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Centara Marks Important Environmental Events with Beachfront Campaign and Plastic-hungry Sea Life Creatures

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Centara Hotels & Resorts, Thailand’s leading hotel operator, is marking this year’s World Environment Day (5th June) and Ocean Day (8th June) events with a month-long campaign to raise awareness of the scourge of plastic waste while encouraging guests and staff to join the effort to rid beaches of discarded plastic trash.

The initiative features sculpted sea creature-cum-trash-bins named POP — short for “Plastic Only, Please” — that guests can “feed” the plastic waste they pick up in and around the beach.


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Pop will be popping up at 12 Centara properties around Thailand and Maldives. Each time the plastic-hungry sea life creatures fill up with collected plastic trash, Centara’s waste management teams will remove the contents, weigh the trash and prepare it for sorting and delivery to local recycling facilities. Rather than adding more plastic garbage to further exacerbate local land pollution and fill nearby landfills, these plastic eating creatures will provide a first-line waste management filter, diverting reusable plastic materials to be recycled into new items instead of going straight to the garbage.

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MEDIA CONTACT: Pornchanok Thongrungrot (Pao), Corporate Public Relations Manager – International, Centara Hotels & Resorts, Tel. +66 (0)2769 1234 Ext. 6733, Email: pr.centara@chr.co.th

Centara Signs MOU with KMA Hotels for Six Myanmar Hotels

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Centara Hotels & Resorts, Thailand’s leading hotel operator, and KMA Hotels Group, a subsidiary of Kaung Myanmar Aung (KMA) Group of Companies, have announced the signing of a MOU to begin the development and renovation of 6 hotels located at some of Myanmar’s most popular tourist destinations, all to be managed under Centara brands. Work on the project will begin in 2019.

This project will see three of KMA Hotels’ existing properties located in Inle, Naypyitaw, and Taungoo undergo refurbishment prior to reopening, and the development of 3 new hotels in Bagan and Than Daung. The 3 new hotels are Centara Bagan River View Resort & Spa Kaytumadi Dynasty Bagan Resort, Centara Boutique Collection and Shwe Than Daung Resort, Centara Boutique Collection. All six hotels will operate under the upscale and upper upscale Centara and Centara Boutique Collection brands. The Centara Paradise Inle Lake Resort & Spa will open its doors in Q4 of this year.

The deal marks Centara’s entry into one of the world’s fastest-growing tourism markets and enables the company to secure a major Myanmar foothold.

“Our partnership with KMA Hotels represents a significant milestone for Centara,” said Thirayuth Chirathivat, Centara’s CEO. “It gives us the opportunity to establish a significant presence for Centara in a country with huge potential for tourism development, and we are looking forward to contributing to Myanmar’s development while providing travellers with more options to enjoy our Thai-inspired, international standard of hospitality across a variety of destinations.”

KMA Group of Companies is a privately held company founded and led by Chairman U Khin Maung Aye, Chairman of CB Bank. The Group comprises 15 corporate entities operating across a diverse range of industries.

“We are delighted that Centara will be bringing their management expertise and and strong brand to six of Myanmar’s most popular destinations,” said U Kaung Htet Tun, Managing Director of KMA Group. “Myanmar shows great potential for tourism growth, and Centara’s presence here represents a step forward for the Hotel and Tourism industries.”

Myanmar is the second largest country in Southeast Asia and boasts one of the region’s fastest-growing economies. The country’s tourism sector is well-placed for a sustained period of growth; the country’s anticipated tourism growth rate of 8.5% annually through 2025 puts Myanmar at the top of the world’s fastest-growing tourism markets.

The six Myanmar hotels are further proof of Centara’s expansion strategy, which calls for doubling the number of properties under its management by 2022, and the complementing expertise of Centara and master developers KMA Group are set to elevate the Myanmar hospitality scene.

MEDIA CONTACT: Pornchanok Thongrungrot (Pao), Corporate Public Relations Manager – International, Centara Hotels & Resorts, Tel. +66 (0)2769 1234 Ext. 6733, Email: pr.centara@chr.co.th

Record turn-out for Centara World Masters 2019 as golf tourism continues to soar in Thailand

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Centara Hotels & Resorts, Thailand’s leading hotel operator, has revealed that a record number of competitors from around the world will compete at this year’s Centara World Masters Golf Championship, which returns to Hua Hin this summer.

This acclaimed annual tournament will be hosted from 9th to 15th June 2019, gathering more than 500 amateur golfers from approximately 50 countries to this famous seaside town on the shores of the Gulf of Thailand. Competitors will come from many of Thailand’s most important visitor source markets, including the UK, Australia, China, Singapore and Hong Kong, providing a major boost to the tourism economy.

Guests will be hosted at Centara Grand Beach Resort & Villas Hua Hin, the stunning beachfront heritage resort which dates from 1927 and is one of the country’s most famous and historic hotels.

“Centara is a proud supporter of golfers around the world. The global golf tourism sector is booming and Thailand is a major part of its success. The kingdom now offers a large collection of world-class courses, many designed by the sport’s most famous names. With its idyllic climate, stunning scenery and highly accessible location just a short drive from Bangkok, Hua Hin is the perfect destination for golfers in search of a tropical escape,” said David Martens, GM & Corporate Director of Operations Hua Hin, Krabi, Samui & Vietnam, Centara Hotels & Resorts.

“We look forward to welcoming all competitors to Hua Hin for the Centara World Masters this summer, and allowing them to experience our luxurious accommodation, facilities and timeless Thai hospitality. In future, we hope to attract many more golfers and their families to stay at our expanding worldwide collection of hotels and resorts,” he added.

2019 will mark the sixth consecutive edition of the Centara World Masters, and this year event will be bigger and better than ever, with a full week-long schedule of tournaments, dinners, social events and day tours.

Players will enjoy one round each at four of Hua Hin’s leading courses: Springfield Royal Country Club, which was designed by Jack Nicklaus; Black Mountain Golf Club, which was named as one of the “100 Best Courses in the World” by Golf Digest magazine; Banyan Golf Club, which Asian Golf Monthly selected as its “Best New Course in Asia Pacific”; and Lake View Resort & Golf Club, an Asian Tour venue.

With such an impressive selection of courses, it is little wonder that Hua Hin was named as the “Golf Destination of the Year” for Asia in 2019 by the International Association of Golf Tour Operators (IAGTO).

After each day’s play, all golfers will gather back at Centara Grand Beach Resort & Villas Hua Hin to celebrate the day’s winners with “19th Hole” festivities, including exquisite Thai cuisine and refreshing beverages. The five-star resort will also host a welcome gala dinner on the opening night and poolside presentations later in the week.

Centara operates an extensive collection of hotels and resorts in many of Thailand’s leading golf tourism destinations, including Bangkok, Hua Hin, Pattaya, Koh Samui, Phuket and Chiang Mai as well as other havens such as Danang, Vietnam and Muscat, Oman. It is also expanding its portfolio into many other international golfing hotspots, such as China and the UAE. By sponsoring the Centara World Masters Golf Championship once again, Centara is reiterating its deep commitment to golf tourism in Hua Hin, Thailand and across the globe.

For more information about Centara World Masters Golf Championship, please visit thailandworldmasters.com, and to discover Centara Grand Beach Resort & Villas Hua Hin, please visit centarahotelsresorts.com/centaragrand/chbr.

For more information about Centara, please visit centarahotelsresorts.com.

ABOUT CENTARA

Centara Hotels & Resorts is Thailand’s leading hotel operator. Its 69 properties span all major Thai destinations plus the Maldives, Sri Lanka, Vietnam, Laos, China, Oman, Qatar and the UAE. Centara’s portfolio comprises six brands -Centara Grand Hotels & Resorts, Centara Hotels & Resorts, Centara Boutique Collection, Centra by Centara, Centara Residences & Suites and COSI Hotels – ranging from 5-star city hotels and luxurious island retreats to family resorts and affordable lifestyle concepts supported by innovative technology.It also operates state-of-the-art convention centres and has its own award-winning spa brand, Cenvaree. Throughout the collection, Centara delivers and celebrates the hospitality and values Thailand is famous for including gracious service, exceptional food, pampering spas and the importance of families.Centara’s distinctive culture and diversity of formats allow it to serve and satisfy travellers of nearly every age and lifestyle.

Over the next five years Centara aims to double its size with additional properties in Thailand and new international markets, while spreading its footprint into new continents and market niches. As Centara continues to expand, a growing base of loyal customers will find the company’s unique style of hospitality in more locations. Centara’s global loyalty programme, Centara The1 Card, reinforces their loyalty with rewards, privileges and special member pricing.

Find out more about Centara at www.CentaraHotelsResorts.com   

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For more information and media enquiries, please contact:

Pornchanok Thongrungrot (Pao)

Corporate Public Relations Manager – International, Centara Hotels & Resorts

Email: pornchanokth@chr.co.th

Tel.: +66 (0)2769 1234 Ext. 6733    

Centara identifies technological and social trends that will shape the hospitality industry in the next 10 years

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Global hospitality is at a crossroads. In the last 20 years, technology has transformed every aspect of the guest journey, from online bookings to in-room services to post-stay feedback. But as technology continues to evolve and advance, what will the hotel industry look like 10 years in the future?

In the past, digitalization was largely driven by companies, as new solutions were introduced to enhance efficiency and target customers more effectively. In the modern era however, it is customers who are demanding greater connectivity. This is especially true in the hotel industry, which is driven by modern lifestyle trends and the “always-on” mindset of millennial travelers.

In light of these trends, Markland Blaiklock, Centara’s Deputy Chief Executive Officer, explains his vision for the future of the hospitality industry in the next decade:

“Ten years from now, I’m sure we will look back and see that the hospitality industry changed much more than predicted, and Asia will continue to be a major catalyst for change. This evolution will be part social and part technological, but the overall goal will be the same: to meet and exceed guests’ expectations,” he commented.

According to Mr. Blaiklock, Centara foresees three significant trends shaping its business, and the entire industry, going forward:

Travel and work life will become inseparable thanks to improved technology and faster connectivity. This trend will occur in all countries but will be led by China and the rest of Asia, which are currently driving the growth in overseas travel. The launch of Centara’s new “Meetings Redesigned” MICE initiative will help to accommodate this shift, by allowing companies to be more flexible and creative with their event agendas.

Robotics and artificial intelligence will create hyper-connected hotel experiences. The Internet of Things (IoT) will seamlessly connect every hotel touchpoint, which will be personalized to the unique preferences every guest. In addition, big data insights will enable hotel staff to improve service quality in real time.

Delivering emotional experiences will be the ultimate goal of hotels. As technology takes over, many guests will go in search of authenticity, human interaction and genuine hospitality. The ability to predict and identify human emotions will be key to the success of hotels in the coming decades.

The big question for hoteliers now and in the future will be: how do we successfully integrate technology to improve the guest’s entire journey, whilst also retaining our distinct personality and brand loyalty?

For Centara Hotels & Resorts, Thailand’s leading hotel operator, this balance is at the core of its strategic vision. In the coming years decades, the group will focus delivering warm Thai hospitality in line with the latest social and technological trends to create exceptional customer experiences.

Centara has proven adept at developing new brands that embrace innovation. The most recent example is COSI, which caters for young-minded and tech-savvy travelers with friendly, simple and affordable accommodation and state-of-the-art amenities like smartphone integration, self-service check-in and a 24-hour lifestyle café concept. It is no surprise that this contemporary concept, which made its debut in Koh Samui in 2017, is now a key driving force behind Centara’s expansion strategy.

In many ways, COSI represents the future of hospitality. Its combination of connectivity, comfort and convenience enables guests to blend business and leisure travel, a key trend identified by Mr. Blaiklock. Across all of Centara’s six brands however, the group continues to roll out innovative new digital experiences.

Recent initiatives range from revamping the Centara website and mobile app for a seamless online experience, to launching a new central reservation system and revenue management system for global coordination. The new Chinese language, China-hosted website, social media pages and payment solutions are also positioning Centara to compete successfully in the world’s largest travel market.

Technology, however, is only one element of a successful strategy. Hotel guests will always be human beings, and the majority of humans visit a destination to experience its charm and culture, not to look at a screen. For Centara, the ability to deliver authentic Thai hospitality is something that can never be replaced by technology. By harnessing big data and personalization tools however, hoteliers can enhance every human interaction. Intuitive and rewarding loyalty programs like CentaraThe1 will play a major part in anticipating and delivering tailored experiences.

So digitalization really is the key; by using smart technology to identify and satisfy guest preferences, the hoteliers of the future will be able to create truly bespoke experiences for every guest.

Centara Hotels & Resorts is Thailand’s leading hotel operator. Its 68 properties span all major Thai destinations plus the Maldives, Sri Lanka, Vietnam, Laos, China, Oman, Qatar and the UAE. Centara’s portfolio comprises six brands -Centara Grand Hotels & Resorts, Centara Hotels & Resorts, Centara Boutique Collection, Centra by Centara, Centara Residences & Suites and COSI Hotels – ranging from 5-star city hotels and luxurious island retreats to family resorts and affordable lifestyle concepts supported by innovative technology. It also operates state-of-the-art convention centers and has its own award-winning spa brand, Cenvaree. Throughout the collection, Centara delivers and celebrates the hospitality and values Thailand is famous for including gracious service, exceptional food, pampering spas and the importance of families. Centara’s distinctive culture and diversity of formats allow it to serve and satisfy travelers of nearly every age and lifestyle.

Over the next five years Centara aims to double its size with additional properties in Thailand and new international markets, while spreading its footprint into new continents and market niches. As Centara continues to expand, a growing base of loyal customers will find the company’s unique style of hospitality in more locations. Centara’s global loyalty program, Centara The1, reinforces their loyalty with rewards, privileges and special member pricing.

For more information about Centara, please visit centarahotelsresorts.com.
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Centara launches Grand Beach sale at luxurious resorts in Thailand and Maldives

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Centara Hotels & Resorts, Thailand’s leading hotel operator, has launched the Grand Beach Sale – an enticing new promotion that offers generous discounts at its stunning collection of Centara Grand beach resorts.

Valid for bookings made between April 8-21, 2019, this limited-time promotion promises an amazing 25 percent discount on every room type at five luxurious resorts in Thailand and the Maldives.

This additional discount is ON TOP of whatever rate, promotion or package the guest books – with no hidden catches, blackout dates or restrictions! So with the Grand Beach Sale, guests are guaranteed an awesome deal.

Guests can choose to take a blissful beachfront break at Centara Grand Beach Resort Phuket, which is nestled directly on the soft sands of Karon Beach, overlooking the Andaman Sea; Centara Grand Beach Resort Samui, the idyllic island retreat on Chaweng Beach; or Centara Grand Beach Resort & Villas Krabi, the secluded seafront resort which is accessible only by boat.

Alternatively, magical Maldivian vacations are available at a choice of two private island resorts: the family-friendly Centara Grand Island Resort & Spa Maldives or the adults-only Centara Ras Fushi Resort & Spa Maldives, both of which feature a choice of spectacular beachfront and overwater villas.

Whichever Centara Grand beach resort they choose, all guests will enjoy accommodation in a spacious room, family-friendly suite or villa, plus complimentary Wi-Fi and fitness centre use throughout their stay. Up to two children can stay free-of-charge with their parents.

To take advantage of this attractive promotion, guests must be a member of CentaraThe1, the group’s highly rewarding, free-to-join loyalty program. Not a member yet? CLICK HERE to sign up instantly.

The Grand Beach Sale ends on April 21, 2019, so book your next beachfront vacation today! For more information and reservations, please CLICK HERE.

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