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The Development and Promotion of MICE in Thailand

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The Thailand Convention & Exhibition Bureau (TCEB) is leveraging the development of Thai MICE business in long haul markets in collaboration with foreign chambers of commerce representing Australia, UK, USA and Germany.
​Mr. Chiruit Isarangkun Na Ayuthaya, President of Thailand Convention & Exhibition Bureau (Public Organization) or TCEB, disclosed, “The signing of this MOU – The Development and Promotion of MICE –  between TCEB and Foreign Chamber Alliance (FCA), comprising 4 chambers of commerce representing our main target countries, which are Australia, UK, USA and Germany.
It’s considered another remarkable step of TCEB in altering our role to leverage MICE by serving as a business partner who joins hands with foreign organisations to promote the development of Thai MICE in international markets, as well as to penetrate into long haul MICE markets in Oceania, Europe and the USA, side by side with our main short haul target markets in Asia.
“Indeed, the collaboration is a new dimension of promoting Thai MICE business in long haul markets with concentration on Oceania, Europe and the USA. This is the very first time that the Foreign Chamber Alliance – FCA, which represents Australia, UK, USA and Germany, signed an MOU with a Thai government agency. Interestingly, FCA has more than 20,000 members that include businessmen, investors, entrepreneurs from business, industrial and service sectors, such as Minor Hotels Group, AccorHotels Group, Marriott Hotels Group, convention centres business, as well as oil, mining, pharmaceutical, automobile and other industries,” he added.
“These are considered high potential business groups for propelling the national economy and are included among the targeted industries that the Thai government is keen to encourage in line with the 4.0 Policy. For this reason, this is a lucrative opportunity for us to collaborate to develop and raise the competitiveness of Thai MICE. The 4 chambers of commerce have recognised the importance of using MICE as the gateway to the development of commerce and investment in Thailand and ASEAN,” he said.
With this MOU, the framework for the development of MICE business will embrace 5 dimensions of operation:
• The sharing of MICE statistics and events
• MICE business development
• MICE market promotion
• MICE business research
• MICE personnel development.
Mr. Chiruit further said, “The initial collaboration to mutually promote MICE business will mainly focus on hospitality service, because members of the FCA have long records of investment in Thailand, which have been running alongside their nationwide service businesses. Hence, they have eyed to extend collaboration with Thai government agencies, as they believe the endeavour will open a new door to operate MICE business in Thailand and ASEAN.
“This, in turn, will allow them to study about the dynamics and direction of the Thai MICE market. By joining with TCEB in formulating a marketing development scheme, the synergy will open a new door to connecting with other alliances who relate with the promotion of Thai MICE business in targeted countries. Moreover, there will be co-operation in drawing international events into Thailand, marketing promotion and provision of support for events previously held in Thailand,” he said.
“Target groups and alliances will be invited to participate to strengthen the potential of MICE events held here in Thailand. The FCA will join with us in the exchange of marketing information related to targeted industries held by allied chambers of commerce and TCEB will exchange information on Thai MICE business, including statistics and events, to fully bolster mutual MICE business development,” said the TCEB President.

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​He went on to say, “Nevertheless, the FCA expects the Thai government to leverage the competitiveness of Thai MICE business in order to serve global competition. For example, facilitation of customs and immigration procedures; development of infrastructure and transportation; construction of convention centres; development of MICE personnel that meets international standards, and establishment of One-Stop-Service MICE centres. All of which will open a new door to the holding of MICE events in Thailand by efficiently offering enhanced convenience for MICE entrepreneurs and organisers,“ he declared.

Proposals to establish MICE service centres has been included in TCEB’s earlier strategic plan, and the Ease of Doing Business project as well  as the draft of a national strategy of NESDB (National Economic and Social Development Council).
​Mr. Chiruit went on to explain, “After the completion of MOU signing, TCEB is set to discuss with the FCA on the preparation of Phase I work plan, which lasts two years. Both parties will encourage practical co-operation in a rapid and consistent manner. Initially, we have planned to attract events and provide support to the holding of events that relate to targeted industries according to the government’s 4.0 Policy, particularly in the provinces governed by the administration of EEC (Eastern Economic Corridor),” he said.

​“TCEB expects that the collaboration will not only leverage the competitiveness of Thai MICE in long haul markets in Oceania, Europe and the USA, but will also help to attract international events into several regions in Thailand, especially those considered main markets in MICE City project, which are Bangkok, Pattaya, Phuket, Chiang Mai and Khon Kaen. Definitely, we believe the rapport will encourage transfers of technology and knowledge of each industry among one another, and thus will promote advancement in all regions and stimulate income distribution to communities nationwide,” concluded Mr. Chiruit.

Mr. Benjamin Krieg, Vice President, Austcham, explained, “The role of the Foreign Chamber Alliance (FCA) in Thailand and the purpose of signing the MOU combines key Foreign Chambers and their members through this important collaboration, we provide a common voice on advocacy to develop and grow opportunities that can benefit our members and the country of Thailand,” he said.

“The MICE industry is growing, and will also continue to grow in importance and contribution to the overall tourism sector within Thailand, and of course the greater Thai economy. Our primary aim is to continue to increase and grow the competitiveness of Thailand as a leading destination for MICE not only within Asia, but the world, further complimenting the amazing tourism industry that we already are so fortunate to be a part of,” concluded Mr. Krieg.

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Barbican beefs up sales team

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The Barbican, a conference and international arts venue located in London, has appointed Jenny Waller as head of sales. The expanded role will see Jenny managing the growing sales team, which includes a renewed focus on international and association markets. Jenny will be supported in her role by the newly-appointed deputy head of sales, Charlie Smith.

Jenny has been promoted from the role of senior account manager within the Barbican team, where she has already achieved a number of significant wins for the world-leading arts and conference venue. These include major corporate and association events due to take place over the coming 24 months. Prior to working at the Barbican Jenny spent four years developing industry knowledge and expertise at Park Plaza Hotels.

Charlie returns to the Barbican, where he worked as an account manager for two years between 2016 and 2018. Other experience includes time developing sales skills at both Dreamland and HMS President.

“The Barbican is going from strength to strength,” commented Jackie Boughton, head of business events at the Barbican. “Last year we opened and showcased our new cinema offering, comprised of two cinemas and supporting food and beverage, as well as exhibition or networking space capable of seating up to 150 for conferences, meetings and private screenings. When added to our wider offering it makes the Barbican one of Europe’s most comprehensive venues. This in turn has led to an increase in both association and international bookings. Jenny has been instrumental in that success over the last year and was therefore the perfect choice to take on the demanding role leading our sales team. It is also a real pleasure to welcome Charlie back to the team – his in-depth knowledge of the venue is already having a significant impact on new business development.”

Jenny responded by saying: “This is a new and exciting challenge for me. Over the course of the next year I am particularly looking forward to working alongside our association specialists as we develop that market, whilst supporting our work with a strong presence at major international trade shows and events. The UK of course remains our core market and we are delighted by the ongoing support we receive from domestic clients booking direct or via our agency partners. However, there is still significant opportunity for us to develop internationally – particularly given our ability to partner with the Barbican International Enterprises team to deliver truly inspiring content and theming. The addition of Charlie to the team ensures we have the ongoing experience and depth of knowledge needed to deliver to the highest standards for our clients.”

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Aloft Kuala Lumpur has a new GM

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Aloft Kuala Lumpur Sentral welcomes Rubel Miah, as its newly appointed General Manager. Rubel joins the sassy 4-star Hotel with 15 years of experience in the hospitality industry with a solid foundation in driving customer satisfaction and loyalty.

A Master’s Degree holder in International Marketing and Business Development from the University of Evry in Paris, Rubel, a French national, began his career in hospitality as a Sales Manager at the Novotel Peace Beijing, followed by a three-year stint with the Sofitel brand in China before moving on to Sofitel Saigon in Vietnam as Director of Sales & Marketing where he spent two years, repositioning the hotel into the Luxury market before joining the pre-opening team of the Sheraton Chongqing Hotel in South West part of China.

Following a successful opening of the Sheraton Chongqing, Rubel joined the Sheraton Grande Sukhumvit, A Luxury Collection Hotel, in Bangkok, in 2012. In his capacity as the Director of Sales & Marketing of the Hotel, Rubel continued to excel and successfully increase the Hotel’s profitability which led to his appointment as Hotel Manager at the Sheraton Grande Sukhumvit, where he held the position for three years, making it his most recent adventure before moving to Malaysia.

In his new role at Aloft Kuala Lumpur Sentral, Rubel Miah strives to continue the Hotel’s success and make it the best place for global corporate and leisure travellers.

Apart from work, Rubel, a father of two, is also highly committed to humanitarian causes. He was a Chief Boy Scout while completing his Master’s Degree where he found working to raise funds and helping out the less fortunate a very enriching experience. He carried on his passion throughout his career, championing the Marriott Thailand Business Council’s Corporate Social Responsibility chapter.

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Tourism Linkages Speed Networking event yields over $630 million in contracts for local entrepreneurs

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Jamaica Tourism Minister, Hon. Edmund Bartlett yesterday revealed that his Ministry’s Tourism Linkages Speed Networking event has resulted in local Small and Medium Tourism Enterprises (SMTEs) negotiating contracts valued at over $630 million, over the past three years.

Speaking at this year’s staging of the Speed Networking event in Montego Bay, the Minister said, “I am pleased to share that Speed Networking 2016 resulted in contracts valued at some $181 million; while the 2017 event saw suppliers benefitting from over $200 million in contracts; and in 2018, the value of these contracts grew to over $250 million. That is over $630 million in contacts for local SMTEs from just three one-day linkages events.”

He also noted that among the top beneficiaries of the event, were Boss Furniture and Tortuga Rum Cakes.

Boss Furniture won a contract valued at $30 million to provide bedding and furnishings to Montego Bay’s new S Hotel while another $10 million in contracts with that property is in the pipeline.

In addition, Boss Furniture CEO Omar Azan is also in negotiation with the Sandals and Hendrickson Groups to supply their properties with locally made bedding and furniture. Tortuga Rum Cakes also negotiated a $500,000 contract with Half Moon Hotel, from their participation in the event.

Tourism Minister, Hon. Edmund Bartlett, (right) converses with (from left) Princess Hotels and Resorts’ Rafael Millán, President of the Jamaica Manufacturers and Exporters’ Association (JMEA), Metry Seaga, and Director of the Tourism Linkages Network, Carolyn McDonald-Riley at the fifth staging of the Tourism Linkages Speed Networking event.
Princess Hotels and Resorts, ranked eighth in the Spanish market has 19 hotels. They will construct 2000 new rooms in Hanover, to the tune of some USD500Million. The business-to-business initiative took place on March 20, 2019 at the Montego Bay Convention Centre.

“This event is a tremendous help to local manufacturers, farmers and service providers. In creating these linkages, it helps us to grow our business, provide jobs for our people, provide revenue for the government, and in the end grow our economies. Two years ago, I attended the event and got a big order from a hotelier and it can be like that for any supplier,” said Mr Azan.

The Minister noted that the event is a key initiative designed to offer support to SMTEs and helps to strengthen the linkages between tourism and other sectors of the economy, and in so doing, increases the economic impact of the sector.

“The strategy must be to increase the capacity to supply the demands that tourism consumption patterns require and find creative ways of building entrepreneurship among our local stakeholders to fill these requirements. In this way, we will retain more of the revenue generated by tourism in the local economy and stop leakages,” he said.

The Tourism Linkages Speed Networking event took place on March 20 at the Montego Bay Convention Centre. It is a core initiative of the Tourism Linkages Network in close collaboration with the Jamaica Hotel and Tourist Association (JHTA), Jamaica Manufacturers’ Exporters’ Association (JMEA), Jamaica Promotions Corporation (JAMPRO), Rural Agricultural Development Authority (RADA) and the Jamaica Business Development Corporation (JBDC).

The event format features fifteen minute pre-scheduled meeting appointments between Managing Directors, General Managers or CEOs of local supplier companies of products and services with Owners or Managers of properties, restaurants, attractions and other tourism entities throughout the course of one day.

Additional representatives from core areas within the hotel’s operation such as Purchasing, Food and Beverage and Maintenance who are in a position to make purchasing decisions also attend.

For this year’s staging organizers targeted suppliers from areas such as: Digital marketing, Content capture services, Maintenance providers and Entertainment. Other suppliers included areas such as furniture, fresh produce, craft, chemicals and cleaning products, cosmetics and spa products, training, electrical services and construction.

“Last year we had 56 supplier companies and 33 tourism entities in attendance. This year we have 110 supplier companies and 57 tourism entities, proof that this event is gaining traction because participants are seeing results,” said the Minister.

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IGLTA Foundation’s new NYC think tank to address key issues in LGBTQ+ Tourism

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The International LGBTQ+ Travel Association Foundation (IGLTAF) inaugural Leadership Think Tank will unite top executives from LGBTQ+ welcoming destinations around the globe at Google during IGLTA’s 36th Annual Global Convention in New York City this April. The invitation-only discussion will focus on responsible tourism through the lens of LGBTQ+ welcoming travel and is presented with support from Miles Partnership and Google.

“IGLTA strives to continuously drive the conversations around LGBTQ+ travel to reflect our ever-evolving industry,” said IGLTA President/CEO John Tanzella. “We’re proud that IGLTAF has assembled for this important dialogue such an influential group of industry veterans from destinations and organizations that value our LGBTQ+ travel community.”

The Leadership Think Tank, organized in collaboration with NYC & Company and NYU’s Jonathan M. Tisch Center of Hospitality, will include leaders from Destination Canada, Los Angeles Tourism & Convention Board, Cape Town Tourism, Destination DC, Italy National Tourist Board, Visit Dallas, Destination Niagara USA, Bermuda Tourism Authority, Discover Puerto Rico, Embratur (Brazil), Visit California, Milano Smart City Association, Greater Boston CVB, Destinations International, Tourism Madrid, Guam Visitors Bureau, U.S. Travel Association, Greater Fort Lauderdale CVB, Barcelona Tourism, Visit Salt Lake City, Thailand Tourism, and Greater Miami CVB.

“Accepting a seat at the leadership table during this invitation-only roundtable is important to affirm Bermuda’s position as a welcoming destination to all travelers, including the LGBTQ+ visitors,” said Kevin Dallas, CEO of the Bermuda Tourism Authority. “We applaud the IGLTA Foundation’s role in convening such diverse destinations to discuss critical issues facing the industry.”

A white paper from the session will be provided to the trade press and IGLTA’s global membership that focuses on five topics:
• Addressing issues of destination overcrowding as it impacts LGBTQ + travelers
• Analyzing the differences between LGBTQ+ travel niches and integration of LGBTQ+ travelers into the “mainstream”
• Diversifying LGBTQ+ products and services
• Examining cultural perspectives that impact LGBTQ+ tourism
• Discussing the challenges facing LGBTQ+ business owners in emerging destinations

“It’s a privilege to work with IGLTAF and to be a part of this special event, which is pondering some of the key forward-looking issues facing travel and tourism,” said U.S. Travel Association President/CEO Roger Dow. “This will be a terrific lineup engaging one of the most valuable practices we can undertake as an industry: anticipating and planning for challenges, which will better enable us to sustain our strength as an economic engine and job creator.”

Daniela Wagner, Group Business Development Director, Jacobs Media Group & Director EMEA, Pacific Asia Travel Association, and Fred Mayo, MBA, PhD, CHE, CHT, Founder, Mayo Consulting Services and Clinical Professor of Hospitality and Tourism Management, Jonathan M. Tisch Center of Hospitality, NYU, will co-moderate the Leadership Think Tank.

The 36th Annual IGLTA Global Convention would not be possible without the generous support of our convention sponsors: Presenting Level – NYC & Company, Delta Air Lines, Disney Destinations©, Italian National Tourist Board; Official Level – AIG Travel, Inc., Airbnb, Guam Visitors Bureau, Greater Fort Lauderdale Convention & Visitors Bureau, Italian National Tourist Board, Malta Tourism Authority, Visit Philadelphia®; Conference Level – Inprotur Argentina, Visit Britain, VisitDallas, International Experience Canada/Government of Canada, Las Vegas Convention and Visitors Authority, Miles Partnership, Q.Digital, Visit St. Pete/Clearwater, Visit West Hollywood.

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