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Enterprise Holdings has announced a new partnership with Nippon Rent-A-Car International to expand car rental services in Japan.

The two companies have entered into a franchise agreement that provides access to Enterprise’s brands for visitors to Japan, as well as for Japanese residents travelling overseas.

The agreement underscores Enterprise’s commitment to continue its international expansion and offer customers access to Enterprise Rent-A-Car, National Car Rental and Alamo Rent A Car brands anywhere in the world.

The new partnership will enable tourists and business travellers to rent cars while visiting Japan.

In addition, travellers from Japan heading overseas will be able to rent cars at more than 10,000 locations in 90 countries through Enterprise Holdings’ global network.

“As one of the top destinations in Asia, Japan is a vital market for our customers,” said Peter Smith, vice president of global franchising at Enterprise Holdings.

“We’re thrilled to partner with such a distinguished brand as Nippon Rent-A-Car to strengthen our global network and offer business and leisure travellers alike expanded mobility options in one of the world’s most important economies.”

The partnership will be launched this month at approximately 80 Nippon Rent-A-Car offices located at Japan’s airports.

These rental offices will feature the Enterprise Rent-A-Car, National Car Rental and Alamo Rent A Car brands, as well as the Nippon Rent-A-Car brand, and will offer discounted rental rates.

As the partnership progresses over the next few years, both companies will work together to develop additional customer offerings and services.

As an established and well-respected car rental company in Japan, Nippon Rent-A-Car has 850 locations that give customers access to at least 42,000 vehicles throughout the country.

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Europcar Mobility Group UK has appointed Clive Forsythe as its new UK sales and marketing director. 

Forsythe has taken up the role following the promotion of former UK sales and marketing director, Jose Blanco, to the position of deputy general manager for the company’s low-cost business unit.

Forsythe has held the position of head of corporate sales for the UK perimeter of the group for eight years.

He brings extensive experience in the vehicle rental and leasing marketplace to the new role, having worked for a number of businesses in the sector over the last two decades, including Masterlease, Arval and the financial services arm of BMW, Alphabet GB.

With a focus on the broader mobility marketplace, Forsythe’s new role encompasses both leisure and corporate sales and marketing. 

In particular he has responsibility for building awareness of the wide range of multi-modal mobility solutions being developed by Europcar Mobility Group.

“The mobility needs of businesses and consumers have changed significantly over the last few years and it’s tremendously exciting to be involved with Europcar Mobility Group as it evolves its propositions in response,” said Forsythe.

“The focus and commitment Europcar Mobility Group has to being a game-changer in the mobility marketplace means we can get the message out to customers – business and leisure – that we have the most cost-effective and convenient mobility solutions for all their travel needs.”

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Hertz Europe is launching the British Collection, offering a new high-end customer service experience, with a package of best-of-British services and products – and a personalised welcome service. 

The new premium collection features Land Rover and Jaguar luxury cars for rental, British-themed lounges, and a suite of extras – including pick-up options, additional driver and unlimited mileage to enhance the experience.

Models available for hire include the Land Rover Discovery Sport and the Jaguar F Pace, E Pace, XE and XF, from the Hertz locations at London Heathrow Airport, Marble Arch, and Edinburgh Airport – with free additional driver, and unlimited mileage included in the rates.

For added convenience, airport terminal delivery and collection is also part of the package for Heathrow and Edinburgh rentals – and local pick up and drop off for Marble Arch.

Hertz has also commissioned premier London Florist, McQueens, to curate a unique in-lounge garden experience, featuring a selection of plants and flowers from across the UK, to recreate the feel of a classic British country garden.

To complete the experience, Hertz worked with British artist Lauren Baker to develop a new neon light installation to launch the British Collection, signifying the union of modern and premium brands from the UK.

Richard Davies, country manager for Hertz UK, said:  “The unveiling of the British Collection and dedicated lounges represents Hertz’s continuing commitment to providing its customers with unique and exclusive tailored experiences. 

“The British Collection is a new, upmarket offering, built with creativity and luxury in mind.

“Working with premium British brands and talent, we’ve been able to build an adventure from branch to the road.”

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Addison Lee Group and premium mobility services provider, Sixt, have announced a strategic partnership that will bring its market-leading offering to Sixt app users starting in London, with a phased global roll-out due later this year.

The app – downloadable on both Google Play and Apple Store – offers driver and chauffeured services for immediate bookings and pre-book reservations.

Together with the partner offers, the Sixt app includes one of the world’s largest networks of taxi and ride-hailing services.

Addison Lee Group provides global end-to-end services in 350 locations, and across 83 countries.

All vehicles are equipped with free 4G Wi-Fi and phone chargers to keep customers connected on the go, as well as air conditioning and privacy glass.

Johannes Boeinghoff, managing director, digital business development at Sixt, said: “Sixt and Addison Lee Group are two strong brands.

“Our companies worldwide stand for high-quality services.

“With our mobility platform based on partnership, we will offer our customers – whether private travellers or corporate customers – via Sixt app easy access to flexible and transparent mobility in London, and eventually beyond.”

The service available on the app can be used for day-to-day journeys, special occasions and events, either with Addison Lee Group’s well-recognised premium vehicles, or via their luxury executive service offering.

Customers will enjoy fixed journey prices, even during peak times, easy billing and payment online, as well as punctual pick-up and arrival at the desired destination.

More Information

Sixt is considered the World’s Leading Business Car Rental Company and the World’s Leading Luxury Car Rental Company by voters at the World Travel Awards.

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From the Golden State to the Empire State, guests can now add a sense of luxury to their next big outing.

Enterprise Rent-A-Car has acquired 15 Aston Martin vehicles – six DB11 Volante convertibles and nine Vantage coupes for the Exotic Car Collection by Enterprise.

These sleek new vehicles are available in select locations throughout the United States.

This national acquisition adds these two newly released models to Enterprise’s existing Aston Martin collection, which is already the largest fleet of Aston Martins offered by any car rental company.

“Getting behind the wheel of a car as iconic as an Aston Martin is something many car enthusiasts dream about, and we’re committed to providing high-end renters with this kind of dream-come-true experience,” said Kyle Sabie, corporate rental manager, Enterprise.

“As the demand for exotic car rentals grows, we’re excited to expand our collection of exotic and premium vehicles with the DB11 Volante and Vantage.”

Enterprise first offered Aston Martins in 2016, when it added the Aston Martin DB9 and Rapide S to its collection.

“For many, driving an Aston Martin is considered a bucket list experience,” said Laura Schwab, president, Aston Martin, the Americas.

“The beauty, power and handling of our vehicles generate goosebumps of excitement, and I’m delighted that Enterprise will help us to deliver the unforgettable, sheer pleasure of Aston Martin to an even broader audience.”

The DB11 Volante and Vantage vehicles – which both showcase Aston Martin’s world-renowned design and performance – will be available in the Exotic Car Collection fleets in 12 markets: Chicago, Dallas, Las Vegas, Miami, Naples, Nashville, New York City, Phoenix, San Francisco, Seattle, Southern California and Washington, D.C.

The Exotic Car Collection was founded in 2006 to meet customer demand for luxury vehicle rentals.

Today, there are more than 65 locations in cities throughout the country, and the brand continues to expand the offering to new markets throughout the US and Canada.

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Sixt has established a new Event Transportation division, designed to support professional trade fair and event managers in organising exclusive events.

Previously marketed through Sixt Limousine Service, solutions are tailored to the varying needs of customers and events.

Whether classical driving service, shuttle service, vehicle branding or valet parking – Sixt offers the right solution for everyone.

Trade fair and event hosts can also be booked.

Sixt Event Transportation offers customers all-round support.

Experienced employees are available for personal advice, coordinating on-site when required.

Customers can fall back on a broad fleet of high-quality vehicles from the practical shuttlebus to the luxurious limousine.

Vehicles can also be booked without additional services.

The Event Transportation service is equally ideal for company events, major public events and private occasions such as weddings.

Sixt Event Transportation’s website offers comprehensive information on services relating to trade fair transfers, transport and shuttle solutions, fashion shows, and gala, red carpet, exclusive customer and major political events.

Website visitors can also quickly and easily submit a non-binding inquiry on the event being planned.

The online form for initial contact needs only a name and email address, while event specifications are welcome.

Customers then receive an individualized consultation by telephone regarding ideal event planning.

Mato Sapina, executive manager of Event Coordination at Sixt, explained: “Sixt has been the market leader in Germany for high-quality event driving services for many years, but is also active in the international event industry, including in France, Italy, the UK and Singapore.

“Sixt Event Transportation benefits from Sixt Limousine Service’s significant expertise.

“The new department and Internet presence boost the visibility of our extensive product portfolio and offer our customers easy, fast access to our solutions.”

More Information

Sixt is considered the World’s Leading Business Car Rental Company by voters at the World Travel Awards.

Find out more about the new Event Transportation division the official website.

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