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The Development and Promotion of MICE in Thailand

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The Thailand Convention & Exhibition Bureau (TCEB) is leveraging the development of Thai MICE business in long haul markets in collaboration with foreign chambers of commerce representing Australia, UK, USA and Germany.
​Mr. Chiruit Isarangkun Na Ayuthaya, President of Thailand Convention & Exhibition Bureau (Public Organization) or TCEB, disclosed, “The signing of this MOU – The Development and Promotion of MICE –  between TCEB and Foreign Chamber Alliance (FCA), comprising 4 chambers of commerce representing our main target countries, which are Australia, UK, USA and Germany.
It’s considered another remarkable step of TCEB in altering our role to leverage MICE by serving as a business partner who joins hands with foreign organisations to promote the development of Thai MICE in international markets, as well as to penetrate into long haul MICE markets in Oceania, Europe and the USA, side by side with our main short haul target markets in Asia.
“Indeed, the collaboration is a new dimension of promoting Thai MICE business in long haul markets with concentration on Oceania, Europe and the USA. This is the very first time that the Foreign Chamber Alliance – FCA, which represents Australia, UK, USA and Germany, signed an MOU with a Thai government agency. Interestingly, FCA has more than 20,000 members that include businessmen, investors, entrepreneurs from business, industrial and service sectors, such as Minor Hotels Group, AccorHotels Group, Marriott Hotels Group, convention centres business, as well as oil, mining, pharmaceutical, automobile and other industries,” he added.
“These are considered high potential business groups for propelling the national economy and are included among the targeted industries that the Thai government is keen to encourage in line with the 4.0 Policy. For this reason, this is a lucrative opportunity for us to collaborate to develop and raise the competitiveness of Thai MICE. The 4 chambers of commerce have recognised the importance of using MICE as the gateway to the development of commerce and investment in Thailand and ASEAN,” he said.
With this MOU, the framework for the development of MICE business will embrace 5 dimensions of operation:
• The sharing of MICE statistics and events
• MICE business development
• MICE market promotion
• MICE business research
• MICE personnel development.
Mr. Chiruit further said, “The initial collaboration to mutually promote MICE business will mainly focus on hospitality service, because members of the FCA have long records of investment in Thailand, which have been running alongside their nationwide service businesses. Hence, they have eyed to extend collaboration with Thai government agencies, as they believe the endeavour will open a new door to operate MICE business in Thailand and ASEAN.
“This, in turn, will allow them to study about the dynamics and direction of the Thai MICE market. By joining with TCEB in formulating a marketing development scheme, the synergy will open a new door to connecting with other alliances who relate with the promotion of Thai MICE business in targeted countries. Moreover, there will be co-operation in drawing international events into Thailand, marketing promotion and provision of support for events previously held in Thailand,” he said.
“Target groups and alliances will be invited to participate to strengthen the potential of MICE events held here in Thailand. The FCA will join with us in the exchange of marketing information related to targeted industries held by allied chambers of commerce and TCEB will exchange information on Thai MICE business, including statistics and events, to fully bolster mutual MICE business development,” said the TCEB President.

​He went on to say, “Nevertheless, the FCA expects the Thai government to leverage the competitiveness of Thai MICE business in order to serve global competition. For example, facilitation of customs and immigration procedures; development of infrastructure and transportation; construction of convention centres; development of MICE personnel that meets international standards, and establishment of One-Stop-Service MICE centres. All of which will open a new door to the holding of MICE events in Thailand by efficiently offering enhanced convenience for MICE entrepreneurs and organisers,“ he declared.

Proposals to establish MICE service centres has been included in TCEB’s earlier strategic plan, and the Ease of Doing Business project as well  as the draft of a national strategy of NESDB (National Economic and Social Development Council).
​Mr. Chiruit went on to explain, “After the completion of MOU signing, TCEB is set to discuss with the FCA on the preparation of Phase I work plan, which lasts two years. Both parties will encourage practical co-operation in a rapid and consistent manner. Initially, we have planned to attract events and provide support to the holding of events that relate to targeted industries according to the government’s 4.0 Policy, particularly in the provinces governed by the administration of EEC (Eastern Economic Corridor),” he said.

​“TCEB expects that the collaboration will not only leverage the competitiveness of Thai MICE in long haul markets in Oceania, Europe and the USA, but will also help to attract international events into several regions in Thailand, especially those considered main markets in MICE City project, which are Bangkok, Pattaya, Phuket, Chiang Mai and Khon Kaen. Definitely, we believe the rapport will encourage transfers of technology and knowledge of each industry among one another, and thus will promote advancement in all regions and stimulate income distribution to communities nationwide,” concluded Mr. Chiruit.

Mr. Benjamin Krieg, Vice President, Austcham, explained, “The role of the Foreign Chamber Alliance (FCA) in Thailand and the purpose of signing the MOU combines key Foreign Chambers and their members through this important collaboration, we provide a common voice on advocacy to develop and grow opportunities that can benefit our members and the country of Thailand,” he said.

“The MICE industry is growing, and will also continue to grow in importance and contribution to the overall tourism sector within Thailand, and of course the greater Thai economy. Our primary aim is to continue to increase and grow the competitiveness of Thailand as a leading destination for MICE not only within Asia, but the world, further complimenting the amazing tourism industry that we already are so fortunate to be a part of,” concluded Mr. Krieg.

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Akaryn Hotel expansion: Aleenta Mountain Retreat in Bali and Akyra resort in Hoi An

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Akaryn Hotel Group, a Thailand based boutique hotel specialist, is preparing to expand into international markets for the first time, with the launch of its pioneering hospitality brands in Indonesia and Vietnam.

In the coming months, two of the group’s hotel concepts will make their international debuts. Aleenta, the original barefoot luxury brand that first launched in Thailand in 2004, will be introduced to Bali, Indonesia’s “Island of the Gods”, and akyra, the trend-setting boutique brand, will arrive in Hoi An, the UNESCO World Heritage-listed port town in central Vietnam.

Aleenta Retreat Bali will be a spiritual sanctuary in the island’s mountainous north, an hour’s drive from Ubud. Designed in a classical low-rise Balinese style, this serene wellness retreat will feel a million miles away from the busy tourist resorts in the island’s south. Nestled in the lush, jungle-clad hills, this exquisite hideaway will allow guests to relax and reconnect with each other in paradise. The 50 rooms will be large and luxurious, whilst also exuding authenticity and being equipped with the latest amenities.

A spa village and yoga resort, Aleenta Retreat Bali will feature an extensive Ayurah Wellness centre, where guests can unwind with an array of soothing treatments, including traditional Balinese massages and natural therapies. An outdoor yoga area will overlook reflective ponds and a fitness centre will allow guests to enjoy an invigorating workout in paradise.

A choice of restaurants will focus on fresh, organic ingredients, while the Pool Bar will serve refreshing drinks during the day and after dark. Local handicrafts will be available at the Galleria boutique, and guests will have plenty of opportunities to head out and discover the local area, including Ubud, Bali’s cultural capital. Aleenta Retreat Bali will also provide an elegant setting for weddings and functions, with a choice of indoor or alfresco event spaces.

“Aleenta was our first brand and our pioneering resorts in Phuket and Hua Hin have become hugely popular among guests. Every Aleenta property is designed to reflect the timeless charm and character of its destination, featuring large living spaces and world-class facilities while also operating in harmony with the environment. Aleenta Retreat Bali will be a fantastic addition to our portfolio; secluded, spiritual and sensual, this sublime sanctuary will allow guests to discover the true essence of the Island of the Gods,” said ,” said AKARYN Hotel Group’s Founder and Managing Director, Anchalika Kijkanakorn.

Also opening its doors in 2019 will be akyra Hoi An, unique waterfront resort nestled midway between Hoi An’s historic town centre and golden China Beach. Located on the banks of the Thu Bon estuary, this low-rise boutique retreat will be accessible either by car or by boat and many of the 110 stylish rooms and pool villas will sit on the water’s edge.

Guests can soak up this stunning setting with a morning yoga class, a spa treatment at the Ayurah Wellness centre, a dip in the onsen or a workout in the modern fitness centre. Alternatively, they can simply plunge into the inviting outdoor infinity pool. Young guests will be kept entertained at the kids’ club, and all ages can discover delectable Vietnamese and international cuisine at a choice of two restaurants and a pool bar.

akyra Hoi An will provide the perfect balance between cultural exploration and tropical relaxation; the enchanting port town of Hoi An, with its diverse heritage and alluring architecture, is just a short distance away, while the golden sand and azure sea of Vietnam’s central coast is also easily accessible. It will also provide a spectacular setting for events and dream weddings.

“With its peaceful and picturesque waterfront setting, halfway between the city and the sea, akyra Hoi An will allow visitors to discover everything this charming destination has to offer. Guests who have experienced akyra’s hotels and resorts in Bangkok, Phuket and Chiang Mai will be familiar with the brand’s trend-setting style. We look forward to introducing guests to a new era of contemporary, cutting-edge hospitality in this idyllic location,” Anchalika added.

AKARYN Hotel Group currently operates a collection of captivating boutique hotels and resorts across Thailand, including Aleenta Hua Hin-Pranburi, Aleenta Phuket-Phang Nga, akyra Beach Club Phuket, akyra Manor Chiang Mai, akyra Thonglor Bangkok and the most recent addition to its portfolio, akyra TAS Sukhumvit Bangkok. The group will continue to introduce its luxurious and personalised style of Asian hospitality to even more destinations across the region in the months and years ahead.

Travel News | eTurboNews

The place to visit today is Thailand: Happy Songkran 2019

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If there was a better time to explore the uniqueness of Amazing Thailand, the Thai New Year, known as the Songkran Festival from April 13 to 16 is an event where an all-out water battle and ancient traditions somehow blend in an annual celebration. The country is coming to a business standstill, turning into a national party.

It’s unlike anything else in the world. And it’s wet. Venturing out onto Thailand’s streets on April 13 is an open invitation to have a bucket of water thrown at you or a loaded water super-soaker aimed in your direction. You WILL get wet.

For tourists, the event offers a huge water party breaking out in the streets of Thailand’s towns and villages. For locals, it is a time when they can spend moments with their families and visit temples to  make merit – and then get involved in the water fights as well.

This Songkran 2019 the Tourism Authority of Thailand has organized celebrations in three  tourist destinations – Tak, Mukdahan and Ranong – and is supporting activities in eight other provinces (Bangkok, Samut Prakan, Sukhothai, Chiang Mai, Lampang, Ayutthaya, Phuket and Songkhla).

 

 

 

 

 

Songkran is the Thai New Year’s national holiday. Songkran is 13 April every year, but the holiday period extends from 14 to 15 April. In 2018 the Thai cabinet extended the festival nationwide to five days, 12–16 April, to enable citizens to travel home for the holiday. In 2019, the holiday will be observed 12–16 April as 13 April falls on a Saturday. The word “Songkran” comes from the Sanskrit word saṃkrānti ,literally “astrological passage”, meaning transformation or change. The term was borrowed from Makar Sankranti, the name of a Hindu harvest festival celebrated in India in January to mark the arrival of spring. It coincides with the rising of Aries on the astrological chart and with the New Year of many calendars of South and Southeast Asia, in keeping with the Buddhist/Hindu solar calendar.

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Canadian tourist falls to his death from Chiang Mai zipline after safety locks brake

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A visitor from Canada fell to his death from a zipline in the northern province of Chiang Mai on Saturday.

Thai rescue officials said the 25-year-old tourist died while riding a zipline in a forest at the popular tourist destination Mae Kam Pong. His safety locks broke, causing him to plunge more than 50 meters into a creek. He died at the scene.

Zipline operator Flight of the Gibbon said it would take full responsibility and compensate the victim’s family.

Workers at the zipline service said the safety locks broke shortly after the tourist, who reportedly weighed about 400 pounds (180 kilograms), took off from the starting point. One Hawaiian zipline operator puts its maximum weight limit at 260 pounds, or around 118 kilograms.

The operator’s website states that people weighing more than 275 pounds (125 kilograms) are not allowed to ride. It is not immediately clear why the tourist was allowed to do so.

Maj. Gen. Pichate Jiranantasin, provincial police chief, said the operator has been charged with fatal negligence for allowing such a heavy person on the ride.

Police suspect that the safety equipment could not hold his weight, adding that they found only three cables installed to hold customers, while there would normally be at least eight lines of cables to ensure safety.

Since 2016, Chiang Mai officials promised to improve safety standards of the many adventure tourism sites in the province following a string of serious or fatal accidents – including accidents at this very zipline operator.

Flight of the Gibbon was ordered a temporary shut down after three Israeli tourists were injured after colliding into one another on the zipline and falling to the ground.

The same company had also been investigated in 2017 for having some of its properties built on protected forest land.

Chiang Mai’s zipline fatalities last happened in 2015, when two Chinese tourists died after falling from two separate zipline attractions, operated by Skyline Adventure and Flying Squirrels. Another Chinese tourist was injured while riding the Flying Squirrels’ zipline in 2016.

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