• Home
  • Post a press-release
  • Visibility packages
  • Subscribe email updates
  • Event Calendar
  • Contact

For Immediate Release | Official News Wire for the Travel Industry

Where press releases are breaking news

  • Home
  • Post a press-release
  • Visibility packages
  • Subscribe email updates
  • Event Calendar
  • Contact

Travel Oregon’s “Only Slightly Exaggerated” campaign

April 6, 2019 by Forimmediaterelease

Inspired by the viral success of the “Only Slightly Exaggerated” campaign last spring, Travel Oregon is launching part two of the animated campaign that gives viewers a creative glimpse of the magical feeling of being in Oregon.

The new 1:45 minute video continues the visual narrative, showcasing different locations, experiences and thrilling adventures in Oregon—from venturing deep into the Oregon Caves National Monument to paragliding over the Steens Mountain. Like the original, this new video features a cast of animated human characters, native flora and fauna and new fantastical beings, including mystical cloud-people and a sea-stack creature, to name a few.

In addition to the sweeping outdoor animated imagery highlighted in the video, the viewer also gets a taste of Oregon’s culinary bounty. In the restaurant scene, look for the bottle of Oregon Solidarity wine, a nod to the real-life collaboration between four Oregon wineries who came together to help the Rouge Valley wine region that was affected by the Southern Oregon wildfires last summer.

“The goal of this campaign is to welcome and invite everyone to experience a happier state of being while traveling in Oregon,” said Travel Oregon CEO Todd Davidson. “As people are overwhelmed with the distractions of modern life, experiencing the wonders of Oregon can be the answer for that. Whether that respite is on a beach, in a high desert or under a forest canopy, there are abundant opportunities to unplug and reconnect with yourself and nature here in Oregon.”

The campaign launches tomorrow in the target markets of Portland, Seattle, San Francisco, Boise, Tri Cities, Eugene and Bend. The media buy includes cinema, TV (launching during Final the Four), digital, billboards and on MAX Light Rail trains. Moreover, the campaign will be extended throughout the year through our annual visitor guide, downloadable wallpapers, posters, postcards, GIFs, shorter animation clips, and immersive new online content highlighting locations in the campaign that travelers can visit—the Oregon Caves, Steens Mountain and Clear Lake to name a few.

Utilizing the strong creative teams from the 2018 campaign, which generated more than 10 million worldwide views, the new video was brought to life in collaboration with long-time advertising partner Wieden+Kennedy with animation by Psyop and Sun Creature Studios and the musical score composed by Jim Dooley.

“Our goal with Only Slightly Exaggerated, both last year and this year, is to visualize the emotional experience of visiting Oregon. By using animation, we are able to capture experiences that go beyond traditional travel films, while also feeling unique to our state, said Ansel Wallenfang, creative at Wieden+Kennedy.

Travel News | eTurboNews

Share this:

  • Twitter
  • Facebook

Filed Under: Press Release Tagged With: and, annual, beach, Breaking Travel News, buy, campaign, canopy, caves, CEO, characters, cinema, cities, Clear, collaboration, Content, continues, creative, culinary, Davidson, desert, different, digital, Eugene, experience, experiences, Features,, films, flora and fauna, forest, Francisco, GO!, goal, guide, help, high, Human, in, includes, including, inspired, last, launches, launching, life, light, like, locations, markets, MAX, media, million, modern, monument, mountain, musical, name, national, nature, New, News articles, online, only, Only Slightly Exaggerated, Oregon, Oregon Caves, original, outdoor, over, paragliding, partner, People, Portland, rail, real, region, restaurant, s, said, San Francisco, scene, sea, Seattle, shorter, showcasing, Slightly, Slightly Exaggerated, solidarity, Southern, spring, State, Steens Mountain, strong, success, summer, Sun, target, Taste, teams, through, time, to, Tomorrow, tourism, traditional, trains, Travel, Travel & Tourism Organizations News, Travel Destination News, travel Oregon, travelers, traveling, Travelwire News, TRI, TV, unique, using, valley, video, views, visit, visiting, visitor, We, welcome, WHO, wildfires, wine, wonders, worldwide, year

Search




Recent Articles

  • Kingston Cops Award for Best Creative Destination for 2023
  • Jamaica Tourist Board Announces Retirement of Donnie Dawson
  • Curacao is Calling with Enticing Escapes
  • Frankfurt Airport: 2023 Summer Flight Schedule with New Destinations and Increased Seating Capacities
  • Minister Bartlett Welcomes Resurgence of Villas Sub-Sector
  • Tourism Seychelles Principal Secretary shares industry successes at 10th Arab Aviation Summit
  • Speed Networking Events Generate Over $650 Million in Revenue for Small Businesses Supplying Tourism Sector, says Bartlett
  • Enjoying the Suite Life at Sandals Resorts
  • Farmers Reap $108 Million in Revenue in first Two Months of 2023 through Revolutionary ALEX Platform
  • SAUDIA Signs an Agreement with Boeing to Order 49 Boeing 787 Dreamliners

Subscribe to daily email update

RSS eTN Articles

  • Qantas’ Jetstar Repeatedly Mistreats Disabled Passenger
  • Kingston Cops Award for Best Creative Destination for 2023
  • New Chicago, Dallas, JFK, LAX and Seattle Flights on Finnair
  • First Airbus A321neo Built in China Delivered to Juneyao Air
  • Spirits Fuel the Economy
  • Jamaica Tourist Board Announces Retirement of Donnie Dawson
  • Tanzania Committed to Saving Mount Kilimanjaro Glaciers
  • JetBlue Adds More Grenada Flights for Spicemas
  • Avoid travel to, from, or through Germany Sunday to Tuesday
  • HalalBooking and Turkish Airlines Renew Partnership

Archives

  • March 2023
  • February 2023
  • January 2023
  • December 2022
  • November 2022
  • October 2022
  • September 2022
  • August 2022
  • July 2022
  • June 2022
  • May 2022
  • April 2022
  • March 2022
  • February 2022
  • January 2022
  • December 2021
  • November 2021
  • October 2021
  • September 2021
  • August 2021
  • July 2021
  • June 2021
  • May 2021
  • April 2021
  • March 2021
  • February 2021
  • January 2021
  • December 2020
  • November 2020
  • October 2020
  • September 2020
  • August 2020
  • July 2020
  • June 2020
  • May 2020
  • April 2020
  • March 2020
  • February 2020
  • January 2020
  • December 2019
  • November 2019
  • October 2019
  • September 2019
  • August 2019
  • July 2019
  • June 2019
  • May 2019
  • April 2019
  • March 2019
  • February 2019
  • January 2019
  • December 2018
  • November 2018
  • October 2018
  • September 2018
  • August 2018
  • July 2018
  • June 2018
  • May 2018
  • April 2018
  • March 2018
  • February 2018
  • January 2018
  • December 2017
  • November 2017
  • October 2017
  • September 2017
  • August 2017
  • July 2017
  • June 2017
  • May 2017
  • April 2017
  • November 2016
  • October 2016
  • August 2016

Content

and Breaking Travel News Business CEO experience first free hotel Hotels in including Industry International International Travel News IT minister most New News articles only over People s said sandals The World through time to TO BE tourism Tours Transportation News Travel Travel & Tourism Organizations News Travel Destination News Travelwire News up We were WHO World World News year years

Copyright © 2023 · Metro Pro on Genesis Framework · WordPress · Log in