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Centara identifies technological and social trends that will shape the hospitality industry in the next 10 years

April 18, 2019 by Forimmediaterelease

Global hospitality is at a crossroads. In the last 20 years, technology has transformed every aspect of the guest journey, from online bookings to in-room services to post-stay feedback. But as technology continues to evolve and advance, what will the hotel industry look like 10 years in the future?

In the past, digitalization was largely driven by companies, as new solutions were introduced to enhance efficiency and target customers more effectively. In the modern era however, it is customers who are demanding greater connectivity. This is especially true in the hotel industry, which is driven by modern lifestyle trends and the “always-on” mindset of millennial travelers.

In light of these trends, Markland Blaiklock, Centara’s Deputy Chief Executive Officer, explains his vision for the future of the hospitality industry in the next decade:

“Ten years from now, I’m sure we will look back and see that the hospitality industry changed much more than predicted, and Asia will continue to be a major catalyst for change. This evolution will be part social and part technological, but the overall goal will be the same: to meet and exceed guests’ expectations,” he commented.

According to Mr. Blaiklock, Centara foresees three significant trends shaping its business, and the entire industry, going forward:

Travel and work life will become inseparable thanks to improved technology and faster connectivity. This trend will occur in all countries but will be led by China and the rest of Asia, which are currently driving the growth in overseas travel. The launch of Centara’s new “Meetings Redesigned” MICE initiative will help to accommodate this shift, by allowing companies to be more flexible and creative with their event agendas.

Robotics and artificial intelligence will create hyper-connected hotel experiences. The Internet of Things (IoT) will seamlessly connect every hotel touchpoint, which will be personalized to the unique preferences every guest. In addition, big data insights will enable hotel staff to improve service quality in real time.

Delivering emotional experiences will be the ultimate goal of hotels. As technology takes over, many guests will go in search of authenticity, human interaction and genuine hospitality. The ability to predict and identify human emotions will be key to the success of hotels in the coming decades.

The big question for hoteliers now and in the future will be: how do we successfully integrate technology to improve the guest’s entire journey, whilst also retaining our distinct personality and brand loyalty?

For Centara Hotels & Resorts, Thailand’s leading hotel operator, this balance is at the core of its strategic vision. In the coming years decades, the group will focus delivering warm Thai hospitality in line with the latest social and technological trends to create exceptional customer experiences.

Centara has proven adept at developing new brands that embrace innovation. The most recent example is COSI, which caters for young-minded and tech-savvy travelers with friendly, simple and affordable accommodation and state-of-the-art amenities like smartphone integration, self-service check-in and a 24-hour lifestyle café concept. It is no surprise that this contemporary concept, which made its debut in Koh Samui in 2017, is now a key driving force behind Centara’s expansion strategy.

In many ways, COSI represents the future of hospitality. Its combination of connectivity, comfort and convenience enables guests to blend business and leisure travel, a key trend identified by Mr. Blaiklock. Across all of Centara’s six brands however, the group continues to roll out innovative new digital experiences.

Recent initiatives range from revamping the Centara website and mobile app for a seamless online experience, to launching a new central reservation system and revenue management system for global coordination. The new Chinese language, China-hosted website, social media pages and payment solutions are also positioning Centara to compete successfully in the world’s largest travel market.

Technology, however, is only one element of a successful strategy. Hotel guests will always be human beings, and the majority of humans visit a destination to experience its charm and culture, not to look at a screen. For Centara, the ability to deliver authentic Thai hospitality is something that can never be replaced by technology. By harnessing big data and personalization tools however, hoteliers can enhance every human interaction. Intuitive and rewarding loyalty programs like CentaraThe1 will play a major part in anticipating and delivering tailored experiences.

So digitalization really is the key; by using smart technology to identify and satisfy guest preferences, the hoteliers of the future will be able to create truly bespoke experiences for every guest.

Centara Hotels & Resorts is Thailand’s leading hotel operator. Its 68 properties span all major Thai destinations plus the Maldives, Sri Lanka, Vietnam, Laos, China, Oman, Qatar and the UAE. Centara’s portfolio comprises six brands -Centara Grand Hotels & Resorts, Centara Hotels & Resorts, Centara Boutique Collection, Centra by Centara, Centara Residences & Suites and COSI Hotels – ranging from 5-star city hotels and luxurious island retreats to family resorts and affordable lifestyle concepts supported by innovative technology. It also operates state-of-the-art convention centers and has its own award-winning spa brand, Cenvaree. Throughout the collection, Centara delivers and celebrates the hospitality and values Thailand is famous for including gracious service, exceptional food, pampering spas and the importance of families. Centara’s distinctive culture and diversity of formats allow it to serve and satisfy travelers of nearly every age and lifestyle.

Over the next five years Centara aims to double its size with additional properties in Thailand and new international markets, while spreading its footprint into new continents and market niches. As Centara continues to expand, a growing base of loyal customers will find the company’s unique style of hospitality in more locations. Centara’s global loyalty program, Centara The1, reinforces their loyalty with rewards, privileges and special member pricing.

For more information about Centara, please visit centarahotelsresorts.com.
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Centara to showcase traditional Thai heritage through Songkran

April 2, 2019 by Forimmediaterelease

Centara Hotels & Resorts, Thailand’s leading hotel operator, is partnering with Smile in Love Wedding Studio to showcase Thailand’s rich cultural heritage embodied in traditional Thai clothing throughout the upcoming Songkran Festival 2019. Centara staff will wear traditional Thai costumes, providing guests with an up-close look at the timeless style and glamour of authentic Thai apparel. In addition to celebrating Thai clothing traditions, guests at every hotel and resort property across the group will be invited to take part in Thai cultural activities such as the offering of beautiful handmade jasmine garlands and the traditional pouring of scented water over the palms.

Preparations are well underway at all 33 Centara properties within Thailand to extend a warm welcome and Thai-style hospitality to guests soon to arrive from around the world to join the Songkran festivities nationwide. All front-line staff will be dressed in traditional Thai costumes during the upcoming 11th – 15th April 2019 holiday period. Special activities, such as a booth for sprinkling scented water on the Buddha’s image, a set-up for pouring scented water onto elders’ palms, along with traditional Thai folk performances are also being arranged, enabling guests to experience the many appealing facets of this popular annual festival.

As the Thai hotel brand-of-choice among both Thai and international guests, Centara takes great pride in delivering its renowned standard of Thai-style service and gracious hospitality to guests while celebrating an important and joyful cultural occasion together with millions of Thais.

Centara Hotels & Resorts is Thailand’s leading hotel operator. Its 68 properties span all major Thai destinations plus the Maldives, Sri Lanka, Vietnam, Laos, China, Oman, Qatar and the UAE. Centara’s portfolio comprises six brands – Centara Grand Hotels & Resorts, Centara Hotels & Resorts, Centara Boutique Collection, Centra by Centara, Centara Residences & Suites and COSI Hotels – ranging from 5-star city hotels and luxurious island retreats to family resorts and affordable lifestyle concepts supported by innovative technology.It also operates state-of-the-art convention centres and has its own award-winning spa brand, Cenvaree. Throughout the collection, Centara delivers and celebrates the hospitality and values Thailand is famous for including gracious service, exceptional food, pampering spas and the importance of families.Centara’s distinctive culture and diversity of formats allow it to serve and satisfy travellers of nearly every age and lifestyle.

Over the next five years Centara aims to double its size with additional properties in Thailand and new international markets, while spreading its footprint into new continents and market niches. As Centara continues to expand, a growing base of loyal customers will find the company’s unique style of hospitality in more locations. Centara’s global loyalty programme, Centara The1, reinforces their loyalty with rewards, privileges and special member pricing.

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Single-use plastic ban, food waste and local produce top priorities in Centara’s 2019 Sustainability Plan

March 22, 2019 by Forimmediaterelease

Centara Hotels & Resorts, Thailand’s leading hotel operator, is focusing on three key sustainability initiatives as part of the company’s recently announced 2019 Sustainability Plan: eliminating single-use plastic products; reducing its food waste footprint; and expanding its support of local farming and produce-growing communities.

  1. No Single-Use Plastic Products by end-2019

The elimination of single-use plastic items is part of the “Centara Earth Care” program aimed at encouraging hotel guests and tourists to be proactive about energy saving, waste reduction and sustainable environmental tourism. The sustainability plan covers five types of single-use plastic items, including drinking straws, laundry bags, take-away food containers, fitness center and poolside plastic bottles, and plastic guest room amenities. They are being replaced with items made from materials designed to minimize environmental impact.

“Centara strives to operate ethically and sustainably in a balanced manner across the entire portfolio whilst providing an exceptional level of Thai hospitality,” said Thirayuth Chirathivat, Chief Executive Officer. “We are committed to selecting environmentally friendly produce which, in turn, enables us to further incorporate sustainable strategies and development into our products and services, creating shared value at an environmental, social and economic level wherever we operate. We are also committed to ensuring a respectful, safe and healthy environment to the larger society and our future generations.”

Centara began phasing in its elimination of single-use plastic products in 2018 across all 39 of its operating properties. Under the plan, alternative products which are reusable and made from environmentally friendlier materials, including plant-based, compostable and bio-degradable plastics, will be fully phased in by year-end.

  • Phase I, targeting the elimination of plastic straws, began in August 2018. The single-use plastic straws being eliminated take up to 200 years to decompose; the new bio-straws replacing them decompose within six months. Once the change is fully enacted throughout all Centara properties, the reduction in plastic straw consumption will total nearly 2.2 million straws per year.

 

  • Phase II, eliminating the use of plastic laundry bags, began in December 2018. Moving forward, these practices will also become Centara’s standards for all existing and new properties.

  1. Food Waste Reduction

Centara’s new and continuing food-related sustainability initiatives include:

  • further reducing food waste and minimizing each property’s carbon footprint with expanded purchasing of fresh local foods from herb, fruit and vegetable growers
  • making same-day donations of surplus food to charities located near each property
  • providing local farms with pre-separated organic waste for composting
  • transforming waste at select properties into biogas fuel, a blend of mostly methane and carbon dioxide gases which can be used in place of fossil fuels.

In 2018, Centara supported the Bangkok-based foundation Scholars of Sustenance (SOS Thailand) by making same-day donations of more than 28,000 kilograms (kg) of quality surplus food. The donations provided over 86,000 servings to those in need, while the reduction in Centara’s food waste saved over 54,000 kg of GHG equivalent emissions.

Both Centra by Centara Maris Resort Jomtien and Centara Grand Beach Resort Phuket have biogas machines on-site capable of converting 30-100 kg of organic waste each day into an equivalent number of litres of organic compost and biogas comparable to nearly five kg/day of LPG fuel. Since July 2018, the Cowtec Composting & Biogas Production Machine installed at Centra by Centara Maris Resort Jomtien has been processing organic waste from the property’s kitchens, staff canteens and landscaping works. By the end of 2018, the machine had composted more than 5,700 kg of organic waste and produced 262 kg of biogas equivalent LPG.

  1. Strengthen Local Communities

Centara’s 2019 Sustainability Plan further expands the company’s support for local communities’ small farms and producers who grow food for Centara hotels and resorts in their area.

The company attributes much of its carbon footprint reduction to making approximately 70% of total produce purchases from local sources. Beyond the economic benefits to the community, expanding farm-to-table dining enables each property to provide the freshest available food items to guests.

The company’s ongoing engagement with EarthCheck, the world’s leading scientific benchmarking, certification and advisory group for travel and tourism, continues to yield consequential improvements in key sustainability metrics. To date, 15 Centara hotels and resorts have achieved EarthCheck certification and another four properties are enrolled in  EarthCheck’s Evaluate Plus program, leading to significant reductions in carbon footprints and greenhouse gas emissions across a number of Centara’s certified properties.

Most recently, the company’s leadership in environmental sustainability was recognized by the Stock Exchange of Thailand, which awarded Centara Hotels & Resorts (CENTEL) its “Thailand Sustainability Investment (THSI)” designation, an annual recognition for listed companies that operate with responsibility for Environmental, Social and Governance (ESG) aspects.

Further recognition for properties includes the “Green Hotel 2018 Award” from the Department of Environmental Quality Promotion at Thailand’s Ministry of Natural Resources and Environment, awarded to Centara Grand Beach Resort & Villas Hua Hin and Centra by Centara Maris Resort Jomtien.

Centara Hotels & Resorts is Thailand’s leading hotel operator. Its 68 properties span all major Thai destinations plus the Maldives, Sri Lanka, Vietnam, Laos, China, Oman, Qatar and the UAE. Centara’s portfolio comprises six brands – Centara Grand Hotels & Resorts, Centara Hotels & Resorts, Centara Boutique Collection, Centra by Centara, Centara Residences & Suites and COSI Hotels – ranging from 5-star city hotels and luxurious island retreats to family resorts and affordable lifestyle concepts supported by innovative technology.It also operates state-of-the-art convention centers and has its own award-winning spa brand, Cenvaree. Throughout the collection, Centara delivers and celebrates the hospitality and values Thailand is famous for including gracious service, exceptional food, pampering spas and the importance of families. Centara’s distinctive culture and diversity of formats allow it to serve and satisfy travelers of nearly every age and lifestyle.

Over the next five years Centara aims to double its size with additional properties in Thailand and new international markets, while spreading its footprint into new continents and market niches. As Centara continues to expand, a growing base of loyal customers will find the company’s unique style of hospitality in more locations. Centara’s global loyalty program, Centara The1, reinforces their loyalty with rewards, privileges and special member pricing.

Find out more about Centara at www.CentaraHotelsResorts.com

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