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Marriott International official hotel sponsor of Brand USA United Stories international campaign

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Today, Brand USA, the destination-marketing organization for the United States, announces Marriott International across the United States as the official hotel sponsor for United Stories. The sponsorship will help expand the global reach of the United Stories campaign, which aims to inspire international travelers to visit the USA through visual storytelling efforts. This new United Stories collaboration also provides Marriott International, one of Brand USA’s founding and diamond partners, fresh localized content and innovative ways to reach international customers.

Launched earlier this year in partnership with Beautiful Destinations, United Stories utilizes mobile content creation labs to track and share relatable, human stories to inspire lasting emotional connections between international travelers and people and places across the United States. Throughout the year, accomplished content creators, storytellers, and influencers will travel to various points of interest across the country in eye-catching, buzz-worthy vehicles branded with #UnitedStories.

“We are thrilled to collaborate with Marriott International on United Stories. Marriott’s strong international brand recognition and ongoing dedication to their customers makes them an ideal partner to expand the reach of this campaign,” said Tom Garzilli, chief marketing officer of Brand USA. “We believe in the power of storytelling to engage global audiences and highlight the diversity of real travel experiences in the USA. Our partnership will help deliver these inspiring stories to an even larger population of international travelers, extending the United Stories campaign to millions of people around the world.”

Marriott Bonvoy will be integrated within the United Stories campaign to generate awareness and create connectivity with its newly launched travel program. This includes branding of the mobile content creation labs and hosting influencers and content creators at hotels across the USA.

“The United Stories mission aligns with our passion for travel, said Kieran Donahue, vice president, marketing, The Americas. “Our sponsorship of United Stories is a great extension of our ongoing partnership with Brand USA. The mobile content labs allow us to show the breadth, depth, and variety of our brands, destinations, and hotels throughout the U.S., and most importantly, connect with our members and guests in a way that showcases how good travel can enrich and unite the world.”

The Marriott Bonvoy travel program is built on the belief that all travel is good travel; it enriches the individual and connects the world. The program offers a global footprint of extraordinary hotel brands, experiences for every passion on Marriott Bonvoy Moments, and the richest rewards and benefits.

The United Stories mobile content lab launched in January and has traveled to nine U.S. states and territories: Alaska, Arizona, Florida, Hawai’i, Puerto Rico, South Dakota, Tennessee, Texas, and Vermont. At each destination, United Stories content creators spotlight first-person perspectives of American culture via locals, influencers, and travelers.

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Turkish Airlines adds Marrakech to flight schedule

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Starting on April 15, Istanbul – Marrakech – Istanbul direct flights will be commenced five days of a week as Turkish Airlines reinforces its title of flying to more international destinations than any other airline.

Successfully completing its “Great Move” process and transferring all of its passenger operations to its new hub, Istanbul Airport, Turkish Airlines now adds Marrakech, tourist city of Morocco, to its flight network. As the national flag carrier’s first inaugural flight from its new home, Marrakech became Turkish Airlines’ the second destination in Morocco while becoming its 308th destination globally.

The inaugural flight from Istanbul Airport, landed in Marrakech Menara Airport, was welcomed by the customary water cannon salute in a formal ceremony, to which attended by the executives both from the global carrier and Marrakech Menara Airport, and press members as well.

Commenting on this inaugural flight, Turkish Airlines Chief Marketing Officer (CMO), Ahmet Olmuştur stated that; “With Istanbul Airport, a new era has begun in the global aviation. Our new operation center offers an important opportunity for us to develop our globally unparalleled flight network performance even further. Thus, we are working on new strategies to capitalize on this opportunity. Marrakech will always hold a special place for us as it is the first destination we added from our new home. We are happy to carry our passengers to this crimson city with our privileged travel experience.”

Known as the “Crimson City” due to the color of its soil, Marrakech offers tourists and travelers the opportunity to experience the entire allure of North Africa in a single location. Bringing historical buildings, famous mosques and colorful flower gardens together at the foothills of Atlas Mountains, Marrakech is well on its way to become one of the favorite tourism centers of the world. As the first capital of Morocco, whose name means “Land of God” in the Berber language, Marrakech’s streets are teeming with the historical heritage of various cultures.

Passengers, travelling to Marrakech with the privileged travel experience of Turkish Airlines, will be able to visit various significant locations for cultural tourism while experiencing different activities such as nature and wildlife tours.

Istanbul – Marrakech – Istanbul scheduled flight times beginning from 15th April 2019;

Flight No. Days Departure Arrival
TK 619 Monday, Wednesday, Friday, Saturday, Sunday IST 11:30 RAK 14:30
TK 620 Monday, Wednesday, Friday, Saturday, Sunday RAK 15:25 IST 22:05

All times are in LMT.

To view the flight schedules, please visit turkishairlines.com or contact the call center at +90 212 444 0849 or visit any TK sales office.

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Heathrow zaps the airport with speedy Wi-Fi

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Heathrow has launched a fast speed Wi-Fi service at the airport. In partnership with Boingo, passengers at all Heathrow terminals are now able to enjoy the new Wi-Fi experience with up to 100 Mbps (megabytes per second) speeds.

Whether it’s booking last-minute travel insurance, pre-ordering groceries for the return home or streaming cartoons to keep children entertained, passengers will have no time limit when browsing on Wi-Fi at the airport.

The new service uses Passpoint1 technology to deliver a next generation, secure Wi-Fi experience and will enable travellers to seamlessly roam between Wi-Fi and cellular for a better-connected experience. Investments have been made to upgrade the wireless network across the airport, ensuring bandwidth capacity, and Boingo has installed two new high-speed internet links at the airport as part of the service overhaul.

Passengers who are already members of the Heathrow Rewards loyalty programme can earn 100 points by signing in to the new Wi-Fi with their Rewards account.

John Arbuckle, Head of Property at Heathrow said, “Whether passengers are streaming, browsing or working on the go, we’re excited to improve their connectivity experience with the latest generation of Boingo’s award-winning Wi-Fi. This is just one of many initiatives that Heathrow has invested in to serve and delight our 80 million passengers, making Heathrow a world-class airport”.

Dawn Callahan, Chief Marketing Officer at Boingo said, “Passpoint is a Wi-Fi game changer that facilitates a seamless, secure and fast connected experience for Heathrow passengers. We’re proud to introduce the technology at the busiest airport in Europe and launch easy-to-use, high-speed Wi-Fi that travellers now expect.”

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Agoda appoints new Chief Marketing Officer

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Agoda, one of the world’s fastest growing digital travel companies, today announced the appointment of Ittai Chorev as its Chief Marketing Officer. Chorev, previously Vice President of Marketing at Agoda, will now oversee all of Agoda’s global marketing functions as part of his expanded portfolio, including performance marketing (SEM/PPC, MSE, display), CRM, pricing and loyalty, brand marketing and consumer public relations.

“Ittai’s appointment as CMO reinforces our commitment to innovating the way people travel and using technology to enhance the overall customer experience,” said John Brown, CEO & President, Agoda. “Ittai has deep expertise in scientific marketing and as CMO his approach will be to apply that same scientific, measurable vigor across the marketing disciplines to help continue Agoda’s growth in both our core Asia markets and beyond.”

Prior to his role at Agoda, Chorev was the co-founder of Qlika, a startup specializing in online marketing optimization, which was acquired by Booking Holdings Inc. in 2014. He subsequently joined Agoda and held several roles leading teams including data science and PPC.

“At Agoda, we have been hugely successful in how we have used technology to optimize our marketing offer and drive real business results. It’s exciting to work for an organization that is willing to take risks and innovate, and I am looking forward to extending these learnings across our marketing channels in Agoda to continue this success.  Only by constantly testing and refining we will continue to stay ahead of our competition and achieve our global growth ambitions,” said Chorev.

Chorev graduated summa cum laude from Hebrew University of Jerusalem with Master of Science degree in Mathematics and holds a Bachelor of Science degree in Mathematics and Physics. He is also a graduate of the prestigious Talpiot program of the Israel Defense Forces.

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Brand USA Board of Directors approves committee assignments

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On Wednesday, March 13, members of the Brand USA board of directors convened for a quarterly meeting in Washington, DC where they welcomed newly appointed and reappointed members and approved members to officiating positions and committees.

The confirmed committee assignments are as follows:

Finance Committee

Chair: Kyle Edmiston, deputy director/chief operations officer for Lake Charles/Southwest Louisiana Convention & Visitors Bureau

Committee Members

• John Edman, director of Explore Minnesota
• Noel Irwin Hentschel, chairman and chief executive officer of AmericanTours International, LLC
• Mark Hoplamazian, president and chief executive officer of Hyatt Hotels Corporation
• Alice Norsworthy, chief marketing officer of Universal Parks & Resorts
• Barbara Richardson, chief of external relations of the Washington Metropolitan Area Transit Authority (Metro)

Conflict of Interest Committee

Chair: Tom O’Toole, senior fellow and clinical professor of marketing at the Kellogg School of Management of Northwestern University

Committee Members

• Andrew Greenfield, managing partner of the Washington, DC office of Fragomen
• Barbara Richardson

Audit Committee

Chair: Tom O’Toole

Committee Members

• Paul Brown, chief executive officer of Inspire Brands
• Noel Irwin Hentschel

Governance & Nominating Committee

Chair: Andrew Greenfield

Committee Members

• John Edman
• Mike Gallagher, co-chairman and co-founder of CityPASS

Marketing Committee

Chair: Alice Norsworthy

Committee Members

• Kristen Branscum, commissioner of Kentucky Department of Tourism
• Paul Brown
• Kyle Edmiston
• Mike Gallagher
• Noel Irwin Hentschel
• Tom O’Toole

Full recordings of the board meetings can be found here. For more information about the newly appointed members, please access the press announcement here. A complete list of the board of directors and their bios is available here. The next board meeting will take place on Wednesday, May 22, 2019.

Thank you to all staff, board members, partners, and stakeholders for their continued support.

Together, we are marketing the USA!

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