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St. Martin shines at CTO’s Caribbean Week in New York City

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The Caribbean Tourism Organization’s, (CTO) Caribbean Week in New York is the largest regional tourism activity in North America. Artists, celebrity chefs,  investors and other strategic partners join government officials and the media for a week of festivities designed to promote the region and for tourism leaders, to conduct bi-lateral meeting on the industry.

In that regard, the Hon. Valérie Damaseau attended the CTO Board of Directors Meeting, the Council of Tourism Ministers and Commissioners Meeting, and the Marketing Conference that was hosted by CTO Allied Members, who presented the latest cutting-edge marketing trends.  During the seminars and other business development meetings Minister Damaseau raised awareness on St. Martin’s tourism product and gave critical updates to further enhance the destination.


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At Media Marketplace, representatives from St. Martin had the opportunity to discuss destination updates with trade and consumer media and share information on new developments on island, sharing that 75% of the hotels have reopened, which accounts for approximately 1,200 rooms, while some 65% of the villas have been renovated. St. Martin saw an impressive 118% increase in the total number of stayover arrivals for the month January 2019. In January 2018, the island welcomed 12,028 visitors and that number more than doubled, reaching 26,258 visitors in 2019. 

Hon. Valérie Damaseau participated in one-on-one interviews with select media outlets and television journalists. In speaking with the media, the Minister shared,  “I would like to congratulate our team at the St. Martin Tourist Office as well as our esteemed partners at CTO for their dedication and continuous support in promoting our country.  Participating in these meetings allow us to network, exchange ideas, and help ensure a successful year in the tourism industry”.  She continued, ‘Success comes from hard work so we will always apply ourselves to guarantee that the momentum in visitor arrivals continues”. She also provided information on new brands that are coming to the destination in 2020 and 2021 such as Secret Resorts, Planet Hollywood & The Morgan.

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ABOUT ST. MARTIN

With duty-free shops, an eclectic array of restaurants, properties and loads of water sports, St. Martin is for action-oriented vacationers. With its blend of warm hospitality and European style, St. Martin is one of the Caribbean’s more attention-grabbing spots. The destination offers visitors the opportunity to discover beautiful beaches, savor traditional French and West Indian cuisine, and explore an abundance of attractions.

To find information on St. Martin please visit: https://www.st-martin.org/  or follow on

Facebook: https://www.facebook.com/iledesaintmartin/

Instagram: @discoversaintmartin Twitter @ilesaintmartin

MEDIA CONTACT: Nana Delatour, Nana.d@pmgroup.bz

Trinidad and Tobago to host Caribbean’s biggest arts festival

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The Caribbean’s largest art and cultural festival will be hosted in Trinidad and Tobago from August 16th to 25th.  The Caribbean Festival of the Arts (CARIFESTA) is in its fourteenth year and has spanned over two decades as the responsibility for staging of the festival passed to different islands within the region.

In years gone by, CARIFESTA has been a catalyst for not only strengthening regional integration among Caribbean countries, artisans and cultural practitioners.  This wide ranging festival has therefore been a launching pad for the Caribbean to take centre-stage, by bringing the essence of what makes the islands culturally rich to the world.

In 2019, the theme of the festival is “Connect, Share, Invest”, and this underscores the overarching goal of the Caribbean as a whole, which is regional integration.  As hosts this year, Trinidad and Tobago will further confirm its status as a Mecca in the Caribbean’s creative space as the dual islands have been dubbed as the Cultural Capital of the region.  The islands are home to Carnival, “the greatest show on earth”, and there is much excitement as the destination gets to showcase and market the culture of Trinidad and Tobago to the Caribbean region and the rest of the world through CARIFESTA XIV.

Thus far, 21 countries have registered for CARIFESTA XIV as there is building excitement about the potential for their culture to be shared in what is surely a fertile creative space.  If you plan to come to CARIFESTA XIV in Trinidad and Tobago look out for a creative feast in the expressions of Music, Dance, Theatre, Film, Visual Arts, Literary Arts, Culinary Arts, Fashion, Folklore and Craft.  Over the span of ten (10) days, you can immerse yourself in Trinidad and Tobago and have an Artistic and Cultural experience that is out of this world.

The main attraction or hub is our Festival Village at the Queen’s Park Savannah in Port of Spain with satellite activities occurring in numerous other creative spaces in and around the picturesque capital city.  Our main event will be the Island Beats Super Concert featuring performances from international acts such as Grammy Award Winning Artist Shaggy, French Caribbean Zouk band Kassav, Soca Super Star Machel Montano and the Queen of Soca Calypso Rose.

For more information, log on to carifesta.net and look out for our soon to be released CARIFESTA XIV app which will be available for both Android and iOS devices.

TEF hosts Culinary Ambassador Training Session for local Taste of the Caribbean competitors

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Jamaica Minister of Tourism, Hon Edmund Bartlett (seen left in the main photo), greets sibling chefs Suzanne and Michelle Rousseau (right) ahead of the ‘Let’s Talk Food’ Culinary Ambassador Training Session with the Rousseau sisters, hosted by the Tourism Enhancement Fund (TEF) and the Tourism Linkages Network.

The workshop was for Junior Culinary ambassadors and select members of the Culinary Federation of Jamaica before they compete in the annual Taste of the Caribbean competition, which will be taking place June 21-25, 2019 at the Hyatt Regency Miami. The event took place on Thursday May 9, 2019 at the Summerhouse of the Liguanea Club in Kingston.

In the above photo, Tourism Minister, Hon. Edmund Bartlett (right) and Chairperson of the Tourism Enhancement Fund’s Gastronomy Network, Mrs. Nicola Madden-Grieg, present an official chef jacket and other tokens to the 2018 Chef of the Year, Steveray Smith of the HEART Trust NTA Leap Campus.

MEDIA CONTACT: Jamaica Ministry of Tourism, Corporate Communications, 64 Knutsford Boulevard, Kingston 5, Tel: 920-4926-30, Fax: 920-4944

Jamaica’s Tourism Minister will deliver remarks at launch of Caribbean Hotel Investment Conference and Operation Summit

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Jamaica’s Tourism Minister, Hon Edmund Bartlett will deliver remarks at the launch of the Caribbean Hotel Investment Conference & Operations Summit (CHICOS).

The event brings together nearly 300 regional and international investors and operators, as well as the region’s leading decision makers.

Attendees network and discuss the region’s markets and possibilities, while analyzing the most important trends that can impact their investment decisions.

The 2019 staging will take place in Montego Bay, Jamaica from November 14 – 15.

WHAT: Launch of the Caribbean Hotel Investment Conference and Operations Summit

WHEN: Tuesday, May 07, 2019 beginning at 10:00 a.m.

WHERE: The Pavilion, Terra Nova All-Suite Hotel, 17 Waterloo Rd, Kingston

MEDIA CONTACT: Jamaica Ministry of Tourism, Corporate Communications, 64 Knutsford Boulevard, Kingston 5, Tel: 920-4926-30, Fax: 920-4944

Puerto Rico Tourism: Out with the old, in with the new

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“Since our inception last July, we hit the ground running to accelerate the tourism economy,” said Brad Dean, CEO of Discover Puerto Rico. “This brand campaign follows a strong publicity effort that set up Puerto Rico as the top place to visit in 2019 and a recently revamped website, DiscoverPuertoRico.com.

“The creative highlights our two strongest assets – our culture and our people – and will help us strengthen traveler’s familiarity with what makes our Island one-of-a-kind.”  The campaign officially launches today across digital channels via digital banners, social, pre-roll and a follow-up TV spot that will launch in coming weeks in key markets. Additional marketing support is expected throughout the rest of 2019, to attract visitors to the Island during the summer travel season.”

Discover Puerto Rico, Puerto Rico’s newly-established Destination Marketing Organization (DMO), announced today the rollout of Puerto Rico’s brand campaign called “Have We Met Yet?” which draws inspiration from Puerto Rico’s cultural and natural offerings and at its essence, focuses on the hospitable and welcoming nature of its people. By posing the question “Have We Met Yet?” the creative re-introduces the Island to the world and brings to life the exotic yet familiar essence of Puerto Rico. As the U.S. mainland’s “neighbor to the south,” the new campaign showcases through Puerto Rico’s iconic doors how the Island welcomes visitors with open arms.

Following extensive research that showed that Puerto Rico’s brand identity was neutral in the minds of travelers, this new campaign is this next phase of Discover Puerto Rico’s brand repositioning process, enabling the Island to fully capitalize on its rich tourism product offerings and emerge as a leading Caribbean destination. The creative repositions the island as that neighbor that one dreams of – with the festive flair, the ocean view, the incredible art collection, the delicious food. Puerto Rico is the neighbor you’ll laugh with, celebrate with, and maybe even fall in love with.

“Puerto Rico’s people, its rich culture and unparalleled natural offerings, combined with the fact that it’s a U.S. territory and easily accessible, were key factors that led to this creative. We’re excited to debut this brand campaign as it opens the door, literally, to endless possibilities that showcase the spirit of the Puerto Rican people and everything the Island has to offer,” said Leah Chandler, CMO of Discover Puerto Rico.

Travelers exposed to the new brand campaign will be immediately drawn by the colorful vibrant doors and stunning imagery found throughout the Island. The creative highlights many aspects that make Puerto Rico a unique destination—ranging from its people, its cuisine, its festive spirit, its natural attractions, and much more.

“The campaign invites travelers to visit Puerto Rico and meet us, the neighbor that you can’t live without,” said Chandler. “Puerto Rico was named the #1 Place to Visit in 2019 by the New York Times and has topped over 20 other notable lists of places to visit this year,” she added. “We want to send a message to all travelers that this is THE year to visit Puerto Rico. The entire island is eager to welcome them.”

The creative was ideated and produced by Beautiful Destinations, with support from local production crews who traveled throughout the Island to capture the beautiful scenery, thousands of colorful doors, and welcoming faces of the Puerto Rican people.

To view the “Have We Met Yet?” creative online, visit YouTube.com/DiscoverPuertoRico and be on the lookout for additional campaign creative coming soon.

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