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Seychelles launches its first Nature Trail competition

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In a press conference at Botanical House, Mont-Fleuri at the Seychelles Tourism Board (STB) headquarters today, the organization announced the launch of the Seychelles Nature Trail competition to be held in May 2020.

The announcement was made by the STB Chief Executive Mrs. Sherin Francis in the presence of Mrs. Bernadette Willemin, STB Regional Director for Europe, Ms. Bernadette Honoré, the STB representative in Reunion – who initiated the project with the support of Christian Hamer and Veronique Victor (directors of the trail) – and various partners on-board to make the project a success in Seychelles next year. 

The partners for the SNT project alongside the STB will include the Seychelles National Sports Council (NSC), the Seychelles National Park Authority (SNPA), Air Mauritius, Seychelles Breweries, ABSA ( Barclays Bank), Cable and Wireless and Skychef.

Launched in Reunion in September this year, this first edition of Seychelles Nature Trail (SNT) adds to the prestige of the destination as a multifaceted one.

The SNT aims at further promoting the archipelago’s concept of green tourism as well as enticing potential visitors’ to the discovery of Seychelles’ rich biodiversity.

The 25km trail which will be competed on Mahé on May 3, 2020 will be starting in the region of Port-Glaud round Anse Major, through the well-known hiking routes including the Mont Le Niol and Congo Rouge area finishing at Grand Anse.

 The event plans on attracting and engaging nature sport enthusiast in the region and across the globe to Seychelles, as well as concept for Seychellois competitors.

Speaking at the event, Mrs. Sherin Francis mentioned her satisfaction to add another event to the destination’s profile on the international level.

“The SNT event projects the destinations towards an adventure that will open great doors for the destination, we have seen how big in publicity the recent trail event “Diagonale des Fous” which closed a few days ago to our fellow islanders in Reunion. We can only anticipate great participation from the region and hope that the beauty of our Islands will attract potential runners from all over the world,” said Mrs. Francis.

Mrs. Francis mentioned that in order to reach the anticipated number of participants for the event in 2020, an intensive communication campaign has been designed and will be implemented through traditional and social media.

In addition, a publicity campaign in collaboration with the Seychelles Public Transport Company (SPTC) will be activated in Seychelles in the coming weeks.

MEDIA CONTACT: STB News Bureau, Tel: +248 4 671 354 / +248 4 671 313, stbnews@seychelles.travel  www.seychelles.travel

Bartlett commits J$300 million to strengthen Jamaica’s Community Tourism

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Community Tourism island wide, will receive a major boost following the commitment of approximately J$300 million by Minister of Tourism, Hon. Edmund Bartlett.

The money will be disbursed to sixty three (63) communities across the country to have small events and activities to attract more visitors, and increase potential earnings of small tourism suppliers.

“The building out of more tourism products under our Linkages Network, forms part of our overall growth strategy to attract more visitors by adding value and enhancing their experiences. Adding value has become a benchmark in the highly competitive tourism industry and when you are able to give more you will have a better value proposition for visitors than your competitors.

These community tourism projects will provide authentic Jamaican experiences, whether it be food or entertainment, for our visitors and increase earnings for our suppliers,” said Minister Bartlett.

Minister of Tourism, Hon Edmund Bartlett (2nd R) engaged a batch of the first cohort of students to be trained at the M-Academy. M-Academy, which was launched today in Kingston, is a Jamaica Social Investment Fund and Main Events partnership providing alternative Livelihood and Skills Development.

The announcement was made today during the official launch of M-Academy at the Chinese Benevolent Centre in Kingston. M-Academy is a Jamaica Social Investment Fund and Main Events partnership that will provide alternative Livelihood and Skills Development. The main objective of the initiative is to provide demand driven skills in event production to 100 students from 7 parishes across Jamaica.

In endorsing the move, Minister Bartlett added that, “I am pleased that this initiative will help build the capacity of our young people who will in turn be able to earn and meet the demands in the entertainment sector, which is inextricably linked to tourism.

This means that we will be able to rely more on local talent to seamlessly execute mega productions such as festivals and conventions, which attract thousands of people.”

The M-Academy training program will initially certify 100 at risk youth in various aspects of world class event management and production skills by one of the leading entertainment companies in the Caribbean.

MEDIA CONTACT: Jamaica Ministry of Tourism, Corporate Communications, 64 Knutsford Boulevard, Kingston 5, Tel: 920-4926-30, Fax: 920-4944

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Skate & Style event coming to Munich Airport

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Top-flight professional skateboarding is a breathtaking spectacle. At the new Skate & Style event, now coming to Munich Airport, spectators will witness dazzling displays of tricks, spins and jumps. From April 24-28, the airport’s MAC Forum will be turned into a skateboarding hotspot as it hosts the South German championships in this exciting sport.

In the Club of Skaters (COS) Cup, competitors will face off in three categories, with the winners qualifying for the national final at the end of November at Europapark Rust, Germany’s biggest theme park. Spectators at Skate & Style who are up to the challenge are also welcome to grab a board and test their own skills on the 800 square meter park terrain.

The four-day event will feature numerous highlights, including a program of entertainment and fun activities. As fans watch, Germany’s skateboarding elite will attack the ramps and obstacles and showcase their best moves. And between rounds of the 2019 COS Cup, local heroes will go head to head in the Titus Locals Only Competition (LOC) Cup.
Registration for COS and LOC contestants will take place during the first open practice sessions on Friday April 27.

On Saturday, starting at 1 pm, things will then heat up as participants start vying for spots in the final. The semifinal and final rounds will take place on Sunday starting at 11 am. Before the awards ceremony, a special attraction awaits at 5 pm: the Ravenol Barrel Jump. In this test of skill, skateboarders accelerate towards a row of barrels, jump off at the last second, and try to make a clean landing on a board positioned at the other end.

On all four days of the event, the park terrain will be open not only to competitors, but also to passengers and airport visitors keen to give this exciting sport a try. Every day from 10 am to 6 pm, Skate & Style will host free open sessions and workshops, with instructors offering tips for the parcours or miniramp. Skateboards, helmets and pads can be borrowed at no cost. Visitors to Skate & Style can park free of charge for up to five hours in the P20 car park.

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Ailing Avianca’s plan to sell airport slots might be rejected

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Avianca is the fourth largest airline in Brazil, and it has been in judicial recovery since December of last year with debts of approximately R$500 million.

A new plan approved by Avianca’s creditors on Friday is not setting well with Brazil’s anti-trust agency, CADE. The agency said that depending on which competitors buy out Avianca’s main airport slots, the operation may not be approved.

The approved plan includes the partition of the company’s assets into 7 parts, called Individual Productive Units (UPIs). Six of the UPIs will be made up of slots (airport landing and take-off times), employees and aircraft, and the seventh will hold Avianca’s loyalty program, Amigo.

It is CADE’s expectation is that agents will find the best solution to suit the private interests of Avianca’s shareholders and its creditors as well as the public interests of Brazilian consumers.

Included in each UPI will be the registration and authorizations of routes and the right to use slots at Congonhas (SP), Guarulhos (SP), and Santos Dumont (RJ) airports, in addition to the temporary right of use of the Avianca Brasil brand and the Air Operator Certificate approved by the National Civil Aviation Agency (ANAC).

CADE stated that the best case scenario would be for a new company to assume the operation of the units for which there would be no change in the concentration level of the sector. But if the UPIs are acquired by Gol or Latam, the agency sees problems, because these two companies already have high market shares in the main routes in which Avianca operates. Both Gol and Latam have announced interest in purchasing some of the Avianca’s assets.

Azul Airlines had announced earlier that it had made an offer to acquire Avianca Brasil’s assets, including airplanes and airport slots for US$105 million.

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Uganda Airlines firms up orders for two Airbus A330neo aircraft

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Uganda Airlines, the national carrier of Uganda, has firmed up its order for two A330-800 airliners, the latest version of the most popular A330 widebody airliner.

Fitted with the new Airspace by Airbus cabin, the A330neo will bring a range of benefits to Uganda Airlines and its customers, offering unrivalled efficiencies combined with the most modern cabin.

Uganda Airlines plans to use the A330-800 to build its medium and long-haul network with the aircraft offering cutting-edge technology along with more efficient operations

Launched in July 2014, the A330neo Family is the new generation A330, comprising two versions: the A330-800 and A330-900 sharing 99 percent commonality. It builds on the proven economics, versatility and reliability of the A330 Family while reducing fuel consumption by about 25 percent per seat versus previous generation competitors and increasing range by up to 1,500 nm compared to the majority of A330s in operation. The A330neo is powered by Rolls-Royce’s latest-generation Trent 7000 engines and features a new wing with increased span and new A350 XWB-inspired Sharklets. The cabin provides the comfort of the new Airspace amenities including state-of-the-art passenger inflight entertainment and Wifi connectivity systems, amongst others.

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Maldives Tourism: Changes needed say local travel industry leaders

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The Corporate Maldives blog recently published an interesting analysis on how tourism leaders in the Indian Ocean Island Republic think.

The information sheds some light on what tourism professionals think, do and what issued they have in running the largest industry in the country during politically difficult times.

Tourism is the largest industry in the Maldives making the biggest contribution to the GDP of the country. In order to further understand the views of those who are not from the country on Maldives, our team conducted a research through social media. Our research showed that many people thought of Maldives as an intense and expensive destination that only the rich can afford. Due to this, we had a sit-down with Mr. Ibrahim Inad, former Director of Sales at Velaa Private Island Island to discuss ways to change the mindset of such people and to market Maldives in the most effective ways possible. Below listed are the 5 key components he believes are required to be changed in order to properly promote our destination.

1. Finding a new concept in destination marketing

Maldives resorts are mainly made to fit into the concept of one Resort in one Island. Every resort markets itself as a seclusive getaway to get away from the hustle and bustle of the busy world. Mr. Inad believes that it is more than about time that this concept changes and we get introduced to newer concepts. He acknowledged the CROSSROADS project as it is a multi-island resort development project. He requested other companies to find inspiration from the CROSSROADS project and bring about a change in the concept of Maldivian resort tourism.

CROSSROADS project which spans 9 islands and boasts 1,300 rooms and a retail space of over 11,000 sq m

2. Recognize demand level to know how to supply

With each passing year, more and more resorts are being opened, hence increasing the competition within the industry. However, how many of us actually took the time to think about whether or not we actually needed all these new resorts or not? According to Mr. Inad, with regards to the amount of tourists that visit Maldives on a yearly basis, we do not exactly need to open newer resorts every year without being able to have proper occupancy rates in the existing ones. He added that we should first let the demand grow to a point where we are unable to host anymore tourists, and that’s when newer resorts should join the market.

Angsana Velavaru

3. Know your competitors

When looking to promote the tourism industry of Maldives, we also need to consider that we have competitors who offer similar services in similar environments. Mr. Inad explained that it is wisest to keep an eye on our competitors to learn about their moves in order to come up with better strategies in marketing Maldives.

Sugar Beach, Sun Resort in Mauritius

4. Promote celebrations for special occasions

Mr. Inad shared that while working in Velaa, he found that many chose to visit Maldives for occasions such as their birthdays, Christmas, Easter, New Year and more. It is not a secret that so many resorts host exciting and marvelous celebrations for the previously mentioned occasions. This could be used as a point in our marketing strategy and in creating a position for ourselves in the market. Once we are able to develop ourselves as such a destination, we will be able to make ourselves a name in this cut-throat competition the industry puts forward.

Christmas tree at Kuredu Island Maldives Resort

5. Make use of digital marketing

While conducting the social media research, one thing we were able to gather was how people of our competing countries, used any opportunity to promote the cheap services available at their countries. They made sure to prove to convince people that their country was worth visiting. According to Mr. Inad, this sort of digital marketing is one aspect we really need to work on. If we, as individuals, promoted all sorts of tourism in the Maldives, it would reach a greater audience and hence, aid in bringing in more tourists to the country.

A phone displaying social media apps which can be used in digital marketing

So many more things need to change in order for our country to keep developing. We need to do proper marketing and show the world that we have the luxury to offer for all classes rather than just the high-end population of the world. We should make them feel like they do not need to have a luxury branded things in order to access the beauty Maldives has to offer. Once the correct message has been delivered, even more tourists will keep visiting the country and we shall keep improving more and more. Maybe one day will be able to become a destination able to compete with the biggest markets in the world.

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Allegiant Airlines’ ancillary revenue initiatives among most innovative in the world

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Allegiant is based in Las Vegas, but it has never relied upon the notion of “luck” as part of its business strategy. The airline was born in 1997 and immediately challenged all the rules of how to start an airline.

Allegiant maintains its industry leading margins by distancing itself from competitors, and by being very different from everyone else. This distinctive style includes innovative ways to generate ancillary revenue:

• Allegiant’s Sunseeker Resort development in Florida is projected to contribute ancillary revenue in excess of $6 per passenger on a systemwide basis.

• The carrier’s new family entertainment centers allow it to build deeper customer relationships and capture more leisure spending within Allegiant’s network of smaller cities.

• More than $16 per passenger is generated by baggage revenue policies, which include fees for large carry-on bags, and allow those without large carry-on bags to board first.

• The Allegiant World Mastercard provides a free inflight beer or wine for cardholders and is expected to generate annual earnings (EBITDA) of $50 million by 2020.

• The installment payment option (pay monthly) yields online shopping carts nearly 300% larger than those paid in full.

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