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Minister Bartlett: J$16 million in contracts earned from 2018 staging of Christmas in July

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Tourism Minister Hon, Edmund Bartlett says that his Ministry’s Christmas in July tradeshow has been a resounding success for local manufacturers, noting that last year at least 30 participants collectively received contracts valued at over J$16 million.

Last year the event, which is hosted by the Tourism Linkages Network and partners, attracted 118 suppliers and 550 buyers. A participants’ perception survey indicated that 50% of respondents received contracts worth $100,000 or less, 43% received contracts of over $100,000 to $500,000 while 7% received contracts worth over $1 million.


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Minister Bartlett however stated that the Christmas in July exhibitors, while reaping the benefits of the exposure and contracts from the event, were unwilling to share information on the contracts they received, which limited the Ministry’s ability gauge the true success of this linkages initiative.

Speaking at Christmas in July, at the Jamaica Pegasus Hotel last week, Minister Bartlett lamented, “It is a pity that we did not receive information from all participants. I hope that this year exhibitors will be more willing to share information on their successes, so we too can see the return on our investment.”

Richard Pandohie, President of the Jamaica Manufacturers and Exporters’ Association (JMEA), also stressed the importance of data sharing during his address at the event.

“Companies, business support organizations and governments across the world can analyze a variety of information which can provide new insights to make better and faster decisions and decide where to allocate scarce resources, but we can’t have data analytics if less than three per cent of the data is coming in,” he noted.

Christmas in July is an annual tradeshow, which gives local producers of authentic Jamaican gift and souvenir items the opportunity to display their products and network with corporate entities and various industry players.

It is hosted in partnership with the Jamaica Business Development Corporation (JBDC), Jamaica Manufacturers’ Association (JMA), Jamaica Promotions Corporation (JAMPRO) and the Jamaica Hotel and Tourist Association (JHTA), and seeks to provide Jamaican producers of corporate gifts and souvenirs with the opportunity to access an alternative market segment while adding uniqueness and creativity to product offerings.

“Our linkages initiatives are challenging the private sector to do business differently, they are increasing the consumption of local goods, they are creating employment, and they are generating and facilitating the infusion of tourism spending into the local economy.

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I am positive that this year’s staging will be equally fruitful for all participants, if not better. We have pumped some $10 million into this event,” said Minister Bartlett.

This year, some 120 local producers of authentic Jamaican gift and souvenir items displayed their products to corporate entities and various industry players at the event’s fifth staging.

Activities for this year’s staging included a “Style Jamaica Pop Up Fashion Show” – which featured jewelry, bags and accessories made by local artisans.

Permanent Secretary at the Ministry of Tourism, Jennifer Griffith (left), tests her artistic skills, with guidance from renowned artist Lennox Coke at the fifth Staging of Christmas in July at the Jamaica Pegasus Hotel on July 18, 2019.

It is also included a mini Artisan Village, where patrons were able to see products being made from start to finish. This is a preview of the Tourism Enhancement Fund-led artisan village that is being constructed at Hampden Wharf in Trelawny, slated to be ready by the end of the year, to coincide with the start of the traditional winter tourist season in December.

All products on display had to be made with materials sourced locally, proven to be at least 70 per cent locally manufactured or assembled highlighting strong Jamaican cultural influences and themes.

An online catalogue featuring all exhibitors will available in October 2019 for people to view products and place orders.

MEDIA CONTACT: Jamaica Ministry of Tourism, Corporate Communications, 64 Knutsford Boulevard, Kingston 5, Tel: 920-4926-30, Fax: 920-4944

Ministers Bartlett and Green to address participants at 5th staging of Christmas in July Tradeshow

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Jamaica’s Minister of Tourism, Edmund Bartlett, CD, MP, and Minister of State in the Ministry of Industry, Commerce, Agriculture and Fisheries, Floyd Green, MP, will address participants at the 5th staging of the Christmas in July Tradeshow, which provides an opportunity for local producers of corporate gifts and souvenirs to promote their products to alternate market segments.

The event is a collaborative initiative of the Tourism Linkages Network, a division of the Tourism Enhancement Fund (TEF), Jamaica Business Development Corporation (JBDC), Jamaica Manufacturers and Exporters Association (JMEA), Rural Agricultural Development Authority (RADA), Jamaica Promotions Corporation (JAMPRO) and the Jamaica Hotel and Tourist Association (JHTA).

MEDIA CONTACT: Jamaica Ministry of Tourism, Corporate Communications, 64 Knutsford Boulevard, Kingston 5, Tel: 920-4926-30, Fax: 920-4944

The perplexing search for purplicious luggage and the perils of windmills

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April is Stress Awareness Month, but it is also National Humor Month, so I thought I’d go out on a limb and talk about something that stresses a travel bargain’s aficionado. I have Scandinavian blood, so just like the Vikings, I have a natural inclination to go out and explore the world. But I’m part Scottish, so I don’t want to pay for it.

I watch google flights like a hawk – I grab dirt-cheap first-class tickets when I see the price drop to the $500 range from Honolulu to anywhere in the Great Lakes region. First class comes with 2 bags per person, up to 70 pounds per suitcase. I have 400 Aloha-themed Christmas cards I bought for 75 to 90 percent off in January, plus all kinds of other Hawaiiana treasures to take back to the mainland.

My perplexing search for Parisian goods at Scottish prices yielded over 100 possibilities on Facebook Marketplace; however, every single seller I encountered was a scam artist. Everything I looked at was counterfeit Louis Vuitton brought over from Shanghai where the seller probably paid $20 for each piece. The Facebook ads read “Authentic Louis Vuitton,” but upon inspection, it only took 30 seconds to see these were illegal knockoffs. Realistically, what real person buys 10 Louis Vuitton suitcases for $2,700 each, then turns around and sells them for $1,000 each on Marketplace before even using them once? Nobody does that. But people do buy $20 counterfeit Louis Vuitton items in China, then illegally sell them to unsuspecting Facebook buyers in Hawaii – at an obscene mark up.

So I turned to a reputable store, one which is very popular in the American South, called Belk. They specialize in products that Baptist women with really big hair love to purchase. At least that’s what my Baptist aunts with 3-feet tall hair told me. You know, the taller the hair, the closer to God.

I found a great bargain: purple luggage set of 3, regularly $160, on clearance for $19.99. The description says the luggage “is featured in a vibrant purple hue so you never have to worry about your belongings or loosing [sic] your luggage on the baggage claim belt.” What exactly does that imply? Is it such a hideous shade of purple that nobody would caught dead with it? I don’t mind purple – the symbol of Scotland is the purple thistle, so with a few decals and gaudy embellishments they would make the perfect accessory for a red hat lady or a gay Scot.

I know a lot of women who love purple. The last time I bought a suitcase from the Aloha Swap Meet, it was purple, with hibiscus, and had the words “Aloha” and “Hawaii” printed on it. After using it to fly to Detroit, I placed an ad to sell it online – and it sold in under one minute.  So maybe purple suitcases would be something I should carefully reconsider, especially if they are prone to getting brodied by big-haired women.

When I read Belk’s small print for this item I noticed the warning: “This product may contain chemicals known to the State of California to cause Cancer and Reproductive Harm.” Are they referring to pregnant women, or are they referring to my little soldiers under the category of “reproductive harm”?  I have to keep my little soldiers unharmed just in case Dolly Parton asks me to marry her. I know she’s 73 and probably has no plan to reproduce with me, but she’s got big hair and she would really appreciate my Pride of Dixie Belk luggage. And she’s the only woman on the planet who could turn me straight. Well, maybe Jane Seymour could, but I’d need to consult my shrink first. The $64,000 question, or the $19.99 question: are the purple suitcases worth getting cancer?

There has been much buzz about Mr. President’s announcement that windmills cause cancer. I guess that’s why all the people in Holland are dead. He said it had something to do with the spinning motion.  Now, these suitcases are “spinners” meaning you can spin them 360 degrees.

I’m Scottish by culture, but my DNA is Scandinavian. Scandinavians always place a high value on safety, which is why I bought a Volvo C70 convertible. Being both Scandinavian and Scottish led me to a great existential crisis – who am I – a cheap Scot or a safety-conscious Scandinavian? Is the bargain worth the stress of possibly getting cancer?

For a few minutes I pondered the issue. Maybe the cancer was caused by the spinning action. I thought, well, if I spin them backwards, would it cure cancer?

Having lost both grandmothers to cerebral tumors, I have a lot of emotional baggage when it comes to that topic. Except for basal cell carcinoma (a common problem for blue-eyed blond Scandinavians living in Hawaii) I have lived pretty much unscathed by cancer’s evil.

In the end, the Scandinavian “safety first” side of me won out. As much as I love bargains, I might have gotten more than I bargained for from this luggage set. There is always the Aloha Stadium Swap Meet to top off my 280 pound (4 suitcases) first-class checked-baggage allowance.  Any excuse to go to the Swap Meet is a Scot’s delight.

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Maldives Tourism: Changes needed say local travel industry leaders

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The Corporate Maldives blog recently published an interesting analysis on how tourism leaders in the Indian Ocean Island Republic think.

The information sheds some light on what tourism professionals think, do and what issued they have in running the largest industry in the country during politically difficult times.

Tourism is the largest industry in the Maldives making the biggest contribution to the GDP of the country. In order to further understand the views of those who are not from the country on Maldives, our team conducted a research through social media. Our research showed that many people thought of Maldives as an intense and expensive destination that only the rich can afford. Due to this, we had a sit-down with Mr. Ibrahim Inad, former Director of Sales at Velaa Private Island Island to discuss ways to change the mindset of such people and to market Maldives in the most effective ways possible. Below listed are the 5 key components he believes are required to be changed in order to properly promote our destination.

1. Finding a new concept in destination marketing

Maldives resorts are mainly made to fit into the concept of one Resort in one Island. Every resort markets itself as a seclusive getaway to get away from the hustle and bustle of the busy world. Mr. Inad believes that it is more than about time that this concept changes and we get introduced to newer concepts. He acknowledged the CROSSROADS project as it is a multi-island resort development project. He requested other companies to find inspiration from the CROSSROADS project and bring about a change in the concept of Maldivian resort tourism.

CROSSROADS project which spans 9 islands and boasts 1,300 rooms and a retail space of over 11,000 sq m

2. Recognize demand level to know how to supply

With each passing year, more and more resorts are being opened, hence increasing the competition within the industry. However, how many of us actually took the time to think about whether or not we actually needed all these new resorts or not? According to Mr. Inad, with regards to the amount of tourists that visit Maldives on a yearly basis, we do not exactly need to open newer resorts every year without being able to have proper occupancy rates in the existing ones. He added that we should first let the demand grow to a point where we are unable to host anymore tourists, and that’s when newer resorts should join the market.

Angsana Velavaru

3. Know your competitors

When looking to promote the tourism industry of Maldives, we also need to consider that we have competitors who offer similar services in similar environments. Mr. Inad explained that it is wisest to keep an eye on our competitors to learn about their moves in order to come up with better strategies in marketing Maldives.

Sugar Beach, Sun Resort in Mauritius

4. Promote celebrations for special occasions

Mr. Inad shared that while working in Velaa, he found that many chose to visit Maldives for occasions such as their birthdays, Christmas, Easter, New Year and more. It is not a secret that so many resorts host exciting and marvelous celebrations for the previously mentioned occasions. This could be used as a point in our marketing strategy and in creating a position for ourselves in the market. Once we are able to develop ourselves as such a destination, we will be able to make ourselves a name in this cut-throat competition the industry puts forward.

Christmas tree at Kuredu Island Maldives Resort

5. Make use of digital marketing

While conducting the social media research, one thing we were able to gather was how people of our competing countries, used any opportunity to promote the cheap services available at their countries. They made sure to prove to convince people that their country was worth visiting. According to Mr. Inad, this sort of digital marketing is one aspect we really need to work on. If we, as individuals, promoted all sorts of tourism in the Maldives, it would reach a greater audience and hence, aid in bringing in more tourists to the country.

A phone displaying social media apps which can be used in digital marketing

So many more things need to change in order for our country to keep developing. We need to do proper marketing and show the world that we have the luxury to offer for all classes rather than just the high-end population of the world. We should make them feel like they do not need to have a luxury branded things in order to access the beauty Maldives has to offer. Once the correct message has been delivered, even more tourists will keep visiting the country and we shall keep improving more and more. Maybe one day will be able to become a destination able to compete with the biggest markets in the world.

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Italy travel: Destination Baia and Latina steps into the video limelight

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In 2017,  “The Year of the  Borghi” was celebrated in Italy. According to the directive of the former Minister, Dario Franceschini, the initiative was created with the intention of enhancing lesser-known cultural tourist destinations among small towns and cities characterized by a broad historical and cultural heritage, representing ideal destinations for slow  and sustainable tourism.

Among the lesser-known villages is Baia and Latina, a smaller village rich in history and a historical and cultural heritage celebrated by Pliny the Elder for the pure air and the quality of the land. The municipality located between the Trebulani mountains and the course of the Volturno river, a crossroads of goods and cultures between Lazio, Campania, and Sannio, preserves the cultural characteristics of its own tradition favorable to evaluate and insert its presence in the list of the minor Borghi of Italy.

 

Baia and Latina, in the province of Caserta, the ancient belonging to an Etruscan colony has attributed the credit that Enea would have stayed in Latina and his father Latino would have built a temple sacred to Minerva and given the name to the village.

Other versions trace the origins of the borgo back to the Samnite period. The two villages today form a single municipality, a decision dating back to the period of French domination (1806-14) and the subsequent one, during the Bourbon domination.

The houses of the borgo have medieval conformations highlighted in part by the important structures: towers and castles perched to guard its territory. Together with the numerous palaces and archaeological finds dating back to the period of its origins.

 

What remains of the past reflects a historical reality that can be read on the stones of its houses, churches, noble palaces and castles. Structures that climb upwards through alleys and narrow streets that sometimes seem to disappear inside the houses and then re-emerge in an open space or a small square where the sunlight is finally free to radiate.

The doors of the houses maintain characteristics that evoke distant times. And therefore  charm, pleasure of being immersed in the lifestyle unchanged over time. Imagine living in distant ages just 50 km from the nearby metropolis: Naples and 25 from Caserta with its majestic Royal palace.

The Year of Italian Villages met with great interest by Italian municipalities from North to Sicily and developed promotional initiatives with highly encouraging results, creating new sources of tourism that have decreed success: the statistics published at the end of the Borghi year indicate an increase in 7% of national tourism and foreigners in particular from Asian countries – China and Japan.

 

The ambitious plan of the mayor of Baia and Latina, Giuseppe Di Cerbo, in office since June 2016 is to bring his borgo to the attention of an increasingly high number of visitors, more than those who arrived on the occasion of the celebration of ” Living Nativity “celebrated at Christmas 2018, artistically improved under his direction. And, create initiatives to stimulate daily visits, even to the extent of raising the destination slowly to success. Then enter triumphantly in the official catalog of the Italian minor villages.

With a visit to the borgo, the opportunity to get more information from the mayor presented itsel.

eTN: In the area of the ancient village, many houses have been identified in a state of abandonment and decay. Is there a plan for their recovery?

Mayor: The request for subsidies for the restoration was sent to the European Union (UE) without result as the granting of EU funds requires the participation of private capital to the extent of 25% of the total value for the restoration.

The owners of the buildings are unable to invest. But, we have obtained regional funding with an EU contribution to the settlement of water shortage.

eTN: What is your program to improve the life of the borgo?

Mayor: Among the priorities stands  the creation of a receptive system, that is the Bed & Breakfast and the expansion of the sewerage network. For this we are waiting for funds from the region. The redevelopment of the Volturno river, improving aid to buffalo farmers through the Rural Development Program (PSR) [is also a priority].

Baia and Latina the first small town in Italy equipped with video surveillance.

A historical plaque affixed to a building tells: “Here in the tormented years of the new kingdom of Italy, November 10, 1863, the mayor, Antonio Scotti, and his wife, Francesca Lacracchi, after heroic resistance disdaining surrender to the brigaders horde that had set fire to the house perished among the flames.”

eTN: Mayor, is this what motivated your project of video surveillance of the village?

Mayor: The project, in fact, was started by my predecessor as prevention of the national problem on the small delinquency that has also affected our territory. We believed it right to continue and delegated the public works councilor Antonio Brancaccio to finalize it to be active on the 24 hours, round the clock, with great satisfaction of the inhabitants (about 2,400).

The security cameras will be connected to the data reception center of the Carabinieri barracks. My plan includes the Internet system entrusted to the architect Christian Itri.

The village produces dairy products:  mozzarella cheese, salami, and honey. Vegetable production is mainly at the individual level: only private gardens! Visitors can take advantage of small dining options and a larger one in Baglio, the Arco restaurant, whose cuisine offers specialties utilizing local products.

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