The Bay Area to Los Angeles Basin corridor is the U.S.’s busiest air travel market, and Southwest’s four new daily flights give travelers more choices in airline, time-of-day for travel, and airport proximity to their business or leisure destination.”

 

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D.R. Congo: African Tourism Board is a place to be according World Heritage Kahuzi-Biega National Park

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The African Tourism Board welcomes Kahuzi Biega National Park as a new member. The Kahuzi-Biega National Park is a protected area near Bukavu town in the eastern Democratic Republic of the Congo. It is situated near the western bank of Lake Kivu and the Rwandan border.

“The African Tourism Board is a place to be, we have been undercover for long. When you search for Congo tourism, all you hear is information about Virunga or news about poacher. We want to make a difference. Let’s unite our efforts to promote the African tourism industry.”

These are the word by De Dieu Bya’Ombe, director of the Kahuzi Biega National Park.

He explains on his membership information:

Kahuzi-Biega National Park is home to more species of mammals than Any Other Site Albertine Rift. It is the second major MOST website in the area for Both endemic species and in terms of species richness. The park HAS 136 species of mammals, Including the eastern lowland gorilla is the star and 13 other primates like chimpanzees Including endangered species, red colobus monkey, and monkeys L’Hoest and Hamlyn.

• Other extremely uncommon species of the forests of eastern DRC are present aussi Such As the giant genet ( Genetta victoriae ) and aquatic genet ( Genetta piscivora ). Characteristic mammals of the central African forests aussi live in the park as the forest elephant, forest buffalo, giant forest hog and the bongo.

• The KBNP Is located in significant year endemism zone (Endemic Bird Area) for birds APPROBATION by Birdlife International. The Wildlife Conservation Society HAS compiled a list of birds to the park in 2003 with 349 species Including 42 endemic.
• Similarly, the park aussi Was Recognized As a diversity center for plants by IUCN and WWF in 1994 with at least 1,178 species listed in the high altitude area, the lower portion still remaining in inventory.

• The park is one of The Few sub-Saharan African websites Where flora and fauna transition from low to high altitude is observable. It included courses, in fact, all of the forest vegetation from 600 m to more than 2600 m, bass Moist Forest and medium altitude forest sub mountain up montane forest and bamboo. Above 2600 m to the top of Kahuzi Biega and mountains, Has Developed montane vegetation heather harboring endemic plant Senecio kahuzicus.

• The park houses aussi Generally, not Widespread vegetation Such As swamps and altitude bogs and swamp forests and riparian areas are waterlogged at all altitudes.
Due to all above specificities of the Kahuzi – Biega national park, we are looking forwards to develop eco-tourism activities and sustainable conservancy concept which are going to inspire the next generation.

Kahuzi Biega is a world heritage site created in 1970 for the main purpose of protecting low land gorillas. Kahuzi-Biega National Park is divided into two zones connected by a narrow corridor: Rainforest Mountain (Afro-montane forest gold) on one hand, and the lowland rainforest (Guinea-Congo Relatively wet) on the other hand.

It is a scarce African region where the transition entre thesis two kinds of rain forests remained largely intact. So far, over 1178 plant species have been recorded at high altitude, making it the third Albertine Rift website in terms of species richness partner after the Virunga National Park in DRC and the Bwindi Impenetrable Forest in Uganda. For cons, the lowland flora is still little known. The inventory of species endemic to the Kahuzi-Biega National Park is far from full, and we Even Discovered Many new species Belonging Mainly to the families of Balsam Orchidaceae & Purple Spurge, Araliaceae, Anacardiaceae, and many others families with one Particular species ( Fischer, 1995).

Conservation targets are the wildlife and communities at risk, and critical habitats and declining to protect. The subsidiary or auxiliary targets are a more detailed level of the target to which they are attached (parts of habitat, landscapes, media, etc.). The term key ecological attributes of the main natural characteristics of species, populations or ecosystems developed over time or as a result of natural disturbances and allow maintaining the range of conditions under which species are adapted. Furthermore, the exceptional forest cover KBNP an important carbon sink to contribute to the fight against climate change.

Talking about tourism, we offer gorilla trekking as our main attraction. Hiking, mountain accession and birds watching are complementary to the main attraction. We are proudly the only site where visitors can trek low land gorillas in the wild. We put our efforts to maintain all our tourism activities sustainable and ecological.

More information: www.kahuzibiega.org

More information on African Tourism Board:www.africantourismboard.com

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