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The Development and Promotion of MICE in Thailand

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The Thailand Convention & Exhibition Bureau (TCEB) is leveraging the development of Thai MICE business in long haul markets in collaboration with foreign chambers of commerce representing Australia, UK, USA and Germany.
​Mr. Chiruit Isarangkun Na Ayuthaya, President of Thailand Convention & Exhibition Bureau (Public Organization) or TCEB, disclosed, “The signing of this MOU – The Development and Promotion of MICE –  between TCEB and Foreign Chamber Alliance (FCA), comprising 4 chambers of commerce representing our main target countries, which are Australia, UK, USA and Germany.
It’s considered another remarkable step of TCEB in altering our role to leverage MICE by serving as a business partner who joins hands with foreign organisations to promote the development of Thai MICE in international markets, as well as to penetrate into long haul MICE markets in Oceania, Europe and the USA, side by side with our main short haul target markets in Asia.
“Indeed, the collaboration is a new dimension of promoting Thai MICE business in long haul markets with concentration on Oceania, Europe and the USA. This is the very first time that the Foreign Chamber Alliance – FCA, which represents Australia, UK, USA and Germany, signed an MOU with a Thai government agency. Interestingly, FCA has more than 20,000 members that include businessmen, investors, entrepreneurs from business, industrial and service sectors, such as Minor Hotels Group, AccorHotels Group, Marriott Hotels Group, convention centres business, as well as oil, mining, pharmaceutical, automobile and other industries,” he added.
“These are considered high potential business groups for propelling the national economy and are included among the targeted industries that the Thai government is keen to encourage in line with the 4.0 Policy. For this reason, this is a lucrative opportunity for us to collaborate to develop and raise the competitiveness of Thai MICE. The 4 chambers of commerce have recognised the importance of using MICE as the gateway to the development of commerce and investment in Thailand and ASEAN,” he said.
With this MOU, the framework for the development of MICE business will embrace 5 dimensions of operation:
• The sharing of MICE statistics and events
• MICE business development
• MICE market promotion
• MICE business research
• MICE personnel development.
Mr. Chiruit further said, “The initial collaboration to mutually promote MICE business will mainly focus on hospitality service, because members of the FCA have long records of investment in Thailand, which have been running alongside their nationwide service businesses. Hence, they have eyed to extend collaboration with Thai government agencies, as they believe the endeavour will open a new door to operate MICE business in Thailand and ASEAN.
“This, in turn, will allow them to study about the dynamics and direction of the Thai MICE market. By joining with TCEB in formulating a marketing development scheme, the synergy will open a new door to connecting with other alliances who relate with the promotion of Thai MICE business in targeted countries. Moreover, there will be co-operation in drawing international events into Thailand, marketing promotion and provision of support for events previously held in Thailand,” he said.
“Target groups and alliances will be invited to participate to strengthen the potential of MICE events held here in Thailand. The FCA will join with us in the exchange of marketing information related to targeted industries held by allied chambers of commerce and TCEB will exchange information on Thai MICE business, including statistics and events, to fully bolster mutual MICE business development,” said the TCEB President.

​He went on to say, “Nevertheless, the FCA expects the Thai government to leverage the competitiveness of Thai MICE business in order to serve global competition. For example, facilitation of customs and immigration procedures; development of infrastructure and transportation; construction of convention centres; development of MICE personnel that meets international standards, and establishment of One-Stop-Service MICE centres. All of which will open a new door to the holding of MICE events in Thailand by efficiently offering enhanced convenience for MICE entrepreneurs and organisers,“ he declared.

Proposals to establish MICE service centres has been included in TCEB’s earlier strategic plan, and the Ease of Doing Business project as well  as the draft of a national strategy of NESDB (National Economic and Social Development Council).
​Mr. Chiruit went on to explain, “After the completion of MOU signing, TCEB is set to discuss with the FCA on the preparation of Phase I work plan, which lasts two years. Both parties will encourage practical co-operation in a rapid and consistent manner. Initially, we have planned to attract events and provide support to the holding of events that relate to targeted industries according to the government’s 4.0 Policy, particularly in the provinces governed by the administration of EEC (Eastern Economic Corridor),” he said.

​“TCEB expects that the collaboration will not only leverage the competitiveness of Thai MICE in long haul markets in Oceania, Europe and the USA, but will also help to attract international events into several regions in Thailand, especially those considered main markets in MICE City project, which are Bangkok, Pattaya, Phuket, Chiang Mai and Khon Kaen. Definitely, we believe the rapport will encourage transfers of technology and knowledge of each industry among one another, and thus will promote advancement in all regions and stimulate income distribution to communities nationwide,” concluded Mr. Chiruit.

Mr. Benjamin Krieg, Vice President, Austcham, explained, “The role of the Foreign Chamber Alliance (FCA) in Thailand and the purpose of signing the MOU combines key Foreign Chambers and their members through this important collaboration, we provide a common voice on advocacy to develop and grow opportunities that can benefit our members and the country of Thailand,” he said.

“The MICE industry is growing, and will also continue to grow in importance and contribution to the overall tourism sector within Thailand, and of course the greater Thai economy. Our primary aim is to continue to increase and grow the competitiveness of Thailand as a leading destination for MICE not only within Asia, but the world, further complimenting the amazing tourism industry that we already are so fortunate to be a part of,” concluded Mr. Krieg.

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Marriott’s Arne M. Sorenson named 2019 CEO of the Year

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Chief Executive magazine announced today that Arne M. Sorenson, the President and Chief Executive Officer of Marriott International, has been named 2019 Chief Executive of the Year by his peer CEOs.

“He’s a global leader, a man with a conscience, a person who connects with his people,” said Fred Hassan, the former Chairman of Bausch & Lomb and Partner at Warburg Pincus, and a member of this year’s selection committee.

“I have tremendous respect for Arne Sorenson, for his global leadership and for his outstanding track record amid a very challenging marketplace,” said Marillyn A. Hewson, the Chairman, President and CEO of Lockheed Martin Corporation and 2018 CEO of the Year, who also served on the selection committee.

Mr. Sorenson joined Marriott in 1996 and held a number of positions before serving as President and Chief Operating Officer. He became Chief Executive Officer in 2012, the first person to hold the post without the Marriott family name.

Since becoming CEO, Mr. Sorenson has led a vast expansion of the business, including the acquisition of Starwood Hotels & Resorts Worldwide in 2016. The company now has more than 7,000 properties across 130 countries and territories and 30 brands. An outspoken corporate leader, he has advocated for environmental sustainability, a more open, safe and inclusive workplace, and a welcoming culture around the world.

“I am deeply honored by this tremendous recognition, and I thank my peer CEOs for the nomination,” said Mr. Sorenson. “I stand on the shoulders of an icon, Bill Marriott, and the 730,000 people around the world who wear a Marriott name badge. Together, we work each day to uphold a legacy of creating opportunities—for our guests, our associates and the local neighborhoods where we operate.”

The selection committee cited Sorenson’s outstanding performance running one of the most complex, global businesses in the world in the face of daunting cultural and technological change.

“There are few people who have driven innovation in the way that Arne has and…been able to lead such a large organization, and to be able to keep them focused on excellent execution and also the responsibilities that they have for each other, the environment and on social issues,” said Neal Keating, President and CEO, Kaman.

Over the past 33 years, Chief Executive of the Year winners have been a who’s who of American business leadership, including Bill Gates, Jack Welch, Michael Dell, A.G. Lafley, John Chambers, Bob Iger, Anne Mulcahy, Larry Bossidy, Andy Grove and Herb Kelleher, among others.

The Chief Executive of the Year was selected by a committee of distinguished peer CEOs in a meeting held in March at the Nasdaq MarketSite. The 2019 committee consists of Marillyn A. Hewson (Chairman, President and CEO of Lockheed Martin Corporation), Dan Glaser (President and CEO, Marsh & McLennan), Neal Keating (President and CEO, Kaman), Fred Hassan (former Chairman, Bausch & Lomb; Partner, Warburg Pincus), Tamara Lundgren (President and CEO, Schnitzer Steel), Max H. Mitchell (President and CEO, Crane Co.), Bob Nardelli (CEO, XLR-8), Tom Quinlan III (Chairman, President and CEO, LSC Communications), Jeffrey Sonnenfeld (CEO, The Yale Chief Executive Leadership Institute) and Mark Weinberger (Global Chairman and CEO, EY Global). Ted Bililies, Ph.D., Chief Talent Officer, Managing Director, AlixPartners, is the exclusive advisor to the 2019 Selection Committee.

Sorenson’s selection as 2019 CEO of the Year will be celebrated at an invitation-only event hosted by Chief Executive Group at the Nasdaq MarketSite in New York in late July.

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Indian Association of Tour Operators appoints new Chief Operating Officer

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In a move to strengthen the association, the Indian Association of Tour Operators (IATO) has appointed a Chief Operating Officer (COO) to enlarge the scope and area of operations in the 1600-member body.

Rahul Chakravarty has been appointed to the post, taking over on April 1. He has extensive experience in the Federation of Indian Chambers of Commerce and Industry (FICCI) where he looked after tourism for 15 years.

Gour Kanjilal, who was the Executive Director of IATO for the past 14 years, has resigned, citing age and other considerations for his departure.

At the IATO meeting today on April 3, the leadership, including Pronab Sarkar, E. M. Najeeb, and Rajesh Mudgal, lauded the services of Kanjilal who had earlier served in the Tourism Ministry in India and abroad.

The IATO leadership is confident that Rahul, with his vast experience, will help the organization to grow.

The monthly meeting of IATO discussed some other issues, such as the visa, various committees to boost the association, and greater awareness of the association in the country and abroad.

The September travel mart in Delhi will also be promoted by the association.

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Major tourism attraction to be developed around birthplace of Jimmy Cliff

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Jamaica Tourism Minister, Hon. Edmund Bartlett, has indicated plans to fully develop the community of Somerton in St. James, where cultural icon Jimmy Cliff was born, as a major tourism attraction.

“The town of Somerton holds the rich cultural history of some of the most celebrated Jamaicans such as former Prime Minister PJ Patterson, former Governor General Sir Howard Cooke’s family, Lennie Little-White, renowned film maker, Ms. Violet Neilson former Speaker of the House of Representatives and Bishop Herro Blair.

Perhaps the most celebrated of all is Grammy award winning singer Jimmy Cliff who still lives in Somerton and even filmed some of his greatest work here. We are excited about this history that has helped to fashion the community and can be positioned and leveraged as a major tourism attraction and generate economic growth,” said Minister Bartlett.

Minister Bartlett made the announcement at the official ground breaking for the Somerton to Fording road rehabilitation project yesterday [March 28, 2019]. The project will see restoration work on the roadway from fording to the Somerton square which will be named the Jimmy Cliff highway. The general scope of work will include road signage, construction of drains and asphaltic concrete repairs and overlay.

Minister of Tourism, Hon Edmund Bartlett (2nd Right) and Dr the Hon James “Jimmy Cliff” Chambers (C) today participated in the official ground breaking ceremony for the Somerton to Fording road rehabilitation project. Joining in the moment are (from L-R) Bishop Reverend Dr. Herro Blair, His Worship the Mayor, Councillor Homer Davis, Dr. Carey Wallace, Executive Director of the Tourism Enhancement Fund, Mrs. Jennifer Griffith, Permanent Secretary in the Ministry of Tourism, Mr. Lennie Little-White and the Hon Godfrey Dyer, Chairman of the Tourism Enhancement Fund.

“The community needs to now be repositioned, it needs to be reimagined and today represents the start of that reimagining. We are going to doing as series of infrastructure work aimed at preserving the rich cultural history.

We are going to develop a Jimmy Cliff museum and restore the waterfall where Jimmy Cliff frequented. So the aim is to create Somerton as an important tourist attraction around Jimmy Cliff and that will bring pilgrims and fans from all over the world who have been inspired by his accomplishments.”

The community of Somerton in St. James is located eleven miles from Montego Bay, and is known for having birthed and raised a long list of distinguished Jamaicans. The most noted is Dr. the Hon James Chambers, known professionally as Jimmy Cliff. He is a ska and reggae musician, multi-instrumentalist, singer, and actor. Cliff is one of only two living musicians to hold the Order of Merit, the highest honor that can be granted by the Jamaican government for achievements in the arts and sciences.

“I am a son of the soil and I will always be. My house remains in Somerton because this is where I want to be so I welcome these developments and thank everyone who will be a part of it,” said the world renowned singer and actor, Dr. the Hon James ‘Jimmy Cliff’ Chambers.

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