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WTTC Global Summit: Next stop San Juan

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Discover Puerto Rico, the Island’s first-ever and new Destination Marketing Organization, today announced that island will serve as the host for the World Travel & Tourism Council 2020 Global Summit, following the formal announcement made by WTTC at today’s closing ceremony of the 2019 Summit in Seville, Spain. Representing the global private sector of travel & tourism, the Global Summit is regarded as the most important worldwide event in the sector, and gathers significant global business leaders, yearly.


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“We’re honored to have been chosen as host destination for the upcoming World Travel and Tourism Council 2020 Global Summit. Puerto Rico is a place where rich culture and natural wonders lay the foundation for an immense bounty of one-of-a-kind experiences. We’re thriving as a destination of global importance and hosting this Summit will elevate even further our tourism offering, positively impacting the local economy. We look forward to welcoming the global tourism industry next year to discover all that Puerto Rico offers,” said Brad Dean, Chief Executive Officer of Discover Puerto Rico.

In Puerto Rico, the travel industry employs roughly 77,000 people, contributes 6.5% to the Island’s GDP and impacts a noteworthy 17 additional sectors of the economy. This, on the rise given the Island’s increasing popularity as a must-visit destination on a global scale, and validated given the selection by the WTTC, as the first U.S. Island territory to host the respected event.

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“We are delighted to bring next year’s Global Summit to the beautiful tropical Caribbean island of Puerto Rico, a welcoming and diverse destination that is attracting travelers from all over the world,” said Gloria Guevara Manzo, President and CEO of WTTC. “We’re particularly excited because the destination provides ease in traveling and doing business since Puerto Rico is a US territory yet has the allure of the Caribbean.”

The WTTC Global Summit will be held from April 21-23, 2020 at the District San Juan, a five-acre hospitality and entertainment district opening later this year. The complex is currently being designed and poised to be the most vibrant and popular setting for events, conventions and performances in the Caribbean.

Puerto Rico’s unique history and offerings set it apart as a global destination, including a fusion of Taino Indian, Spanish and African cultures, seen vividly in the food, music and architecture. Found on the Island is El Yunque, the only tropical rainforest in the U.S. forest system; three of the world’s five bioluminescence bays; and El Monstruo, the longest zip line in the Americas. Visit DiscoverPuertoRico.com for more information on the destination and its variety of offerings and lodging options.

Travel News | eTurboNews

Aruba Tourism and Baseball Major Leaguer promote travel the “Xander Way”

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The Aruba Tourism Authority announced today a year-long partnership with all-star shortstop and native Aruban, Xander Bogaerts. Serving as a brand ambassador for the Caribbean island, Bogaerts will star in a content series promoting travel to Aruba and encouraging visitors to experience the island the “Xander Way.”

Throughout the Major League Happiness campaign and via a series of videos, Bogaerts shows sports fans and tourists alike around his “Dushi Tera” (Papiamento for “Sweet Land”). Take a tour with Xander through his colorful and artistic hometown of San Nicolas, also known as the Sunrise City where visitors can explore street art and get a sense of authentic Aruban culture.

“Aruba to me, is more than my birthplace and my home, it’s where I’m able to relax, reconnect with family, go fishing with friends, and enjoy the beautiful waters,” noted Bogaerts. “I’m excited to partner with the Aruba Tourism Authority to show my fans in Boston and around the country my favorite hot spots in Aruba.”

The series showcases Xander’s favorite spots around Aruba that appeal to all types of travelers, including Eagle Beach for beach lovers, which was recently rated third in the 2019 TripAdvisor Travelers’ Choice ® awards for Beaches. Intrepid explorers will be inspired by Xander’s trip to Seroe Colorado, the island’s southernmost tip that provides sweeping views of Aruba’s rugged coastline. Xander also visits Baby Beach, a picturesque half-moon beach with beautiful turquoise waters in a calm lagoon and some of Aruba’s best restaurants that highlight the diverse culinary offerings available across the island.

“We are thrilled to have one of our native sons and popular baseball player, Xander Bogaerts join us in promoting Aruba to the American traveler. Aruba’s beautiful waters, pristine beaches and desert-like terrain hold a special place in the hearts of all native Arubans, and we can’t wait to welcome Xander fans from Boston and around the world to experience our One Happy Island,” said Ronella Tjin Asjoe-Croes, CEO of Aruba Tourism Authority.

Fans of Aruba and Bogaerts can follow the campaign on social media using @arubatourism on Instagram and @aruba on Twitter and with the hashtag #XandersAruba throughout the baseball season for opportunities to win a trip to Xander’s Happy Island.

For more information or to see Xander’s Aruba, visit aruba.com/xander.

Travel News | eTurboNews

Tourism Safety in Jamaica: Risk, reality and a new way forward

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Safety and security are becoming the center point and the basis of a new way forward for the visitors’ industry on this Caribbean Island nation according to Jamaica’s Tourism Minister, the Hon. Edmund Bartlett. 

Dr. Tarlow reports from Kingston:

I spent Yesterday in meetings dedicated to innovative ideas regarding tourism surety, that is the point where safety and security meet economic development and reputation.  During the day I had the chance to meet not only with the minister of tourism but also the minister of public safety and security.

We discussed a great many issues: From tourist security to security for Jamaica’s citizens, from technology to the need for police raises, from the fact that in the long-run prevention is less expensive than crisis management.  What we meant by that last statement was that the best way to handle a crisis is to avoid it if at all possible.  This discussion leads to the question of risk, and the reality that to be alive is to deal with risk.

Many of these same discussions are being held around the world.

What I have found unique here in Jamaica is not only the open dialogue, but the willingness intellectually to debate the issues and the realization that a tourism center must always seek ways to reinvent itself.  Tourism dare not be satisfied with past success but must also think creatively about future problems.

An example of the rapid changes faced by the world of tourism is the knowledge that we live not only in a world of social media but also in a hyper-connected world.

Ours is a new world where a smartphone can create a revolution, and where the solving of one problem all too often produces new problems and unintended consequences.  For those who have studied Hegelian philosophy, we see that tourism, like society, is a constantly changing dynamic and perhaps the industry’s biggest threat is the fear of meeting new situations, analyzing them, and seeking solutions in a world without permanent solutions.

What I have learned once again here in Jamaica is that in life there are no easy solutions, but despite this reality, we dare not flee from the challenges of an ever-changing world;  to do less is to run from the ethical and enter into a den of paranoia.

Having debated great issues all day with Jamaican colleagues I have come to understand that the real beauty of this land goes beyond its mountains and its beaches but in the creative spirit of its people.

They have taught me once again that change is a part of life and that either we control the change or it will control us.

Best wishes from Jamaica!

Dr. Peter Tarlow is leading the new eTN Travel & Tourism Safety Training Program, a partnership between  Tourism & More, Inc. and the eTN Group. Tourism and More has been working for over 2 decades with hotels, tourism-oriented cities and countries, and both public and private security officers and police in the field of tourism security. Dr. Tarlow is a world-renowned expert in the field of tourism security and safety. He leads the eTN Travel Security and Safety Training team. For more information, visit travelsecuritytraining.com.