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News: Enterprise Holdings expands in Japan with Nippon Rent-A-Car deal

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Enterprise Holdings expands in Japan with Nippon Rent-A-Car deal

Enterprise Holdings has announced a new partnership with Nippon Rent-A-Car International to expand car rental services in Japan.


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The two companies have entered into a franchise agreement that provides access to Enterprise’s brands for visitors to Japan, as well as for Japanese residents travelling overseas.

The agreement underscores Enterprise’s commitment to continue its international expansion and offer customers access to Enterprise Rent-A-Car, National Car Rental and Alamo Rent A Car brands anywhere in the world.

The new partnership will enable tourists and business travellers to rent cars while visiting Japan.

In addition, travellers from Japan heading overseas will be able to rent cars at more than 10,000 locations in 90 countries through Enterprise Holdings’ global network.

“As one of the top destinations in Asia, Japan is a vital market for our customers,” said Peter Smith, vice president of global franchising at Enterprise Holdings.

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“We’re thrilled to partner with such a distinguished brand as Nippon Rent-A-Car to strengthen our global network and offer business and leisure travellers alike expanded mobility options in one of the world’s most important economies.”

The partnership will be launched this month at approximately 80 Nippon Rent-A-Car offices located at Japan’s airports.

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These rental offices will feature the Enterprise Rent-A-Car, National Car Rental and Alamo Rent A Car brands, as well as the Nippon Rent-A-Car brand, and will offer discounted rental rates.

As the partnership progresses over the next few years, both companies will work together to develop additional customer offerings and services.

As an established and well-respected car rental company in Japan, Nippon Rent-A-Car has 850 locations that give customers access to at least 42,000 vehicles throughout the country.

Source: Breaking Travel News

CarTrawler appoints new head of North America operations

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CarTrawler has appointed travel industry veteran Charlie Coniglio as senior vice president, North America.

Mr. Coniglio comes to CarTrawler from Green Torino LLC, a boutique travel consultancy he founded in 2016. Through Green Torino, Charlie has worked with the CarTrawler team for the previous three years and has been crucial to CarTrawler’s success in the North American market. Mr. Coniglio brings more than 20 years’ experience in the car rental industry through his roles as VP at Hertz and, prior to that, VP & senior marketing officer at Dollar Thrifty Automotive Group.

“Charlie is placed perfectly for this role as he brings a wealth of experience that will be fundamental to our growth. In this new role he will be responsible for leading our New York team to ensure the successful delivery of our strategy,” said CarTrawler CEO Cormac Barry. “The opening of our New York office is testament to CarTrawler’s remarkable achievements over the last 12 months, following the launch of our partnership with Alaska Airlines. Supporting both our new and existing partners from within their home markets will ensure continued success in North America.”

Commenting on his new appointment, CarTrawler SVP Charlie Coniglio said, “I am very excited to lead the expansion of CarTrawler with the opening of our New York offices. Our B2B focus aligns perfectly with the North American Market, and we see great opportunities ahead. CarTrawler has an exceptional product, supported by an inspiring team of people. I am looking forward to being instrumental in CarTrawler’s future growth.”

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News: Forsythe takes top sales role with Europcar in the UK

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Europcar Mobility Group UK has appointed Clive Forsythe as its new UK sales and marketing director. 

Forsythe has taken up the role following the promotion of former UK sales and marketing director, Jose Blanco, to the position of deputy general manager for the company’s low-cost business unit.

Forsythe has held the position of head of corporate sales for the UK perimeter of the group for eight years.

He brings extensive experience in the vehicle rental and leasing marketplace to the new role, having worked for a number of businesses in the sector over the last two decades, including Masterlease, Arval and the financial services arm of BMW, Alphabet GB.

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With a focus on the broader mobility marketplace, Forsythe’s new role encompasses both leisure and corporate sales and marketing. 

In particular he has responsibility for building awareness of the wide range of multi-modal mobility solutions being developed by Europcar Mobility Group.

“The mobility needs of businesses and consumers have changed significantly over the last few years and it’s tremendously exciting to be involved with Europcar Mobility Group as it evolves its propositions in response,” said Forsythe.

“The focus and commitment Europcar Mobility Group has to being a game-changer in the mobility marketplace means we can get the message out to customers – business and leisure – that we have the most cost-effective and convenient mobility solutions for all their travel needs.”

Source: Breaking Travel News

The Internet knows you are planning a vacation and will charge you more

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People are starting to plan their summer vacation, and for many, the planning process itself is the beginning of a well-deserved rest. However, it does cause frustration when after a couple of price checks on the Internet, one starts to notice how flight ticket and apartment booking quotes take an upward trend. Such behavior is called price discrimination and is a prevalent tactic across the travel industry, but there are ways to protect yourself from it.

Intuitively unfair, the concept of price discrimination (if not based on race, religion or national origin) is legal and can take many forms. Its general principle is that potential customers get to see different prices of the same product or service based on their willingness to pay as perceived by the seller.

“Many online retailers who use special algorithms to create an illusion of high demand and an increasing price. Let’s say, the quotes for all the hotel rooms you checked yesterday have increased only to encourage you to make a fast decision to book,” explains Naomi Hodges, Cybersecurity Advisor at Surfshark. “The same goes for flight tickets and car rentals so that excellent offer you found an hour ago might have deteriorated to ‘it’s still ok, but I have to hurry’ at your second check.”

Various online businesses are using personalized pricing techniques to manipulate people’s emotions. The leaders in this field, for example, Uber, hire behavioral economists who help to craft the logic of algorithms of differential pricing.

The core ingredient to make the algorithms work is your online data which is acquired when websites insert cookies into your browser and get to know your IP address.

“Such information can reveal where you live, how new or expensive device you use, which websites you visit, what are you interested in, whether you are an easy spender or not, and much more,” says Naomi Hodges.

When your data is being used for personalized pricing, the car rental might become expensive if you already booked a flight to some destination. The same goes for hotel and domestic flight booking.

The price manipulation can go even further by knowing that you are a user of a brand-new iPhone model which indicates higher purchasing power and in turn – your willingness to pay more than other customers.

How to avoid price discrimination?

Naomi Hodges reveals that it is rather easy to check if you are being differentiated from other potential travelers. Taking a few steps can help you save a sum worth a couple of nights at a great hotel or even a return flight ticket if you are an occasional traveler.

If you notice a higher flight ticket/car rental/hotel booking price than before, relax and follow these tips:

  1. Clear your recent digital footprint. You can do that by clearing your browser cache, history, and cookies in the browser settings.
  2. Turn on a virtual private network (VPN) app. This trick can help you change your location by giving you a different IP address. In many cases prices are based on the device’s location, so you can avoid higher prices simply by pretending that you are in another country. Check different countries to see how people there
  3. Turn on Incognito Mode (Chrome), Private Mode (Safari) or Private Window (Firefox) in your browser. This step will allow you to browse cookie-less.
  4. Check the prices using a different device. Differentiating between desktop and mobile users is a common practice.
  5. Change the top-level domain (.com, co.uk, .fr, .net) to a different one. For example, flights4u.com might display different prices than flights4u.de.

Best results can be achieved if all these tips are used simultaneously.

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