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Top Easter season destinations for US travelers revealed

April 18, 2019 by Forimmediaterelease

Mexico, Canada and the United Kingdom are among the most popular destinations for travelers in the U.S.1 this Easter period, according to analysis conducted by travel experts.

As of 7 April 2019, more than 95,000 advanced bookings had been made2 in the U.S. through all global distribution systems (GDS) for return flights to Mexico scheduled between 16 April and 22 April 2019. Flight bookings to second placed Canada and third placed U.K stood at 44,975 and 32,515, respectively.

Amongst the top 10 most popular destinations, the ones which had seen the greatest year-on-year increase in Easter flight bookings were Spain, up 33.6% (+4615 bookings in 2018), Canada, up 25.7% (+9198 bookings in 2018) and a close third, Puerto Rico, up 25.6% (+4279 bookings in 2018).

Global distribution systems (GDS) are vast hi-tech reservation networks that allow travel agents, travel management companies and large corporations, among others, to search and book airline seats, hotel rooms, rental cars, and other travel related items.

“Mexico remains by far the most attractive destination in terms of volume, for travelers in the U.S. over the Easter period. A big reason for this is the proximity and great weather all-year round. The proximity, and some great tourist attractions land Canada at the second place. Breathtaking festive celebrations and shopping sales in U.K, boosted by affordable flight options, definitely make it a top destination.

Top Easter season destinations for travelers in Spain booked through global distribution systems

Destination Flight Bookings

Mexico 96,451
Canada 44,975
United Kingdom 32,515
Dominican Republic 32,229
Italy 25,311
China 24,636
Puerto Rico 21,008
France 20,780
Jamaica 19,215
Spain 18,369

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Montréal-Trudeau Airport awarded prestigious 4-Star rating

April 18, 2019 by Forimmediaterelease

Montréal-Trudeau Airport (YUL) has for the first time been awarded a prestigious 4-Star rating under the Skytrax World Airport Star Rating program, joining the ranks of other major world airports. The results obtained from this ranking, considered a benchmark in the global airport industry, stem from an audit conducted last March.

This fourth star recognizes the major investments made in recent years to modernize the airport’s infrastructure and achieve the highest industry standards, as well as employee efforts to enhance the passenger experience day after day.

“In 2018, Aéroports de Montréal challenged itself to obtain a 4-Star Skytrax rating for the YUL site,” said Philippe Rainville, President and CEO of Aéroports de Montréal. “After pushing our limits and raising the bar to improve customer experience, we learned today that the challenge has been successfully met. ADM is extremely proud of the dedication and excellent work done by all employees at the airport and in the airport community.”

In the past year, many initiatives have been put in place to enhance the passenger experience and the fluidity of processes, as well as to optimize terminal maintenance. YUL now has a new team of ambassadors serving passengers, technology-based control and monitoring processes to ensure the cleanliness of facilities, self-service baggage check-in kiosks, and a fifth baggage carousel in the international zone.

The “World Airport Star Rating,” created in 2000, is recognized in the industry as a global benchmark for airport standards. Ratings range from 1 Star to the most prestigious 5-Star rating. Skytrax specializes in ranking international airline organizations and advises airlines and airports around the world on ways to improve the quality of service delivery and facility management.

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Austrian Airlines launches new Montreal-Vienna route

April 16, 2019 by Forimmediaterelease

Austrian Airlines announced the launch of a year-round flight service to and from Montreal/Vienna beginning April 29th, 2019.

The long-haul flight will be operated by the airline’s Boeing 767 aircraft.

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Four Seasons Hotel Montreal opens May 8, 2019

April 11, 2019 by Forimmediaterelease

The new luxury centrepiece of Montreal’s Golden Square Mile, Four Seasons Hotel Montreal will officially open on May 8, 2019.

In this update, Four Seasons Hotel Montreal and the onsite MARCUS – the debut Canadian restaurant by visionary Chef Marcus Samuelsson – are confirming reservations for dates beginning May 8, 2019.

“We can’t wait to receive our local community, as well as world travelers, into our luxury ecosystem for the full Four Seasons experience, right in downtown Montreal,” says Four Seasons General Manager Gonçalo Monteiro. “With summer and all its great festivals and events just around the corner, spring is the perfect time for us all to enjoy Montreal’s trendsetting style and culture.”

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Ottawa Tourism launches ThinkOttawa ambassador program

April 11, 2019 by Forimmediaterelease

Ottawa Tourism, Shaw Centre and Invest Ottawa are collaborating to launch a program to bring more conferences and conventions to Canada’s capital city through the creation of local ambassadors. In addition to attracting potential ambassadors, the ThinkOttawa program also offers a number of solutions and support services to help win and deliver events across the city.

The program appeals to potential ambassadors by asking if they are trailblazers in their industry and wish to be the sort of leader that leaves a legacy. In particular, to increase engagement, ThinkOttawa highlights four key benefits to becoming an ambassador:

• Raised Profile – hosting an international conference can heighten the visibility of an ambassador’s work – whilst potentially generating additional research funding.

• Impact an Industry – with many international events only ever visiting a city once, it is an opportunity to leave a legacy in the ambassador’s industry and the city as a whole.

• Networking – ambassadorship provides a unique opportunity to expand networks, develop relationships and build research partnerships locally and across the world.

• Recognition – be recognised for their efforts in championing an event at annual awards attended by peers, government leaders and other industry experts.

The program also demonstrates how much support Ottawa Tourism, Shaw Centre and Invest Ottawa can offer ambassadors throughout the organising process:

• Bid Development – ThinkOttawa will work with ambassadors to prepare a customised and polished bid document and presentation.

• Venue and Accommodation – as destination experts the ThinkOttawa team will recommend and source proposals from venues and accommodation providers.

• Government, Community and Partnership Support – letters of support can be obtained from key stakeholders, partners and municipal government where applicable to help both the bid and organising process.

• Marketing and Promotional Materials – access to promotional photos and videos that showcase the city and its unique offerings will help in the initial bid process as well as securing attendance at the event itself.

• Financial Support – Ottawa Tourism offers funding programs designed to assist eligible organisations with exhibition and meeting space rental costs as well as other areas of expenditure.

“Ambassador programs are not unusual in the world of association conferences and congresses but we wanted to go the extra mile and create a truly bespoke offering for those individuals wanting to get involved,” comments Ottawa Tourism’s Vice President, Meetings and Major Events, Lesley Mackay.

“Specifically, we are looking to help those individuals become leaders, share knowledge, connect, introduce ThinkOttawa and identify opportunities for the city. As Canada’s capital we are home to national and international association representatives all looking to host events in creative and inspiring spaces. We want to show them why Ottawa is the perfect destination and how easy it is to hold events here.”

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Ottawa Tourism and Outaouais Tourism join forces to target UK

April 2, 2019 by Forimmediaterelease

Senior members from Ottawa Tourism and Outaouais Tourism will visit the UK from April 8-10 to promote both regions as a holiday destination.

The delegation, which also includes representatives from Canada’s national museums and from the wildlife experience called Omega Park, will visit Manchester and London, where they are set to meet with leading travel trade partners and top travel media.

The sales mission will conclude with an exclusive co-hosted event taking place at the Argyll Room & Terrace at London’s prestigious No. 4 Hamilton Place.

Ottawa is Canada’s capital with more than one million people. Located in Ontario at the Quebec border, it’s a place where English and French are spoken in the streets. Outaouais is located on the north shore of the Ottawa River, facing Ottawa.

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National Research Council in Canada wants to improve air passenger experience

April 2, 2019 by Forimmediaterelease

From visiting friends and family to getting goods to market, Canadians, tourists, and businesses rely on a safe, secure aviation system. While safety is everyone’s top priority in air travel, the air travel experience is arguably a passenger’s next biggest concern. Air travelers and crew want a safe and pleasant flight experience, and so do air carriers. By providing a positive passenger experience through well-designed, research-vetted cabin systems and products that complement human behavior, companies can ensure safer, smoother operations while earning and maintaining customer loyalty.

To understand how people interact with the controlled air travel environment, a National Research Council of Canada(NRC) multidisciplinary team is studying human responses to the cabin environment and the impact of new design concepts and emerging technologies on air travelers and crew.

The NRC is in the third year of a five-year research collaboration with the Research & Technology team at Airbus Americas Engineering to improve the air passenger experience by studying and demonstrating the human impact of technology innovations. The research team is using the new NRC Centre for Air Travel Research and real people in simulated tests to evaluate and analyze innovative disruptive concepts, cabin air quality and environmental control systems, passenger comfort, and issues associated with boarding and exiting aircraft.

After carefully analyzing the data gathered during these comprehensive tests, researchers will be able to identify low-cost, high-return changes that can be applied early in the aircraft design process to the benefit of Airbus and its industry customers, affording them the opportunity to make evidence-based decisions that balance the safety and comfort of air passengers and crew with manufacturing and operational costs for next generation aircraft.

This research collaboration is due in part to Airbus’ Industrial and Technological Benefits (ITB) obligation associated with Canada’s Fixed Wing Search and Rescue Aircraft Replacement (FWSAR) program. Canada’s ITB Policy ensures that prime contractors provide business activities in Canada equal to the contract value. The FWSAR program is supporting approximately 2.5 billion CAD in ITB activities within the Canadian economy.

  • The multi-disciplinary team in the National Research Council of Canada’s Centre for Air Travel Research includes a variety of expertise— specialists in physiology, psychology, industrial design, engineering, instrumentation, fabrication, and project management— that allows the team to fully explore the impact of new aircraft design concepts and emerging technologies on air travelers and crew.
  • The Centre for Air Travel Research has five laboratories and can facilitate the study of security screening systems, airport navigation tools, virtual reality devices to address flight anxiety, and the specific needs of communities such as seniors or persons with disabilities.
  • In addition to offering a realistic re-creation of an airport terminal, the Centre for Air Travel Research also boasts the Flexible Cabin Laboratory, complete with an A320 aircraft cabin that allows for the study of passenger flight experience, human vibration, and more.

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Ontario tourism sector set for Rural Tourism Symposium

March 28, 2019 by Forimmediaterelease

Tourism industry professionals from across Ontario will gather at Lang Pioneer Village in Keene this April for the second annual Rural Tourism Symposium. The one-day conference, with the theme “Redefining Success”, takes place 8:30 a.m. to 5 p.m. on Thursday, April 11, at the Peterborough County Agriculture Heritage Building at Lang Pioneer Village.

More than three million visitors visit Peterborough & the Kawarthas every year, including rural destinations such as Stoney Lake. Peterborough & the Kawarthas Economic Development is hosting tourism industry professionals from across Ontario on April 11, 2019 for the second annual Rural Tourism Symposium in Keene.

Hosted by Peterborough & the Kawarthas Economic Development (PKED) in partnership with Chatham-Kent Tourism, the event is also supported by Grey County Tourism, Simcoe County Tourism, Headwaters Tourism, Kawartha Lakes Tourism, and Kawarthas-Northumberland (Regional Tourism Organization 8).

There’s no question that tourism is an important economic driver in Ontario, particularly for rural communities. According to PKED’s director of tourism and communications Tracie Bertrand, Peterborough & the Kawarthas alone draws around three million visitors every year who contribute approximately $300 million to the local economy.

“Part of our region’s competitive edge is that we offer the best of vibrant city, complemented by rolling hills of farmland and famed Ontario cottage country,” Bertrand says. “There are more than a thousand tourism businesses located in our region, ranging from retail to restaurants and from accommodations to attractions.”

But the April 11 symposium is not just limited to Peterborough & the Kawarthas: it’s been specifically designed to raise the profile of tourism in rural Ontario, and will attract rural tourism stakeholders, destination marketing organizations, and tourism businesses from across the province.

“We’re hoping this event sparks conversation and builds momentum for rural tourism in the province of Ontario,” Bertrand explains. “Industry professionals, both locally and from away, will gain insight from our expert speakers to leverage efforts at the provincial and national level, capitalize on opportunities, and create partnerships for success.”

The symposium begins with a keynote presentation entitled “Leverage Your Reach with Destination Ontario” by Lisa LaVecchia, president and CEO of Destination Ontario.

Legally known as the Ontario Tourism Marketing Partnership Corporation, Destination Ontario is an agency of the Government of Ontario that markets the province as a preferred four-season tourist destination in a globally competitive tourism market. Under LaVecchia’s leadership, Destination Ontario has produced innovative and award-winning brand campaigns, including the ‘Epic Is ON’ campaign for the Pan Am/Parapan Am Games and the ‘Where Am I?’ campaign.

The symposium also includes:

A presentation by Beth Potter, president and CEO of the Tourism Industry Association of Ontario, entitled “Stronger Together. Presenting a United Front for Rural Tourism” on how tourism industry professionals can collaborate with the association to achieve success.

An “Agritourism Farm Table Chat” led by the Culinary Tourism Alliance’s director of food tourism innovation Trevor Benson who, along with special guests, will discuss how to build bridges between the agriculture and tourism industries.

A presentation by Jewel Cunningham, director of Ontario Waterways with Parks Canada, called “Partnering for Success”. Cunningham will describe how partnerships can create exceptional visitor experiences and powerful economic impact in even the smallest of communities.

A presentation entitled “Showcasing Rural Ontario to National & International Visitors” by David Robinson of Destination Canada (formerly the Canadian Tourism Commission), a federal crown corporation that helps the Canadian tourism industry reach international markets. Robinson will explain how Canada measures up as a competitive hot spot for international travelers.

Finally, the symposium is also a stop on Canada’s national series of Tourism Town Halls, a partnership between the Tourism Industry Association of Canada, Destination Canada, and local industry partners. The Tourism Town Halls provide an opportunity for small and medium-sized tourism businesses across Canada to better understand efforts being made on national tourism issues.

“This tourism town hall will be especially important given the announcement of last week’s federal budget and the importance it placed on tourism as a high-growth sector,” Bertrand says.

The Tourism Town Hall includes a panel discussion with representatives from Destination Canada, the Indigenous Tourism Association of Canada, Tourism Industry Association of Ontario, and Peterborough & the Kawarthas Tourism, moderated by Michele Harris, director of economic and community development with the Municipality of Grey Highlands.

Reducing the negative impact on the environment is an important element of tourism, particularly in rural destinations, so sustainability is a focus of this year’s symposium. Rather than having print materials available at the symposium, information will be delivered digitally through a downloadable app. Waste, especially food waste, will be limited throughout the day and attendees will be encouraged to bring reusable water bottles and their own notepads or devices for making notes.

“We are excited to welcome tourism stakeholders from across the province and show them how we are redefining success in tourism in our communities,” Bertrand says. “We are equally excited to have our tourism operators come out and celebrate what makes our industry unique, right here in our own backyard at the Agriculture Heritage Building at Lang Pioneer Village.”

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World’s largest Residence Inn by Marriott opens in Calgary

March 25, 2019 by Forimmediaterelease

Marriott International, Inc. has announced the opening of Residence Inn Calgary Downtown/Beltline District, the largest property in the brand’s global portfolio. The Residence Inn Calgary marks the 800th hotel for the brand.

Located in one of the city’s most dynamic neighborhoods, the Residence Inn Calgary Downtown/Beltline District was thoughtfully-designed to capture the unconventional charm of the city. Standing 33 stories high, the property features 390 well-appointed spacious suites, offering unbeatable views of the city, all while blending comfort and style. Built where the historic Alberta Boot Company once stood, the property stands out within Calgary’s iconic skyline and boasts unique design elements from floor-to-ceiling murals to cowboy boot stitching incorporated into all guestroom bed headboards, paying homage to Calgary’s western history. Steps away from the center of downtown Calgary, the property’s prime location offers guests close access to some of the city’s main attractions, including the Scotiabank Saddledome, Calgary Tower, and Studio Bell.

“Residence Inn Calgary Downtown/Beltline District has been one of our most highly-anticipated launches in Canada as it marks the brand’s largest in the world,” said Janis Milham Senior Vice President and Global Brand Leader Classic Select Brands at Marriott International. “Canada has become a key market for the brand’s continued expansion and we look forward to Residence Inn’s continued growth in the country.”

“Stampede City is the perfect place for Marriott International to debut its 800th Residence Inn hotel, the largest Residence Inn in the world, and a flagship property for the brand, said Don Cleary, President of Marriott International in Canada. “Calgary is a key market for extended-stay travel and we are delighted to launch the city’s third Residence Inn, widening the accommodation options available to business travelers whilst also putting Calgary’s most popular cultural attractions within easy reach of our long-stay leisure guests.”

“We are thrilled to be opening a spectacular new addition to Calgary’s Beltline District,” says Gordon Johnson, Vice-President, Operations for Atlific Hotels, the hotel’s operator. “The Residence Inn Calgary Downtown/Beltline District was envisioned for today’s leisure and business traveler, who is looking to spend quality time in one of Canada’s most vibrant entrepreneurial cities, whether for work or play.”

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Tourisme Montréal celebrates excellence, pays tribute to Air Canada’s Calin Rovinescu

March 22, 2019 by Forimmediaterelease

Leaders from Montréal’s tourism industry were honored yesterday at the Distinction Awards, an annual gala celebrating innovative business strategies. The event, which took place at the Montreal Museum of Fine Arts, was organized by Tourisme Montréal and presented by Air Canada.

“Tourisme Montréal wishes to commend its industry partners for their outstanding work. Thanks to them, Montréal is considered one of the most attractive urban destinations in North America and is known around the world for being an open, vibrant and creative city,” said Yves Lalumière, President and CEO of Tourisme Montréal.

The event included a special tribute to Calin Rovinescu, President and CEO of Air Canada. Under his leadership, Canada’s leading air carrier has increased Montréal’s international connections, making it one of the world’s top 50 megahubs.

The 2018 winners are:

Bill Brown Leader of Tomorrow Award: Angèle Vermette, Guidatour
Tourism or Hotel Management Student Award: Alexandra-Jade Girard, ITHQ
Concierge Award: Yannis Triantafyllou, Hôtel Le St-James
Hospitality Award: Hôtel Monville
Destination Marketing Award – Under 50 employees: Festival MURAL
Destination Marketing Award – Over 50 employees: Festival International de Jazz
Innovation Award – Under 50 employees: MU
Innovation Award – Over 50 employees: Phi Centre
Business Meetings and Conventions Award: Fairmont The Queen Elizabeth
Synergy Award: MONTRÉAL EN LUMIÈRE and ITHQ
Museum Award – Over 50,000 visitors: Pointe-à-Callière, Montréal Archaeology and History Complex
Sports Tourism Development Award: Olympic Park
Special Tribute: Calin Rovinescu, President and CEO of Air Canada, member of the Order of Canada

The Distinction Awards were made possible thanks to support from the following partners: Air Canada, the Montreal Museum of Fine Arts, Aéroports de Montréal, Le Journal de Montréal, Re Le Traiteur, Colette Grand Café, Restaurant Le XVI XVI, and the students of LaSalle College.

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