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Centara strengthens management team with key Commercial and Development appointments

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Centara Hotels & Resorts, Thailand’s leading hospitality company, has further strengthened its executive management team with the recent appointments of two highly experienced hotel industry professionals.

Tabatha Ramsay, an Australian national with more than 30 years of experience in sales and marketing, has joined the company as Vice President Commercial, overseeing sales, revenue and distribution, while Raymond K. Tong, a native of Hong Kong with more than 25 years’ experience in hotel development and operations, has been appointed Chief Development Representative China and North Asia. Ms. Ramsay will report to Centara Deputy CEO Markland Blaiklock, while Mr. Tong will report to Centara Senior Vice President Business Development Andrew Langston.


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“We’re delighted to welcome two executives with the breadth of experience Tabatha and Raymond bring to their respective new roles,” said Thirayuth Chirathivat, Chief Executive Officer, Centara Hotels & Resorts.  “Tabatha is well-equipped to help lead Centara to the next level of commercial success, while Raymond’s appointment bolsters the company’s ambitious development plans for Greater China and North Asia.”

Prior to joining Centara, Ms. Ramsay held a number of management positions with leading hotel groups, including: Area Director, Sales & Marketing at Intercontinental Hotels Group; VP Sales at Minor Group’s Anantara Hotels, Resorts & Spas; VP Sales, Marketing & Revenue at Oakwood Worldwide; and, more recently, Chief Marketing and Sales Officer at Vinpearl Hospitality Ltd.

Before becoming CEO of Ambassy Hotel Advisors, Mr. Tong held a number of senior-level roles during a 20-year career with AccorHotels, during which he helped develop more than 180 hotels, resorts and serviced apartments throughout China, Hong Kong, Macau and Taiwan as well as other Asia markets.

Centara is in the middle of an exciting phase of development and growth which is guided by the company’s vision to be the leading global hospitality group of Thai origin. The plan includes doubling company revenues through substantially increasing its portfolio of properties and global presence, and by leveraging technology and people to optimise profitability. These two executive appointments are a key part of that journey and help to ensure that Centara is well positioned to meet its ambitious objectives.

ABOUT CENTARA

Centara Hotels & Resorts is Thailand’s leading hotel operator. Its 76 properties span all major Thai destinations plus the Maldives, Sri Lanka, Vietnam, Laos, Myanmar, China, Japan, Oman, Qatar, Cambodia, Turkey, Indonesia and the UAE. Centara’s portfolio comprises six brands -Centara Grand Hotels & Resorts, Centara Hotels & Resorts, Centara Boutique Collection, Centra by Centara, Centara Residences & Suites and COSI Hotels – ranging from 5-star city hotels and luxurious island retreats to family resorts and affordable lifestyle concepts supported by innovative technology. It also operates state-of-the-art convention centres and has its own award-winning spa brand, Cenvaree. Throughout the collection, Centara delivers and celebrates the hospitality and values Thailand is famous for including gracious service, exceptional food, pampering spas and the importance of families. Centara’s distinctive culture and diversity of formats allow it to serve and satisfy travellers of nearly every age and lifestyle.

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Centara is strategically expanding its portfolio with additional properties in Thailand and new international markets, while spreading its footprint into new continents and market niches. As Centara continues to expand, a growing base of loyal customers will find the company’s unique style of hospitality in more locations. Centara’s global loyalty programme, Centara The1, reinforces their loyalty with rewards, privileges and special member pricing.

Find out more about Centara at www.CentaraHotelsResorts.com  

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For more information and media enquiries, please contact:

Pornchanok Thongrungrot (Pao)

Corporate Public Relations Manager – International media, Centara Hotels & Resorts
Email:pornchanokth@chr.co.th              Tel. +66 (0) 2769 1234 Ext. 6733


Puntira Cherdboonmuang (Gam)

Corporate Public Relations Manager – Thai media, Centara Hotels & Resorts
Email:puntirach@chr.co.th                 Tel. +66 (0)2769 1234 Ext. 6922

Centara Unveils New Brand Ad Campaign “Centara – The Place to Be.”

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Campaign connects Thai family values with unique guest experiences

Centara Hotels & Resorts, Thailand’s leading hotel operator, is launching a new brand advertising campaign this week in line with its revitalized brand essence, “Centara – The Place to Be.” The new campaign is aimed at consumers and travel industry professionals in Thailand and around the world and will appear in a variety of traditional and digital media formats along with the company’s social media, mobile and online platforms.

“Centara’s defining qualities are the unique combination of Thainess and Family Values,” said Thirayuth Chirathivat, Centara CEO. “They form the backbone of all things Centara, from our company’s heritage and service style through to our product and design, but most importantly, to the distinctive guest experiences we provide for our customers. We believe the new campaign captures the essence of that in a compelling and memorable way.”

The new campaign, represents the culmination of an extensive internal review and research process that helped identify the unique and authentic essence, and refine the positioning, of Centara Hotels & Resorts, both from a customer point of view – be that a guest, trade or business partner – and in the eyes of its people. That process brought clarity by identifying the Thai family values of Belonging, Caring and Sharing as the core qualities that define the Centara experience. Through these values, places are created, and experiences inspired, that evoke a true sense of belonging.  Whether as a place to enjoy a family holiday or a romantic break, to do business, to wine and dine, celebrate, build a career or form a business partnership, Centara is “The Place to Be”. And whilst this message will serve as the theme of Centara’s upcoming advertising and communications, the essence and tagline which are so genuine to Centara, will long outlive the campaign.

“We wanted to align our brand positioning to truly reflect the authentic characteristics of Centara’s DNA. The new campaign celebrates the shared values that connect our brand and our customers in a way that is upbeat and relatable. It was important that we created a message that is very simple and memorable yet also rich in meaning. ‘The Place to Be’ is clearly rooted in the philosophy and heritage of our company, our warm, genuine and personal service approach, and the continued focus we place on creating environments where people want to be, and in which they feel they truly belong.” commented Tom Thrussell, Centara VP – Brand, Marketing & Digital.

Along with the new advertising campaign, the company is introducing newly refreshed visual identities for two of its core brands – the upper upscale Centara Grand, and the upscale Centara. The brand update serves to create distinction between the two hotel brands and the group’s corporate masterbrand, as well as to rejuvenate and better reflect their brand personalities. The new identities are being progressively rolled out to all Centara Grand and Centara properties in Thailand and worldwide. Centara also plans to announce its first luxury brand in early 2020.

For further information, please visit centarahotelsresorts.com

ABOUT CENTARA

Centara Hotels & Resorts is Thailand’s leading hotel operator. Its 76 properties span all major Thai destinations plus the Maldives, Sri Lanka, Vietnam, Laos, Myanmar, China, Japan, Oman, Qatar, Cambodia, Turkey, Indonesia and the UAE. Centara’s portfolio comprises six brands -Centara Grand Hotels & Resorts, Centara Hotels & Resorts, Centara Boutique Collection, Centra by Centara, Centara Residences & Suites and COSI Hotels – ranging from 5-star city hotels and luxurious island retreats to family resorts and affordable lifestyle concepts supported by innovative technology. It also operates state-of-the-art convention centres and has its own award-winning spa brand, Cenvaree. Throughout the collection, Centara delivers and celebrates the hospitality and values Thailand is famous for including gracious service, exceptional food, pampering spas and the importance of families. Centara’s distinctive culture and diversity of formats allow it to serve and satisfy travelers of nearly every age and lifestyle.

Over the next five years Centara aims to double its size with additional properties in Thailand and new international markets, while spreading its footprint into new continents and market niches. As Centara continues to expand, a growing base of loyal customers will find the company’s unique style of hospitality in more locations. Centara’s global loyalty program, Centara The1, reinforces their loyalty with rewards, privileges and special member pricing.

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MEDIA CONTACTS:

pr.centara@chr.co.t

Pornchanok Thongrungrot (Pao)

Corporate Public Relations Manager – International Media, Centara Hotels & Resorts
Tel. +66 (0)2769 1234 Ext. 6733

Puntira Cherdboonmuang (Gam)

Corporate Public Relations Manager – Thai Media, Centara Hotels & Resorts
Tel. +66 (0)2769 1234 Ext. 6922

Centara Ras Fushi Resort & Spa Maldives Wins Leading All-inclusive Resort at 2019 SATA Awards

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Centara Ras Fushi Resort & Spa Maldives was named Leading All-Inclusive Resort at the South Asian Travel Association’s 4th Annual – SATA Awards 2019. The winners were announced at a gala evening ceremony held recently in Galle, Sri Lanka.

This year’s SATA Awards featured more than 700 nominations across a wide range of hospitality industry segments, including travel industry enterprises, hotels, tour operators, and service providers located in SATA’s six member nations, namely Bangladesh, Bhutan, India, the Maldives, Nepal and Sri Lanka. SATA award winners are determined through a combination of industry and peer judging panels, voting by travel industry representatives, and an online poll of travel consumers.

This is the second consecutive year that Centara Ras Fushi Resort & Spa Maldives has been honored by SATA. At the 2018 SATA Awards, the resort received the prestige award for Leading F&B Resort.

ABOUT CENTARA

Centara Hotels & Resorts is Thailand’s leading hotel operator. Its 76 properties span all major Thai destinations plus the Maldives, Sri Lanka, Vietnam, Laos, Myanmar, China, Japan, Oman, Qatar, Cambodia, Turkey, Indonesia and the UAE. Centara’s portfolio comprises six brands -Centara Grand Hotels & Resorts, Centara Hotels & Resorts, Centara Boutique Collection, Centra by Centara, Centara Residences & Suites and COSI Hotels – ranging from 5-star city hotels and luxurious island retreats to family resorts and affordable lifestyle concepts supported by innovative technology. It also operates state-of-the-art convention centers and has its own award-winning spa brand, Cenvaree. Throughout the collection, Centara delivers and celebrates the hospitality and values Thailand is famous for including gracious service, exceptional food, pampering spas and the importance of families. Centara’s distinctive culture and diversity of formats allow it to serve and satisfy travelers of nearly every age and lifestyle.

Centara is strategically expanding its portfolio with additional properties in Thailand and new international markets, while spreading its footprint into new continents and market niches. As Centara continues to expand, a growing base of loyal customers will find the company’s unique style of hospitality in more locations. Centara’s global loyalty program, Centara The1, reinforces their loyalty with rewards, privileges and special member pricing.

Find out more about Centara at CentaraHotelsResorts.com.

Facebook                    LinkedIn                      Instagram                    Twitter 

MEDIA CONTACTS:

Pornchanok Thongrungrot (Pao)

Corporate Public Relations Manager – International media, Centara Hotels & Resorts
Email:pornchanokth@chr.co.th              Tel. +66 (0) 2769 1234 Ext. 6733


Puntira Cherdboonmuang (Gam)

Corporate Public Relations Manager – Thai media, Centara Hotels & Resorts
Email:puntirach@chr.co.th                 Tel. +66 (0)2769 1234 Ext. 6922

Centara honored with Best Meetings & Conventions Hotel Award for 5th consecutive year

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Centara Grand & Bangkok Convention Centre at CentralWorld has received the award for “Best Meetings and Conventions Hotel in Asia” at the 2019 TTG Travel Awards. This is the fifth consecutive year and seventh time in total that the company’s flagship hotel and convention center has received this prestigious award, which was announced at the Asia-Pacific travel industry’s annual event organized by TTG Asia Media. Winners were chosen by an audited vote of TTG Asia readers representing travel consultants, tour operators and destination management companies across the region.

The upper upscale 505-room Centara Grand hotel enjoys a prime location in the heart of Bangkok’s central business and shopping district. Its integration with a lifestyle shopping complex and state-of-the-art conference center makes it a frequent choice for the region’s top MICE events. CentralWorld is the largest lifestyle shopping and entertainment complex in downtown Bangkok while Bangkok Convention Centre is the country’s most complete event venue of 5,250 sqm hosting conferences of up to 7,000 delegates, as well as corporate and social functions in a 1,000-seat ballroom, and smaller meetings in many flexible configurations. At the beginning of this month. The company is investing THB 650 million in the room improvement project which will see a complete floor-to-ceiling renovation of all guestrooms and suites. The designs for the new room interiors draw inspiration from Thai artisans, textures and patterns that is in keeping with the brand’s inimitable Thai roots. 

“Bangkok remains one of Asia’s favorite MICE destinations, and we work hard to be a pre-eminent MICE venue not only in the city but region-wide and globally as well,” said Thirayuth Chirathivat, Centara Hotels & Resorts CEO. “We continue striving to develop new ideas and new ways of thinking to ensure our products and services remain at the forefront of the MICE industry. Our latest initiative, New Agenda: Meetings Redesigned, reflects that bold kind of thinking that can lead to more successful MICE events and more engaged meeting attendees.”

ABOUT CENTARA

Centara Hotels & Resorts is Thailand’s leading hotel operator. Its 75 properties span all major Thai destinations plus the Maldives, Sri Lanka, Vietnam, Laos, Myanmar, China, Oman, Qatar and the UAE. Centara’s portfolio comprises six brands -Centara Grand Hotels & Resorts, Centara Hotels & Resorts, Centara Boutique Collection, Centra by Centara, Centara Residences & Suites and COSI Hotels – ranging from 5-star city hotels and luxurious island retreats to family resorts and affordable lifestyle concepts supported by innovative technology. It also operates state-of-the-art convention centres and has its own award-winning spa brand, Cenvaree. Throughout the collection, Centara delivers and celebrates the hospitality and values Thailand is famous for including gracious service, exceptional food, pampering spas and the importance of families. Centara’s distinctive culture and diversity of formats allow it to serve and satisfy travellers of nearly every age and lifestyle.

Centara is strategically expanding its portfolio with additional properties in Thailand and new international markets, while spreading its footprint into new continents and market niches. As Centara continues to expand, a growing base of loyal customers will find the company’s unique style of hospitality in more locations. Centara’s global loyalty programme, Centara The1, reinforces their loyalty with rewards, privileges and special member pricing.

Find out more about Centara at CentaraHotelsResorts.com  

Facebook                    LinkedIn                      Instagram                    Twitter 

MEDIA CONTACTS:

Pornchanok Thongrungrot (Pao)

Corporate Public Relations Manager – International Media, Centara Hotels & Resorts
Tel. +66 (0)2769 1234 Ext. 6733          

pornchanokth@chr.co.th

Puntira Cherdboonmuang (Gam)

Corporate Public Relations Manager – Thai media, Centara Hotels & Resorts
Tel. +66 (0)2769 1234 Ext. 6922

puntirach@chr.co.th             

Centara Adds Three New Hotels to Phuket Portfolio

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Three West Coast properties boost Centara’s Phuket presence to nine hotels and resorts

Centara Hotels & Resorts, Thailand’s leading hospitality group, has signed hotel management agreements for three new hotels in Phuket’s Mai Khao Beach area owned by Maikhao Dream Company Limited. Two properties are already in operation and fall under Centara management from 11th September, while the third property is in development. The new agreements expand Centara’s presence across the island to a total of nine hotels and resorts, with eight in operation.

“We are very happy to be adding these three resorts to our growing portfolio. They offer a diverse range of accommodation along one of Phuket’s finest beaches, giving guests travelling to Phuket an even greater variety of Centara resorts to suit their needs and preferences,” said Thirayuth Chirathivat, Chief Executive Officer of Centara Hotels & Resorts.

Mikhail Tyurin, Managing Director of Maikhao Dream Company Limited, added: “This is a significant milestone for our company, and we are very excited to be working with Centara. Their management team has vast experience in the Phuket market, and the Centara brand gives our properties a significant boost in visibility with our target customers.”

The hotel management agreements encompass the following properties:

  • The 22-key Maikhao Dream Villa Resort & Spa, which will join the Centara Boutique Collection on 11th September 2019, is the only beachfront villas resort on the shores of Mai Khao Beach. The resort offers luxurious accommodation in spacious private villas. Two-bedroom villas accommodate up to four adults and two children with 460 sqm of space, and three-bedroom villas measuring 650 sqm accommodate up to six adults and two children in spacious comfort.

Each of the 22 villas has its own private pool and whirlpool, outdoor pavilion and well-equipped kitchen. Resort facilities include a swimming pool, fitness centre, spa, kids’ club, retail shop, library and business lounge, as well as an international all-day dining restaurant and wine cellar. Phuket International Airport is a 20-minute drive from the resort.

Centara Boutique Collection is a carefully curated brand portfolio reserved for upper upscale properties in unique locations that are individual, design-centric and provide a distinct experience. All the properties in the collection are intimately sized and found in destinations that attract experiential travellers who prefer small, stylish hotels. This hotel is the perfect addition to the collection. It is a truly unique resort and its modern Thai design focus is both authentic to its environment and the perfect representation of the progressive Thai heritage of Centara Hotels & Resorts.

  • The 142-key Maikhao Hotel, which opened in early 2019 and will also be managed by Centara from 11th September, is a midscale hotel offering contemporary design and comfortable accommodation as well as excellent facilities. It offers standard and superior twin rooms, studios, and one-bedroom and two-bedroom suites. Facilities include a main swimming pool with separate kids’ pool, fitness centre, meeting rooms, beer garden, karaoke room and an all-day dining restaurant.
  • The 280-key Centra by Centara Maikhao Resort Phuket is a greenfield development currently under construction. When completed, the resort will feature facilities including a swimming pool, fitness centre, meeting venues, a kids’ club, and an all-day dining venue. The resort is expected to open in 2024.

For further information, please visit www.centarahotelsresorts.com

Centara Adds Three New Hotels to Phuket Portfolio
Maikhao Dream Villa Resort and Spa two bedroom beachfront pool villa
Centara Adds Three New Hotels to Phuket Portfolio
Maikhao Dream Villa Resort and Spa three bedroom beachfront pool villa

ABOUT CENTARA

Centara Hotels & Resorts is Thailand’s leading hotel operator. Its 74 properties span all major Thai destinations plus the Maldives, Sri Lanka, Vietnam, Laos, China, Oman, Qatar and the UAE. Centara’s portfolio comprises six brands – Centara Grand Hotels & Resorts, Centara Hotels & Resorts, Centara Boutique Collection, Centra by Centara, Centara Residences & Suites and COSI Hotels – ranging from 5-star city hotels and luxurious island retreats to family resorts and affordable lifestyle concepts supported by innovative technology. It also operates state-of-the-art convention centres and has its own award-winning spa brand, Cenvaree. Throughout the collection, Centara delivers and celebrates the hospitality and values Thailand is famous for including gracious service, exceptional food, pampering spas and the importance of families. Centara’s distinctive culture and diversity of formats allow it to serve and satisfy travellers of nearly every age and lifestyle.

Over the next five years Centara aims to double its size with additional properties in Thailand and new international markets, while spreading its footprint into new continents and market niches. As Centara continues to expand, a growing base of loyal customers will find the company’s unique style of hospitality in more locations. Centara’s global loyalty programme, Centara The1, reinforces their loyalty with rewards, privileges and special member pricing.

Find out more about Centara at CentaraHotelsResorts.com.  

Facebook                    LinkedIn                      Instagram                    Twitter 

MEDIA CONTACTS:

Pornchanok Thongrungrot (Pao)

Corporate Public Relations Manager – International media, Centara Hotels & Resorts
Email:pornchanokth@chr.co.th  Tel. +66 (0) 2769 1234 Ext. 6733


Puntira Cherdboonmuang (Gam) Corporate Public Relations Manager – Thai media, Centara Hotels & Resorts
Email:puntirach@chr.co.th Tel. +66 (0) 2769 1234 Ext. 6922