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Tallest modular hotel in the world will be built in New York City

April 18, 2019 by Forimmediaterelease

The world’s tallest modular hotel – which will carry a brand of Marriott International – is on track to be stacked in late fall in New York City with prefabricated and pre-furnished guestrooms. Once erected over a 90-day period, the 360-foot-tall tower will represent a milestone for Marriott’s ongoing initiative to encourage hotel developers in North America to embrace modular for new construction projects. To be topped with a modular roof and modular rooftop bar, the world’s tallest modular hotel is expected to open in late 2020 as the AC Hotel New York NoMad.

“In North America, the construction process hasn’t changed significantly in 150 years and it’s ripe for innovation,” said Eric Jacobs, Marriott International, Chief Development Officer, North America, Select and Extended Stay Brands. “The world’s tallest modular hotel in one of the world’s greatest destinations will act as a game-changing symbol to ignite even greater interest in modular among the real estate and lending industries.”

Fully finished guest rooms

The 168-room, 26-story AC Hotel New York NoMad is scheduled to rise at 842 Sixth Avenue with prefabricated guestrooms arriving at the hotel site fully constructed, inside and out. Besides finished, painted walls, each “module” will contain a fully outfitted guest room – with beds, sheets, pillows, flooring and even toiletries. The hotel’s roof and rooftop bar are expected to be produced using modular construction, and its more customized public areas such as the restaurant and lobby are expected to be constructed using traditional methods.

Prefabrication is a process that Marriott has found typically reduces the construction timeline, curbs site waste and noise, and results in a higher-quality product produced with factory level precision. The time savings comes from the ability to perform two crucial functions simultaneously – building the public spaces on site while manufacturing the guest rooms offsite.

“This is the moment where modular construction takes center stage,” says Danny Forster, a leading modular building advocate whose firm, Danny Forster & Architecture, designed the project. As he explains it, “This hotel takes every advantage of off-site manufacturing, as you might expect. But it does so in a way that defies expectation. We wanted to demonstrate that modular building can do more than just harness the efficiencies of the factory. It can produce a graceful and iconic tower. And yes, it can do so at the rate of an entire floor a day.”

Marriott sees a modular future

Marriott, which has the largest pipeline of hotels in North America, began researching modular construction in 2014 to offset lengthening hotel construction times – a trend attributed to the nation’s building boom and resulting labor shortages. Since 2011, Marriott has seen the average time to build and open a hotel in North America increase by as much 50 percent, depending on factors such as location and size of property.

Since 2015, Marriott has been educating owners, franchisees, architects, lenders, consultants, general contractors and other stakeholders across the industry about the benefits of modular by hosting town halls, factory tours and stacking events. The company also worked with leading modular manufacturers to help them better understand the untapped demand that hotel development companies represent.

Since the launch of Marriott’s initiative, the company’s development partners in North America have opened 31 Marriott-brand hotels – all low-rise structures – that incorporate prefabricated guestrooms and/or bathrooms, including a Fairfield by Marriott Inn & Suites in Folsom, Calif.; a Courtyard by Marriott in Pullman, Wash., and three AC Hotels in Oklahoma City, Louisville, Ky., and Chapel Hill, N.C. To date, the largest Marriott-branded modular-built to open is the 354-room, dual-brand Courtyard and TownePlace Suites by Marriott property in Hawthorne, Calif., while the first to also incorporate a prefabricated elevator bank was the Fairfield by Marriott Inn & Suites in Prairie, Wisc. Later this year, a developer will start stacking the first modular-built Moxy hotel in the United States in downtown Oakland, Calif.

The company continues efforts to support developers interested in leveraging prefabrication, most recently launching modular versions of its prototypes for four of its higher-volume brands: Courtyard by Marriott, Fairfield by Marriott, SpringHill Suites by Marriott and TownePlace Suites by Marriott. Underscoring its commitment to igniting demand for modular construction, Marriott this year is offering an incentive to development companies that leverage prefabrication for guestroom construction.

Travel News | eTurboNews

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Lennox Hotels to opens its first US property this summer

April 11, 2019 by Forimmediaterelease

A new modern hotel, combining contemporary design with original Art Deco design, is on the horizon in South Florida hotspot, Miami Beach. Lennox Hotel Miami Beach will be a bold luxury boutique property offering stylish accommodation and an authentic Miami experience.

Located in what was once the Peter Miller Hotel, the property is a protected building in heart of the area’s Historic District. Lennox Hotels has undertaken a complete transformation of the building, maintaining its legacy by retaining its original Art Deco and Mediterranean Revival architectural style exterior and transforming it into a living landmark.

The hotel – located on Miami’s iconic Collins Avenue – will offer 119 contemporary guestrooms, each unique in keeping with the original form of the building. The rooms are enhanced by natural elements, handcrafted furnishings, and eco-friendly and upcycled materials meticulously curated by acclaimed Argentinian interior designer Juan Ciavarella. Soft neutral tones and unique textiles combine in rooms that will range in categories from Terrace Poolside with direct pool access, to Balcony King with private balcony overlooking the colourful streets of Miami Beach.

At the centre of the property’s four interconnected buildings, a Mediterranean-style courtyard features an intimate swimming pool and poolside bar offering al fresco dining and serving innovative cocktails.

Lennox Hotels is an Argentinian hotel group with properties in Buenos Aires and Ushuaia. CEO of Lennox Hotels, Diego Agnelli, said:

“We are thrilled to be expanding the Lennox Hotel brand to the U.S. with the opening of Lennox Hotel Miami Beach. Our reasons for choosing this area were as much because of the area’s vibrancy and liveliness as it was because of the welcoming spirit of its people and the friendliness they express toward travellers. Our vision for Lennox Hotel Miami Beach is to provide a sophisticated and inviting setting for travellers to live an authentic Miami experience, one that not only provides a place to mingle with the locals, but also allows them to feel like locals and enjoy the area, its culture and vivacity through the lens of a local.”

Transforming a historical landmark

The historic structure was designed by architect Russell Pancoast in 1934. Pancoast is known for much of Miami Beach’s most celebrated buildings, including the Surf Club, the Church by the Sea and the Miami Beach Auditorium.
The property has the notable distinction of being among the 300 Miami Beach buildings that were leased by the U.S. Army for the Air Forces Technical Training Command during World War II. The buildings returned to civilian use in 1943 and remained a military property until 1944. The structure is now part of the Historic District.
The transformation of the hotel’s original structure into Lennox Hotel Miami Beach is the work of veteran Miami architect Beilison Gomez.

Travel News | eTurboNews

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Iberostar Hotels & Resorts launches voice bookings with ‘Google Assistant’

March 19, 2019 by Forimmediaterelease

Iberostar Hotels & Resorts has launched an innovative option enabling guests to book rooms through voice commands thanks to an integration with Google Assistant. This is a major step forward for customers, who, from now on, will be able to explore this option from their assistant-enabled devices using voice search. When a customer says, “Hey Google, I want to book a room at,” followed by the name of an Iberostar hotel, its location and the desired dates, Google will provide the details of that hotel’s availability and rates and finalize the booking using Google Pay credentials. In turn, the hotel will be notified of the booking via the channel selected by the user.

Voice bookings through Google Assistant is the latest addition to Iberostar’s innovation plan to provide its guests a great experience, even before their stay. The feature is already available in English for users in the US on Android and Apple smartphones, as well as household devices. During the initial stage, customers will be able to book the following Iberostar city hotels immediately with no advance reservation restrictions in various locations around the world: Iberostar Las Letras Gran Vía (Madrid), Iberostar Lisboa (Lisbon), Iberostar 70 Park Avenue (New York), Iberostar Paseo de Gracia (Barcelona), Iberostar Grand Budapest (Budapest), Iberostar Grand Mencey (Santa Cruz de Tenerife) and the Iberostar Berkeley (Miami).

“We strive to provide our guests not only with a platform to create great memories during their stay at any of the destinations where we operate, but also with services that cater to their needs,” said Javier Delgado Muerza, Iberostar Group’s Chief Digital Officer. “We are working on connecting with them and facilitating their experience with us. This is a step forward in the company’s current digitalization plan, which is centered on users and innovation, while remaining committed to providing an outstanding hotel experience”.

Iberostar has entered into a strategic alliance with Mirai for the development of this project, aimed at boosting sales thanks to multi-channel connectivity, which includes this cutting-edge voice recognition-based solution that positions the brand amongst the world’s leading international chains.

Travel News | eTurboNews

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