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Centara donates 10,000 room nights to medical heroes

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Centara Hotels & Resorts, Thailand’s leading hotel operator, continues its support of the country’s medical workers with the launch of its “10,000 Thanks” campaign dedicated to the heroes working tirelessly for the wellbeing of the people.

As a token of heartfelt gratitude for the healthcare heroes in the ongoing fight against COVID-19, Centara is donating 10,000 room nights for doctors and nurses to enjoy a complimentary one-night stay for two guests at any Centara Hotels & Resorts property in Thailand or overseas.

In recognition of their continuing hard work and the challenging circumstances in which doctors and nurses have been working, Centara is offering frontline medical staff across the country a chance to take a much-deserved break, completely free of charge, to recharge and reconnect with their loved ones.

“10,000 Thanks” can be redeemed across the group’s five existing brands – Centara Grand, Centara, Centara Boutique Collection, Centra by Centara, and COSI – in destinations across Thailand and overseas, including a number of resort destinations such as Pattaya, Hua Hin, Phuket, Krabi and Samui as well as urban destinations such as Bangkok, Chiang Mai, Udon Thani and Hat Yai.

The free night offer is reserved for medical front line professionals who are doctors and nurses with Thai nationality or currently residing in Thailand only.

Coinciding with Thailand’s lifting of all restrictions in July following months of phased re-opening, the “10,000 Thanks” offer can be booked between 1st July – 30th December 2020 for stays within the same period.

Centara is also extending appreciation to all other workers across the medical industry with an offer of 25% off every rate across the group’s entire portfolio spanning 18 destinations. “25 for heroes” bookings can be made on www.centarahotelsresorts.com between 1st July – 30th  December 2020 with no restrictions on travel period.

The “10,000 Thanks” and “25 for heroes” medical personnel campaigns are the latest in a series of initiatives launched by Centara Hotels & Resorts to help communities and individuals affected by the COVID-19 pandemic.

Since April 2020, the group has partnered with charities and government organisations to provide 1,500 food boxes to support at-risk communities, and offered hotel rooms in Centara Grand at CentralWorld and Centara Muscat Hotel Oman to host healthcare staff and people in need. Centara’s Help the Heroes’ campaign also aims to support those in need with donations going to the Chaipattana Covid-19 Aid Fund (and other pandemics) and Thai Red Cross Society.

“Thailand has not seen community transmission of COVID-19 for over a month now, and there’s no question of the importance the role our country’s healthcare heroes play in keeping us healthy and safe. As restrictions in the country start to ease, we invite doctors and nurses to enjoy a much-needed holiday on us, as a humble token of our immeasurable appreciation of their selfless efforts,” said Thirayuth Chirathivat, CEO of Centara Hotels & Resorts.

For more information on the “10,000 Thanks” & “25 for heroes” campaign, please visit www.centarahotelsresorts.com/10000thanks and https://www.centarahotelsresorts.com/25-for-heroes/

ABOUT CENTARA

Centara Hotels & Resorts is Thailand’s leading hotel operator. Its 77 properties span all major Thai destinations plus the Maldives, Sri Lanka, Vietnam, Laos, Myanmar, China, Japan, Oman, Qatar, Cambodia, Turkey, Indonesia and the UAE. Centara’s portfolio comprises seven brands – Centara Reserve, Centara Grand Hotels & Resorts, Centara Hotels & Resorts, Centara Boutique Collection, Centra by Centara, Centara Residences & Suites and COSI Hotels – ranging from 5-star city hotels and luxurious island retreats to family resorts and affordable lifestyle concepts supported by innovative technology. It also operates state-of-the-art convention centres and has its own award-winning spa brand, Cenvaree. Throughout the collection, Centara delivers and celebrates the hospitality and values Thailand is famous for including gracious service, exceptional food, pampering spas and the importance of families. Centara’s distinctive culture and diversity of formats allow it to serve and satisfy travellers of nearly every age and lifestyle.

Over the next five years Centara aims to become a top 100 global hotel group, while spreading its footprint into new continents and market niches. As Centara continues to expand, a growing base of loyal customers will find the company’s unique style of hospitality in more locations. Centara’s global loyalty programme, Centara The1, reinforces their loyalty with rewards, privileges and special member pricing.

Find out more about Centara at www.CentaraHotelsResorts.com

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For more information and media enquiries, please contact:

Pornchanok Thongrungrot (Pao)

Corporate Public Relations Manager – International Media, Centara Hotels & Resorts

pornchanokth@chr.co.th                        Tel. +66 (0)2769 1234 Ext. 6733

Puntira Cherdboonmuang (Gam)

Corporate Public Relations Manager – Thai media, Centara Hotels & Resorts
Email: puntirach@chr.co.th                    Tel. +66 (0)2769 1234 Ext. 6922

Jerome Richard

VP, Communications – Delivering Asia Communications

Tel. +66 (0) 90 902 5407

Email: jr@deliveringasia.com

#rebuildingtravel

Centara Hotels & Resorts Revitalizes Its Properties

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Centara Hotels & Resorts, Thailand’s leading hotel operator, has used the recent pause in travel to revamp and revitalise its hotels and resorts, alongside the implementation of “Centara Complete Care,” its certified health, hygiene and safety program.

To welcome guests again, Centara is completing renovations at several of its hotels in Thailand, including Centara Grand at CentralWorld Bangkok, Centara Grand Mirage Beach Resort Pattaya, Centara Grand Beach Resort Phuket and COSI Pattaya Wong Amat Beach.

Centara has completed several more floors of its room refurbishment project at its five-star flagship, Centara Grand at CentralWorld Bangkok. With a total investment of THB 650 million, this complete floor-to-ceiling renovation of all 505 guestrooms and suites has been entrusted to P49, the studio known for its high-quality solutions for the luxury hospitality industry across the globe. The designs for the new room interiors draw inspiration from Thai artisans, textures and patterns, and will create a stylish and contemporary aesthetic. Guestrooms, including bathrooms and furniture, will be totally upgraded and connectivity will be installed at a standard reflecting the demands of today’s sophisticated travellers.                                                                                              

Centara Freshens Up Its Hotels and Resorts Before Welcoming Back Guests
Centara Grand at CentralWorld Bangkok
Centara Freshens Up Its Hotels and Resorts Before Welcoming Back Guests
Centara Grand at CentralWorld Bangkok

At Centara Grand Mirage Beach Resort Pattaya, all 555 sea-facing guestrooms and suites are being re-painted and refreshed. The resort is also performing maintenance work on all family facilities, to ensure that it can welcome parents and their children in total safety.

Centara Freshens Up Its Hotels and Resorts Before Welcoming Back Guests
Centara Grand Mirage Beach Resort Pattaya
Centara Freshens Up Its Hotels and Resorts Before Welcoming Back Guests
Centara Grand Mirage Beach Resort Pattaya

Known for its prime location and array of entertainment options,  Centara Grand Beach Resort Phuket is currently renovating its main swimming pool to surprise families and couples who will be able to enjoy a relaxing and exhilarating leisure activities.

Finally, the finishing flourishes were put on the rooms and public spaces at COSI Pattaya Wong Amat Beach whilst its 24-hour lifestyle café was renamed Café 247, reflecting its ever-open status as a social stop for hungry guests and passers-by. A digital playspace-cum-eatery, guests can find anything ranging from modern Thai classics to western favourites and coffee or a drink any time they fancy.

In partnership with Ecolab and SGS, Centara has also launched Centara Complete Care, a 12-point action plan covering social distancing, health, hygiene, and enhanced sanitisation across the entire guest journey, as well as extensive training, accreditation and monitoring.

ABOUT CENTARA

Centara Hotels & Resorts is Thailand’s leading hotel operator. Its 77 properties span all major Thai destinations plus the Maldives, Sri Lanka, Vietnam, Laos, Myanmar, China, Japan, Oman, Qatar, Cambodia, Turkey, Indonesia and the UAE. Centara’s portfolio comprises seven brands – Centara Reserve, Centara Grand Hotels & Resorts, Centara Hotels & Resorts, Centara Boutique Collection, Centra by Centara, Centara Residences & Suites and COSI Hotels – ranging from 5-star city hotels and luxurious island retreats to family resorts and affordable lifestyle concepts supported by innovative technology. It also operates state-of-the-art convention centres and has its own award-winning spa brand, Cenvaree. Throughout the collection, Centara delivers and celebrates the hospitality and values Thailand is famous for including gracious service, exceptional food, pampering spas and the importance of families. Centara’s distinctive culture and diversity of formats allow it to serve and satisfy travellers of nearly every age and lifestyle.

Over the next five years Centara aims to become a top 100 global hotel group, while spreading its footprint into new continents and market niches. As Centara continues to expand, a growing base of loyal customers will find the company’s unique style of hospitality in more locations. Centara’s global loyalty programme, Centara The1, reinforces their loyalty with rewards, privileges and special member pricing.

Find out more about Centara at www.CentaraHotelsResorts.com  

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Media contacts: Pornchanok Thongrungrot (Pao), Corporate Public Relations Manager – International Media, Centara Hotels & Resorts, Tel. +66 (0)2769 1234 Ext. 6733, Email: pornchanokth@chr.co.th ; Puntira Cherdboonmuang (Gam), Corporate Public Relations Manager – Thai media, Centara Hotels & Resorts, Tel. +66 (0)2769 1234 Ext. 6922, Email:puntirach@chr.co.th                   

Centara Beer Garden at Lotus Garden, 26th fl. Centara Grand at CentralWorld

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Nowhere to drink beer outside this winter in central Bangkok? Then we have some good news…

Centara Grand at CentralWorld is excited to be launching its first ever open-air “Beer Garden” in our very own, lush & green Lotus Garden – accessible via the 26th floor of the hotel.

Alfresco beer drinking and live music have become somewhat of a festive tradition in central Bangkok, with the city’s famous “beer gardens” normally taking over the space in front CentralWorld shopping mall from mid-November through until New Year.

While these aren’t going to running this year (much to many a Bangkokian’s disappointment), we have a perfect alternative. At our breezy Beer Fest garden, you’ll find a variety of world-famous international beer brands such as Hoegaarden, Budweiser, Franziskaner, Stella Artois and more served ice-cold from the tap. Priced from THB 160 (All prices are net)

Indulge in a mouth-watering selection of classic Thai snacks and Bavarian Oktoberfest classics such as sausages, fried pork knuckle, grilled fresh river prawn with seafood sauce, grilled fresh squid with seafood sauce and many more!Music wise, we also have you covered, too. Each night will see our Live Duo take to the stage featuring a singer and guitarist – creating a festive atmosphere outside on the 26th floor of the hotel.OPENING HOURS: 17.00 – 24.00 hrs. from now until 26 January 2020

For more information about our Beer garden, feel free to contact Centara Grand at CentralWorld by emailing Diningcgcw@chr.co.th or calling 02-100-6255

Find out more about Centara Grand at CentralWorld below:

Facebook: Centara Grand & Bangkok Convention Centre at CentralWorld

Instagram: Centaragrand_Centralworld

Centara Beer Garden at Lotus Garden, 26th fl. Centara Grand at CentralWorld
Centara Beer Garden at Lotus Garden, 26th fl. Centara Grand at CentralWorld
Centara Beer Garden at Lotus Garden, 26th fl. Centara Grand at CentralWorld
Centara Beer Garden at Lotus Garden, 26th fl. Centara Grand at CentralWorld

MEDIA CONTACT:

Nattasiri Jianurankul

PR Manager

Public Relations Department

Centara Grand and Bangkok Convention Centre at CentralWorld Tel. 0 2100 1234 ext. 6753-4

Email: nattasiriji@chr.co.th

Dine in the comfort of your own home! Centara Grand at CentralWorld to be first five-star hotel in Bangkok to partner with GrabFood

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For the first time ever in Bangkok, you can now bring the luxury of hotel dining to the comfort of your own home or office since Centara Grand and Bangkok Convention Centre at CentralWorld is now partnering with GrabFood!

Treat yourself without the frustration of sitting in the city’s traffic, with a range of menu items now available from Zing Bakery (healthy breakfasts, salads, cakes & pastries), Uno Mas Restaurant (authentic Spanish and Mediterranean cuisine) and Red Sky  Restaurant (European style Bistro flavors). To guarantee highest quality we have listed selected menu items of each restaurant for you to indulge such as Chicken Avocado Wrap at Zing Bakery, American Wagyu Beef Short rib at Red Sky, COCHINILLO at Uno Mas and etc.

For more information about any of our restaurants, feel free to contact Centara Grand at CentralWorld by emailing Diningcgcw@chr.co.th or calling 02-100-6255 or simply download the GrabFood app.

Find out more about Centara Grand at CentralWorld below:

Website: www.centarahotelsresorts.com/centaragrand/cgcw

Facebook: Centara Grand & Bangkok Convention Centre at CentralWorld

Instagram: Centaragrand_Centralworld

Thank you for your kind support

For more information please contact

Nattasiri             Jianurankul                      PR Manager

Public Relations Department

Centara Grand and Bangkok Convention Centre at CentralWorld

Tel. 0 2100 1234 ext. 6753-4

Email: nattasiri@chr.co.th

Centara Begins THB 650 Million Room Upgrade at Flagship Bangkok Hotel

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Centara Hotels & Resorts, Thailand’s leading hotel operator, is launching a much-anticipated renovation programme at its five-star flagship, Centara Grand at CentralWorld Bangkok, beginning this month. The company is investing THB 650 million in the room improvement project, which will see a complete floor-to-ceiling renovation of all 505 guestrooms and suites, an undertaking that will happen two floors at a time to avoid disruption to the guest experience.

“This is an exciting project and a significant investment in Centara’s flagship hotel. The renovation programme will enhance the guest experience with fully updated and refreshed guestroom interiors, amenities and advanced technologies, ensuring we will continue to deliver the kind of contemporary luxury experience that customers have come to expect from one of the market’s leading five-star properties said Thirayuth Chirathivat, Centara’s Chief Executive Officer.

Centara is working with leading design firm P49 on the project, who are known for their high quality design solutions for luxury hospitality, residential and retail clients across the globe. The designs for the new room interiors draw inspiration from Thai artisans, textures and patterns and will create a modern and contemporary aesthetic that is in keeping with both the vibrant and international location of the hotel, as well as the brand’s inimitable Thai roots. Guestrooms, including bathrooms and furniture, will be totally redesigned and upgraded and technology and connectivity will be installed at a standard reflecting the demands of today’s sophisticated travellers.

Centara Grand at CentralWorld Bangkok marked its 10-year anniversary earlier this year. Throughout its 10-year history, the 57-storey hotel has been a destination-of-choice among international tourists, business travellers and visitors attending events at the adjoining Bangkok Convention Centre. Along with spectacular views of the city from its guestrooms, restaurants and rooftop bars, and a direct connection to the adjacent CentralWorld mall, the hotel sits in the very heart of Bangkok’s shopping and business district.

Centara Begins THB 650 Million Room Upgrade at Flagship Bangkok Hotel
room upgrade at centara grand at centralworld

The room improvement project is expected to complete in April 2021, and the hotel will be fully operational and carrying out business as usual throughout the project duration. This exciting upgrade will further reaffirm Centara Grand & Bangkok Convention Centre at CentralWorld’s position among the pre-eminent leisure and business hotels in Asia.

MEDIA CONTACT: Pornchanok Thongrungrot (Pao), Corporate Public Relations Manager – International, Centara Hotels & Resorts, Tel. +66 (0)2769 1234 Ext. 6733, Email: pr.centara@chr.co.th

Centara identifies technological and social trends that will shape the hospitality industry in the next 10 years

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Global hospitality is at a crossroads. In the last 20 years, technology has transformed every aspect of the guest journey, from online bookings to in-room services to post-stay feedback. But as technology continues to evolve and advance, what will the hotel industry look like 10 years in the future?

In the past, digitalization was largely driven by companies, as new solutions were introduced to enhance efficiency and target customers more effectively. In the modern era however, it is customers who are demanding greater connectivity. This is especially true in the hotel industry, which is driven by modern lifestyle trends and the “always-on” mindset of millennial travelers.

In light of these trends, Markland Blaiklock, Centara’s Deputy Chief Executive Officer, explains his vision for the future of the hospitality industry in the next decade:

“Ten years from now, I’m sure we will look back and see that the hospitality industry changed much more than predicted, and Asia will continue to be a major catalyst for change. This evolution will be part social and part technological, but the overall goal will be the same: to meet and exceed guests’ expectations,” he commented.

According to Mr. Blaiklock, Centara foresees three significant trends shaping its business, and the entire industry, going forward:

Travel and work life will become inseparable thanks to improved technology and faster connectivity. This trend will occur in all countries but will be led by China and the rest of Asia, which are currently driving the growth in overseas travel. The launch of Centara’s new “Meetings Redesigned” MICE initiative will help to accommodate this shift, by allowing companies to be more flexible and creative with their event agendas.

Robotics and artificial intelligence will create hyper-connected hotel experiences. The Internet of Things (IoT) will seamlessly connect every hotel touchpoint, which will be personalized to the unique preferences every guest. In addition, big data insights will enable hotel staff to improve service quality in real time.

Delivering emotional experiences will be the ultimate goal of hotels. As technology takes over, many guests will go in search of authenticity, human interaction and genuine hospitality. The ability to predict and identify human emotions will be key to the success of hotels in the coming decades.

The big question for hoteliers now and in the future will be: how do we successfully integrate technology to improve the guest’s entire journey, whilst also retaining our distinct personality and brand loyalty?

For Centara Hotels & Resorts, Thailand’s leading hotel operator, this balance is at the core of its strategic vision. In the coming years decades, the group will focus delivering warm Thai hospitality in line with the latest social and technological trends to create exceptional customer experiences.

Centara has proven adept at developing new brands that embrace innovation. The most recent example is COSI, which caters for young-minded and tech-savvy travelers with friendly, simple and affordable accommodation and state-of-the-art amenities like smartphone integration, self-service check-in and a 24-hour lifestyle café concept. It is no surprise that this contemporary concept, which made its debut in Koh Samui in 2017, is now a key driving force behind Centara’s expansion strategy.

In many ways, COSI represents the future of hospitality. Its combination of connectivity, comfort and convenience enables guests to blend business and leisure travel, a key trend identified by Mr. Blaiklock. Across all of Centara’s six brands however, the group continues to roll out innovative new digital experiences.

Recent initiatives range from revamping the Centara website and mobile app for a seamless online experience, to launching a new central reservation system and revenue management system for global coordination. The new Chinese language, China-hosted website, social media pages and payment solutions are also positioning Centara to compete successfully in the world’s largest travel market.

Technology, however, is only one element of a successful strategy. Hotel guests will always be human beings, and the majority of humans visit a destination to experience its charm and culture, not to look at a screen. For Centara, the ability to deliver authentic Thai hospitality is something that can never be replaced by technology. By harnessing big data and personalization tools however, hoteliers can enhance every human interaction. Intuitive and rewarding loyalty programs like CentaraThe1 will play a major part in anticipating and delivering tailored experiences.

So digitalization really is the key; by using smart technology to identify and satisfy guest preferences, the hoteliers of the future will be able to create truly bespoke experiences for every guest.

Centara Hotels & Resorts is Thailand’s leading hotel operator. Its 68 properties span all major Thai destinations plus the Maldives, Sri Lanka, Vietnam, Laos, China, Oman, Qatar and the UAE. Centara’s portfolio comprises six brands -Centara Grand Hotels & Resorts, Centara Hotels & Resorts, Centara Boutique Collection, Centra by Centara, Centara Residences & Suites and COSI Hotels – ranging from 5-star city hotels and luxurious island retreats to family resorts and affordable lifestyle concepts supported by innovative technology. It also operates state-of-the-art convention centers and has its own award-winning spa brand, Cenvaree. Throughout the collection, Centara delivers and celebrates the hospitality and values Thailand is famous for including gracious service, exceptional food, pampering spas and the importance of families. Centara’s distinctive culture and diversity of formats allow it to serve and satisfy travelers of nearly every age and lifestyle.

Over the next five years Centara aims to double its size with additional properties in Thailand and new international markets, while spreading its footprint into new continents and market niches. As Centara continues to expand, a growing base of loyal customers will find the company’s unique style of hospitality in more locations. Centara’s global loyalty program, Centara The1, reinforces their loyalty with rewards, privileges and special member pricing.

For more information about Centara, please visit centarahotelsresorts.com.
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At least three people die jumping from Bangkok skyscraper to escape hotel fire

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A 57-floor hotel and shopping building has gone up in flames in Bangkok, Thailand. At least three people have died jumping to escape the fire, which ripped through the popular tourist spot.

The fire broke out at the Centara Grand hotel and Centralworld shopping plaza at around 6pm local time on Wednesday. Plumes of black smoke spewed out of the building, and three jumped to their deaths from the horrific blaze, local media reported.

Shocking footage shared on social media shows the smoke pouring out of the burning skyscraper.

Bangkok’s typically gridlocked traffic hampered the efforts of emergency services to reach the scene of the blaze, but the fire was reportedly brought under control an hour or so after it broke out.

Bangkok Governor Assawin Kwanmuang told reporters that the fire broke out on the eighth floor, in a document storage room.

The Centara Grand hotel is the flagship hotel of the Central Group, and one of the largest hotels in the Thai capital.

Wednesday’s blaze is not the first time the Centara Grand has gone up in flames. Anti-government protesters set the hotel and shopping complex on fire in 2010, after months of demonstrations. The fire gutted a department store and left parts of the building closed for months of repair work.

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Hua Hin historic sightseeing tram tour visits Centara Grand Beach Resort & Villas Hua Hin

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Prachuap Khiri Khan’s Tourism Authority of Thailand invites all locals and tourist to Hua Hin for a free sightseeing journey aboard a 30-seated electric tram through Hua Hin’s historic lanes and discover the memorable history of this beautiful resort town.

Available every Friday, Saturday, Sunday throughout April 2019, “Hua Hin Historic Sightseeing Tram Tour”, as part of Hua Hin Railway Station: Memories of Love, requests the pleasure locals and visitors to enjoy a free sightseeing journey through Hua Hin’s historic lanes with no admission fee.

Hop aboard and embark on a fascinating sightseeing tour through genuine Hua Hin, starting from The Hua Hin Railway Station – one of the country’s most beautiful train stations, Pone Kingpeth Park, the historic clock tower of Hua Hin, The Railway Hotel (current Centara Grand Beach Resort & Villas Hua Hin) before making the last visit at the ever-popular Chatchai Market and sample all the best of local favourites under one roof.

Mark your calendar and make sure to enjoy the memorable history of the beautiful resort town of Hua Hin.

“Hua Hin Historic Sightseeing Tram Tour”

Available every Friday, Saturday and Sunday throughout April 2019

At 10.00, 14.00 and 17.00 hours, free of charge.

Meeting point: The Hua Hin Railway Station

Schedules and activities are subject to change without prior notice.

For more information or reservations, please call +66 (0) 3251 3885.

Travel News | eTurboNews

Centara launches Grand Beach sale at luxurious resorts in Thailand and Maldives

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Centara Hotels & Resorts, Thailand’s leading hotel operator, has launched the Grand Beach Sale – an enticing new promotion that offers generous discounts at its stunning collection of Centara Grand beach resorts.

Valid for bookings made between April 8-21, 2019, this limited-time promotion promises an amazing 25 percent discount on every room type at five luxurious resorts in Thailand and the Maldives.

This additional discount is ON TOP of whatever rate, promotion or package the guest books – with no hidden catches, blackout dates or restrictions! So with the Grand Beach Sale, guests are guaranteed an awesome deal.

Guests can choose to take a blissful beachfront break at Centara Grand Beach Resort Phuket, which is nestled directly on the soft sands of Karon Beach, overlooking the Andaman Sea; Centara Grand Beach Resort Samui, the idyllic island retreat on Chaweng Beach; or Centara Grand Beach Resort & Villas Krabi, the secluded seafront resort which is accessible only by boat.

Alternatively, magical Maldivian vacations are available at a choice of two private island resorts: the family-friendly Centara Grand Island Resort & Spa Maldives or the adults-only Centara Ras Fushi Resort & Spa Maldives, both of which feature a choice of spectacular beachfront and overwater villas.

Whichever Centara Grand beach resort they choose, all guests will enjoy accommodation in a spacious room, family-friendly suite or villa, plus complimentary Wi-Fi and fitness centre use throughout their stay. Up to two children can stay free-of-charge with their parents.

To take advantage of this attractive promotion, guests must be a member of CentaraThe1, the group’s highly rewarding, free-to-join loyalty program. Not a member yet? CLICK HERE to sign up instantly.

The Grand Beach Sale ends on April 21, 2019, so book your next beachfront vacation today! For more information and reservations, please CLICK HERE.

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Centara to showcase traditional Thai heritage through Songkran

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Centara Hotels & Resorts, Thailand’s leading hotel operator, is partnering with Smile in Love Wedding Studio to showcase Thailand’s rich cultural heritage embodied in traditional Thai clothing throughout the upcoming Songkran Festival 2019. Centara staff will wear traditional Thai costumes, providing guests with an up-close look at the timeless style and glamour of authentic Thai apparel. In addition to celebrating Thai clothing traditions, guests at every hotel and resort property across the group will be invited to take part in Thai cultural activities such as the offering of beautiful handmade jasmine garlands and the traditional pouring of scented water over the palms.

Preparations are well underway at all 33 Centara properties within Thailand to extend a warm welcome and Thai-style hospitality to guests soon to arrive from around the world to join the Songkran festivities nationwide. All front-line staff will be dressed in traditional Thai costumes during the upcoming 11th – 15th April 2019 holiday period. Special activities, such as a booth for sprinkling scented water on the Buddha’s image, a set-up for pouring scented water onto elders’ palms, along with traditional Thai folk performances are also being arranged, enabling guests to experience the many appealing facets of this popular annual festival.

As the Thai hotel brand-of-choice among both Thai and international guests, Centara takes great pride in delivering its renowned standard of Thai-style service and gracious hospitality to guests while celebrating an important and joyful cultural occasion together with millions of Thais.

Centara Hotels & Resorts is Thailand’s leading hotel operator. Its 68 properties span all major Thai destinations plus the Maldives, Sri Lanka, Vietnam, Laos, China, Oman, Qatar and the UAE. Centara’s portfolio comprises six brands – Centara Grand Hotels & Resorts, Centara Hotels & Resorts, Centara Boutique Collection, Centra by Centara, Centara Residences & Suites and COSI Hotels – ranging from 5-star city hotels and luxurious island retreats to family resorts and affordable lifestyle concepts supported by innovative technology.It also operates state-of-the-art convention centres and has its own award-winning spa brand, Cenvaree. Throughout the collection, Centara delivers and celebrates the hospitality and values Thailand is famous for including gracious service, exceptional food, pampering spas and the importance of families.Centara’s distinctive culture and diversity of formats allow it to serve and satisfy travellers of nearly every age and lifestyle.

Over the next five years Centara aims to double its size with additional properties in Thailand and new international markets, while spreading its footprint into new continents and market niches. As Centara continues to expand, a growing base of loyal customers will find the company’s unique style of hospitality in more locations. Centara’s global loyalty programme, Centara The1, reinforces their loyalty with rewards, privileges and special member pricing.

Travel News | eTurboNews