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African Tourism Board on EDU – Tourism: A united global approach

May 8, 2019 by PressEditor

EDU-tourism is the best vehicle for Africa, to integrate our expertise and change the normal programs within nations. These were the words yesterday by Cuthbert Ncube, vice president of the African Tourism Board.

The sub-Sahara region is endowed with abundant tourism resource that could save as the basis for education in tourism. We need as Africa to build, cement and appreciate the regional capacity we need for the long term success of edu-tourism.

The South African Deputy Minister of Tourism Elizabeth Thabethe reiterated that policies should be revised to incorporate edu-tourism programmes in school curriculum from primary to tertiary levels, becoming compulsory in every institution. We need to approach education in Tourism as an alternative strategy for the mass tourism development efforts in the sub-region.

The Deputy Minister of Tourism applauded 17-year-old, Vanessa Rooi, who stood out as an outstanding student at Elandspoort secondary school with her great achievements. Vanessa Rooi is currently the school president and the Tshwane district region. Her inspiration is to study Audiology the following year.This was the inspiration from a young African lady.

The minister said: “Therefore we need a coordinated and synchronised approach to edu- tourism, to realize the social and economic potential.”

The ATB Vice President Cuthbert Ncube echoed that Africa is endowed with a massive abundant tourism resource that could sustain and enhance the foundation of edu-tourism Africa needs to fast-forward the implementation of edu-tourism in sub-Saharan Africa  We have so much to pollinate to create offsprings for the next generations

The African Tourism Board is strongly advocating a united global approach in dealing with Tourism in its dimensional forms.

MEDIA CONTACT: Jamaica Ministry of Tourism, Corporate Communications, 64 Knutsford Boulevard, Kingston 5, Tel: 920-4926-30, Fax: 920-4944

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Filed Under: African Tourism Board, Travel & Tourism Tagged With: approach, Cuthbert Ncube, Global, The African Tourism Board, tourism, United

Zambia wants African Tourism Board to implement inclusiveness approach

May 3, 2019 by PressEditor

African Tourism Board (ATB) CEO Doris Woerfel and Cuthbert Ncube, the new Vice President of ATB, met with Mwabashike Nkulukus, the Marketing Director of the Zambia Tourism Agency, today at Indaba, the largest travel industry trade show in South Africa, currently taking place in Durban.

Cuthbert Ncube told eTurboNews: “We had a very successful meeting and agreed on a need to a more synergized approach in the Southern African region.”

Zambia is calling for the African Tourism Board to implement and drive the inclusiveness approach. Priding Zambia with its geographic advantage location linking with 6 African nations, it is ideally situated to cooperate in the field of travel and tourism and every region’s exclusive products.

Mr. Mwabashike emphasized the need to have a brotherhood approach to help Africa to understand its full potential. The Zambia Tourism director was in full support of this great initiative and was looking forward to being part of the African Tourism Board.

In 2014  Mr. Nkulukusa joins the Zambia Tourism Board with over 10 years of industrial experience predominantly in the global tertiary education and tourism markets. His recent roles included that of Marketing Manager at the Australian Institute of Business and Technology (AIBT), Business Development Manager at the Zambia Centre for Accountancy Studies (ZCAS) and Tourism and Investment Marketing Lecturer at the Zambia Institute of Diplomacy and International Studies (ZIDIS). Among other qualifications, Mr. Nkulukusa holds a Postgraduate Diploma in Marketing from the Chartered Institute of marketing (CIM) and an MBA in Global Corporate Strategies from Cyprus. He is also a fellow and member of the Zambia Institute of Marketing (ZIM) and CIM respectively. ATM is confident that Mr. Nkulukusa brings to the Zambian tourism industry and its stakeholders elaborate experience, dedication, and passion as he has demonstrated throughout his career.

Founded in 2018, the African Tourism Board is an association that is internationally acclaimed for acting as a catalyst for the responsible development of travel and tourism to, from, and within the African region. For more information and how to join, visit africantourismboard.com.

MEDIA CONTACT:

TravelMarketingNetwork

954 Lexington Ave. #1037

New York, NY 10021 USA

PH: (+1) 718-374-6816

[email protected]   

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Filed Under: African Tourism Board, Travel & Tourism Tagged With: approach, ATM, Boardnbsp, CIM, inclusiveness, inclusiveness approach, MBA, tourism, Zambia Tourism Board, Zambian, Zambian tourism

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