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Antigua and Barbuda Tourism Authority Wins Platinum Award for “Your Space in the Sun” Campaign

December 15, 2020 by PressEditor

The Antigua and Barbuda Tourism Authority has received a second international marketing award for its “Your Space in the Sun” digital marketing campaign, created as part of the destination marketing body’s response to the Covid-19 pandemic.  


Presented by the organizers of the international MARCOM Awards, in the category of “Digital Media | Social Media | Social Branding Campaign,” the Tourism Authority received the Platinum award, the highest-level award granted. 

The “Your Space in the Sun” campaign was designed to specifically speak to the new desires and needs of travelers. The campaign shows Antigua and Barbuda has the perfect antidote of space and invites people to broaden their horizons and enjoy all the space they need: space to move, space to think, space to be you.

The MARCOM Awards honors excellence in marketing and communications while recognizing the creativity, hard work and generosity of industry professionals. Since its inception in 2004, MarCom has evolved into one of the largest, most-respected creative competitions in the world.

The Antigua and Barbuda Tourism Authority also recently received the Gold Travel Weekly Magellan Award for the same campaign. 

As the “Your Space in the Sun” campaign continues to roll-out, the Antigua and Barbuda Tourism Authority is now inviting persons to enter the “Your Space in the Sun” sweepstakes on www.visitantiguabarbuda.com, to win the escape they deserve in 2021 to Antigua and Barbuda, staying at the luxurious, all-inclusive Royalton Antigua Resort and Spa. 

ABOUT THE ANTIGUA AND BARBUDA TOURISM AUTHORITY

The Antigua & Barbuda Tourism Authority is a statutory body dedicated to realizing the tourism potential of Antigua & Barbuda by promoting the twin island state as a unique, quality tourist destination with the overall objective of increasing visitor arrivals thereby providing sustainable economic growth. The Antigua and Barbuda Tourism Authority is headquartered in St. John’s Antigua, where regional marketing is directed.  The Authority has three offices overseas in the United Kingdom, United States and Canada.

ABOUT ANTIGUA AND BARBUDA

Antigua (pronounced An-tee’ga) and Barbuda (Bar-byew’da) is located in the heart of the Caribbean Sea. Voted the World Travel Awards 2015, 2016, 2017 and 2018 Caribbean’s Most Romantic Destination, the twin-island paradise offers visitors two uniquely distinct experiences, ideal temperatures year-round, a rich history, vibrant culture, exhilarating excursions, award-winning resorts, mouth-watering cuisine and 365 stunning pink and white-sand beaches – one for every day of the year. The largest of the Leeward Islands, Antigua comprises 108-square miles with rich history and spectacular topography that provides a variety of popular sightseeing opportunities. Nelson’s Dockyard, the only remaining example of a Georgian fort a listed UNESCO World Heritage site, is perhaps the most renowned landmark. Antigua’s tourism events calendar includes the prestigious Antigua Sailing Week, Antigua Classic Yacht Regatta, and the annual Antigua Carnival; known as the Caribbean’s Greatest Summer Festival. Barbuda, Antigua’s smaller sister island, is the ultimate celebrity hideaway. The island lies 27 miles north-east of Antigua and is just a 15-minute plane ride away. Barbuda is known for its untouched 17 mile stretch of pink sand beach and as the home of the largest Frigate Bird Sanctuary in the Western Hemisphere. Find information on Antigua & Barbuda at: www.visitantiguabarbuda.com or follow us on Twitter. http://twitter.com/antiguabarbuda  Facebook www.facebook.com/antiguabarbuda ; Instagram: www.instagram.com/AntiguaandBarbuda

MEDIA CONTACT:

Maria Blackman

Antigua and Barbuda Tourism Authority

T: 1 (268) 562 7600/464-7601

E: [email protected]

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Filed Under: Travel & Tourism Tagged With: Barbuda Tourism Authority, Caribbean, COVID–19, minister, sandals, Sun, Yacht Regatta

Antigua and Barbuda Launches Ultimate “Your Space in the Sun” Sweepstakes

November 30, 2020 by PressEditor

The Antigua and Barbuda Tourism Authority is delivering joy to wanderlust travelers during the holiday season, by providing them with the chance to win the escape they deserve in Antigua and Barbuda for 2021.

For travelers looking forward to a bit more space, and a change of scenery in the new year, Antigua and Barbuda is your space in the sun. With 365 beaches, airy beach side resorts that welcome the Caribbean breeze, and lots of wide-open spaces, the twin-island paradise is perfect for distancing.

The ‘Your Space in the Sun’ Sweepstakes offers a prize of free airfare for two and four nights stay in an amazing Diamond suite at the all-inclusive, luxurious Royalton Resort in beautiful Antigua. The sweepstakes officially launched at the resort on November 29.  The exquisite resort reopened with a fanfare and Royalton safety-assured protocols in place the day of the sweepstakes launch, after closing in March when the coronavirus pandemic started. 

The online holiday sweepstakes is open to persons over 18, residing in the United States of America, The United Kingdom, Canada and the Caribbean. To enter go to visitantiguabarbuda.com. Only one entry is allowed. The sweepstakes will run until 11:59 p.m. on December 31, 2020.  The winner will be chosen randomly.

The Antigua and Barbuda Tourism Authority and Royalton Antigua Resort and Spa will take potential travelers on a virtual journey through the fascinating destination and Royalton’s All-In luxury vacation experience, as a series of activities continue during the sweepstake launch week.  Activities include a twitter chat on December 1 focused on the destination experience and safety protocols. The following day on a virtual island tour, travelers explore the UNESCO World Heritage Site at Nelson’s Dockyard and make other notable stops before a check-in to the stunning Diamond suite at the Royalton Resort.  And finally, the cocktail happy hour party on December 4 at Royalton, will showcase a masterful mixologist creating delicious specialty cocktails featuring the English Harbour Rum.

The twitter chat takes place with @AntiguaBarbuda on Twitter, while all other activities will air live on Facebook with @AntiguaBarbudaTourism and on Zoom.   Register to join the zoom events: Live & Direct from Antigua & Barbuda – The Virtual Tour and The Virtual Cocktail Party by clicking the online link or emailing the Antigua and Barbuda Tourism Authority at: [email protected]

For details of Antigua and Barbuda’s covid-19 health and safety protocols for the tourism sector, go to: visitantiguabarbuda.com. Over four thousand tourism stakeholders have been trained and certified in the destination’s covid-19 protocols, close to 450 certified accommodations are now on offer, and there are a range of certified restaurants and excursions open for business.

Visitors are welcomed to participate in Antigua and Barbuda’s 2021 events, with lots of great experiences that allow for physical distancing. These include the Jolly Harbour Valentine’s Regatta in February, AUA Rohrman Triathlon in March, the Antigua and Barbuda International Kite Festival and Antigua Sailing Week in April, and the Sports-fishing Tournament and Run in Paradise in May. For details of events taking place from January – July in Antigua and Barbuda go to: visitantiguabarbuda.com 

ABOUT THE ANTIGUA AND BARBUDA TOURISM AUTHORITY

The Antigua & Barbuda Tourism Authority is a statutory body dedicated to realizing the tourism potential of Antigua & Barbuda by promoting the twin island state as a unique, quality tourist destination with the overall objective of increasing visitor arrivals thereby providing sustainable economic growth. The Antigua and Barbuda Tourism Authority is headquartered in St. John’s Antigua, where regional marketing is directed.  The Authority has three offices overseas in the United Kingdom, United States and Canada.

ABOUT ANTIGUA AND BARBUDA

Antigua (pronounced An-tee’ga) and Barbuda (Bar-byew’da) is located in the heart of the Caribbean Sea. Voted the World Travel Awards 2015, 2016, 2017 and 2018 Caribbean’s Most Romantic Destination, the twin-island paradise offers visitors two uniquely distinct experiences, ideal temperatures year-round, a rich history, vibrant culture, exhilarating excursions, award-winning resorts, mouth-watering cuisine and 365 stunning pink and white-sand beaches – one for every day of the year. The largest of the Leeward Islands, Antigua comprises 108-square miles with rich history and spectacular topography that provides a variety of popular sightseeing opportunities. Nelson’s Dockyard, the only remaining example of a Georgian fort a listed UNESCO World Heritage site, is perhaps the most renowned landmark. Antigua’s tourism events calendar includes the prestigious Antigua Sailing Week, Antigua Classic Yacht Regatta, and the annual Antigua Carnival; known as the Caribbean’s Greatest Summer Festival. Barbuda, Antigua’s smaller sister island, is the ultimate celebrity hideaway. The island lies 27 miles north-east of Antigua and is just a 15-minute plane ride away. Barbuda is known for its untouched 17 mile stretch of pink sand beach and as the home of the largest Frigate Bird Sanctuary in the Western Hemisphere.  Find information on Antigua & Barbuda at: www.visitantiguabarbuda.com or follow on

Twitter: http://twitter.com/antiguabarbuda 

Facebook: www.facebook.com/antiguabarbuda

Instagram: www.instagram.com/AntiguaandBarbuda

More news about Antigua and Barbuda

Media Contact:
Maria Blackman
Antigua and Barbuda Tourism Authority

T: 1 (268) 562 7600/464-7601
E: [email protected]

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Filed Under: Travel & Tourism Tagged With: Barbuda Tourism Authority, Caribbean, cooking, Diamond, minister, sandals, Sun

Antigua and Barbuda Expert mixologist Altino Spencer creates “The Lift Off”

August 14, 2020 by PressEditor

Jet off to sunny Antigua and Barbuda, with Antigua and Barbuda’s newest specialty cocktail, “The Lift Off.”

With the ever-increasing popularity of virtual and socially distanced happy hours, The Antigua and Barbuda Tourism Authority asked Antigua and Barbuda award-winning mixologist, Altino Spencer, to create a new cocktail to transport people to Antigua and Barbuda.

Inspired by the Antigua and Barbuda Tourism Authority’s “Your Space in the Sun” campaign, the expert mixologist produced the signature cocktail, perfect for those dreaming of an escape to the twin-island paradise. Launched in June when the destination re-opened to visitors, the ‘Your Space in the Sun’ campaign invites people to come to Antigua and Barbuda to broaden their horizons and enjoy all the space they need: space to move, space to think, space to be you.

Spencer designed The Lift Off cocktail to evoke the flavors and bliss of an escape to idyllic Antigua and Barbuda. While highlighting ingredients found in Antigua and Barbuda, the cocktail can easily be replicated by those at home. 

We are welcoming visitors again, but know not everyone can travel just yet, and this cocktail is an ode to them. With The Lift Off people can add some typical Antigua and Barbuda colors, flavors and fun to their gatherings, bringing Antigua and Barbuda to them, until they are ready to travel to our shores.

Made with crisp, light flavors, The Lift Off conjures up images of Antigua and Barbuda including the 365 beaches, boundless blue waters, secluded harbors, boutique properties, private villas and one-of-a-kind attractions and dining options. Spencer combines citrus flavors, the famed Antigua Cavalier Rum, a drizzle of blue and fun fruit garnishes to create a drink reminiscent of the turquoise waters surrounding Antigua and Barbuda.

Antigua and Barbuda Inspires Travelers with Signature Cocktail “The Lift Off”

The recipe calls for 0.5 oz simple syrup, 0.5 oz lime juice, 0.5 oz Grand Marnier, 1.5 oz Antigua Cavalier white rum, 0.5 oz Blue Curacao (for drizzling), 1 orange (for garnish) and ice.

To watch the Altino Spencer tutorial on how to make The Lift-Off cocktail with full recipe visit www.visitantiguabarbuda.com/destinations/lift-off-cocktail

ABOUT ANTIGUA AND BARBUDA

Antigua (pronounced An-tee’ga) and Barbuda (Bar-byew’da) is located in the heart of the Caribbean Sea. Voted the World Travel Awards 2015, 2016, 2017 and 2018 Caribbean’s Most Romantic Destination, the twin-island paradise offers visitors two uniquely distinct experiences, ideal temperatures year-round, a rich history, vibrant culture, exhilarating excursions, award-winning resorts, mouth-watering cuisine and 365 stunning pink and white-sand beaches – one for every day of the year. The largest of the Leeward Islands, Antigua comprises 108-square miles with rich history and spectacular topography that provides a variety of popular sightseeing opportunities. Nelson’s Dockyard, the only remaining example of a Georgian fort a listed UNESCO World Heritage site, is perhaps the most renowned landmark. Antigua’s tourism events calendar includes the prestigious Antigua Sailing Week, Antigua Classic Yacht Regatta, and the annual Antigua Carnival; known as the Caribbean’s Greatest Summer Festival. Barbuda, Antigua’s smaller sister island, is the ultimate celebrity hideaway. The island lies 27 miles north-east of Antigua and is just a 15-minute plane ride away. Barbuda is known for its untouched 17 mile stretch of pink sand beach and as the home of the largest Frigate Bird Sanctuary in the Western Hemisphere.  Find information on Antigua & Barbuda at: www.visitantiguabarbuda.com or follow us on Twitter http://twitter.com/antiguabarbuda ; Facebook www.facebook.com/antiguabarbuda ; Instagram: www.instagram.com/AntiguaandBarbuda

More news about Antigua and Barbuda

#rebuildingtravel

Media contact:

Maria Blackman

Antigua and Barbuda Tourism Authority

T: 1 (268) 562 7600/464-7601

E: [email protected]  

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Filed Under: Travel & Tourism Tagged With: Barbuda Tourism Authority, Caribbean, Fraport, minister, nbsp, sandals, the ‘Your Space in the

Antigua and Barbuda Launches “Your Space in the Sun”

June 23, 2020 by PressEditor

The Antigua and Barbuda Tourism Authority is staking its claim on owning the travel space with the launch of their new ‘Your Space in the Sun’ campaign today, Tuesday, June 23, 2020. The new campaign positions Antigua and Barbuda as the perfect location for travel in the new normal created in the wake of the COVID-19 pandemic.

The ‘Your Space in the Sun’ campaign is designed to specifically speak to the new desires and needs of travelers and gives people something to dream about when they are ready to book their first holiday. The concept speaks to people’s newfound desire of space and freedom to move and explore after many have been trapped indoors, with little space to themselves, with restricted access to the outside world. The campaign shows Antigua and Barbuda has the perfect antidote of space. The campaign invites people to broaden their horizons and enjoy all the space they need: space to move, space to think, space to be you.

“All indications are that travelers’ expectations have fundamentally changed, and destinations must adapt and address these concerns in order to attract business now that travel is resuming and consumer confidence is being restored,” stated the Hon. Charles “Max” Fernandez, Minister of Tourism & Investment. “One of the most profound differences centers on physical distancing. The concept of personal space has been amplified, and the aversion to mass gatherings and crowded spaces is likely to remain for the foreseeable future.”

The new campaign acknowledges and owns this reality and presents Antigua and Barbuda as the destination where space – in all its forms and in every context — is essentially what is on offer.”

After months of confinement, travelers seeking a well-deserved respite will find no better place than Antigua and Barbuda,” stated Colin James, CEO of the Antigua and Barbuda Tourism Authority. “With 365 beaches, an expanse of blue sea, secluded harbours, boutique properties, private villas and one-of-a-kind attractions, Antigua and Barbuda is the perfect place to escape, broaden your horizons and enjoy all the space you need. Highlighting our bountiful space will inspire people to confidently and safely explore the wonder and beauty of our destination.”

The campaign will utilize a blend of professional as well as user generated content, featuring a series of iconic locations with an open invitation to find “Your Space in the Sun” in Antigua and Barbuda. Each execution will highlight an experience which reflects one of the destination’s pillars — romance, wellness, heritage and yachting — inspiring travelers to see themselves in Antigua and Barbuda.

The campaign launches on June 23, 2020 and will continue to roll out over the coming months on a variety of platforms.

For more information on travel to Antigua and Barbuda go to: www.visitantiguabarbuda.com  

ABOUT ANTIGUA AND BARBUDA

Antigua (pronounced An-tee’ga) and Barbuda (Bar-byew’da) is located in the heart of the Caribbean Sea. Voted the World Travel Awards 2015, 2016, 2017 and 2018 Caribbean’s Most Romantic Destination, the twinisland paradise offers visitors two uniquely distinct experiences, ideal temperatures year-round, a rich history, vibrant culture, exhilarating excursions, award-winning resorts, mouth-watering cuisine and 365 stunning pink and white-sand beaches – one for every day of the year. The largest of the Leeward Islands, Antigua comprises 108-square miles with rich history and spectacular topography that provides a variety of popular sightseeing opportunities. Nelson’s Dockyard, the only remaining example of a Georgian fort a listed UNESCO World Heritage site, is perhaps the most renowned landmark. Antigua’s tourism events calendar includes the prestigious Antigua Sailing Week, Antigua Classic Yacht Regatta, and the annual Antigua Carnival; known as the Caribbean’s Greatest Summer Festival. Barbuda, Antigua’s smaller sister island, is the ultimate celebrity hideaway. The island lies 27 miles north-east of Antigua and is just a 15-minute plane ride away. Barbuda is known for its untouched 17 mile stretch of pink sand beach and as the home of the largest Frigate Bird Sanctuary in the Western Hemisphere. Find information on Antigua & Barbuda at: www.visitantiguabarbuda.com  or follow us on Twitter. http://twitter.com/antiguabarbuda Facebook www.facebook.com/antiguabarbuda ; Instagram: www.instagram.com/AntiguaandBarbuda

More news about Antigua and Barbuda.

#rebuildingtravel

For Antigua and Barbuda media enquiries, please contact: Karen Gillo PM Group M: 646.628.4895 E: [email protected]

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Filed Under: Travel & Tourism Tagged With: Barbuda, Barbuda Tourism Authority, Caribbean, cooking, minister, sandals, Sun

Antigua & Barbuda Announce Phased Reopening Of Tourism Sector

June 4, 2020 by PressEditor

The Government of Antigua & Barbuda has announced a phased approach to the reopening of the country’s tourism and hospitality industry as they prepare to welcome the first guests back on island today. The Ministry of Health, Wellness & The Environment has determined that the country is now ready to reopen the borders to international and regional travelers, whilst utilizing a phased and controlled approach. A series of travel safety protocols are being introduced which impact every element of the visitor experience, from arrivals at ports of entry, through ground transfers, resort accommodations, restaurants, tours and attractions. 

A series of travel safety protocols are being introduced which impact every element of the visitor experience, from arrivals at ports of entry, through ground transfers, resort accommodations, restaurants, tours and attractions.  

“The health and safety of our residents and our visitors will always be our top priority,” stated the Hon. Charles “Max” Fernandez, Minister of Tourism & Investment.  “Despite the severe economic strain on our economy resulting from the closure of our tourism industry, we waited until we were in a position to reassure both our citizens and our prospective guests that every precaution is being taken to ensure a safe and enjoyable vacation experience.  The travel safety protocols have been developed under the guidance of the Ministry of Health, with the full support and cooperation of our stakeholders,”.

“We look forward to welcoming our visitors back to Antigua and Barbuda,” said Colin James, CEO, Antigua and Barbuda Tourism Authority. “While we look forward to our borders opening, this is still a highly unprecedented time and we realize that we are now entering a new and ever-changing landscape. Priorities in the travel industry have shifted, and our visitors’ priorities are different – we have worked diligently across all sectors on the islands as well as in collaboration with our Caribbean neighbors to prepare for the new normal and to ensure a healthy and safe environment for all”.

During Phase one, the following safety measures will be in place at ports of entry:

  • All arriving passengers must have a mask in their possession for use on disembarkation, which must be worn in public areas throughout their stay in Antigua and Barbuda.
  • All arriving passengers must complete a health declaration form.  Screenings and thermal checks will occur on arrival and passengers may be asked to undergo coronavirus testing on arrival.
  • With regard to airport transfers, up to 4 members of a family are allowed in a single vehicle while larger commercial passenger transport vehicles are permitted to carry only 50% of the vehicle seating capacity, for example 7 passengers in a 15 –seater vehicle. Vehicles must be kept clean and sanitized after each trip, and all will be equipped with hand sanitizer. All vehicles will be subject to random inspections by public health officers and certified vehicles will clearly display a decal indicating safety approval.
  • Passengers arriving by sailing craft (private yachts/Ferry Services) are subject to the guidelines issued by Port Health. 
  • All Marine Pleasure Craft and Ferry Services will enter ONLY at the Nevis Street Pier. 
  • All hospitality accommodations to include hotels, resorts, villas and home rentals must satisfy the stipulations of the Ministry of Health Wellness and the Environment and be certified prior to reopening to welcome visitors. 
  • Restaurant dining protocols include enhanced cleaning and disinfecting of frequently touched surfaces, incorporate physical distancing measures, and will offer a la carte dining and delivery or takeout services, instead of buffet.

Tourism Authority Website

More news about Antigua and Barbuda.

#rebuildingtravel

For Antigua and Barbuda media enquiries, please contact:
Maria Blackman
Antigua and Barbuda Tourism Authority

T: 1 (268) 562 7600/464-7601
E: [email protected]

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Filed Under: Travel & Tourism Tagged With: airlines, Barbuda, Barbuda Tourism Authority, Caribbean, Fraport, minister, Nevis

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