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2019 Billboard Music Awards Winner and Headliner at ISLE of MTV Malta 2019

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MTV’s annual open-air summer music festival – ISLE of MTV Malta – is back and 2019 Billboard Music Award winner and Grammy nominated singer, songwriter and record producer, Bebe Rexha, has been named a headliner. A few of the superstar’s top hits that fans can get excited to sing their hearts out to will include, “Last Hurrah,” “Meant to Be,” and “I’m a Mess.” Her latest album was so successful, it brought her to the number 13 spot on Billboard’s 200 chart. Bebe’s collaboration with Florida Georgia Line on the song “Meant to be” just won Top Country Song at the 2019 Billboard Music Awards. MTV’s partnership with the Malta Tourism Authority will be returning to the sun-lit island for what is now its 13th consecutive year.

The Isle of MTV Malta is one of Europe’s largest free live music festivals, which attracts thousands of visitors every year and even more watching on MTV at home. The Isle of MTV will be held on July 9, 2019, during Malta Music Week which runs through July 13th.

Martin Garrix is no novice to the festival scene. He has performed at music festivals such as Coachella and Tomorrowland and became the youngest DJ to headline Ultra Music Festival at the age of 17. Ranked number one on DJ Mag’s Top 100 DJs list for three consecutive years (2016, 2017, and 2018), Garrix will be sure to perform his top hits such as, “Animals,” and “Scared to be Lonely.” Since Bebe Rexha is headlining this year’s festival as well, fans can be hopeful for a joint performance of Rexha and Garrix’s top single “In the Name of Love.”

Isle of MTV Malta will be filmed and edited into a 60-minute special that will broadcast across 20 MTV channels throughout Europe. The show will also be supported across all MTV social media platforms as well as via a bespoke website. As part of an extensive integrated marketing campaign, the Isle of MTV Malta concert will be supported by marketing initiatives, all of which will drive awareness of the event as well as leverage MTV’s world renowned brand and unique youth insight, to further cement and promote Malta’s position as a holiday destination for young people. Over the 12 years that Isle of MTV has been held in Malta, the number of millennial visitors to the island has increased.

According to Michelle Buttigieg, MTA North American Representative, “the Isle of MTV Malta is fast becoming a huge draw for millennials from the US & Canada. This year especially, with headliner 2019 Billboard Winner and New York native, Bebe Rexha, the festival will attract even more North Americans.  

For more information, visit: www.visitmalta.com, http://www.visitmalta.com/en/isle-of-mtv

Media Contacts:

Malta Tourism Authority

Michelle Buttigieg

Tel: (212) 213-0944

Fax: (212) 213-0938

E-mail: michelle-margaret.buttigieg@visitmalta.com

MTA US Editorial Contact

The Bradford Group

Karen Hoffman/ Bianca Pappas

Tel: (212) 447-0027

Fax: (212) 725 8253

E-mail: info@bradfordglobalmarketing.com

U.S. Travel Targets ad campaigns at top policymakers

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The U.S. Travel Association continues to put a huge premium on creative engagement with political leaders to ensure key industry priorities are top of mind for lawmakers even when they are outside the halls of the Capitol or the White House.

The organization has launched a multifaceted campaign promoting the economic benefits of travel, beginning with a four-story billboard in the outfield at Nationals Park installed for Opening Day. Its message highlights the importance of international inbound travel to the United States, and it will be up for the duration of the 2019 season.

During 2019, U.S. Travel ads will be seen in other key platforms and locations. From June 3 into the presidential election year, a billboard advertisement on Southern Boulevard in Palm Beach County, Florida will feature a variety of pro-travel messages. These ads are strategically located at the main access point from Palm Beach International Airport to Palm Beach Island—the location of Mar-a-Lago resort.

“We have a potent message—that travel is a key economic driver, jobs creator, and positive contributor to the U.S. trade balance—and we want leaders to be thinking about it even when they’re not at the office,” said U.S. Travel Executive Vice President for Public Affairs and Policy Tori Barnes.

U.S. Travel also ran a digital billboard during the Honda Classic in Palm Beach County at the end of February, and a week-long “geo-fence” social media campaign earlier in March targeting the area around Mar-a-Lago at the time of one of the president’s many visits. These ads emphasized the economic importance of international inbound travel to the United States.

The association is examining future ad opportunities at key sites associated with the 2020 election cycle, including pivotal primary states and convention and debate sites.

This is not the first time U.S. Travel has deployed advertising in strategic locations to support its federal policy objectives and elevate awareness of travel’s contributions to U.S. jobs and the economy.

During the 2016 election season, U.S. Travel released analysis and statistics in key primary states about the economic impact of campaign travel in their states. U.S. Travel targeted attendees of both the Republican and Democratic National Conventions with economic impact statistics, advertisements at airports and on trains used to access the sites, and sponsored items at POLITICO Hubs.

The association also placed a campaign at McCarran International Airport in Las Vegas, timed for the final debate between presidential nominees Donald Trump and Hillary Clinton.

U.S. Travel ran ads in Reagan Washington National Airport immediately following the 2016 elections to tout the association’s pro-connectivity, pro-growth, pro-traveler policy priorities—with the express intention that they be seen by members of the new administration and Congress arriving in the nation’s capital.

Travel News | eTurboNews

Maroon 5, Ozuna, Gladys Knight, Third World announced for Curaçao North Sea Jazz 2019

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Curaçao announced first names for the ninth edition of the Curaçao North Sea Jazz Festival. This year Maroon 5, Ozuna, Gladys Knight and Third World will make their appearance at the festival at the World Trade Center at Piscadera Bay. The organization is still busy with various other artists who will be announced in the course of the coming months. The festival opens on Thursday, 29 August with free concerts of Havana D’Primera and Aymee Nuviola.

American band Maroon 5 has sold over 20 million albums and received three Grammy Awards. Their debut album, Songs About Jane, became their big breakthrough and its successor, It Won’t Be Soon Before Long, did even better. Hits were aplenty: Harder To Breathe, This Love, She Will Be Loved, Makes Me Wonder, Moves Like Jagger featuring Christina Aguilera… the list goes on. Their latest album, Red Pill Blues, was released at the end of 2017 and contained the number 1 hit single Girls Like You, featuring Cardi B. This past January, Maroon 5 had the honor of performing during the Super Bowl Half-Time Show.

Juan Carlos Ozuna Rosado, known simply by his surname Ozuna, is a Puerto Rican reggaeton and Latin trap singer. In early 2016, Ozuna rose to prominence for his appearance on the single La Ocasión, going from strength to strength ever since. He has released two albums to date; 2017’s Odisea and 2018’s Aura, and won two Billboard Music Awards and three Latin American Music Awards, among others. In 2017, he made his acting debut in the film Que León.

Six years after making her debut in Curaçao the ‘Empress of Soul’ Gladys Knight is returning to the island. With her band The Pips she had great hits, such as I Heard It Through The Grapevine, Midnight Train To Georgia, and Baby Don’t Change Your Mind, in the 1960s and 1970s. At the end of the 1980s Knight started her solo career and found instant success with the James Bond title track License To Kill. Her latest album, Where My Heart Belongs, was released in 2014 and is a bona fide gospel album, on which The Pips also performed. Knight now has seven Grammy’s and numerous other awards to her name.

Jamaican band Third World celebrated its 45th anniversary last year. Calling themselves ‘Reggae Ambassadors’ and describing their sound as reggae fusion, Third World mix reggae with many other genres such as soul, funk, and disco. Their biggest hit to date was 1978’s Now That We Found Love. Their success has brought them all over the world and put ten Grammy nominations to their name. Their latest single, Loving You Is Easy, was produced by Damian Marley and released earlier this year.

Cuban Timba band Havana D’Primera was founded by Alexander Abreu in 2008, the band was formed by a collective of musicians in the Cuban music scene, numbering 17 members in total. Abreu is considered one of the best trumpeters of his generation, and is also a skilled composer, singer, and bandleader. Fusing rhythms across salsa, jazz, funk, and Afro-Cuban, the band have released four studio albums so far. The latest is 2018’s Cantor Del Pueblo, which landed them their second Latin Grammy nomination for Best Salsa Album.

Aymée Nuviola, nicknamed ‘La Sonera del Mundo’, is a well-respected singer from Cuba who trained at the Manuel Saumell Conservatory in Havana. Nuviola is one of the biggest Cuban stars of today, and she even recorded a song with American legend Jackson Browne. As a young singer Nuviola moved to Miami where her solo career really took off. Last year she won her first-ever Latin Grammy Award for her 2017 album Como Anillo Al Dedo.

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