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Africa Tourism Leadership Forum: Next stop Durban

April 16, 2019 by Forimmediaterelease

Themed “Stimulating intra-Africa Travel through thought leadership,” the 2019 Africa Tourism Leadership Forum (ATLF) is the only Pan-African public-private tourism leadership dialogue platform that is convened, led, and hosted by Africans in Africa. The African Tourism Board is a strategic partner for the event.

The 2019 ATLF and Awards will be hosted by Durban KwaZulu-Natal Convention Bureau in Durban, under the auspices of the Provincial Government of KwaZulu-Natal, South Africa from August 29-30, 2019. It is convened by African Tourism Partners with the support of its key strategic partners including BDO South Africa, NEPAD, Africa Travel Associations (ATA) and Voyages Afriq.

According to Mr. Sihle Zikalala, Provincial Minister for Economic Development, Tourism and Environmental Affairs in the KwaZulu-Natal, gatherings like ATLF allow thought leaders in Africa to bring into the limelight exceptional industry developments and inspiring stakeholders who work hard to build a sustainable African travel and tourism industry.

“As the proud host of ATLF 2019, we look forward to welcoming all stakeholders from across the continent and the rest of the world, not only this innovative event but, also to experience what South Africa and our beautiful Province offer the world. ATLF is an African Project that we must all be part of and support,” says Mr. Zikalala.

The 2018 ATLF and Award edition was held in Accra in Ghana. It was hosted by the Government of Ghana through Ghana Tourism Authority and its parent Ministry of Tourism, Arts and Culture. This was attended by Tourism Ministers as well as over 500 public and private sector executives. These included representatives of UNWTO, NEPAD, Diplomatic Corps, Directors-General, global hotel brands, travel management companies, associations, regional executives of airlines, tour operators, educational institutions, researchers and many other industry professionals.

Kwakye Donkor, Africa Tourism Partners’ (ATP) CEO congratulates KwaZulu-Natal Province for winning the bid to host the 2019 ATLF and Awards. “The Provincial Leadership has truly exemplified true values of thought leadership by aiming to bring together industry leaders in Africa to Durban, to once again advance their commitment to promote intra-Africa travel, dialogue and recognize change-makers in Africa’s tourism development as a collective,” says Donkor.

Among the key focus areas of dialogue during the 2019 ATLF and Awards are:

  • The present and future imperatives of Visa Openness, E-visas and Air Connectivity
  • Outlook on the impact Business and MICE Tourism on national economies
  • What it takes for Africa to harness the multi-level Chinese outbound travel market
  • How to embrace and optimize disruptive technological innovation for intra-Africa travel
  • Delivering critical travel and tourism infrastructure with Development Finance Institutions
  • Spotlight on wildlife and biodiversity conservation as strategic tourism assets in Africa
  • Skills Development and Capacity Building across the sector value chain and more
  • Practicalities of Measuring the Return on Destination Marketing Investment

The Africa Tourism Leadership Awards recognizes the best African travel and tourism industry change-makers and innovators. For strategic partnerships, attendance or more information, please contact Ms. Nozipho Dlamini at: [email protected] and +27 81303 7030.

Travel News | eTurboNews

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2nd annual Africa Business and MICE Tourism Master Class to be held in Johannesburg this June

April 3, 2019 by Forimmediaterelease

The 2nd edition of the Africa Business and MICE Master Class will be held in Johannesburg at the BDO South Africa offices from June 10-12, 2019. The African Tourism Board is a supporting partner for this event. This program will grant industry professionals and practitioners from across Africa an opportunity to learn from renowned industry experts, connect with like-minded individuals and benefit from first-hand advice on how to advance growth in their organisations, businesses and destinations. This class will be presented by Africa Tourism Partners and its lead strategic partners, BDO South Africa and South Africa Conference Association Industry (SAACI). “Collaboration is integral to the growth of the MICE industry across Africa. BDO is proud to be associated with the Africa MICE Masterclass program where not only newcomers benefit from the expertise of established industry players, but the experts also learn from each other,” highlights Christelle Grohmann, Director, BDO Advisory. “We look forward to hosting you from June 10-12 at our office in Johannesburg,” she adds.

This year’s program has been designed in response to the high interest and recognition that the 2018 Africa Business and MICE Master Class received, making it a sought-after Continuing Professional Development (CPD) and Capacity Building program among practitioners and professionals. The inaugural course was held at the same time last year and featured illustrious industry experts and attendees from 14 African countries including Botswana, Ghana, Madagascar, Lesotho, Malawi, Mozambique, Nigeria, Tanzania, Swaziland, Kenya, Rwanda, South Africa, Zimbabwe and Zambia. “Many attendees at the Africa MICE Masterclass 2018 voiced their satisfaction with the event indicating that the intimate and interactive format and the depth and range of knowledge of the speakers kept them absorbed throughout. Even the speakers commented on it being a well-rounded learning experience that also benefited them. This is industry learning from industry from real working examples,” states Lee-Anne Bac, Director, BDO Advisory & Masterclass 2018 Attendee.

Considering the increased number of African exhibitors and buyers who participated at the 2019 Meetings Africa held in February this year, it is apparent that more countries, tourism boards, convention bureaus, conference facilities, professional conference organizers and the entire African Business and MICE Tourism community now appreciate the significance of the sector. Speaking at the 2019 Meetings Africa, South Africa Minister of Tourism, Mr. Derek Hanekom stated that Business Tourism has earned its place at the economic table. He also revealed that the sector earned R71 billion revenue and contributed R115 billion to South Africa’s Gross Domestic Product (GDP). This buttresses the sector’s relevance in African economies.

The Master Class is a two-and-a-half day CPD program designed with a variety of theory and practical sessions and the opportunity for further engagement in the form of business-to-business meetings. It will be conducted in conjunction with BDO South Africa, and key industry associations, including SAACI. The course is delivered by faculty experts through a practical and interactive Action-Learning methodology. This approach allows attendees to gain fresh industry insights and global best practices, learn from industry experts and connect with executives from across the continent.

To register, for Business-to-Business or sponsorship opportunities please contact: Ms. Aretha Nozipho Bohlela at: [email protected] or +27 81 303 7030.

Travel News | eTurboNews

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