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Destination Florence CVB partners with City of Florence for international tourism promotion

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Destination Florence CVB is the new official partner of the City of Florence to promote the destination and better the quality of tourism.


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The Florence Municipality, The Florentine Chamber of Commerce and The University of Florence signed an agreement to outline new and effective strategies in the tourism field, relying on the governence of tourism and the ability to directly foster agreements between institutions and individuals, while defining and clarifying the roles of various on-site actors.

The agreement is dedicated specifically to the MICE tourism and to better the quality of tourism in all the Florenctine territories and it has the aim of choosing a partner to develop activities and strategies.

Thanks to the winning of a competition notice, Destination Florence Convention and Visitors Bureau has been selected as the unique partner of the City of Florence and its partners to promote the destination all over the world and acquire more conferences and events.

To develop the activities, the Municipality of Florence allocated 320.000 Euros per year for a total period of three years, to be renewed for two more years.

Destination Florence Convention and Visitors Bureau has been operating for over 20 years as a destination agency to attract large events, congresses, international marriages, and individual tourists. It represents a comprehensive outlet for tourism thanks to more than 300 partners, a network that makes it possible to have a synchronized bond with the territory and the operators functioning within, strengthened by signed agreements with trade associations of reference.

The Ministry of Tourism of the city of Florence, Cecilia Del Re, said “We are very proud to have selected a unique partner for the promotion of the city. Florence is a unique city to host conferences and events also thanks to the new tramvia, the huge renovation of our congress centre and the future major enlargment of our airport”.

Destination Florence CVB presented a project to better the tourism within the city of Florence thanks to specific activities and with two main goals: acquire more conferences and events and attract a qualified tourism.

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OBJECTIVES OF THE PROJECT:

– Increase the number of winning bid and conferences to be held in the city
– Presence at primary Fairs and Events of the sector (ILTM Cannes, ATM Dubai…)
– Augment number of tourists with a qualified profile and high spending capacity
– Increase the average duration of stay within the territory
– Expand and diversify the range of services, products, and experiences
– Qualitatively enhance the image of Florence worldwide
– Promote qualified and certified tourist services in the city, including the greater metropolitan area, to include lesser-known concepts of great touristic value

Carlotta Ferrari, Director of Destination Florence CVB said: “Florence is one of the most attractive destination of the world in fact it is in the top five cities to host conferences and events. We will continue to promote Florence to acquire more conferences and events each year.”

“Also, thanks to the Destination Florence project, we will develop and promote tourism offerings, proposing a benchmark for a single, potential national model. We are working with the most innovative technology as our new chat bot that we will presented in the next months and we are also opening our official account on WeChat to promote Florence in the Chinese market.”

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Cunard cruise line uncorks line-up of speakers for 2019 Wine Voyage

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Luxury cruise line Cunard has announced that three of the leading wine connoisseurs and oenologists, will join Queen Victoria’s second annual ‘Voyage Du Vin’ on board Queen Victoria, setting sail in September. This round trip, 14-night voyage departs from Southampton, England, on September 6, and returns on September 20, 2019.

Oz Clarke, Will Lyons and Charles Metcalfe will headline the two-week voyage, which will sail to some of the leading wine regions of France, Spain and Italy including calls to Vigo, Mallorca, Livorno (for Florence) Cannes, Barcelona and Gibraltar. Guests will have numerous opportunities to go ashore and explore the diverse cultures, tastes and experiences each destination has to offer. Wine experts include:

• Oz Clarke is one of the world’s foremost wine connoisseurs, has written several award-winning books, and is generally regarded as leading Britain’s wine revolution in the 1990’s and 2000’s. Clarke said: “Whether you’re an existing wine buff, or simply have a love of fine wine, fine holidays and good times, the Voyage du Vin 2019 is sure to delight. I’m already looking forward to joining Queen Victoria in September.”

• Will Lyons is an award-winning columnist and broadcaster who has publishes a weekly column on wine, formerly in The Wall Street Journal and now The Sunday Times. His humorous, informed, down-to-earth writing has been recognized in both the Glenfiddich and Roederer wine writing awards.

• Charles Metcalfe is the International Wine Challenge’s co-chairman and is one of the best-known wine critics in Britain.

“We are delighted to have this group of experts join the second annual Voyage du Vin,” said Josh Leibowitz, SVP Cunard North America. “This is an extraordinary way for wine enthusiasts to taste some of the world’s leading wines and visit the regions where they were made, all while travelling in style on board the iconic Queen Victoria – only on Cunard.”

Along with talks from the experts, guests will experience daily wine tastings, pairings and fine dining, featuring over 400 wines from 23 countries.

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Monaco Government Tourist Authority welcomes new President and Deputy Director

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A new team has been appointed, as head of the Monaco Government Tourist & Convention Authority. Mr. Guy Antognelli, former Deputy Director becomes the new President of Monaco Tourism and Mrs. Sandrine Camia, who has been serving as head of the Monaco Convention Bureau for the past seven years, becomes Deputy Director.

Mrs. Camia has a strong experience in tourism; she has been working for 20 years for luxury hotel brands including Hotel Lutetia in Paris and Hotel Martinez in Cannes, which were then both properties of Taittinger Family. She held the position of Director of Sales, Marketing and Communication for two independent luxury hotels, Hotel Royal Riviera in Saint-Jean Cap-Ferrat and Hotel Metropole Monte-Carlo. In 2011, she was appointed head of Monaco Convention Bureau and has been in charge of the promotion and development of MICE, while implementing new communication and marketing tools and ensuring the loyalty of the best customers.

Mrs. Camia about her appointment as Deputy Director: ” It is a new challenge and a recognition of the work accomplished at the Convention Bureau. These past seven years have been rich in experiences and successes.”

After a post-graduating in Finance Engineering at Nice-Sophia-Antipolis University, Mr. Antognelli started his career in a Monegasque subsidiary of a Swiss private bank, first in the back office then in the risk management and internal audit department.

During the next 10 years, he contributed to the development of an insurance company in Monaco, managing high end client portfolios using his financial expertise as well as his social skills.

In 2011, he has been appointed Head of Statistics Department of Monaco Government Tourist & Convention Authority. He has contributed to the development of this service and has extended his field of action to strategic and competitive intelligence.

In 2015 he took the position of Deputy Director and worked in closed cooperation with all services for promoting and developing tourism in the Principality.

Mr. Antognelli about his appointment as President: “This appointment is recognition of my work and a statement of trust from the Government. I especially look forward to working with the team who is dedicated to promote the destination and has achieved great results over the past years.

My aim is to lead all missions of Monaco Government Tourist & Convention Authority to ensure a high level of tourism throughout the year and maximize the economic benefits for the destination.

We have always been working closely with all partners in the Principality’s tourism sector.

We must deploy innovative tools within the framework defined for the promotion of the destination, in order to improve the good results of tourism in the Principality.”

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