• Home
  • Post a press-release
  • Visibility packages
  • Subscribe email updates
  • Event Calendar
  • Contact

For Immediate Release | Official News Wire for the Travel Industry

Where press releases are breaking news

  • Home
  • Post a press-release
  • Visibility packages
  • Subscribe email updates
  • Event Calendar
  • Contact

IMEX to deliver surprise and creativity with new Discovery Zone

April 15, 2019 by Forimmediaterelease

Holograms, robots, magic, music and art are among the surprises set to inspire and delight attendees at IMEX in Frankfurt, taking place 21- 23 May.

The show’s new Discovery Zone is packed with education and experiences to fire up the imagination of event planners and exhibitors alike. It’s designed to help them to question the conventional and explore fresh approaches to business events, with a strong emphasis on ‘experiential’.

Carina Bauer, CEO of the IMEX Group, explains: “There are some surprises in store for attendees this year! We don’t believe in ‘business as usual’ and are always evolving and looking for new and engaging ways to encourage innovation in the industry – our new Discovery Zone is the perfect way to do this.”

Robots and holograms

Many innovations at the Discovery Zone turn conventional thinking on its head. Think a piano is played using hands? Think again! ‘Mister Piano’ is a walking piano played using the feet and attendees can put their fancy footwork to the test to hit the right notes. Attendees can also go hands-on and tap into their inner artist at a painting party, craft their own bespoke luggage tags and even take part in fire-infused magic tricks. A talking robot, holographic show and 360degree photography booth are also among the engaging experiences this year.

Practical applications of event tech, diversity and a firm focus on future-thinking all form part of a packed program of sessions at The ZEUS Innovators Club. Attendees will also find the Inspiration Hub – the show’s learning powerhouse – in the Discovery Zone, with sessions covering hot topics such as sustainability and diversity to business skills and creative learning.

Tap into your creative streak at the new Discovery Zone

Fresh green grass and a swing

Prepare for sensory overload and explore the great outdoors while dining indoors at the show’s food court – this has been transformed into Central Park, complete with trees, grass and even a swing! Attendees can also kick back with table football, table tennis and other games for some purposeful rest and relaxation.

Carina Bauer continues: “We know our show delivers significant business benefit to buyers and exhibitors. We also know it’s important for them to have the time and space to experiment, discover new experiences and gather fuel for fresh, innovative ideas. Our new Discovery Zone is set to deliver a huge dose of creativity, with a few surprises along the way. Inspired by this year’s Imagination Talking Point, we asked….what if we wove more experiential and fun elements into the show? What if that translated into more business benefit for everyone attending?”

As well as exploring the new corners of the show, attendees can explore new corners of host city, Frankfurt, thanks to a new interactive accommodation booking map. The map on the IMEX website, powered by Stay 22, provides a simple and efficient overview of many of the independent accommodation options in and around the German city.

Some of the IMEX team took an extended day trip to Frankfurt earlier this year to sample hidden coffee shops, bars, museums and parks in the city. They share memories and tips here.

IMEX in Frankfurt takes place 21 -23 May 2019. Registration for the show is free of charge and open to all who work in the meetings, events and incentive travel industry. EduMonday, its pre-show day of learning and development, is on 20 May (no charge to attend) at Kap Europa next to Messe Frankfurt. 

 

Travel News | eTurboNews

Share this:

  • Twitter
  • Facebook

Filed Under: Press Release Tagged With: and, applications, art, attend, attendees, bars, benefit, Booking, Breaking Travel News, Business, business as usual, business events, buyers, caption, Central, Central Park, CEO, charge, city, club, Coffee, coffee shops, complete, continues, Corporate News, court, craft, creative, creativity, Cultural Travel News, day, day trip, deliver, designed, development, dining, Discovery, diversity, earlier, Education, Educational Travel News, elements, Europa, even, event, Events, exhibitors, experiences, explore, feet, find, fire, firm, food, food court, football, For immediate Release, form, Frankfurt, free, Fresh, fuel, fun, future, games, gather, German, Germany Travel News, GO!, grass, green, Group, hands-on, head, help, hidden, hit, Hospitality News, host, host city, Hot, hot topics, hub, ID, ideas, imagination, IMEX, IMEX Group, important, in, Incentive, incentive travel, independent, Industry, Inner, innovation, innovations, innovative, inspiration, inspired, interactive, International Travel News, IT, learning, looking, luggage, magic, map, May, meetings, meetings.travel, memories, Messe, Messe Frankfurt, MICE Industry News, museums, music, nbsp, New, News articles, notes, open, options, outdoors, packed, painting, park, parks, party, People in Travel, photography, Place, Planners, powered, Pre, program, provides, registration, relaxation, Responsible Tourism News, right, s, sessions, Set, Share, shops, show, significant, skills, space, stay, strong, Sustainability, taking, talking, TAP, team, tech, tennis, test, think, time, Tips, to, TO DO, tourism, Tourism Investment News, Travel, Travel & Tourism Organizations News, Travel Destination News, Travel Industry, Travel Technology News, Travelwire News, trees, trip, turn, up, using, usual, walking, way, ways, We, website, WHO, work, World News, year

Search




Recent Articles

  • Emirates Group reaffirms commitment to wildlife and habitat conservation
  • Coronavirus Disease 2019 (COVID-19) situation in Thailand as of 3 March 2021, 11.30 Hrs.
  • Thailand allows international passengers to transit at Thai airports from 1 March 2021
  • Phuket rolls out new events and festivals for 2021
  • Hyatt Launches New Offer Inviting Travelers To Lock In Savings Through September
  • Marriott International Signs Agreement with PGA Hotel Management Group to Debut First Westin Hotels & Resorts All-Inclusive Property in South America
  • Stop Asian Hate
  • Emirates Group signs MoU with Roads and Transport Authority (RTA)
  • Status of interprovincial travel as of 1 March 2021
  • Samui-Phangan-Tao offers discounts to tourists until 30 April 2021

Copyright © 2021 · Metro Pro on Genesis Framework · WordPress · Log in