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African economies drive on tourism growth

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Travel and tourism remained one of the key growth drivers of Africa’s economy, contributing 8.5% of the GDP in 2018; equivalent to $194.2 billion. According to a recent report,  this growth record placed the continent as the second-fastest growing tourism region in the world, with a growth rate of 5.6% after Asia Pacific and against a 3.9% global average growth rate.

Africa received 67 million international tourist arrivals in 2018, to record a +7% increase from 63 million arrivals in 2017 and 58 million in 2016. This gradual increase is attributed to the affordability and ease of travel especially within the continent, with spending among domestic travelers accounting for 56% as compared to 44% international expenditure. Additionally, leisure travel remains an important component of Africa’s tourism industry, taking up a majority of 71% of the tourist expenditure in 2018.

The implementation of the African Continental Free Trade Area (ACFTA) is expected to further boost domestic travel. To realize the full potential gains will require cooperation from all industry players. Governments have to be willing to eliminate visa requirements for African nationals traveling to their countries. Ministries and other responsible partner organizations should create campaigns that will promote their local travel destinations and tourism offerings to attract more regional travelers.

While pay-at-hotel remained the most popular mode of payment among travelers. Card transactions gained popularity with +24% within the same period.

On the other hand, the use of mobile money and travel agencies decreased by -11% and -20% respectively. The mobile, as a source of traffic accounted for a record of 74% in 2019 from 57% in 2018, seen as a result of the increased mobile penetration on the continent. The mobile industry contributed $144 billion to Africa’s economy (8.6% of total GDP) in 2018, up from $110 billion (7.1% of total GDP) in 2017.

Highlights from the Aviation Industry

While Africa’s passenger traffic increased from 88.5 million in 2017 to 92 million in 2018 (+5.5%), it’s world share was only 2.1% (down from 2.2% in 2017). The report attributes this trend to high competition from other regions such as the Asia Pacific. Africa’s share is however predicted to grow by 4.9% annually over the next 20 years.

Improved visa facilitation in major tourism countries in Africa remains a major boost to both the tourism and aviation industries. For instance, Ethiopia’s visa relaxation policies combined with improved connectivity as a regional transport hub placed the country as Africa’s fastest-growing travel country, growing by 48.6% in 2018 to be worth $7.4 billion.

“Most African government leaders are now committed to making travel between African countries easier and more affordable. An example is the creation of the East Africa Visa program that allows travelers to apply for a visa online before visiting Uganda, Rwanda, and Kenya. Such collaborations are visionary.

In terms of top airlines generating the most revenue in the African airspace, the report sites Emirates at the top of the list; earning over $837 million with popular flights from Johannesburg, Cairo, Cape Town, and Mauritius. Africa’s most profitable air route between April 2018 and March 2019 was from Johannesburg in South Africa to Dubai, generating $315.6 million in revenue; while state-owned Angola Airlines and South African Airways were the only two African airlines that made it to the top 10 Africa’s highest revenue air routes within the same period. Respectively, the two airlines generated $231.6 million flying from Luanda to Lisbon and $185 million flying between Cape Town and Johannesburg.

The African Tourism Board brings African destination together in continent-wide cooperation.

MEDIA CONTACT: TravelMarketingNetwork, 954 Lexington Ave. #1037, New York, NY 10021 USA, PH: (+1) 718-374-6816, [email protected]   

ILTM Asia Pacific 2019 confirmed as premier ‘one stop’ opportunity to meet region’s top decision making agents

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With Asia Pacific continuing to dominate the world’s high net worth population, the second edition of ILTM Asia Pacific – which took place place in Singapore, 27 – 30 May 2019 – was 10% bigger than the first in 2018, hosting 572 buyers from across the region who took part in 30,422 one-to-one, pre-selected meetings with some of the world’s latest and most interesting and luxury travel brands.

Pascal Visintainer, Vice President Luxury Sales, AccorHotels commented:

“ILTM Asia Pacific is vital – a one stop opportunity to meet the region’s top decision-making agents. The range and quality of buyers is well distributed across Australasia as well as Asia Pacific and we have already confirmed bookings that have given us a great return on our investment. The highlight of the show was definitely The Retreat as a platform for health and wellness – a feature where we plan to be much more involved next year.”

According to Capgemini Asia Pacific is ‘on track to surpass US$42 trillion by 2025’ and in 2017 the region generated 41.4% of all new global HNWI wealth. Emerging markets powered more than half of Asia Pacific new wealth growth– India is up 20% in HNWI wealth and population.

At ILTM Asia Pacific, there were significant increases in the number of buyers from Australia (9%), Korea (21%), Malaysia (33%), New Zealand (133%) and the Philippines (38%) and new agents attending from Bangladesh, Moldova, Armenia, Belarus. 49% were new to the ILTM Portfolio and 61% new to ILTM Asia Pacific.

Both established and smaller brand guests were enthusiastic in their praise of ILTM Asia Pacific. Kristi Kavanaugh-Bradley of Aspen Skiing Company commented: “We have a very powerful brand so we need the top 1% of the 1% of the 1%… the Cartiers internationally and this is where their agents are!”

And Ninna Haflidadottir of Iceland Luxury added, “We received good bookings and increased interest in our destination as a direct result of attending ILTM last year. This year the meetings have taken it to another level.”

Jeannie Yom of The London West Hollywood said: “This is our first time at ILTM Asia Pacific and we are really meeting clients that matter. ILTM is very specific in marketing to both suppliers and buyers, matching decision makers with decision makers and I received booking requests while I was sitting at the show. This is one show you have to be at every year!

“Last year was excellent but ILTM Asia Pacific is a much better quality show again. All my clients have had a full agenda of very qualified appointments and a lot of genuine interest. We’ll be back bigger and better next year!” saidChristine Galle-Luczak of Heavens Portfolio.

Productive buyers – the well-known as well as many fresh new faces – were also delighted. Melissa Ferguson of Australia’s Mary Rossi Travel said “ILTM is now my favourite trade show globally – I love it!”

Akiyo Fukuchi of Japan’s Aspire Lifestyles commented: “ILTM Asia Pacific is very important as I am looking for new partnerships, new destinations and new contacts. Ultimately, I am beyond delighted with the business opportunities presented to me this week.”

“I am a real ambassador for ILTM,” commented Alizes Private’s Karim Fahry Fassy. “You can feel the team love what they do and this is contagious. Emotional experiences is what it is about, it’s what we seek and what we specialise in.”

And David Goldman of Goldman Group added emphatically: “Our industry is built on solid relationships and to have the opportunity to network with old and new friends is very special. ILTM Asia Pacific is the only place to meet the best of the best and I can’t wait for 2020.”

Health and Wellness is a key element of every ILTM portfolio event and ILTM Asia Pacific created an area devoted to brands and their treatments/specialist areas of the sector. Spend in the sector globally is expected to reach US$919bn by 2022 according to the Global Wellness Institute and the Asia Pacific region is set to make some 258m trips and spend in excess of $136bn on wellness tourism. The focus will continue again next year at ILTM Asia Pacific 2020, taking place again at Marina Bay Sands Singapore 18 – 21 May 2020.

eTN is a media partner for ILTM.

MEDIA CONTACT: Lucy Clifton, Spotlight, Tel: +44 7973 464273, Email: [email protected]

ILTM: Three consumer archetypes driving wellness and luxury travel in Asia

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At the forefront of luxury travel trends, International Luxury Travel Market (ILTM) Asia Pacific opened in Singapore. To mark the occasion, ILTM released its latest research identifying three consumer archetypes that travel brands should be on the lookout for to capitalize on the escalating wellness and luxury travel sector. According to the latest Global Wellness Institute (GWI) report, wellness tourism is one of the fastest-growing segments in the wellness economy today and Asia Pacific is now the fastest growing market, catapulting its future value to US$252 billion.

Commissioned by ILTM, the report is produced by CatchOn, a Finn Partners company and is available online at view.iltm.com. The study is the result of 50 one-on-one interviews with travelers, luxury tour operators, spa consultants, travel journalists, wellness destination resorts and hospitality brands based in Asia Pacific. The report identifies three consumer archetypes who will be driving the future of wellness tourism in Asia: Female Travelers, Affluent New Agers and Chinese Millennial Millionaires.

Cathy Feliciano-Chon, Managing Partner of CatchOn, presented the research in a keynote speech at the ILTM Asia Pacific Opening Forum. The overwhelming statistics reflect the growing wellness industry in the region: China, India, Malaysia, the Philippines, Vietnam and Indonesia all clocked 20+% annual gains last year and the market will essentially double from 2017–2022.

As Ms. Feliciano-Chon explained: “Asian traditions and healing philosophies – from yoga, Ayurveda to traditional Chinese medicine’s concept of balance and energy – have influenced virtually every aspect of the wellness industry for several decades. Review any spa menu or retreat package in the world and you will inevitably find Asia’s influence. International travel brands, wherever they are in the world, should take this opportunity and be part of this dynamic region’s outbound travel.”

Wellness has become a dominant consumer value and lifestyle driver, profoundly changing behavior, choices and spending decisions. Wellness trips now represent 6.5% of all tourism trips taken worldwide, growing a massive 15.3% annually to reach 830 million trips each year. In the midst of this explosive growth, Asia-Pacific now ranks second – at 258 million wellness trips annually – just behind Europe, according to GWI.

The research dives deeper into the GWI’s assessment of wellness tourism by recognizing two types of wellness travelers: Primary and Secondary. GWI defines primary wellness travelers as those who see wellness as the main purpose for their trip and choosing a destination. The second group see wellness as an add-on to the reason for their trip – but both can be the same person taking different types of trips at different times. For every primary wellness trip taken in Asia, there are 13 more secondary wellness trips.

Key Highlights:

Female Travelers:

• Women’s spending power is surging: From 2013-2023, the global incomes of women will grow from US$13 trillion to US$18 trillion.

• Female travelers present the highest customer lifetime value because they engage in wellness travel the longest.

• It’s the guru that matters the most. Retreats are built around the cult of fitness and yoga celebrity instructors and life coaches.

• Women are putting solo trips on their bucket list. Solo, but in the company of others.

• Wellness for women has gone beyond yoga and detoxes into hormonal imbalance and cellular aging.

• There’s been a boom in women’s-only walking clubs in Australia and tours like Walk Japan as well as self-imposed hiking trail challenges.

Affluent New Agers

• A high concentration of wealth in Asia, combined with longer life expectancies, have made aging aspirational. Asians have the means to pursue wellness in earlier stages of life.

• These luxury travelers want to achieve and maintain quality of – not only life – but lifestyle.

• Affluent New Agers are still value conscious and are more demanding in ensuring they get the very best for their money.

• New Agers are spending upwards of US$200k per trip.

• Demand has driven some tour operators to create special packages that combine physical activity with luxury experiences.

• Rising acceptance for LGBTQ+ in Asia creates potential for brands to capture this segment.

• Affluent New Agers are drivers for medical tourism.

Chinese Millennial Millionaires

• China’s middle classes are growing exponentially, producing more millionaires and billionaires.

• Wellness is the new status symbol among the 400-million Chinese millennials

• Health-conscious behaviors once associated with older generations are now embraced by millennials.

• Wellness trends include:

o Adventure, sports, educational courses
o Weekend anti-stress getaways
o Hidden all-inclusive resort locations
o Retreats for spiritual pursuit
o Action-packed itineraries
o Off-the-beaten track destinations, local immersions

Alison Gilmore, Portfolio Director ILTM & Lifestyle Portfolios, speaking about how this growth sector is being integrated across the ILTM portfolio said: “We take the subject of health and wellness very seriously, and we announced at the end of last year that it would be an ongoing theme within each of our events, whether it’s a specialist area devoted to hands on treatments, advice as well as practical advice and trends research. All our guests at every ILTM will have the opportunity to immerse themselves in how this business can increase theirs wherever they are in the world, as well as take time out themselves to enjoy a bit of pampering.”

eTN is a media partner for ILTM.

MEDIA CONTACTS: Nina Gardiner | (44) 7770 306689 | [email protected] , Lucy Clifton | (44) 7973 464273 | [email protected]

Vietjet launches Hong Kong-Phu Quoc route

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New-age carrier Vietjet has officially launched Hong Kong – Phu Quoc route, making it the first airline to operate the direct services between the two destinations, contributing positively to the promotion of air travel and trade between Vietnam and Hong Kong as well as across the region. This is also Vietjet’s second route to Hong Kong from Vietnam following its Ho Chi Minh City – Hong Kong route. Passengers on the special inaugural flights surprisingly received lovely souvenirs from Vietjet.

The Hong Kong – Phu Quoc route will operate return flights with a frequency of four flights per week, starting from April 19, 2019. With a flight time of 2 hours and 45 minutes per leg, the flight departs Phu Quoc at 10:50 in the morning and lands in Hong Kong at 14:35. The return flight departs from Hong Kong at 15:40 and arrives in Phu Quoc at 17:25 (all local times).

Known as “the Pearl Island”, Phu Quoc is the biggest island in Vietnam. As one of the most talked-about tourism destinations in Asia with beautiful beaches and friendly local people, Phu Quoc has attracted strong levels of investment in hotels and resorts in recent years and become one of the most popular holiday destinations in Vietnam. Adding to the island’s appeal, international travelers are exempt from visas for visits of 30 days or less. Hong Kong people can enjoy the beach holiday in this resort paradise.

With a network of 113 routes, Vietjet operates safe flights with a technical reliability rate of 99.64% — the highest rate in the Asia Pacific region.

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Jamaica’s Tourism Minister Bartlett named PATWA advisor

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Tourism Minister, Hon. Edmund Bartlett has accepted an invitation to become an advisor to international travel writers’ group — Pacific Area Travel Writers Association (PATWA).

The invitation was made by the group’s Secretary General, Sagur Ahluwalia last Friday, who shared that the Minister’s rich experience will be beneficial to the organization.

In expressing his gratitude, Minister Bartlett said, “It is an honour to have been selected as an advisor to the prestigious PATWA organization. I offer my services to the organization and hope that we are able to share ideas which will have a positive impact on the growth of tourism both regionally and internationally.”

PATWA is a professional organisation of travel writers which was founded in 1998, at the Pacific Area Travel Association (PATA) Conference in Colombo, Sri Lanka. Its founding philosophy is to support PATA’s primary objectives of being a catalyst for responsibly developing the travel and tourism industry in the Asia Pacific region.

Minister Bartlett was this year awarded the Pacific Area Travel Writers Association’s (PATWA) Tourism Minister of the Year for Sustainable Tourism for 2018 in Berlin, Germany
During the awards presentation, Jamaica also received PATWA’s International Travel Award for Destination of the Year.

The awards recognised ¬individuals and organisations that have excelled and/or are involved in the promotion of ¬tourism from different sectors of the travel trade and service ¬providers related directly or indirectly to the industry.

MEDIA CONTACT: Jamaica Ministry of Tourism, Corporate Communications, 64 Knutsford Boulevard, Kingston 5, Tel: 920-4926-30, Fax: 920-4944

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