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Seychelles Tourism Board and Air Seychelles renew marketing agreements

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The Seychelles Tourism Board (STB)-Seychelles destination’s marketing body- and its national airline counterpart Air Seychelles have officially renewed their joint marketing agreement. This agreement will reinforce their collective support in promoting the destination, once more.

Mrs. Sherin Francis – STB Chief Executive, and Air Seychelles Chief Executive Officer- Mr. Remco Althuis, signed a Memorandum of Understanding (MoU) at the STB Headquarters, on Monday July 22 2019.

The Agreement, which was signed in the presence of STB Deputy Chief Executive Ms. Jenifer Sinon and Air Seychelles Chief Commercial Officer Mr. Charles Johnson, covers various areas involving the two parties, concerning numerous collective marketing activities.

The document covers long-term partnerships between the two organisations, including attendance and visibility of both parties at key tourism events. These events include trade shows and fairs, trade familiarisation trips, product presentations and workshops (among many others).

Mr. Remco Althuis, Chief Executive Officer of Air Seychelles said: “As part of our mandate in supporting the Seychelles economy, it is important for the national airline to jointly work with key stakeholders in ensuring both destination Seychelles and the national airline remains visible globally.”

He then continued in saying, “We are pleased to once again extend an MoU with STB as part of our commitment and effort in increasing the number of visitors to the island, and also to further promote destination Seychelles across our network and beyond.

Air Seychelles maintains an excellent partnership between STB as both organizations share similar goals. Following the signing of this MoU, we will continue to work closely with STB through several joint marketing and PR initiatives in order to continue building our market presence in the region. We will also be building our presence across our newest destination Tel Aviv starting as from 27 November 2019.”

Speaking at the signing, STB Chief Executive Mrs. Francis mentioned that the collaboration between the tourism board and the national carrier of the country remains essential, for the destination to thrive.

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“STB recognizes the immense contribution of Air Seychelles in making the destination more accessible. As the STB continues on its mission to make Seychelles visible as a destination, we are grateful to receive the support of our national carrier. Through today’s MoU signing we are not only agreeing to work together, but our two organisations are showing their commitment to increasing Seychelles’ reach and appealing to a wider traveler,” said Mrs. Francis.

She further mentioned that she is pleased that both entities have once again reiterated their work engagement in the interest of the destination.

Air Seychelles provides services on a regional perspective through its regular flights to Mauritius and Madagascar. They also provide international flights to Johannesburg, Mauritius and Mumbai.

The airline announced recently the opening of a new route, with the commencement of a new service linking the Seychelles and Israel’s largest metropolitan area (Tel Aviv) in November this year.

The signing ceremony once again took place at the STB Headquarters in Mont- Fleuri, and saw the presence of representatives from both organisations.

MEDIA CONTACT: STB News Bureau, Tel: +248 4 671 354 / +248 4 671 313, stbnews@seychelles.travel  www.seychelles.travel

Allegiant Air to offer scheduled service to Mexico

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Allegiant Air today filed an application with the U.S. Department of Transportation to offer scheduled service between the United States and Mexico.

Allegiant Air currently serves more than 450 domestic routes. This will be the company’s initial venture into scheduled international service.

“Unlike other U.S. carriers, Allegiant has always been laser-focused on leisure travel and providing access to affordable, non-stop flights for those who wouldn’t otherwise be able to go on vacation,” said Maury Gallagher, Allegiant chairman and chief executive officer. “Offering service to Mexico will provide a whole new array of options for travelers to discover world-class destinations that may have been previously out of reach.”

“We believe that providing scheduled service to Mexico will also be of great economic benefit, by stimulating traffic and providing additional competition in the international leisure market,” he continued. “It will not only bring exceptional value to travelers, but will also enhance both tourism and business impact in the communities we serve.”

The DOT application is the first step in the process for Allegiant to begin scheduled service to Mexico. Projected dates and locations for commencement of service will be announced at later dates as the process moves forward.

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A new Tourism potential in Tanzania: The Southern Circuit

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A new Tourism potential is about to be unlocked In Tanzania. All roads and international air routes will in the near future, be leading to the Southern circuit, as the tour operators have major plans to open new tourism revenue streams.

Complimenting the Government’s drive to transform the Southern tourism circuit, the key tourism players are currently scouting for apt partners to invest heavily in accommodations as part of a strategy to open up the area for travel.

It is understood, the Fifth Government under President Dr John Pombe Magufuli is working overtime to put up hardware infrastructures as it seeks to unleash the full economic potential of the area.

Impressed by the government move to designate Iringa as the Southern circuit hub, Tanzania Association of Tour Operators (TATO) last week deployed a delegation led by its Vice-Chairman, Mr Henry Kimambo to identify new potential members in its effort to establish a chapter in the area to cater for the entire Southern circuit.

“We want to replicate the best practices from the northern tourism circuit to Southern shred,” Mr Kimambo told the tour operators in Iringa during the engagement meeting.

He revealed that TATO plans to bring its services close to its members in Southern circuit, comprising Morogoro, Iringa, Njombe and Mbeya anytime soon.

This implies that the 36-year-old advocacy agency for a multi-billion dollar industry, with its base in northern safari capital of Arusha, will soon have a liaison office in Iringa to take care its Southern circuit members.

Mr Kimambo said that his association was aware that the Southern circuit based tour operators not only have their own different issues but also need strong ties with their northern tourism circuit peers if the tourism potential is to be unleashed.

Presenting the benefits before the Southern Circuit tour operators, TATO Chief Executive Officer, Mr Sirili Akko said lobbying and advocacy is a core service offered by his association.

“Members enjoy the conducive business environment as TATO represent a collective voice for private tour operators in lobbying and advocate towards the common goal of improving the business climate in Tanzania” Mr Akko explained.

TATO also provides unparalleled networking opportunities for its members, allowing individuals tour operators or company to connect with their peers, mentors, and other industry leaders and policymakers.

As a member, one is in the unique position to attend conventions, seminars, award dinners and other related events with like-minded professionals in the field. These events are attended by the brightest minds and are a hotbed of ideas and collaborative efforts.

“An association’s annual General meeting represents an incredible opportunity for members to meet and network with the largest gathering of their peers during the year” Mr Sirili explained.

TATO also trains its members on key issues such as labour laws, tax compliance, corporate social responsibility, conservation issues, among others, he noted.

As if that was not enough, TATO members also enjoy the service of having a platform where they channel their operational or policy related challenges to the government for a solution.

Members are also bonded together as they advocate for their peers and share their challenges and triumphs with one another, TATO CEO explained.

“Indeed, TATO provides members with a competitive advantage because they become active, informed members of their industry” Mr Sirili said, stressing that his members also get updates on all issues on tourism and related sectors by providing resources, information, and opportunities they might not have had otherwise.

Thanks to USAID PROTECT Project for building the capacity of TATO, an umbrella organization with over 300 members, for it to become an efficient advocacy agency for the tourism sector.

Project coordinator, Mr Jumapili Chenga said the scaling up membership base for TATO is one of his scheme’s components.

Iringa Region Tourism Officer, Ms Hawa Mwichaga was grateful that at the long last a strategy to unlock the Southern tourism circuit has stepped up a gear.

Tour operators from Iringa, Mbeya and other regions namely Ernest Luwala, Nancy Mfugale, Modestus Mdemu, Serafina Lanzi supported the idea of joining TATO as a concrete step to spur tourism in southern circuit.

Natural Resources and Tourism Ministry’s officer-in-charge for Southern Circuit, Ms Tully Kulanya said her zone has a great potential for tourism business.

“The Southern Parks are the perfect destinations for travelers looking for plentiful and rare wildlife in a remote area of Africa” Ms Kulanya noted.

The national parks namely Mikumi, Udzungwa, Kitulo Ruaha, as well as Selous Game Reserve, have fewer visitors and give the feeling of being all-alone. Activities include game drives in open vehicles, boat safaris, and walking safaris. These safaris include flights between the parks.

Tanzania’s earnings from tourism jumped 7.13 percent in 2018, helped by an increase in arrivals from foreign visitors, the government has said.

Tourism is the main source of hard currency in Tanzania, best known for its beaches, wildlife safaris and Mount Kilimanjaro.

Revenues from tourism fetched $2.43 billion for the year, up from $2.19 billion in 2017, Prime Minister, Mr Kassim Majaliwa said in a presentation to parliament.

Tourist arrivals totaled 1.49 million in 2018, compared with 1.33 million a year ago, Majaliwa said.

President John Magufuli’s government said it wants to bring in 2 million visitors a year by 2020.

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Centara identifies technological and social trends that will shape the hospitality industry in the next 10 years

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Global hospitality is at a crossroads. In the last 20 years, technology has transformed every aspect of the guest journey, from online bookings to in-room services to post-stay feedback. But as technology continues to evolve and advance, what will the hotel industry look like 10 years in the future?

In the past, digitalization was largely driven by companies, as new solutions were introduced to enhance efficiency and target customers more effectively. In the modern era however, it is customers who are demanding greater connectivity. This is especially true in the hotel industry, which is driven by modern lifestyle trends and the “always-on” mindset of millennial travelers.

In light of these trends, Markland Blaiklock, Centara’s Deputy Chief Executive Officer, explains his vision for the future of the hospitality industry in the next decade:

“Ten years from now, I’m sure we will look back and see that the hospitality industry changed much more than predicted, and Asia will continue to be a major catalyst for change. This evolution will be part social and part technological, but the overall goal will be the same: to meet and exceed guests’ expectations,” he commented.

According to Mr. Blaiklock, Centara foresees three significant trends shaping its business, and the entire industry, going forward:

Travel and work life will become inseparable thanks to improved technology and faster connectivity. This trend will occur in all countries but will be led by China and the rest of Asia, which are currently driving the growth in overseas travel. The launch of Centara’s new “Meetings Redesigned” MICE initiative will help to accommodate this shift, by allowing companies to be more flexible and creative with their event agendas.

Robotics and artificial intelligence will create hyper-connected hotel experiences. The Internet of Things (IoT) will seamlessly connect every hotel touchpoint, which will be personalized to the unique preferences every guest. In addition, big data insights will enable hotel staff to improve service quality in real time.

Delivering emotional experiences will be the ultimate goal of hotels. As technology takes over, many guests will go in search of authenticity, human interaction and genuine hospitality. The ability to predict and identify human emotions will be key to the success of hotels in the coming decades.

The big question for hoteliers now and in the future will be: how do we successfully integrate technology to improve the guest’s entire journey, whilst also retaining our distinct personality and brand loyalty?

For Centara Hotels & Resorts, Thailand’s leading hotel operator, this balance is at the core of its strategic vision. In the coming years decades, the group will focus delivering warm Thai hospitality in line with the latest social and technological trends to create exceptional customer experiences.

Centara has proven adept at developing new brands that embrace innovation. The most recent example is COSI, which caters for young-minded and tech-savvy travelers with friendly, simple and affordable accommodation and state-of-the-art amenities like smartphone integration, self-service check-in and a 24-hour lifestyle café concept. It is no surprise that this contemporary concept, which made its debut in Koh Samui in 2017, is now a key driving force behind Centara’s expansion strategy.

In many ways, COSI represents the future of hospitality. Its combination of connectivity, comfort and convenience enables guests to blend business and leisure travel, a key trend identified by Mr. Blaiklock. Across all of Centara’s six brands however, the group continues to roll out innovative new digital experiences.

Recent initiatives range from revamping the Centara website and mobile app for a seamless online experience, to launching a new central reservation system and revenue management system for global coordination. The new Chinese language, China-hosted website, social media pages and payment solutions are also positioning Centara to compete successfully in the world’s largest travel market.

Technology, however, is only one element of a successful strategy. Hotel guests will always be human beings, and the majority of humans visit a destination to experience its charm and culture, not to look at a screen. For Centara, the ability to deliver authentic Thai hospitality is something that can never be replaced by technology. By harnessing big data and personalization tools however, hoteliers can enhance every human interaction. Intuitive and rewarding loyalty programs like CentaraThe1 will play a major part in anticipating and delivering tailored experiences.

So digitalization really is the key; by using smart technology to identify and satisfy guest preferences, the hoteliers of the future will be able to create truly bespoke experiences for every guest.

Centara Hotels & Resorts is Thailand’s leading hotel operator. Its 68 properties span all major Thai destinations plus the Maldives, Sri Lanka, Vietnam, Laos, China, Oman, Qatar and the UAE. Centara’s portfolio comprises six brands -Centara Grand Hotels & Resorts, Centara Hotels & Resorts, Centara Boutique Collection, Centra by Centara, Centara Residences & Suites and COSI Hotels – ranging from 5-star city hotels and luxurious island retreats to family resorts and affordable lifestyle concepts supported by innovative technology. It also operates state-of-the-art convention centers and has its own award-winning spa brand, Cenvaree. Throughout the collection, Centara delivers and celebrates the hospitality and values Thailand is famous for including gracious service, exceptional food, pampering spas and the importance of families. Centara’s distinctive culture and diversity of formats allow it to serve and satisfy travelers of nearly every age and lifestyle.

Over the next five years Centara aims to double its size with additional properties in Thailand and new international markets, while spreading its footprint into new continents and market niches. As Centara continues to expand, a growing base of loyal customers will find the company’s unique style of hospitality in more locations. Centara’s global loyalty program, Centara The1, reinforces their loyalty with rewards, privileges and special member pricing.

For more information about Centara, please visit centarahotelsresorts.com.
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Diamond Live Concert Series honored by American Resort Development Association

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Diamond Resorts was recognized by the American Resort Development Association with one of the vacation ownership industry’s top awards for its groundbreaking Diamond Live Concert Series.

Mike Flaskey, Chief Executive Officer of Diamond Resorts, and Chris Brock, Senior Vice President of Global Marketing, accepted the award during the annual ARDA World Awards Gala in Orlando, Fla.

“To say I am proud of our talented team members is an understatement,” said Mike Flaskey, Chief Executive Officer of Diamond Resorts. “Our team is consistently pushing the envelope and developing innovative ways to enhance vacation experiences for our members, owners and guests.”

“The Concert Series began several years ago as a little idea and our team has taken it very far, growing the platform into a full series of private concerts with some of country music’s top artists,” Flaskey added. “I am very grateful that our industry has recognized our team’s innovation.”

ARDA, the Washington D.C.‐based trade association representing the vacation ownership and resort development industries, annually recognizes resorts and industry members at the ARDA World Convention & Expo in categories that include overall professional excellence, outstanding sales and marketing accomplishments, product design, advertising and staff.

Diamond Resorts has won awards each year, and was named finalists in 23 categories ahead of the 2019 event.

In addition to the ACE Innovator Award, Diamond took home 11 other awards:

•Sales Verification Loan Officer/Quality Assurance Officer – Annette Stultz
•Business Administration Manager: Finance & Accounting – Yash Dubal
•Training and Development Manager or Team – University of Excellence and OD Team
•Call Center Leader – Kayla Czapla
•Activities Program Team – Virginia Beach Activities Team
•Safety/Security Manager/Team – Edwin Brooks
•Resort Assistant Manager – Leonardo Olachea
•Newsletter – The Club Newsletter
•Multi Media Campaign – All Access Pass Sweepstakes
•Social Media Campaign – #DRIGolf Campaign
•Refurbishment: HOA – Liki Tiki Village Lobby

Attracting more than 1,700 participants from more than 35 countries, ARDA World offers companies prime exposure to vacation ownership industry professionals and provides quality networking opportunities and expert insight on the latest industry trends. Strengthen relationships with your current customers and seek out new opportunities to expand your business and increase your company’s visibility in the ARDA World Marketplace.

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