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Indian travelers expected to spend $136 billion by 2021

April 24, 2019 by Forimmediaterelease

The Indian traveler has come of age, spending approximately $94 billion in 2018, on around 2 billion domestic and international trips, helping the Indian travel and tourism industry achieve unprecedented scale.

The momentum is expected to continue and the industry will grow at a 13 percent CAGR to $136 billion by 2021, according to a report, ‘How Does India Travel’. The report outlines how India spends on travel, the influence of online channels in their purchase journey and potential growth opportunities for travel businesses till 2021.

Deep diving into the $136 billion spends, the report cites a 12 percent growth in transportation ($50 billion), 13 percent growth in lodging ($21 billion) and consumption, which includes spends on shopping, recreation and food, to grow at 13 percent ($65 billion) over the next three years. Additionally, as more people come online, smartphone penetration improves and use of digital payments goes up, the report estimates that Indian travelers will spend an additional $24 billion on online travel bookings over the next three years, a growth from 25 percent in 2018 to 35 percent in 2021.

Online is a significant source of research

Elucidating the planning journey of Indian travelers, both for business and leisure, the report calls out five phases of a customer journey – Interest, Research, Booking, Experience and Sharing. The report states that during key research-heavy phase of interest, research and experience, digital plays a pivotal role with over 86 percent of consumers being influenced by online channels. During this phase, travelers spend their maximum time on search, travel tour provider websites, price comparison websites, and travel articles. Online video too plays a significant role with 21 percent of travelers being influenced by this platform. In the booking and sharing phase, the report states that nearly 60 percent of customers book transport and lodging online, and over 50 percent share feedback online with social media being the dominant platform.

Talking about the market opportunities for online travel players, Vikas Agnihotri, Country Director – Sales, Google India said, “New users perceive that online channels are geared towards the more frequent flyers and experience-oriented travellers; and existing travelers research online but the lack of trust in payments and booking experience make them end up booking offline. If travel players tap these online users through personalised marketing, messaging and travel plans, they can further augment online travel bookings. This can be done by adopting digital technologies to influence customers early in the journey and moving from one-time engagement to ongoing relationships to have a positive impact.”

“There is a perception amongst consumers that online channels are geared towards premium customers, along with a marked distrust around payment and pricing terms. It is imperative for businesses to address these concerns in order to effectively tap into the growing base of users.” Arpan Sheth, partner Bain & Company said.

Decoding the Indian travelers

The report further identified the five cohorts of travelers in India, across business and leisure travel, and categorised each against their online research behavior:

Frequent flyers: Nearly 70 percent of them booked online, cumulatively spent $17 billion in 2018. They make their choices based on convenience, availability, brand preference and past experiences.

Budget business traveler: 86 percent of them researched online whereas only 60 percent book online, cumulatively spent $20 billion in 2018. This cohort makes their decisions based on cost of travel, availability and consultation amongst their personal business network.

Experience-oriented traveler: Around 70 percent of their bookings were done online and cumulatively spent $22 billion in 2018. They extensively research both online and offline for ‘authentic’ experiences and convenience of options; display high loyalty towards preferred brand of airlines or hotels and actively share experiences.

Budget group traveler: 90 percent researched online and 55 percent booked online, cumulatively spent $29 billion in 2018. They make multiple decision-makers in the process and take the final decisions based on minimal cost.

Occasional travel visiting friends/relatives: 92 percent researched online but only 60 percent booked online, spent $6 billion in 2018. They maximize family convenience within a budget and believe online terms and conditions are restrictive.

Travel News | eTurboNews

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Ghana Tourism makes money on selfies

April 21, 2019 by Forimmediaterelease

Ghana Tourism is a big business and full of surprises. This is also true for  Mr Guru, Ghanaian,  a comedian who went to Facebook after being asked to pay GH¢4.00 , what is a little less than a US-Dollar when he wanted to take a photo when crossing Kwame Nkrumah bridge.

In his Facebook message he addressed the Ghana President: “Your Excellency Mr. President, this is the receipt given to me today 19th April 2019 at Adomi bridge as a fee for pictures I wanted to take as a Ghanaian on the bridge Kwame Nkrumah built and which Mahama renovated.

The people in charge told me that the order is from the President, that even if you want to take selfie it’s 2gh per person. Your Excellency if indeed you authorized this God forsaken tax then am disappointed in you. How much do Ghanaians pay when they travel to Dubai, China, American, etc yet those countries are 100× developed. Even China’s world’s longest 30 miles sea bridge to Hong Kong is free, what is happening? What a shame!!!!

It’s said; there is no free lunch anywhere. Henceforth, you may have a good phone with a good front camera but you may have to pay between GH¢2.00 and GH¢4.00 to pose for a picture on Kwame Nkrumah’s Adomi Bridge.

One of the longest bridge on the Volta Lake in Ghana built some decades ago was recently renovated to avert any possible danger to the lives of motorists.

The government instituted the levy as a measure to rake in some revenue to sustain its numerous projects hence a levy on the bridge.

Tourists have taken to social media to cry over the levies expressing disappointment at the move by government.

Johannes Nartey Mr Guru, Ghanaian comedian took to Facebook  to lament after being asked to pay GH¢4.00

 

Travel News | eTurboNews

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How does India travel? Let us count the 94 billion ways

April 17, 2019 by Forimmediaterelease

Bain & Company and Google India are together launching a report on “How Does India Travel.” According to the report, the Indian traveler has come of age, spending approximately $94 billion in 2018 on around 2 billion domestic and international trips. This has helped the Indian travel and tourism industry achieve unprecedented scale, and the momentum is expected to continue with the industry growing at a 13 percent CAGR to $136 billion by 2021, according to a report.

Fueled by digital, Indian travelers are expected to spend an additional $24 billion on online travel bookings over the next 3 years. The report outlines how India spends on travel, the influence of online channels in their purchase journey, and potential growth opportunities for travel businesses until 2021.

Deep diving into the $136 billion spends, the report cites a 12 percent growth in transportation ($50 billion), 13 percent growth in lodging ($21 billion) and consumption, which includes spends on shopping, recreation and food, to grow at 13 percent ($65 billion) over the next three years. Additionally, as more people come online, smartphone penetration improves and use of digital payments goes up, the report estimates that Indian travelers will spend an additional $24 billion on online travel bookings over the next three years, a growth from 25 percent in 2018 to 35 percent in 2021.

Online is a significant source of research

Elucidating the planning journey of Indian travelers, both for business and leisure, the report calls out five phases of a customer journey – Interest, Research, Booking, Experience and Sharing.  The report states that during key research-heavy phase of interest, research and experience, digital plays a pivotal role with over 86 percent of consumers being influenced by online channels. During this phase, travelers spend their maximum time on search, travel tour provider websites, price comparison websites, and travel articles. Online video too plays a significant role with 21 percent of travelers being influenced by this platform. In the booking and sharing phase, the report states that nearly 60 percent of customers book transport and lodging online, and over 50 percent share feedback online with social media being the dominant platform.

Talking about the market opportunities for online travel players, Vikas Agnihotri, Country Director – Sales, Google India said, “New users perceive that online channels are geared towards the more frequent flyers and experience-oriented travelers; and existing travelers research online but the lack of trust in payments and booking experience make them end up booking offline. If travel players tap these online users through personalized marketing, messaging and travel plans, they can further augment online travel bookings. This can be done by adopting digital technologies to influence customers early in the journey and moving from one-time engagement to ongoing relationships to have a positive impact.”

“There is a perception amongst consumers that online channels are geared towards premium customers, along with a marked distrust around payment and pricing terms. It is imperative for businesses to address these concerns in order to effectively tap into the growing base of users.” Arpan Sheth, partner Bain & Company said.

Decoding the Indian travelers

The report further identified the five cohorts of travelers in India, across business and leisure travel, and categorized each against their online research behavior:

  • Frequent flyers: Nearly 70 percent of them booked online, cumulatively spent $17 billion in 2018. They make their choices based on convenience, availability, brand preference and past experiences.
  • Budget business traveler: 86 percent of them researched online whereas only 60 percent book online, cumulatively spent $20 billion in 2018. This cohort makes their decisions based on cost of travel, availability and consultation amongst their personal business network.
  • Experience-oriented traveler: Around 70 percent of their bookings were done online. and cumulatively spent $22 billion in 2018. They extensively research both online and offline for ‘authentic’ experiences and convenience of options; display high loyalty towards preferred brand of airlines or hotels and actively share experiences.
  • Budget group traveler: 90 percent researched online and 55 percent booked online, cumulatively spent $29 billion in 2018. They make multiple decision-makers in the process and take the final decisions based on minimal cost.
  • Occasional travel visiting friends/relatives: 92 percent researched online but only 60 percent booked online, spent $6 billion in 2018. They maximize family convenience within a budget and believe online terms and conditions are restrictive.

However, challenges remain in meeting the expectations of these travelers. Customers perceive online channels geared towards premium cohorts (frequent flyer and experience-oriented traveler), while mass cohorts, with $55 billion in spending, remain underpenetrated. There are about 160 million non-transacting active Internet users in India with only 5 percent of online travelers from Tier-2 or Tier-3 cities. There is a significant (20 percent) difference between the booking rates of premium cohorts and mass cohorts, the latter being also dissatisfied with online channels (~33 percent satisfied) vs. premium cohorts (~42 percent). The second challenge is in penetrating existing users who exhibit a marked distrust in use of online channels to make bookings, especially around payment and pricing terms and booking experience compared with offline channels. Consequently, their online usage drops between the research (>86 percent online influence) and booking phases (~40 percent offline bookings).

How travel businesses need to adapt to the needs of online consumers

The report cites five major shifts that marketers need to make to market to the online travelers – First, alleviate consumer concerns by improving the booking and payment experience to build a trusted brand and increase adoption. Second, they need to address the negative customer perception issues by mass customization to drive higher share in the segment. They also need to utilize consumer technology to penetrate mass segments (standardize, enable sharing), reach non-transactors (build offline presence), and create new user access.  Moreover, they need to find innovative and frugal ways to package the experience to increase both adoption and retention.  Finally, they need to create a robust digital backend to adapt to customer needs across the purchase journey.

“The contribution of travel and tourism’s spend in India has reached developed market levels, from 6.7percent of GDP in 2013 to 9.4 percent in 2018. This growth, combined with a rapidly growing internet user base and adoption of online bookings will lead to $24 billion in incremental revenues through online channels by 2021. In order to benefit from this trend, businesses need to actively increase new user adoption and increase penetration in the existing user base across the purchase journey.” Joydeep Bhattacharya, partner Bain & Company said.

Travel News | eTurboNews

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New team member at The Pod Hotels

April 17, 2019 by Forimmediaterelease

The Pod Hotels is striving to address the rapidly-increasing demand for affordable lifestyle hotels targeted at progressive-minded and budget-conscious travelers who are creative and ambitious and who maintain high expectations when it comes to authentic experiences, smart design and intuitive technology.

As part of this progress, BD Hotels today announced the appointment of Rani Gharbie as the Head of Acquisitions & Development for The Pod Hotels, BD Hotel’s highly profitable micro-hotel concept to replicate this successful business model in even more key markets including Miami, San Francisco, Chicago, Austin, Boston, Nashville, Seattle, Montreal, Toronto, and Mexico City, amongst others.

Gharbie formerly oversaw development and acquisitions for North America at Virgin Hotels where he actively contributed to grow the brand’s footprint in key markets.

As Head of Acquisitions & Development working closely with BD Hotels owners Richard Born and Ira Drukier, Gharbie will be responsible for identifying potential investment opportunities and bringing together strategic partners and investors to fund future projects in numerous markets. He will leverage BD Hotels’ expertise in hotel development, investment and operations to expand The Pod Hotels brand across the country and eventually globally.

“Rani joins us at a pivotal time as we scale The Pod Hotels portfolio exponentially in North America” said Richard Born, Owner of BD Hotels. “He will undoubtedly be a tremendous asset as he brings over 20 years of experience in hotel acquisitions, development and operation.”

“I’m looking forward to expanding the profitable model Richard and Ira created to key markets nationwide,” said Gharbie. “I see great growth potential for the brand as there is an increased desire from today’s travelers to stay at smart, innovative brands like The Pod Hotels.”

Prior to joining Virgin Hotels, Gharbie was the Managing Director and Founder at Cedar Funds, a New York City based development and investment firm with a focus on progressive hotel and real estate assets, as well as regional Director of Development with InterContinental Hotels Group (IHG). In addition, Gharbie is an Adjunct Professor at Columbia’s Masters in Real Estate Development program, where he teaches the spring course Private Equity Development, Hotel Focus. He holds a Masters Degree from the program, an MBA from the HEC Business School in Montreal, a Bachelor degree in Hotel Management from the Glion Hotel School in Switzerland, and a Certificate in Hotel Real Estate Investments and Asset Management from Cornell University in New York.

The Pod Hotels currently has five properties in the portfolio, three of which opened over the past two years (the brand’s flagship Pod Times Square opened in January 2018; Pod DC and Pod Brooklyn opened in 2017), with the brand recently announcing two more hotels in the direct pipeline (Pod Philly opening in fall 2019 and Pod LA slated for 2020). With its functional guestrooms, vibrant communal space and flexible design, The Pod Hotels presents superior investment returns when compared to legacy hotel brands of similar positioning.

Travel News | eTurboNews

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Driving in the 10 most-visited cities in Mauritius

April 12, 2019 by Forimmediaterelease

While there are many ways to get around Mauritius, car rentals remain a popular option. From visits to quant villages to coastal drives, to visiting cultural attractions and, of course, shopping, getting there by car is the most convenient way to enjoy a trip to Mauritius on your own time.

Pingouin Car Rental is a top car rental company based out of SSR International Airport, making it convenient to hop off the plane and into your car.

At Pingouin Car Rental, customer experience is top priority, and the cost of rental will make your pocketbook very happy. Imagine driving a Mini Cooper, BMW or Kia Sportage around the island, and there’s much more to choose from. And with Pingouin Car Rental, rental is conveniently done online via secured payment processing. Watch how easy it is to rent a car at the airport with Pingouin Car Rental.

Aerial View S.S.R int. Airport

Listen to what customer Richard Mattison has to say about his experience: “I have booked a car online will full payment. On arrival, i had only to present my voucher and the excess amount was blocked. Within three minutes, i was already on my way to my hotel. I advise everyone to pay the 100% online for a swift car delivery. The agents are professional and very responsive. I will not hesitate to book again with Pingouin Car Rental.”

So, get ready to explore Mauritius on your next holiday – it is an island of plenty: plenty of gorgeous beaches, cultural attractions, nature walks, and shopping centers. If you’re visiting on a leisurely vacation, you may want to spend some time exploring at least a few of the island’s ten most visited cities by car.

Plaine Magnien City

Holiday Inn Hotel at Plaine Magnien

Located in southeast Mauritius, Plaine Magnien is a quaint village and home to Mauritius’ only airport: SSR International Airport.

When you arrive on the island, you will first set foot in Plaine Magnien. And this is where we will be waiting for you with the car of your choice that you can drive to your hotel.

With Pingouin Car Rental, you can just check-in online and prepay your rental. They have a pretty large range of rental vehicles, so you can choose one you’re most familiar and comfortable driving. In case of assistance, our 24/7 support team is here for you.

Although there is not much to do in Plaine Magnien, it is of strategic importance. If you’re planning to stay a day or two here, you can visit Tamarind Falls or popular attractions near the village, such as Flic En Flac Beach, Pamplemousses Botanical Garden, La Plantation De Saint Aubin and Caudan Waterfront.

Île aux Cerfs City

Ile aux Cerfs

Île aux Cerfs or Deer Island is a privately-owned island near the island’s east coast. It lies off Trou d’Eau Douce, Mauritius’ largest lagoon and is made of nearly 100 hectares of land.

While its name pays homage to the deer herds that used to inhabit the island, their numbers have decreased and today, visitors and locals come here for wonderful beach experiences.

Relax at a white, sandy beach or indulge in water sports, which range from water skiing to riding in glass bottom or banana boats. Snorkelling is also a popular activity at the beautiful coral reef teeming with rich marine life. If you’re a golfing enthusiast, you can tee off at the island’s 18-hole golf course offering splendid views of the lagoon and emerald waters of the Indian Ocean. After you have worked

up an appetite, stop by at one of the many diverse restaurants, although we recommend trying one that features the local cuisine on its menu.

Blue Bay City

Ile aux des Cocos Island

For stunning scenery and untouched landscapes, visit Blue Bay, a listed Marine Park well-known for its coral beds and amazing marine life.

Make time for a snorkelling adventure on this little bay: you will be amazed at the fuchsia mushroom corals crowning sea beds, and shoals of convict shoalfish, Moorish idols, damselfish and Parrotfish.

Note that the western area of the beach has the richest coral life.  If you’re looking for a budget 3-stars apartmentin Blue-Bay, we highly recommend Pingouinvillas for your stay.  It is only 8 minutes drive from the SSR Int. Airport.  This place is convenient mainly if you have to catch a flight early morning due to its proximity with the airport.

Bagatelle City

Bagatelle Mall

The famous Bagatelle Mall is thronged by tourists and locals alike. Why? The mall has 155 stores and offers the widest selection of specialty stores in Mauritius.

If you intend to shop till you drop, spare some of your time to exploring the brands on offer at the mall and tuck into a delicious treat at its huge food court.

Belle Mare City

Belle Mare Plage Beach

Belle Mare is one of the island’s most picturesque talcum sand beaches. Its water flows along the island’s east coast, which is a less developed tourist area in the region. The blue waters of the 400-meter-long beach sparkle against a backdrop of palm trees and caress soft white sand.  It is a nice area for a picnic, with filao trees offering generous shade and fisherman dropping anchor on weekends.

Grand Bay City

Grand Bay Lagoon

The seaside village of Grand Bay (also known as Grand Baie) is located to the island’s north.

It is a popular resort town whose beaches, nightlife and shopping beckon tourists in large numbers. You can enjoy sailing water skiing wind surfing, deep sea fishing or boat excursions to the northern islands.

Shop at local shops that have been in existence for half a century or visit the area’s modern shopping centres. At nightfall, Grand Bay’s bars and night clubs come alive. If travelling with kids, stop by at the local aquarium where you and yours can feed fish and watch sharks.

Trou aux biche City

Trou aux Biches Sandy Beach

Located on the northern coast of Mauritius, the town of Trou aux biche is home to a beach by the same name, which is a famous spot for sunset watching. World Travel Group has rated the beach as one of Mauritius’ most beautiful.

Several tourist resorts and hotels line the beach, although they don’t interfere with the suburban village-like feel. While you’re here, you can visit the island’s largest Hindu temple, play a few rounds at a local golf course and check out the Mauritius Aquarium mentioned above.

Port Louis City

Port Louis Harbour View

Port Louis is Mauritius’ capital city and home to many cultural attractions. Visit Blue Penny Museum to see the world’s first colonial stamp. Boast about seeing an ancient dodo skeleton at the Natural History Museum. Learn about the island’s religious diversity at a local church, Indian temples, Chinese places of worship and mosques. Take a stroll up Signal Mountain to marvel at the cityscape at sunset.

Tamarin City

Tamarin Crystal Islet

Located on the west coast of Mauritius, Tamarin is home to the Tamarin Bay, a popular surfing spot. It is also a dolphin spotting area, with many boat companies offering trips to watch and swim with dolphins in the mornings. The salt pans of Tamarin are a sought-after attraction – it is the only place on the island that continues producing salt in the traditional, artisanal way, continuing a heritage dating over 200 years. As you drive around, you will see how locals harvest salt, which feeds all of Mauritius.

Le Morne City

Le Morne Brabant Mountain Aerial View

Depending on your individual interests, the village of Le Morne can be the place where you engage in a surfing adventure or one where you relax at a white sandy beach or tee off at a golf course. The One Eye surf spot at Le Morne is world-famous among the surfing community. It is so called because of its fast left tube that traces the shape of an eye before breaking on the shallow reef.

Logo sign Pingouin Car on Hyundai 120

In this artcle, we have highlighted the uniqueness and main features of the 10 most-visited cities in Mauritius. So, next time you’re visiting Mauritius Island, get this guide in hand and you know what is the best way to rent a car in Mauritius once you get out of the airport.

Travel News | eTurboNews

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