Centaras Archives | World News | forimmediaterelease.net

Centara Unveils New Brand Ad Campaign “Centara – The Place to Be.”

October 28, 2019 by PressEditor

Campaign connects Thai family values with unique guest experiences

Centara Hotels & Resorts, Thailand’s leading hotel operator, is launching a new brand advertising campaign this week in line with its revitalized brand essence, “Centara – The Place to Be.” The new campaign is aimed at consumers and travel industry professionals in Thailand and around the world and will appear in a variety of traditional and digital media formats along with the company’s social media, mobile and online platforms.

“Centara’s defining qualities are the unique combination of Thainess and Family Values,” said Thirayuth Chirathivat, Centara CEO. “They form the backbone of all things Centara, from our company’s heritage and service style through to our product and design, but most importantly, to the distinctive guest experiences we provide for our customers. We believe the new campaign captures the essence of that in a compelling and memorable way.”

eTN Chatroom for Readers (join us)

The new campaign, represents the culmination of an extensive internal review and research process that helped identify the unique and authentic essence, and refine the positioning, of Centara Hotels & Resorts, both from a customer point of view – be that a guest, trade or business partner – and in the eyes of its people. That process brought clarity by identifying the Thai family values of Belonging, Caring and Sharing as the core qualities that define the Centara experience. Through these values, places are created, and experiences inspired, that evoke a true sense of belonging. Whether as a place to enjoy a family holiday or a romantic break, to do business, to wine and dine, celebrate, build a career or form a business partnership, Centara is “The Place to Be”. And whilst this message will serve as the theme of Centara’s upcoming advertising and communications, the essence and tagline which are so genuine to Centara, will long outlive the campaign.

“We wanted to align our brand positioning to truly reflect the authentic characteristics of Centara’s DNA. The new campaign celebrates the shared values that connect our brand and our customers in a way that is upbeat and relatable. It was important that we created a message that is very simple and memorable yet also rich in meaning. ‘The Place to Be’ is clearly rooted in the philosophy and heritage of our company, our warm, genuine and personal service approach, and the continued focus we place on creating environments where people want to be, and in which they feel they truly belong.” commented Tom Thrussell, Centara VP – Brand, Marketing & Digital.

Along with the new advertising campaign, the company is introducing newly refreshed visual identities for two of its core brands – the upper upscale Centara Grand, and the upscale Centara. The brand update serves to create distinction between the two hotel brands and the group’s corporate masterbrand, as well as to rejuvenate and better reflect their brand personalities. The new identities are being progressively rolled out to all Centara Grand and Centara properties in Thailand and worldwide. Centara also plans to announce its first luxury brand in early 2020.

For further information, please visit centarahotelsresorts.com

ABOUT CENTARA

GOT NEWS? click here

possible to reach millions worldwide
Google News, Bing News, Yahoo News, 200+ publications

Centara Hotels & Resorts is Thailand’s leading hotel operator. Its 76 properties span all major Thai destinations plus the Maldives, Sri Lanka, Vietnam, Laos, Myanmar, China, Japan, Oman, Qatar, Cambodia, Turkey, Indonesia and the UAE. Centara’s portfolio comprises six brands -Centara Grand Hotels & Resorts, Centara Hotels & Resorts, Centara Boutique Collection, Centra by Centara, Centara Residences & Suites and COSI Hotels – ranging from 5-star city hotels and luxurious island retreats to family resorts and affordable lifestyle concepts supported by innovative technology. It also operates state-of-the-art convention centres and has its own award-winning spa brand, Cenvaree. Throughout the collection, Centara delivers and celebrates the hospitality and values Thailand is famous for including gracious service, exceptional food, pampering spas and the importance of families. Centara’s distinctive culture and diversity of formats allow it to serve and satisfy travelers of nearly every age and lifestyle.

Over the next five years Centara aims to double its size with additional properties in Thailand and new international markets, while spreading its footprint into new continents and market niches. As Centara continues to expand, a growing base of loyal customers will find the company’s unique style of hospitality in more locations. Centara’s global loyalty program, Centara The1, reinforces their loyalty with rewards, privileges and special member pricing.

Facebook LinkedIn Instagram Twitter

MEDIA CONTACTS:

pr.centara@chr.co.t

Pornchanok Thongrungrot (Pao)

Corporate Public Relations Manager – International Media, Centara Hotels & Resorts
Tel. +66 (0)2769 1234 Ext. 6733

Puntira Cherdboonmuang (Gam)

Corporate Public Relations Manager – Thai Media, Centara Hotels & Resorts
Tel. +66 (0)2769 1234 Ext. 6922

Centara Ras Fushi Resort & Spa Maldives Wins Leading All-inclusive Resort at 2019 SATA Awards

October 11, 2019 by PressEditor

Centara Ras Fushi Resort & Spa Maldives was named Leading All-Inclusive Resort at the South Asian Travel Association’s 4th Annual – SATA Awards 2019. The winners were announced at a gala evening ceremony held recently in Galle, Sri Lanka.

This year’s SATA Awards featured more than 700 nominations across a wide range of hospitality industry segments, including travel industry enterprises, hotels, tour operators, and service providers located in SATA’s six member nations, namely Bangladesh, Bhutan, India, the Maldives, Nepal and Sri Lanka. SATA award winners are determined through a combination of industry and peer judging panels, voting by travel industry representatives, and an online poll of travel consumers.

This is the second consecutive year that Centara Ras Fushi Resort & Spa Maldives has been honored by SATA. At the 2018 SATA Awards, the resort received the prestige award for Leading F&B Resort.

ABOUT CENTARA

Centara Hotels & Resorts is Thailand’s leading hotel operator. Its 76 properties span all major Thai destinations plus the Maldives, Sri Lanka, Vietnam, Laos, Myanmar, China, Japan, Oman, Qatar, Cambodia, Turkey, Indonesia and the UAE. Centara’s portfolio comprises six brands -Centara Grand Hotels & Resorts, Centara Hotels & Resorts, Centara Boutique Collection, Centra by Centara, Centara Residences & Suites and COSI Hotels – ranging from 5-star city hotels and luxurious island retreats to family resorts and affordable lifestyle concepts supported by innovative technology. It also operates state-of-the-art convention centers and has its own award-winning spa brand, Cenvaree. Throughout the collection, Centara delivers and celebrates the hospitality and values Thailand is famous for including gracious service, exceptional food, pampering spas and the importance of families. Centara’s distinctive culture and diversity of formats allow it to serve and satisfy travelers of nearly every age and lifestyle.

Centara is strategically expanding its portfolio with additional properties in Thailand and new international markets, while spreading its footprint into new continents and market niches. As Centara continues to expand, a growing base of loyal customers will find the company’s unique style of hospitality in more locations. Centara’s global loyalty program, Centara The1, reinforces their loyalty with rewards, privileges and special member pricing.

Find out more about Centara at CentaraHotelsResorts.com.

Facebook LinkedIn Instagram Twitter

MEDIA CONTACTS:

Pornchanok Thongrungrot (Pao)

Corporate Public Relations Manager – International media, Centara Hotels & Resorts
Email:pornchanokth@chr.co.th Tel. +66 (0) 2769 1234 Ext. 6733

Puntira Cherdboonmuang (Gam)

Corporate Public Relations Manager – Thai media, Centara Hotels & Resorts
Email:puntirach@chr.co.th Tel. +66 (0)2769 1234 Ext. 6922

Here We Come, Osaka! Centara Signs Historic Deal for First Japanese Property

October 2, 2019 by PressEditor

Centara Grand Hotel Osaka, a 5-star property with 515 keys, will open in mid-2023 in a new 34-storey tower

Centara Hotels & Resorts, Thailand’s leading hotel operator, together with Taisei Corporation and Kanden Realty & Development, announced a landmark agreement to bring the Centara brand to Japan. The three companies signed an Investor Agreement for Centara Grand Hotel Osaka, an upper upscale property with 515 keys that will occupy a gleaming 34-storey tower on a prime site in Osaka’s Namba district, the centre of leisure tourism for the city and the wider Kansai region. Centara’s first property in Japan is scheduled to open in mid-2023.

The investment partnership between Centara Hotels & Resorts, Taisei Corporation and Kanden Realty & Development marks Centara’s entry into one of the world’s most popular tourist destinations. Osaka is a key gateway city and Japan’s third largest city, with a population of 2.7 million. Additionally, it is one of the leading Japanese destinations for international visitors, second only to Tokyo, and is considered the cultural heart of the nation. Along with popular attractions such as Universal Studios Japan and the city’s proximity to Kyoto, Kobe and Nara, Osaka is expected to see a further boost in tourism when the city hosts the World Expo in 2025.

“Extending the Centara footprint to Japan has been a long-term strategic objective for the company, and this is a major milestone for the Centara brand as we have successfully added the 14^th country to our portfolio,” said Thirayuth Chirathivat, Centara’s CEO. “This an exciting opportunity to partner with Taisei and Kanden Realty & Development, whose outstanding track records have earned leading positions in construction and property development. We are looking forward to making Centara’s debut and ongoing development in other Japanese cities a great success.”

“This project is in Namba, an important and bustling district of Osaka and a place of international exchange. It is directly connected to Kansai International airport, making it one Japan’s major gateway cities to the world” said Senior Managing Executive Officer, Taisei Corporation, Katsuyuki Kanai. “It is really a significant milestone both to Japan and to Taisei that Centara, representing Thailand in tourism and hospitality, has embarked on this venture in Namba, the perfect location in Japan for the development of an upper upscale hotel.”

“As a major Property Development Company based in Osaka, we are honoured to play an important role in this joint investment project to develop Centara Grand Hotel Osaka with such a significant and established Thai partner, Centara Hotels & Resorts, and with Taisei Corporation, who has a long and proven record of success,” stated Managing Executive Officer, Kanden Realty & Development, Munetaka Isoda. “We are committed to working with you in making every effort to ensure the success of this project and we wish you all a very warm welcome to Osaka.”

The newly built hotel will occupy a stunning new 34-storey tower overlooking Namba Parks, with 360-degree views of the city. The top floors will include a lounge along with customisable space for meetings and events, plus a rooftop restaurant sky bar providing panoramic views in every direction.

Facilities will include award winning Spa Cenvaree, a fully equipped fitness centre, a diverse selection of restaurants and banquet facilities. And the hotel’s spacious lobby will welcome guests with touches of Thai and Japanese style and ambience.

The hotel location puts guests at the doorstep of some of Osaka’s leading entertainment, shopping and cultural attractions, popular with visitors and locals alike. A few steps away is Namba Parks, an architectural marvel and the city’s most distinctive mall, complete with a massive rooftop garden with cliffs, ponds, streams and waterfalls, making it a must-see for tourists. The Namba area, also known as Minami, is home to countless restaurants and bars, shopping venues, an electronics district, as well as one of Osaka’s most revered Shinto shrines.

The addition of its first property in Japan is further proof of Centara’s expansion strategy, which calls for doubling the number of properties under its management by 2022. Centara’s expertise, combined with the local market presence and development experience of Taisei Corporation and Kanden Realty & Development, are sure to boost Centara’s Japan market launch toward long-term success.

About TAISEI CORPORATION

Taisei Corporation was founded in 1873 by Baron Okura Kihachiro. It is one of the oldest and largest Japanese General Construction Contractors and a major International General Contractor. The main areas of business are building construction, civil engineering, and real estate development. With the mission to create a vibrant environment for all members of society, Taisei Corporation have contributed to the development of society through the construction of a safe and comfortable living environment for 150 years both in Japan and overseas. One of the major projects Taisei is working on now is the construction of the new national stadium in Tokyo, which will be the main stadium for Tokyo Olympics 2020.

About KANDEN Realty & Development

Kanden Realty & Development is a subsidiary of “the Kansai Electric Power Group”. The Kansai Electric Power Company, Inc supplies electricity to Osaka, Kyoto, Kobe, Nara, and its surrounding area. Under the corporate slogan of “Bringing a brighter future to people and communities,” Kanden Realty & Development has a well-established history of over 60 years working to improve customer satisfaction through its real estate and other services. Japan’s leading major developer has built exceptionally comfortable condominiums and houses and has been very active in acquisition, development, and leasing of various profit-earning real estate including buildings, commercial facilities, hotels, and logistics facilities.

ABOUT CENTARA

Centara is strategically expanding its portfolio with additional properties in Thailand and new international markets, while spreading its footprint into new continents and market niches. As Centara continues to expand, a growing base of loyal customers will find the company’s unique style of hospitality in more locations. Centara’s global loyalty programme, Centara The1, reinforces their loyalty with rewards, privileges and special member pricing.

Find out more about Centara here.

Facebook LinkedIn Instagram Twitter

MEDIA CONTACTS:

Pornchanok Thongrungrot (Pao)

Corporate Public Relations Manager – International media, Centara Hotels & Resorts
Email:pornchanokth@chr.co.th Tel. +66 (0) 2769 1234 Ext. 6733

Puntira Cherdboonmuang (Gam)

Corporate Public Relations Manager – Thai media, Centara Hotels & Resorts
Email:puntirach@chr.co.th Tel. +66 (0)2769 1234 Ext. 6922

Centara and KMA Group Sign HMA for a New Myanmar Resort

September 20, 2019 by PressEditor

Centara Hotels & Resorts, Thailand’s leading hotel operator, and KMA Group, a subsidiary of Kaung Myanmar Aung (KMA) Group of Companies, signed a Hotel Management Agreement (HMA) in Bangkok for the management of a new hotel in Myanmar owned by KMA. The property, located at one of the country’s most popular tourist destinations, will be rebranded and managed under the Centara brand beginning this year.

The 95-key Centara KMA Resort Inle Lake, located on the shores of Inle Lake in central Myanmar, is scheduled to open during the fourth quarter of 2019.

We are very excited to move forward in partnership with KMA Hotels, one of the leading hospitality companies in Myanmar,” said Thirayuth Chirathivat, Chief Executive Officer of Centara Hotels & Resorts. “This agreement enables Centara to establish a significant foothold in a country with tremendous growth potential for tourism, and work with the highly experienced management team at KMA.”

KMA Group of Companies is a privately held company founded and led by Chairman U Khin Maung Aye, Chairman of CB Bank. The Group comprises 15 corporate entities operating across a diverse range of industries.

“We are delighted to have Centara’s strong brand and international management expertise coming on board at the new resort property,” said Khin Maung Aye, Chairman of KMA Group. “I am confident that Centara’s presence in Myanmar will contribute toward realising the country’s full potential for tourism growth while ensuring continued success for KMA’s hotel and tourism businesses.”

Centara signed a MOU with KMA earlier this year for the management of six hotels and resorts in Myanmar. This new management agreement represents the completion of the deal for the first of these properties with the others set to follow imminently.

Myanmar is Southeast Asia’s second-largest country and boasts one of the fastest-growing economies in the region. Myanmar’s projected tourism growth rate of 8.5% annually through 2025 puts the country at the top of the world’s fastest-growing tourism markets.

The addition of a new Myanmar property is further evidence of Centara’s continued expansion strategy, and the combination of Centara’s expertise and KMA Group’s mastery of development are sure to elevate Myanmar’s hospitality sector.

Centara and KMA Group Sign HMA for a New Myanmar Resort

About KMA Hotels GROUP

KMA Hotels was formed in October of 2007 as a division of the KMA Group of Companies, with the aim of being a Myanmar national owned hotel chain providing international standard services and facilities. The Royal Kaytumadi Hotel, the first five-star hotel from KMA Hotels Management opened on 9^th April, 2008 in Taungoo. KMA Hotels currently operates eight resorts, hotels and inns in Myanmar.

ABOUT CENTARA

Centara Hotels & Resorts is Thailand’s leading hotel operator. Its 75 properties span all major Thai destinations plus the Maldives, Sri Lanka, Vietnam, Laos, Myanmar, China, Oman, Qatar and the UAE. Centara’s portfolio comprises six brands -Centara Grand Hotels & Resorts, Centara Hotels & Resorts, Centara Boutique Collection, Centra by Centara, Centara Residences & Suites and COSI Hotels – ranging from 5-star city hotels and luxurious island retreats to family resorts and affordable lifestyle concepts supported by innovative technology. It also operates state-of-the-art convention centres and has its own award-winning spa brand, Cenvaree. Throughout the collection, Centara delivers and celebrates the hospitality and values Thailand is famous for including gracious service, exceptional food, pampering spas and the importance of families. Centara’s distinctive culture and diversity of formats allow it to serve and satisfy travellers of nearly every age and lifestyle.

Centara is strategically expanding its portfolio with additional properties in Thailand and new international markets, while spreading its footprint into new continents and market niches. As Centara continues to expand, a growing base of loyal customers will find the company’s unique style of hospitality in more locations. Centara’s global loyalty programme, Centara The1, reinforces their loyalty with rewards, privileges and special member pricing.

Find out more about Centara at www.CentaraHotelsResorts.com

Facebook LinkedIn Instagram Twitter

For more information and media enquiries, please contact:

Pornchanok Thongrungrot (Pao)

Corporate Public Relations Manager – International media, Centara Hotels & Resorts
Email:pornchanokth@chr.co.th Tel. +66 (0) 2769 1234 Ext. 6733

Puntira Cherdboonmuang (Gam)

Corporate Public Relations Manager – Thai media, Centara Hotels & Resorts
Email:puntirach@chr.co.th Tel. +66 (0) 2769 1234 Ext. 6922

Staying Well by Centara: A Healthier Travel Experience for Mind and Body

August 29, 2019 by PressEditor

Travel provides a much-needed break from everyday life to discover new places and cultures, meet new people and see the world from a different perspective. Along the way, travel can also take a heavy toll on physical health and well-being. Energy-draining jet lag disrupts sleep. Disciplined eating habits suffer. Exercise routines get interrupted.

Enter Staying Well, a healthier way to travel from Centara Hotels & Resorts, Thailand’s leading hotel operator. Staying Well is a new programme launched by Centara to provide guests more ways to take care of their health and wellness throughout their stay.

“We are continually looking for innovative ways to serve health-conscious travellers and promote healthy living,” commented Tom Thrussell, Vice President – Brand, Marketing & Digital, Centara Hotels & Resorts. “Staying Well represents a significant enhancement in the level of services available to our guests, enabling them to rejuvenate body and mind, and maintain their lifestyle of choice whilst travelling.”

The Staying Well programme is built around three core pillars: Live Well, Eat Well and Sleep Well.

Live Well: Exercise benefits body and mind. Staying Well’s Wellness kit offers guests everything needed for a private in-room exercise workout. The kit includes fitness accessories such as a yoga mat, Swiss ball, 4-kg kettlebell, 2-kg dumbbell pair, muscle therapy foam roller and a workout folder with a variety of easy-to-follow exercise routines, from Morning Yoga to Full Body Workouts, accompanied by workout videos. There are also free group exercise classes guests can join throughout their stay and a gym kit with workout outfit available on request.

Eat Well: Centara’s expanded menu offers nutritious selections spanning diabetic, healthy-heart, gluten-free, low sodium, reduced calorie and vegetarian options, with easy-to-find nutrition information included in restaurant and room service menus.

Sleep Well: End the day with a better night’s sleep. Staying Well features an array of pillow choices, from memory foam to hypoallergenic buckwheat pillows felt by many to promote better sleep. A spa music channel provides soothing sounds. Guests can order a Rest Well kit complete with ear plugs, eye mask, lavender water mister, and silky-soft pajamas made of bamboo fibre. Wake up refreshed and ready for a new day.

Staying Well is being progressively introduced at all Centara Grand-branded properties and select Centara hotels and resorts.

ABOUT CENTARA

Centara Hotels & Resorts is Thailand’s leading hotel operator. Its 74 properties span all major Thai destinations plus the Maldives, Sri Lanka, Vietnam, Laos, China, Oman, Qatar and the UAE. Centara’s portfolio comprises six brands -Centara Grand Hotels & Resorts, Centara Hotels & Resorts, Centara Boutique Collection, Centra by Centara, Centara Residences & Suites and COSI Hotels – ranging from 5-star city hotels and luxurious island retreats to family resorts and affordable lifestyle concepts supported by innovative technology. It also operates state-of-the-art convention centres and has its own award-winning spa brand, Cenvaree. Throughout the collection, Centara delivers and celebrates the hospitality and values Thailand is famous for including gracious service, exceptional food, pampering spas and the importance of families. Centara’s distinctive culture and diversity of formats allow it to serve and satisfy travellers of nearly every age and lifestyle.

Over the next five years Centara aims to double its size with additional properties in Thailand and new international markets, while spreading its footprint into new continents and market niches. As Centara continues to expand, a growing base of loyal customers will find the company’s unique style of hospitality in more locations. Centara’s global loyalty programme, Centara The1, reinforces their loyalty with rewards, privileges and special member pricing.

Find out more about Centara here.

Facebook LinkedIn Instagram Twitter