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Ninja Museum to open in Odawara Castle Park

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A new attraction complex “Odawara Castle NINJA Museum” in Odawara Castle Park will be open on April 20th, 2019. This complex will utilize a refurbished exhibition area of the former museum “Rekishi-Kenbunkan Museum,” offering visitors a hands-on experience to play the role of feudal-era secret agent “Fuma ninja.” Fuma ninja is said to have served the five successive lords of the Odawara Hojo clan known as “Hojo Godai” during the warring states period in the 15th to 16th centuries.


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Odawara Castle NINJA Museum Overview

Through an experience-based exhibition utilizing visual displays and digital technologies, this new facility can be enjoyed by a variety of visitors from children to foreign tourists.

In the entrance, you will learn about the history of Odawara Castle and will grasp the mind-set of Fuma ninja through wall illustrations and tool displays.

In the first zone called Warring States Theater, while learning the history and achievement of the Hojo Godai through a 3-minute movie, you will be handed a mission to save Odawara Castle from the warlord Toyotomi using ninjutsu (ninja skills).

In the second zone Ninjutsu Experience, you will enjoy a number of attractions including how to quickly walk across lotus leaves on an artificial pond, then sneak into a “karakuri yashiki” (ninja trick house) with secret doors, stairs, swords, walking as quietly as possible through the corridors. In the “hiding tactic” attraction, you will enjoy the method to hide yourself so that enemies are unaware of your presence with “konoha-gakure (hiding behind tree leaves),” “kusaba-gakure (hiding behind grass),” and “uzura-gakure (quail hide).”

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In the final zone Fighting, you will fight enemy ninjas appearing on a screen and prove your skills from what you have learned in the previous zones by using on-screen shuriken (throwing stars).

Odawara Castle NINJA Museum

・Open Date: April 20th, 2019
・Business Hour: 9:00 a.m to 5:00 p.m (Admission until 4:30 p.m). Closed on December 31st, January 1st.
・Address: 3-71, Odawara Castle Park, Odawara-City, Kanagawa, Japan
・Access: 10-minute walk from Odawara Station East Exit

Odawara City is in southwest Kanagawa Prefecture, a short train trip from Tokyo. It is best known for the beautiful Odawara Castle, where the Hojo family, rulers of the Kanto region during the Sengoku Period (the warring states period) resided. Odawara is a compact seaside city with a rich history, many cultural sites, and delicious foods to experience. Odawara is also a transportation hub for the area, where major railways such as the JR Tokaido Shinkansen Line, the Odakyu Line, and Hakone Tozan Line all meet. It is also the gateway to the Hakone hot springs resort area, and the Fuji-Hakone National Park.

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Benchmark appoints new Regional Director of Revenue Management

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Benchmark has appointed Michael Botha regional director of revenue management. Eric Gavin, Benchmark’s chief sales officer, made the announcement.

“I am very pleased to welcome Michael to Benchmark,” said Mr. Gavin. “He comes to us with an impressive revenue management pedigree, and vast experience with maximizing revenues of independent hotels and resorts. Michael is a terrific addition to our revenue leadership team.”

Michael Botha previously held the position of regional director of revenue management for Pyramid Hotel Group of Boston, Massachusetts. He has served as area director of revenue management for Nobel House Hotels & Resorts, and earlier in the same role for Dolce Hotels and Resorts.

Mr. Botha is a graduate of the University of Johannesburg Hotel School where he earned his National Diploma in Hospitality Management. He is the recipient of numerous professional honors including the Kyalami Castle Award for Best Experiential Learner; Southern Sun Award for Best Overall Experiential Learner; and Distinctions in Hospitality Management, Law, Financial Management, Operations, Food & Beverage. He resides in Cumberland, Rhode Island, where he will be operating out of a regional office.

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St. Kitts shines in US Roadshow 2019

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A signature activity in US, the St. Kitts Tourism Authority conducted its 2nd annual Destination St. Kitts & Nevis US Roadshow 2019 from Monday, March 25 to Friday, March 29. The week-long series of 6 events were held in New York, New Jersey, Atlanta, Houston, Farmer’s Branch (Texas) and Dallas in order to grow visitor arrivals from these gateway markets and supporting flow markets. These events were designed to educate travel agents, tour operators, MICE buyers, wedding and honeymoon planners, media and experiential lifestyle consumers about everything the destination has to offer both business and leisure travelers.

“This year’s US Roadshow was a resounding success with record numbers of attendees for each event,” said the Hon. Lindsay F.P. Grant, Minister of Tourism for St. Kitts & Nevis. “Having attracted the sheer number of travel agents, MICE buyers, media and more who sell or publicize business and/or leisure travel demonstrates that there is growing interest and demand in these gateway markets for the tourism product that St. Kitts & Nevis has to offer.”

The first event was a brunch held at The Castle Hotel & Spa in Tarrytown, New York, an affluent suburb north of New York City on Monday, March 25. The second event was a dinner held at the Pleasantdale Chateau in West Orange, New Jersey, an upscale neighborhood in the northern part of the state, also on March 25. On Tuesday, March 26, the third event was a dinner held at the Westin Buckhead, located in an affluent suburb just north of Atlanta. The fourth event was a luncheon held on Wednesday, March 27, at the Hess Club in Houston. A cocktail reception held on Thursday, March 27 at the Brookhaven Country Club in Farmer’s Branch, an affluent suburb of Dallas, Texas, was the fifth event in the Roadshow, while the sixth and final event was a luncheon held at III Forks Restaurant in Dallas.

All events supported St. Kitts’ non-stop flights and attracted a total of 300 attendees combined, all of whom were travel agents, MICE buyers, tour operators, wedding and honeymoon planners, media or experiential lifestyle consumers. Attendees were top travel professionals representing some of the most respected organizations in the business, including Maritz Travel, Cox Enterprises, Pro Travel International, Meetings Plus, Valerie Wilson Travel, Houston Style Magazine, Frosch, Questex LLC, Travel Impressions, and Westchester magazine.

“Developing lasting relationships with top travel professionals in our key gateway markets is a key component of our overall marketing strategy for the destination and our Roadshow provides us with the opportunity to connect with these individuals face-to-face,” added Racquel Brown, CEO of the St. Kitts Tourism Authority. “In order to continue growing arrivals, we need to maintain and expand our base of sellers to help fill our non-stop flights as we continue to build out new and increased airlift from the US.”

In addition to being treated to a meal and lively conversation with representatives from St. Kitts, the individuals played games, listened to presentations and won a variety of prizes from hotel stays to bottles of St. Kitts’ own Brinley Gold Shipwreck rum that were provided by participating local island tourism stakeholders. In addition, attending travel agents were offered a special $150 incentive for booking clients’ air only on the non-stop flights to St. Kitts or air in combination with a hotel reservation at participating destination hotels, all offering special Summer Sunsation rates, between now and May 17, 2019 for clients’ travel through August 17, 2019 when they log their productivity on St. Kitts’ website or via the Destination Specialist program with Travel Agent University. As a result, many attendees are now adding St. Kitts & Nevis as a featured destination they will sell to their clients.

The delegation from St. Kitts inclded: the Hon. Lindsay F. P. Grant, Minister of Tourism for St. Kitts & Nevis; Racquel Brown, CEO of the St. Kitts Tourism Authority; Ambassador Jonel Powell, Chairman of the Artist Selection Committee for the St. Kitts Music Festival; Annie Sinzinger, US Marketing Manager for the St. Kitts Tourism Authority; Denise Zimber, Christina Mucha and Shayna White, Marketing Consultants for the St. Kitts Tourism Authority; Tom Jaronski, Golf Consultant for the St. Kitts Tourism Authority; and Candice Kimmel, CEO and Founder of Adams Unlimited, PR & Marketing Agency in North America for the St. Kitts Tourism Authority.

A number of tourism stakeholders from St. Kitts & Nevis were also part of the delegation, including: Troy Hendrickson, Carib Journey Masters; Tawanna Wigley, Sales Representative, Ocean Terrace Inn; Richard Berridge, General Manager, Kayanjet; Jaana Kuntonen, Sunlinc; Christine Marshall, Sales Manager, Park Hyatt St. Kitts; Sylvia Martinez, Director of Sales and Marketing, St. Kitts Marriott; Tim Thuell, Nisbet Plantation; Cyndi Miller-Aird, President, Miller + Aird Destination Marketing for Belle Mont Farm; Jamar Wilkins, Travel Industry Sales Manager, Four Seasons Resort Nevis; and Darren Thompson, General Manager, Royal St. Kitts.

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A Japanese castle, Sanjuro the cat, and a remarkable recovery in tourism

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Bitchū Matsuyama Castle, also known as Takahashi Castle, is a castle located in Takahashi, Okayama Prefecture, Japan. It is not to be confused with Matsuyama Castle in Matsuyama, Ehime Prefecture.

The Takahashi City Tourist Association is upbeat, with an official of the association saying: “We want to liven up the whole city with Sanjuro.”

A feline “lord” of Bitchu Matsuyama Castle in Takahashi, Okayama Prefecture, is contributing to a recovery in tourism that was dealt a heavy hit from natural disasters last summer.

The name of the cat lord of the popular castle, which is nicknamed “castle in the sky”, is Sanjuro. He settled in the precincts of the castle in the wake of torrential rains in western Japan in July last year.

Because Sanjuro is super-friendly to people, he has attracted attention on social media.

The number of tourists coming to the castle, that fell at one point after the torrential rains, recovered rapidly, thanks to Sanjuro. He is now serving as a living “beckoning cat”, the auspicious cat statue often displayed in stores and other businesses.

Sanjuro is a male with white and brown fur. He is thought to be three or four years old.

On July 21 last year, castle cleaner Ryoichi Motohara found the cat wandering in the castle’s Sannomaru area. “At the time, I thought he was an abandoned cat, because he was very skinny.”

After observing the cat for several days, the cleaner started feeding him. From then, he began appearing in the castle’s Honmaru main area, mingling with tourists.

The cat never got angry when people would touch him. He responded to people with cute manners while purring. He became widely known through word of mouth and via online sites.

The tourist association gave the cat the name Sanjuro in tribute to Tani Sanjuro, a samurai warrior of the Bitchu Matsuyama clan who served as a troop captain of Shinsengumi, a samurai squad in the last years of the Edo period (1603-1867).

As the number of newspaper articles and TV programmes reporting about Sanjuro grew, his owner was identified around October last year.

Ms Megumi Nanba, 40, who lives in the city about 6km from the castle, said that she had been searching for her cat, who ran away from their home on July 14.

As she loved her cat and he was also was attached to her children, Ms Nanba at first wanted to take him back home. Eventually, though, Ms Nanba and her family members discussed the matter and decided to hand over their cat to the tourist association.

“I was really relieved when I found out he was alive. If he likes living in the castle, it is good for him (to stay there),” she said.

In November last year, an official of the tourist association took him home to prepare for a media presentation, and Sanjuro ran away again.

Although the association tried to find him by distributing leaflets and other means, Sanjuro could not been found, which made officials of the association increasingly worried.

Sanjuro was finally found 19 days later. Since then, the officials have kept him inside the castle’s administrative office building in the Honmaru area so as not to have such a painful feeling again.

In December last year, the association officially appointed Sanjuro to the post of “castle lord cat”. His duty as the castle lord is to stroll around in the castle twice a day, with officials holding him on a leash.

Sanjuro is highly popular for his friendliness towards visitors, such as rubbing against people’s legs and neatly sitting down on their knees.

According to the tourist association, the number of visitors in July last year in the wake of the torrential rains fell to about 20 per cent compared with that in the previous year. But in February this year, the number passed 4,000 – 40 per cent higher than that in the previous year.

The association designated March 16 as the “Day of Sanjuro” as a play on words – 3 (san), 10 (ju) and 6 (roku) – and held an event.

Tourists from across the nation swarmed to take photos of Sanjuro that day.

Ms Miho Hatanaka, 44, from Otake, Hiroshima Prefecture, said: “He is so friendly and tame. I wish I could hug him a long time.”

Her daughter Nanami, a nine-year-old elementary school student, said: “He’s so cute. I hope he keeps playing the role of castle lord.”

The association produces official items with his photo such as key chains and postcards, as well as digital stamps which can be used on LINE, a free communication app.

Manager of the tourist association Hideo Aihara said: “With Sanjuro at the core, new movements including developments of items and event plans have been occurring.

“We want to expand this positive trend while cooperating with various entities.”

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Castle Resorts & Hotels names John Rasmussen new VP of Marketing

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Castle Resorts & Hotels has named Jon Rasmussen as vice president of marketing, where he will be responsible for spearheading the development and implementation of all marketing initiatives for one of Hawaii’s largest hotel and resort management companies.

Rasmussen brings more than 20 years of experience in marketing, advertising, promotions, public relations and account management to his position at Castle. He most recently served as director of marketing and advertising at Becker Communications, where he provided strategic marketing planning, budgeting and implementation; brand development; creative services; and media planning for a range of clients. He also spent 14 years as general manager and creative director for the in-house marketing and advertising division of Cutter Management Co., garnering numerous awards for advertising excellence for the automotive retailer during that time. He previously held positions with MM&M Advertising, Chaminade University and Ogilvy & Mather Hawaii, where he was part of the award-winning creative team servicing the Hawaiian Airlines, Polynesian Cultural Center and HVCB accounts

Rasmussen graduated from the University of Washington with bachelor’s degrees in English and communications/advertising. He has been actively involved with Special Olympics Hawaii since 1993, and is a past longtime board member of the Hawaii Advertising Federation.

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