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Centara Hotels & Resorts enters 2020 on a high with impressive expansion plans, new openings and brand updates

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Centara Hotels & Resorts, Thailand’s leading hotel operator, has provided the travel industry with an update on its expansion and development plans ahead of this year’s World Travel Market (WTM) in London.

The last 12 months have been an exciting period for Centara, which is currently midway through a strategic five-year development plan that will see its global portfolio grow to over 130 hotels in more than 15 countries by the end of 2022.

The company is also implementing several important projects to improve all areas of its business, from technological upgrades to new brands.

EXTENDING A LEADING POSITION IN THAILAND

Centara is currently undertaking a significant expansion of its domestic portfolio. The group recently celebrated the opening of the 145-key Centara Sonrisa Residences & Suites Sriracha, on Thailand’s Eastern Seaboard. It has also added three hotels in the attractive Mai Khao Beach area of Phuket; the 22-pool villa Maikhao Dream Villa Resort & Spa has joined the Centara Boutique Collection, the 142-key Maikhao Hotel is now managed by Centara, and the brand new, 280-key Centra by Centara Maikhao Resort Phuket is scheduled to open in 2024. Most recently, Centara Ao Nang Beach Resort & Spa Krabi, which is the only branded resort on Ao Nang Beach, opened its doors in October. Following this, COSI Pattaya Naklua Beach will start welcoming guests this November. These new agreements extend the group’s Thai portfolio to 38 hotels and resorts in operation, with many more under development.

EXPANDING IN NEW GLOBAL MARKETS

Centara continues to grow its footprint in many of the world’s most attractive destinations. The group recently signed a joint venture agreement for its inaugural property in Japan: the 515-key Centara Grand Hotel Osaka, which is scheduled to open in mid-2023. At the start of the year, Centara made its debut in Qatar with the launch of the 292-key Centara West Bay Residences & Suites Doha. Following an agreement with the same owner, Centara will add two more properties in Doha: The B Premiere Hotel, an 85-room property under the Centara Boutique Collection which will open early next year, and the 167-key Centara Al Bustan Hotel Doha, which is under construction and due to open in 2021.

Southeast Asia is also a key area of expansion. Centara recently signed an MoU to manage six properties in Myanmar, including the 95-key Centara KMA Resort Inle Lake, which was the first to be signed and will start welcoming guests in early 2020. In Laos, the company has sealed management agreements for three new properties with a combined total of 216 keys, including Centara Grand and Centra by Centara hotels in Luang Prabang and COSI Vientiane Nam Phu. These are in addition to Centara Plumeria Resort Pakse, which is scheduled to open in 2020. Finally, Centara has revealed plans for a significant expansion of its portfolio in Vietnam, with the goal of opening at least 20 new hotels nationwide in the next five years.

Centara’s international portfolio and pipeline now extends to 13 countries: Cambodia, China, Indonesia, Laos, the Maldives, Myanmar, Oman, Qatar, Sri Lanka, Japan, Turkey, the UAE and Vietnam.

REFRESHING AN ICON AND REVEALING NEW BRANDS

Centara is also focused on revitalising its brands and properties to create the finest experiences for all guests. Fresh brand identities have been revealed for the group’s upscale Centara and upper upscale Centara Grand brands. This serves to breathe new life and energy into their visual appeal and better distinguish the brand experiences, whilst ensuring a sense of warmth and progressive Thainess, which are the omnipresent hallmarks of the company. This will be complemented by a new luxury brand which will be officially launched following the complete upgrade and repositioning of the popular Centara Grand Beach Resort Samui, which closed temporarily earlier this year. Its reopening in late 2020 will coincide with the unveiling of the brand, whose name, together with exciting details of its inaugural hotel will be announced in January 2020. Centara has also signed an MOU with a leading medical company to create a new medical wellness brand.

In October, Centara began the rollout of its new global advertising campaign, titled “The Place to Be”, which is derived from the company’s unique and inimitable brand DNA of Thai Family Values and the associated values of Caring, Sharing and Belonging.

DELIVERING CUTTING-EDGE TECHNOLOGY

Centara is fully committed to delivering the latest technology across all areas of its business. Guests will be able to benefit from a new best-in-class website, which will offer a more intuitive, user-friendly booking flow across all devices, including advanced mobile compatibility; and dynamic personalized content. The new digital experience will launch in April 2020  Enhanced and integrated Property Management Systems (PMS), Central Reservations Systems (CRS) and Revenue Management Systems (RMS) will enable hotels to perform to the best of their ability, driving maximum returns back to their owners and the company is midway through the rollout of this new technology architecture which comprises a combination of the optimal solutions  for Centara’s business model, including Opera, IDeaS and Vertical Booking by harnessing big data, Centara will also be able to personalise every stay.

REIMAGINING THE MICE SECTOR

At the start of 2019, Centara officially launched Meetings Redesigned, an innovative new MICE concept designed to provide a one-stop service for corporate events. This new programme is built around three main elements: a Meeting Guru will offer a single point of contact for end-to-end event management; a partnership with Asia Ability will help promote new team-building techniques, and creative catering will deliver memorable group dining occasions.

Centara Grand & Bangkok Convention Centre at CentralWorld continues to raise standards in in the MICE sector, after it was named “Best Meetings and Conventions Hotel in Asia” for the fifth consecutive year at the 2019 TTG Travel Awards. Centara now operates three world-class convention hotels in Bangkok, and the company is aiming to host at least 100,000 MICE delegates in the city this year, helping to position the Thai capital as a key gateway for international events. Centara is also investing THB 650 million in a full refurbishment programme of all 505 rooms at the flagship, Centara Grand & Bangkok Convention Centre at CentralWorld which will further consolidate its status among Bangkok’s leading business and leisure destinations.

REFRESHING GUEST EXPERIENCES

Finally, Centara has crafted its new Staying Well concept, which promotes a healthier way to travel. This programme has also been built around three core pillars, Live Well, Eat Well and Sleep Well, and comprises the provision of in-room fitness accessories, exercise routines and free group classes, healthy restaurant menus, pillow menus, soothing music, wellness kits and more.

For more news about Centara, please click here.

Centara Hotels & Resorts enters 2020 on a high with impressive expansion plans, new openings and brand updates
Cosi Pattaya
Centara Hotels & Resorts enters 2020 on a high with impressive expansion plans, new openings and brand updates

MEDIA CONTACT: Pornchanok Thongrungrot (Pao), Corporate Public Relations Manager – International, Centara Hotels & Resorts, Tel. +66 (0)2769 1234 Ext. 6733, Email: [email protected]

Centara honored with Best Meetings & Conventions Hotel Award for 5th consecutive year

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Centara Grand & Bangkok Convention Centre at CentralWorld has received the award for “Best Meetings and Conventions Hotel in Asia” at the 2019 TTG Travel Awards. This is the fifth consecutive year and seventh time in total that the company’s flagship hotel and convention center has received this prestigious award, which was announced at the Asia-Pacific travel industry’s annual event organized by TTG Asia Media. Winners were chosen by an audited vote of TTG Asia readers representing travel consultants, tour operators and destination management companies across the region.

The upper upscale 505-room Centara Grand hotel enjoys a prime location in the heart of Bangkok’s central business and shopping district. Its integration with a lifestyle shopping complex and state-of-the-art conference center makes it a frequent choice for the region’s top MICE events. CentralWorld is the largest lifestyle shopping and entertainment complex in downtown Bangkok while Bangkok Convention Centre is the country’s most complete event venue of 5,250 sqm hosting conferences of up to 7,000 delegates, as well as corporate and social functions in a 1,000-seat ballroom, and smaller meetings in many flexible configurations. At the beginning of this month. The company is investing THB 650 million in the room improvement project which will see a complete floor-to-ceiling renovation of all guestrooms and suites. The designs for the new room interiors draw inspiration from Thai artisans, textures and patterns that is in keeping with the brand’s inimitable Thai roots. 

“Bangkok remains one of Asia’s favorite MICE destinations, and we work hard to be a pre-eminent MICE venue not only in the city but region-wide and globally as well,” said Thirayuth Chirathivat, Centara Hotels & Resorts CEO. “We continue striving to develop new ideas and new ways of thinking to ensure our products and services remain at the forefront of the MICE industry. Our latest initiative, New Agenda: Meetings Redesigned, reflects that bold kind of thinking that can lead to more successful MICE events and more engaged meeting attendees.”

ABOUT CENTARA

Centara Hotels & Resorts is Thailand’s leading hotel operator. Its 75 properties span all major Thai destinations plus the Maldives, Sri Lanka, Vietnam, Laos, Myanmar, China, Oman, Qatar and the UAE. Centara’s portfolio comprises six brands -Centara Grand Hotels & Resorts, Centara Hotels & Resorts, Centara Boutique Collection, Centra by Centara, Centara Residences & Suites and COSI Hotels – ranging from 5-star city hotels and luxurious island retreats to family resorts and affordable lifestyle concepts supported by innovative technology. It also operates state-of-the-art convention centres and has its own award-winning spa brand, Cenvaree. Throughout the collection, Centara delivers and celebrates the hospitality and values Thailand is famous for including gracious service, exceptional food, pampering spas and the importance of families. Centara’s distinctive culture and diversity of formats allow it to serve and satisfy travellers of nearly every age and lifestyle.

Centara is strategically expanding its portfolio with additional properties in Thailand and new international markets, while spreading its footprint into new continents and market niches. As Centara continues to expand, a growing base of loyal customers will find the company’s unique style of hospitality in more locations. Centara’s global loyalty programme, Centara The1, reinforces their loyalty with rewards, privileges and special member pricing.

Find out more about Centara at CentaraHotelsResorts.com  

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MEDIA CONTACTS:

Pornchanok Thongrungrot (Pao)

Corporate Public Relations Manager – International Media, Centara Hotels & Resorts
Tel. +66 (0)2769 1234 Ext. 6733          

[email protected]

Puntira Cherdboonmuang (Gam)

Corporate Public Relations Manager – Thai media, Centara Hotels & Resorts
Tel. +66 (0)2769 1234 Ext. 6922

[email protected]             

Centara Grand & Convention Centre at CentralWorld Bangkok to reaffirm status as Thailand’s leading MICE venue with more than 89,000 delegates expected in 2019

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Centara Hotels & Resorts, Thailand’s leading hotel operator, is anticipating one of the strongest years to date for Centara Grand & Convention Centre at CentralWorld Bangkok, its flagship hotel and MICE destination in Thailand’s capital city, with a series of major business events set to boost delegate numbers in 2019.

Named as Asia’s “Best Meetings and Conventions Hotel” at the 2018 TTG Travel Awards, Centara Grand & Convention Centre at CentralWorld Bangkok provides a world-class setting for international conferences and events. In fact, the hotel is set to reaffirm its position as Thailand’s top MICE hotel in 2019, with a forecast total of 89,000 delegates.

A packed calendar of major international events is already scheduled for this year, including the Techsauce Global Summit 2019, which is expected to attract 15,000+ delegates from 18-20 June; and the 27th Incentive Travel & Conventions, Meetings Asia (IT&CMA) and Corporate Travel World (CTW) Asia Pacific, the double-bill travel trade expo featuring approximately 3,000 delegates from 24-26 September.

Other major events scheduled to take place at this major downtown venue include the Royal Australasian College of Surgeons’ Annual Scientific Congress (6-10 May), International Conference on Biodiversity (22-24 May), 33rd International Epilepsy Congress (22-26 June), Thai Dental Association Annual Meeting (12-14 June) and ASCO 2019 Breakthrough Thailand (11-13 October 2019).

Centara Grand at CentralWorld will also raise the bar for culinary events in 2019, with high-profile occasions including an Italian Wine Dinner and Master Class in collaboration with Marino Braccu, general manager and sommelier of 8½ Otto E Mezzo Bombana in Hong Kong – the only Italian restaurant outside of Italy to have achieved three Michelin stars. Hosted on 2-3 May at UNO MAS, the acclaimed 54th floor Mediterranean restaurant, these exclusive events will give diners the opportunity to experience world-class cuisine and learn from one of the world’s best sommeliers.

Wine lovers can also enjoy refined evenings at the CRU Champagne Bar at Red Sky, one of world’s best and highest Champagne bars, which is now the exclusive Thai seller of brand new Mumm No.6 Champagne. With dramatic 360-degree views of the Bangkok skyline, this spectacular 55th floor venue promises unforgettable evenings.

CRU Champagne Bar at Red Sky, Centara Grand at CentralWorld

Underpinning every event hosted by Centara is the group’s innovative “New Agenda: Meetings Redesigned” concept, which is designed to provide seamless MICE services and enhance the customer experience. This intuitive initiative is built around three main elements: a one-stop ‘Meeting Guru’ to ensure the successful execution of every event; a redefined approach to team-building in partnership with the professional experts at Asia Ability; and creative catering concepts such as ‘Dinner in the Dark.’

New Agenda is currently being rolled out at 25 Centara’s properties, including Centara Grand & Convention Centre at CentralWorld Bangkok.

Centara Hotels & Resorts wishes to reassure all guests and event planners that Centara Grand & Convention Centre at CentralWorld Bangkok was untouched by the recent fire at the CentralWorld lifestyle mall, which was misreported to have started in the hotel. This was not the case and operations at the hotel and convention centre were completely unaffected by the incident. The hotel adheres to the most stringent safety regulations and procedures to ensure the safety of its guests at all times.

Centara Grand & Convention Centre at CentralWorld Bangkok commands a prime location in the heart of Bangkok’s central business district. The state-of-the-art Bangkok Convention Centre features 5,250 square metres of space for up to 7,000 delegates, including a 1,000-seat ballroom and multiple meeting rooms in flexible configurations, all supported by the services of the adjacent 505-room Centara Grand hotel, making it the country’s most complete MICE venue.

For more information about Centara Grand & Convention Centre at CentralWorld Bangkok, please CLICK HERE. Alternatively, to learn more about Centara Hotels & Resorts, please visit www.centarahotelsresorts.com.

ABOUT CENTARA
 

Centara Hotels & Resorts is Thailand’s leading hotel operator. Its 69 properties span all major Thai destinations plus the Maldives, Sri Lanka, Vietnam, Laos, China, Oman, Qatar and the UAE. Centara’s portfolio comprises six brands -Centara Grand Hotels & Resorts, Centara Hotels & Resorts, Centara Boutique Collection, Centra by Centara, Centara Residences & Suites and COSI Hotels – ranging from 5-star city hotels and luxurious island retreats to family resorts and affordable lifestyle concepts supported by innovative technology.It also operates state-of-the-art convention centres and has its own award-winning spa brand, Cenvaree. Throughout the collection, Centara delivers and celebrates the hospitality and values Thailand is famous for including gracious service, exceptional food, pampering spas and the importance of families.Centara’s distinctive culture and diversity of formats allow it to serve and satisfy travellers of nearly every age and lifestyle.
 

Over the next five years Centara aims to double its size with additional properties in Thailand and new international markets, while spreading its footprint into new continents and market niches. As Centara continues to expand, a growing base of loyal customers will find the company’s unique style of hospitality in more locations. Centara’s global loyalty programme, Centara The1 Card, reinforces their loyalty with rewards, privileges and special member pricing.

Find out more about Centara at www.CentaraHotelsResorts.com  

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For more information and media enquiries, please contact:

Pornchanok Thongrungrot (Pao)
Corporate Public Relations Manager – International, Centara Hotels & Resorts
Email: [email protected]
Tel.: +66 (0)2769 1234 Ext. 6733