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Destination Florence CVB partners with City of Florence for international tourism promotion

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Destination Florence CVB is the new official partner of the City of Florence to promote the destination and better the quality of tourism.


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The Florence Municipality, The Florentine Chamber of Commerce and The University of Florence signed an agreement to outline new and effective strategies in the tourism field, relying on the governence of tourism and the ability to directly foster agreements between institutions and individuals, while defining and clarifying the roles of various on-site actors.

The agreement is dedicated specifically to the MICE tourism and to better the quality of tourism in all the Florenctine territories and it has the aim of choosing a partner to develop activities and strategies.

Thanks to the winning of a competition notice, Destination Florence Convention and Visitors Bureau has been selected as the unique partner of the City of Florence and its partners to promote the destination all over the world and acquire more conferences and events.

To develop the activities, the Municipality of Florence allocated 320.000 Euros per year for a total period of three years, to be renewed for two more years.

Destination Florence Convention and Visitors Bureau has been operating for over 20 years as a destination agency to attract large events, congresses, international marriages, and individual tourists. It represents a comprehensive outlet for tourism thanks to more than 300 partners, a network that makes it possible to have a synchronized bond with the territory and the operators functioning within, strengthened by signed agreements with trade associations of reference.

The Ministry of Tourism of the city of Florence, Cecilia Del Re, said “We are very proud to have selected a unique partner for the promotion of the city. Florence is a unique city to host conferences and events also thanks to the new tramvia, the huge renovation of our congress centre and the future major enlargment of our airport”.

Destination Florence CVB presented a project to better the tourism within the city of Florence thanks to specific activities and with two main goals: acquire more conferences and events and attract a qualified tourism.

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OBJECTIVES OF THE PROJECT:

– Increase the number of winning bid and conferences to be held in the city
– Presence at primary Fairs and Events of the sector (ILTM Cannes, ATM Dubai…)
– Augment number of tourists with a qualified profile and high spending capacity
– Increase the average duration of stay within the territory
– Expand and diversify the range of services, products, and experiences
– Qualitatively enhance the image of Florence worldwide
– Promote qualified and certified tourist services in the city, including the greater metropolitan area, to include lesser-known concepts of great touristic value

Carlotta Ferrari, Director of Destination Florence CVB said: “Florence is one of the most attractive destination of the world in fact it is in the top five cities to host conferences and events. We will continue to promote Florence to acquire more conferences and events each year.”

“Also, thanks to the Destination Florence project, we will develop and promote tourism offerings, proposing a benchmark for a single, potential national model. We are working with the most innovative technology as our new chat bot that we will presented in the next months and we are also opening our official account on WeChat to promote Florence in the Chinese market.”

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Twinsburg hosts largest annual gathering of twins in the world

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The 2019 Twins Days Festival will be held in Twinsburg, Ohio on August 3rd and 4th. This annual international event is recorded as the “Largest Annual Gathering of Twins in the World” by the Guinness Book of World Records.

Located 25 miles southeast of Cleveland, Twinsburg plays host to thousands of twins from all over the world. Non-twins are also welcome.

The theme of this year’s festival is “Home for the Holidays.” For many twins and multiples, Twins Days has become, in a sense, its own holiday. It’s a special time each year when twins gather together with friends and family to celebrate the special bond twins share. This year’s theme encourages everyone to celebrate and dress up for their favorite holidays!

Saturday morning kicks off with the “Double Take” parade. Activities during the day will include twins contests, twins talent show; twins research area, twins group photo, entertainment, arts & crafts and twin related/sponsored booths, small amusement rides and games, and a spectacular fireworks show. Also available are food concessions and official souvenirs Saturday and Sunday.

Sunday morning’s activities include the Twins Days 5K Run and Fun Walk benefitting the Melanoma Education Initiative. During the day the activities will be the same as Saturday’s with the exception of the parade and fireworks.

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Bartlett to address Caribbean Council’s House of Lords Annual Reception

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Jamaica Tourism Minister, Hon. Edmund Bartlett, left the island yesterday to give the keynote address at the Caribbean Council’s House of Lords Annual Reception in London. Minister Bartlett, who is representing Prime Minister, the Most Honorable Andrew Holness, will also attend a key investment meeting.

The Caribbean Council’s House of Lords Reception is an annual event. Each year one of the Caribbean islands is spotlighted and this year is Jamaica’s year.

“I am pleased and honored to be representing our Prime Minister for this a second time. This is a critical platform which will allow me to highlight the country’s achievements and investment opportunities to an influential group of policy makers and political and business leaders.

A main focus of the presentation will be to discuss the future of Caribbean tourism and underpinning that will be building resilience in the region. I am especially pleased that I will engage major stakeholders such as representatives from the diaspora,” said Minister Bartlett.

As part of the Caribbean Council’s Annual event, an investment meeting is also scheduled with investor companies willing to invest in Jamaica. Minister Bartlett will meet with investors from London Regional, Deco Dart from Cayman, the Inicia Vicini Group and Mott MacDonold a key sponsor of the Caribbean Council’s event.

Minister Bartlett will also take the opportunity to meet with the production team for the upcoming James Bond Film that will feature Jamaica. The 25th film in the James Bond series will feature Jamaica with The Daily Mail confirming recently that principal filming will take place in Jamaica and at studios in the United Kingdom.

“My colleague Minister, Olivia Grange and I will have further discussions with producers of this internationally recognized film series which will have a major positive impact for brand Jamaica.

In fact, this will be the second time that Jamaica is featured in this popular film series as the island hosted filming in the first ever Bond film titled Dr No in 1962,” said Minister Bartlett.

Minister Bartlett is scheduled to return to the island on April 4, 2019.

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India stakeholders focus on sustainable development of Heritage Tourism

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PHD Chamber of Commerce and Industry (PHDCCI) organized the 8th India Heritage Tourism Conclave with the theme “Sustainable Tourism Management at World Heritage Sites” on March 27, 2019 at WelcomHotel The Savoy, Mussoorie. The program was supported by the Ministry of Tourism, Government of India.

Inaugurating the Conclave, Dr. Sanjeev Chopra (IAS), Director, Lal Bahadur Shastri National Academy of Administration, said: “A country as diverse as India is symbolized by the plurality of its culture and heritage. Heritage tourism in India is a real treasure as there are numerous cultural, historical and natural resources. There are immense possibilities of heritage tourism in India. This type of event can prove to be a milestone for increasing the tourism business of the country.”

H.E. Chung Kwang Tien, Ambassador, Taipei Economic and Cultural Center in India; H.E. Fleming Duarte, Ambassador, Embassy of Paraguay; H.E. Dato Hidayat Abdul Hamid, High Commissioner, High Commission of Malaysia; H.E. Eleonora Dimitrova, Ambassador, Embassy of the Republic of Bulgaria; and H.E. Jagdishwar Goburdhun, High Commissioner-Designate, Mauritius High Commission were also present at the program and shared the heritage tourism potential of their respective countries.

PHD Chamber of Commerce and Industry and its Knowledge Partner- Auctus Advisors have jointly released a Knowledge Report ‘Sustainable Heritage Tourism in India’. The report gives a holistic view on heritage tourism across the world and in the country. The report says that while growth in Indian tourism needs to be aggressively taken up, the sustainability dimension of tourism also needs to be viewed with equal importance.

Radha Bhatia, Chairperson – Tourism Committee, PHDCCI, said that the ancient past of India has ensured that the present and subsequent generations have abundant of historical and cultural inheritance to be proud of. “The restoration efforts to safeguard valuable heritage assets at government’s end in association with various agencies and organizations are visible at places of historic significance but there are so many places which still stand apart and require immediate attention. Preserving India’s cultural heritage for the enrichment and education of present and future generations is crucial,” she said.

Kishore Kumar Kaya, Co-Chairman – Tourism Committee, PHDCCI welcomed all the dignitaries and expressed his desire to host more such programmes in future at WelcomHotel The Savoy, Mussoorie.

Ruskin Bond, Leading Indian Author; Bill Aitken, Travel Writer and Dinraj Pratap Singh, Owner, Kasmanda Palace were felicitated during the program.

While setting the theme of the Conclave, Rajan Sehgal, Co-Chairman – Tourism Committee, PHDCCI, said, “India’s World Heritage Tourism Sites have an added advantage for attracting international tourists. Nearly 85% of all visitors to India visit one or the other heritage sites of the country in their course of the vacation. Tourism in India has shown a phenomenal growth in the past decade and is expected to emerge as the most important revenue earner for India in the years to come.”

Panel Discussion on ‘Creating a Sustainable Ecosystem for promotion of Heritage Tourism’ had Vinod Zutshi (IAS Retd.), Former Secretary, Ministry of Tourism, Government of India as the moderator and witnessed Bhavna Saxena (IPS), Special Commissioner, Andhra Pradesh Economic Development Board; Pronab Sarkar, President, Indian Association of Tour Operators; Dr. Lokesh Ohri, Convenor – Dehradun Chapter, Indian National Trust for Art and Cultural Heritage; Anil Bhandari, Chairman, A B Smart Concepts; Ganesh Saili, Indian Author; Kulmeet Makkar, CEO, Producers Guild of India; Virendra Kalra, Chairman – Uttarakhand Chapter, PHDCCI; Sandeep Sahni, President, Hotels & Restaurants Association of Uttarakhand; Sumit Kumar Agarwal, Secretary General, Tribal India Chamber of Trade Agriculture and Commerce; and Manish Chheda, Managing Director, Auctus Advisors.

Heritage tourism in India with 37 UNESCO World Heritage Sites and numerous other natural sites has immense potential that need repeat visits to cover all of them. The challenges are very demanding keeping in mind conservation and environmental protection. ‘Adopt a Heritage Scheme’ by Ministry of Tourism and Archaeological Survey of India (ASI) is one of the best practices to showcase our monuments and drive sustainable growth.

The panelists highlighted that the need of the hour is to have a clear vision and a well-defined execution plan with the goal of sustainable development that provides conservation and growth, clean air, water, energy and heritage at large. Technology, documentation, capacity building and regulation are the way to go for sustainable development of heritage tourism.

A Heritage Walk was also organized during the program for all the delegates to enjoy the heritage of Mussoorie not only as past, but as a living tradition.

Yogesh Srivastav, Principal Director, PHDCCI, said that PHDCCI is committed to create such meaningful platforms to do its bit in enabling all the parameters of the tourism industry to grow and flourish further. The Conclave was attended by over 150 delegates.

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Do Millennials want “the Grands” along when they travel?

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It’s no surprise that Millennials love to “do it for the ‘gram.” But when it comes to travel buddies, it’s Millennials’ desire to travel with Grandpa and Grandma that may surprise you.

According to a new survey from Visit Anaheim, the official destination organization for Anaheim, multigenerational vacations are top-of-mind with travelers when it comes to reliving memories, while also creating new ones, with the next generation. The survey, conducted by OnePoll for Visit Anaheim, polled a sample of 1,000 Americans and found that Millennial respondents (aged 25-34) lead the category when it comes to wanting more multigenerational trips, coming in at a whopping 83 percent.

“While Visit Anaheim knew that families loved reliving childhood experiences by having grandparents tag along on vacation, we were surprised by the enthusiasm that the Millennial survey respondents had for this ‘Grandtravel’ trend,” said Jay Burress, president & CEO of Visit Anaheim. “Millennials often have a close relationship with their parents and are now becoming parents themselves. The Baby Boomer grandparents are incredibly active, so they can easily keep up with the grandkids. Additionally, as many smart parents have figured out, having Grandpa and Grandma around means Mom and Dad can escape to check out the local nightlife or less kid-friendly attractions, knowing the kids are in great hands.”

In fact, two thirds (66 percent) of respondents have traveled with three or more generations of their family, making vacations with grandparents, their adult children, and grandchildren, a travel trend with no signs of slowing down. In fact, the majority plan on taking more extended family trips.

Nostalgia is one of the main reasons the trend keeps growing. Many parents and grandparents love reliving memories. The majority (56 percent) “strongly agree” that multigenerational trips are more special when visiting somewhere their parents or grandparents have been before and 53 percent report being “very happy” when they take trips to places they’ve previously been with their parents or children.

VISIT ANAHEIM’S GRANDTRAVEL CONTEST

With Spring vacation around the corner and Summer vacation planning in the works, Visit Anaheim is kicking off their first-ever Grandtravel contest. One lucky family of six will win an Anaheim vacation, including accommodations at Great Wolf Lodge and tickets to Knott’s Berry Farm – perfect for a family of four, plus two grandparents. Contest starts Tuesday, March 26, 2019 and ends Tuesday, April 30, 2019. Enter to win here. Find rules and regulations available here.

Actress, activist and mom to four kids, Holly Robinson Peete, is helping to kick-off the contest by encouraging families to take Grandma and Grandpa along for the vacation fun.

“Anyone who watches us on ‘Meet the Peetes’ knows that my mom is a big part of our lives – and that includes vacation time,” said Robinson Peete. “Whether it’s a girls weekend in New York City visiting my daughter, Ryan, or escaping for a quick staycation to somewhere fun like Anaheim, having grandma along for the journey is something the entire family looks forward to every chance we get.”

Additional Survey Highlights

Other noteworthy Visit Anaheim survey results include:

  • LET’S HIT THE ROAD – Multigenerational trips are most likely to be either a road trip (69 percent), traveling to see family (67 percent), or a flight to a major destination (48 percent)
  • PARENTAL PLANNERS – When planning a multigenerational (grandparents, parents, kids) trip, parents are most likely to choose the flights (46 percent), set the dates (38 percent), pick the hotels/lodging (44 percent) and pay for the trip (41 percent)
  • GRANDPARENT TRAVEL PERKS – Top benefits of traveling with three generations are:
    • Allows bonding time/memories to be built between grandparents and grandchildren (67 percent)
    • Spending more quality time together (65 percent)

Though packing up the minivan with three generations can be fun, over half of the respondents (51 percent) have taken a trip where Grandpa and Grandma took the grandkids on vacation – sans their adult children. Many wanted one-on-one time with their grandchild(ren)/grandparent(s) (48 percent), others celebrated a special event or milestone (45 percent), and some believed it created a different dynamic when parents are not there (41 percent).

“Getting to spend time with your grandkids is always special, but being able to vacation with them is truly a treat,” said Dolores Robinson, Holly Robinson Peete’s mom. “My grandkids affectionately call me everything from ‘Gorgeous’ to ‘G-Money.’ It’s because we’ve carved out time to create memories that we have such a close bond. Visit Anaheim’s survey is proof that families love to travel with grandparents. And I love that they’re giving a family a chance to win a vacation to Anaheim – including spots for Grandma and Grandpa. How fun!”

Fans can watch Holly, grandma Dolores, Holly’s husband – NFL veteran quarterback Rodney Peete, and their four kids, embark on their newest adventures on season two of “Meet the Peetes,” which debuted on the Hallmark Channel in late February and airs Monday at 10 p.m./9 Central.

For more information on Anaheim and to begin planning a memorable family-friendly vacation, please visit: visitanaheim.org

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