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Summer business soars as #WhatCoolLooksLike summer campaign delivers month after month of positive growth!

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The Antigua and Barbuda Tourism Authority’s summer campaign #WhatCoolLooksLike is delivering on target, as just three months into the campaign, the Ministry of Tourism is reporting month on month growth for the summer.

Minister of Tourism, Charles Fernandez has expressed satisfaction with the increases. He said: “With the launch of the campaign in May, the tremendous support from our partners, hotel openings, and new destination events on our tourism calendar like the Optimist World Championships, we are seeing double-digit increases, at a time when this is not the norm.”


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The latest tourism statistics released from The Ministry of Tourism show a 10% increase in total stayover air arrivals for the month of May 2019.  June and July provisional figures are also reflecting double digit increases when compared to figures during the same months in 2018. 

According to the provisional figures, for the year up to July, Antigua and Barbuda received a 10% increase in overall stayover air arrivals with 187,701 visitors. 

“This healthy10% uptake in the summer is significant. It means that on top of the phenomenal growth we received from January to July 2018 of 171,147 visitors in comparison to the 159,764 in 2017, that the Antigua and Barbuda Tourism Authority’s marketing strategy as well as other key factors, have really allowed us to steadily build arrivals, year on year”, said the Tourism Minister.

The #WhatCoolLooksLike Campaign was designed to run during the destination’s traditional shoulder season from May – October. With record-breaking results achieved during the summer, Antigua and Barbuda Tourism officials are proving that Antigua and Barbuda is more than a winter destination.

The Antigua and Barbuda Tourism Authority’s CEO Colin C. James said, “We are changing the narrative. Antigua and Barbuda is open year round. Our partners are communicating to us, that the campaign has made a huge difference and we are seeing it not only in increased arrivals, but in the increased ABST revenue coming into the country during the summer months.”

The #WhatCoolLooksLike Campaign activations within the US, UK, Caribbean and Canadian Markets spanned tv, radio, digital, social media, print, PR and outdoor.

Antigua and Barbuda adverts appeared in places like cinemas, airport lounges, on in-flight screens, outdoors, in malls, on undergrounds and at consumer shows.  Campaign offers were pushed out to consumers via co-op marketing with the travel trade.  Consumers also benefited from discounts on flights booked with airline partners during the campaign period, and on-island summer offers.

The US market, The UK & Europe market and the Caribbean Market continue to thrive with the markets showing growth for the year up to July 2019.  The destination is also acquiring new market share, as arrivals from other countries and emerging markets have increased. Though arrivals from Canada experienced a slight decline due to a significant reduction in airlift, The ABTA CEO said, “We are combatting that with a number of activities planned in the market with airline partners.”

“As we continue the campaign, the teams are working flat out on their various plans, and at this current run rate we are looking forward to a record year again in air arrivals barring no natural disasters,” said the tourism official.

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The Antigua and Barbuda Tourism Authority’s #WhatCoolLooksLike Campaign, was recently awarded a Silver Winner, in the 2019 Travel Weekly Magellan Awards. Being selected a Magellan Award Winner is a tremendous achievement and proves winners represent a high standard of excellence within the travel industry. 

ABOUT ANTIGUA AND BARBUDA

Antigua (pronounced An-tee’ga) and Barbuda (Bar-byew’da) is located in the heart of the Caribbean Sea. Voted the World Travel Awards 2015, 2016 and 2017 Caribbean’s Most Romantic Destination, the twin-island paradise offers visitors two uniquely distinct experiences, ideal temperatures year-round, a rich history, vibrant culture, exhilarating excursions, award-winning resorts, mouth-watering cuisine and 365 stunning pink and white-sand beaches – one for every day of the year. The largest of the Leeward Islands, Antigua comprises 108-square miles with rich history and spectacular topography that provides a variety of popular sightseeing opportunities. Nelson’s Dockyard, the only remaining example of a Georgian fort a listed UNESCO World Heritage site, is perhaps the most renowned landmark. Antigua’s tourism events calendar includes the prestigious Antigua Sailing Week, Antigua Classic Yacht Regatta, and the annual Antigua Carnival; known as the Caribbean’s Greatest Summer Festival. Barbuda, Antigua’s smaller sister island, is the ultimate celebrity hideaway. The island lies 27 miles north-east of Antigua and is just a 15-minute plane ride away. Barbuda is known for its untouched 17 mile stretch of pink sand beach and as the home of the largest Frigate Bird Sanctuary in the Western Hemisphere.  Find information on Antigua & Barbuda at visitantiguabarbuda.com or follow us on Twitter, Facebook, Instagram.

MEDIA CONTACT:
Maria Blackman
Antigua and Barbuda Tourism Authority

T: 1 (268) 562 7600/464-7601
E: maria.blackman@visitaandb.com

Antigua Barbuda Hamptons Challenge Regatta names winners

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The results are in, and the annual Antigua Barbuda Hamptons Challenge Regatta was celebrated in style as the race festivities provided entertainment and excitement for the winners and attendees.

Close to 30 vessels entered the race this year; all passionate sailors who were eagerly competing to win the prize: the chance to participate in next year’s Antigua Sailing Week, which will be held from April 27 – May 3,, 2020 in the UNESCO World Heritage site, Nelson’s Dockyard.

The fastest boat and overall winner was ‘August Sky’ skippered by Philip Walters of the Lloyd Harbor/Centerport Yacht Club with a time of 1:14:58. Walters, as the winning captain will travel to Antigua with his crew to participate in the 2020 Antigua Sailing Week, with a charter boat provided by Ondeck and accommodations by the Elite Island Resorts. Second place went to ‘Big Boat’ skippered by Bud Rogers of Breakwater Yacht Club and came in with a time of 1:15:49. They won lunch for 4 at the American Hotel, Sag Harbor and third place was awarded to ‘Firefly,’ which was skippered by Peter Carroll of the Peconic Bay Sailing Association with a time of 1:16:13 with a prize of a “mini barrel” of English Harbour Rum.  Trophies were presented including a Perpetual Cup to be engraved with the winning boat’s name and smaller cups for the runner ups.

“Antigua Sailing Week has become one of the biggest events on the international sailing calendar and the Caribbean’s most exciting and largest Regatta,” says the Honorable Charles “Max” Fernandez, Antigua and Barbuda Minister of Tourism and Investment. “It is one of the most fantastic times to visit Antigua and Barbuda and take advantage of an island-wide party, our 365 beaches, and all that our islands have to offer.”

Antigua Barbuda Hamptons Challenge Regatta names winners
(L- R) Dean Fenton, Director of Tourism, USA; Colin C. James, CEO, The Antigua and Barbuda Tourism Authority; the winners from Team August Sky; and the Hon. Charles “Max” Fernandez, Minister of Tourism and Investment on the right.

The Antigua & Barbuda Hamptons Challenge Regatta is a handicapped race using ratings provided by PHRF of Eastern Long Island.  The Organizing Authority is the Peconic Bay Sailing Association. This regatta and awards party is financed by the Antigua & Barbuda Tourism Authority as a way to increase tourism and participation in Antigua Sailing Week. 

The Antigua Barbuda Cocktail Awards Party following the race took place at Breakwater Yacht Club in Sag Harbor, which flew the Antigua and Barbuda flag during the popular sailing event and was accompanied by live music, delicious food and celebration. A great time was had by all.

ABOUT ANTIGUA AND BARBUDA

Antigua (pronounced An-tee’ga) and Barbuda (Bar-byew’da) is located in the heart of the Caribbean Sea. Voted the World Travel Awards Caribbean’s Most Romantic Destination, the twin-island paradise offers visitors two uniquely distinct experiences, ideal temperatures year-round, a rich history, vibrant culture, exhilarating excursions, award-winning resorts, mouth-watering cuisine and 365 stunning pink and white-sand beaches – one for every day of the year. The largest of the Leeward Islands, Antigua comprises 108-square miles with rich history and spectacular topography that provides a variety of popular sightseeing opportunities. Nelson’s Dockyard, the only remaining example of a Georgian fort a listed UNESCO World Heritage site, is perhaps the most renowned landmark. Antigua’s tourism events calendar includes the prestigious Antigua Sailing Week, Antigua Classic Yacht Regatta, and the annual Antigua Carnival; known as the Caribbean’s Greatest Summer Festival. Barbuda, Antigua’s smaller sister island, is the ultimate celebrity hideaway. The island lies 27 miles north-east of Antigua and is just a 15-minute plane ride away. Barbuda is known for its untouched 17 mile stretch of pink sand beach and as the home of the largest Frigate Bird Sanctuary in the Western Hemisphere.  Find information on Antigua & Barbuda at visitantiguabarbuda.com and follow us on Twitter, Facebook, and Instagram.

MEDIA CONTACT:
Maria Blackman
Antigua and Barbuda Tourism Authority

T: 1 (268) 562 7600/464-7601
E: maria.blackman@visitaandb.com

Antigua launches new honeymoon registry during romance month

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The Antigua and Barbuda Tourism Authority has unveiled its new honeymoon registry, which is expected to target the growing weddings and honeymoon market. With some of the world’s most romantic and secluded locations, Antigua and Barbuda provides the ultimate setting for dream weddings and honeymoons with all the facilities and expertise available to ensure you that your wedding and/or honeymoon is seamless and stress-free. There is no better place to say “I do” to the one you love than in Antigua and Barbuda, voted the Caribbean’s Most Romantic Destination for the fourth time in a row by the World Travel Awards.

Browsing through the island destination’s honeymoon registry reveals a host of suggestions on all the wonderful experiences that friends and family can purchase as a wedding gift. Registry items include hotel stays, spa treatments and romantic excursions. Married and engaged couples can create their own remarkable honeymoon registry and dedicated wedding website and be on their way to the honeymoon of their dreams in Antigua & Barbuda. The registry is FREE to set up and there is a toll-free Customer Service number to help couples and their guests with any questions or concerns regarding purchases.

Antigua and Barbuda’s Minister of Tourism & Investment, Hon. Charles “Max” Fernandez welcomed the launch of the new honeymoon registry, which reaffirms the destination’s commitment and appeal as the ideal destination for today’s discerning couple. “June is Romance Month here in Antigua and Barbuda and we’re excited at the opportunity this new honeymoon registry will bring to the destination. Not only does the registry give couples more options to experience Antigua and Barbuda, but we expect that this platform will also act as a promotional tool that will also attract family and friends to the destination,” notes Fernandez.

“For our service providers and small business operators in Antigua and Barbuda, the honeymoon registry is an excellent tool, allowing them to easily place their products at the front-of-mind of couples actively searching for destination experiences to book, which will ultimately lead to increased on-island spend.”

Antigua & Barbuda ranks among the world’s top ten destinations for weddings and honeymoons and one of its biggest appeal is that getting married in Antigua & Barbuda is easy. There is no waiting period or residency requirements for a wedding license to be issued and an array of wedding planners can make that special day relaxing, refreshing and hassle-free. The establishment of an official honeymoon registry makes it even easier for couples to capitalize on all the unique experiences and offerings available in Antigua and Barbuda.

ABOUT ANTIGUA AND BARBUDA

Antigua (pronounced An-tee’ga) and Barbuda (Bar-byew’da) is located in the heart of the Caribbean Sea. Voted the World Travel Awards  Caribbean’s Most Romantic Destination, the twin-island paradise offers visitors two uniquely distinct experiences, ideal temperatures year-round, a rich history, vibrant culture, exhilarating excursions, award-winning resorts, mouth-watering cuisine and 365 stunning pink and white-sand beaches – one for every day of the year. The largest of the Leeward Islands, Antigua comprises 108-square miles with rich history and spectacular topography that provides a variety of popular sightseeing opportunities. Nelson’s Dockyard, the only remaining example of a Georgian fort a listed UNESCO World Heritage site, is perhaps the most renowned landmark. Antigua’s tourism events calendar includes the prestigious Antigua Sailing Week, Antigua Classic Yacht Regatta, and the annual Antigua Carnival; known as the Caribbean’s Greatest Summer Festival. Barbuda, Antigua’s smaller sister island, is the ultimate celebrity hideaway. The island lies 27 miles north-east of Antigua and is just a 15-minute plane ride away. Barbuda is known for its untouched 17 mile stretch of pink sand beach and as the home of the largest Frigate Bird Sanctuary in the Western Hemisphere.  Find information on Antigua & Barbuda at visitantiguabarbuda.com and follow on: Twitter, Facebook and Instagram.

MEDIA CONTACT: Maria Blackman, Antigua and Barbuda Tourism Authority, T: 1 (268) 562 7600/464-7601, E: maria.blackman@visitaandb.com

CTO’s Caribbean Week a monumental success for Antigua & Barbuda

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TheAntigua and Barbuda Tourism Authority (ABTA) concluded a week of highly productive meetings and successful activations at the Caribbean Tourism Organisation’s (CTO’s) Caribbean Week in New York, from June 1 – 7, 2019.  The Hon. Charles ‘Max’ Fernandez, Antigua and Barbuda’s Minister of Tourism and Investment, led the Antigua and Barbuda delegation, comprised of ABTA representatives Colin James, CEO; Dean Fenton, US-Director of Tourism; Donyelle Bird-Browne, Tourism & Investment Manager–USA; and Abena Merchant, Social Media Manager.

Ministers, Commissioners and Directors of Tourism from the 28 member countries of the CTO met to discuss marketing trends, the industry’s latest developments, and hold business meetings on the future and direction of the organisation. An important component was exclusive access to top travel journalists at the annual Media Marketplace. The ABTA showcased all that the island has to offer, and the Tourism Minister and CEO participated in a number of one-on-one interviews with leading print, social and broadcast media, speaking to both trade and consumer audiences.

Additional events during the week included a Facebook Live Event with CEO Colin James and US Director Dean Fenton at the Questex Travel Group to discuss the new global summer campaign #WhatCoolLooksLike, and update travel advisors on new airlift and resort developments on island. CEO Colin James also moderated the Caribbean Marketing Conference titled “Leveraging the Cultural Excitement of the Caribbean”, which focused on opportunities for destinations to leverage travelers’ growing demand for more authentic cultural experiences. He was also honored at the Caribbean Tourism Industry Awards Dinner, receiving the Allied Award for outstanding contributions to the region’s development.

“Our meetings were fruitful and afforded us the opportunity to network and build new partnerships while strengthening our existing relationships,” said the Minister of Tourism and Investment, Hon. Charles ‘Max’ Fernandez. “I would like to thank the ABTA team, and our valued partners at the CTO, for all their hard work in promoting the destination and contributing to the success of our island’s tourism industry. We are incredibly proud of the positive results and the continuous accomplishments that our team has achieved,” he concluded.

In addition to the CTO schedule of events, the Minister and CEO also utilized their presence in New York to conduct several other meetings. Minister Fernandez participated in the Organisation of Eastern Caribbean States (OECS) Council of Ministers Tourism Meeting, while the Tourism Authority met with Dr. Collin Devon, CEO of Collin Devon Events, who will be bringing a diverse group of some 500 millennial professionals to Antigua and Barbuda in October for a week of fun and festivities.

The CTO Caribean Week in New York came to a close on Friday evening, June 7th,   with Rum & Rhythm, a benefit for the CTO Foundation, at which Antigua & Barbuda hosted a stunning lounge featuring the best of the twin destinations’ culinary experiences.

ABOUT ANTIGUA AND BARBUDA

Antigua (pronounced An-tee’ga) and Barbuda (Bar-byew’da) is located in the heart of the Caribbean Sea. Voted the World Travel Awards  Caribbean’s Most Romantic Destination, the twin-island paradise offers visitors two uniquely distinct experiences, ideal temperatures year-round, a rich history, vibrant culture, exhilarating excursions, award-winning resorts, mouth-watering cuisine and 365 stunning pink and white-sand beaches – one for every day of the year. The largest of the Leeward Islands, Antigua comprises 108-square miles with rich history and spectacular topography that provides a variety of popular sightseeing opportunities. Nelson’s Dockyard, the only remaining example of a Georgian fort a listed UNESCO World Heritage site, is perhaps the most renowned landmark. Antigua’s tourism events calendar includes the prestigious Antigua Sailing Week, Antigua Classic Yacht Regatta, and the annual Antigua Carnival; known as the Caribbean’s Greatest Summer Festival. Barbuda, Antigua’s smaller sister island, is the ultimate celebrity hideaway. The island lies 27 miles north-east of Antigua and is just a 15-minute plane ride away. Barbuda is known for its untouched 17 mile stretch of pink sand beach and as the home of the largest Frigate Bird Sanctuary in the Western Hemisphere.  Find information on Antigua & Barbuda at: www.visitantiguabarbuda.com and follow us on Twitter. http://twitter.com/antiguabarbuda  Facebook www.facebook.com/antiguabarbuda; Instagram: www.instagram.com/AntiguaandBarbuda

For media enquiries, please contact:
Maria Blackman
Antigua and Barbuda Tourism Authority

T: 1 (268) 562 7600/464-7601
E: maria.blackman@aandbtourism.com

Treatment and rest in one place: Resorts that help overcome addiction

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There are millions of people that need treatment for drugs addiction across the world. Many resources are currently available for people that need help to beat their addiction and mental health disorders. For most people, recovering from drug addiction is generally intimidating.

When a person is not sure whether they can overcome addiction, they find the idea of entering an ordinary rehab downright unappealing. As such, they may opt to enter a resort that helps people overcome addiction. This facility is different from a low-end clinic where people might share bathrooms or have small beds. It’s a resort-style rehab center that features luxurious amenities.

Many celebrities with addiction problems as well as stress, fear, and worry of visibility go to these facilities. Even executives that have trouble beating addiction go to these centers.

What is Resort-Style Rehab?

A drug rehab resort is a facility at provides treatment for drugs addiction in a luxurious surrounding and a vacation-like ambiance. The goal of establishing such a facility is to make recovering from drug abuse and alcoholism as easy and enjoyable as possible.

In addition to offering behavioral therapies and detoxification, residents in these centers participate in fun activities with an aim of promoting healthy living. A resort-style rehab can combine high medical care level with luxury amenities, a welcoming setting, and extracurricular activities that enhance addiction recovery

What are the Benefits of Rehabilitation Resorts?

When battling addiction, some individuals, like celebrities and executives, are concerned about their social status. Research indicates that social factors play a crucial role in recovery from addiction. The social status of some individuals is one of the reasons why they opt to go to resort-style rehabs.

What’s more, resort-style rehabs are situated in beautiful places like at the beach, desert, or mountains. This makes them hospitable and welcoming. Essentially, the focus is on the overall experience and comfort of the individuals undergoing treatment.

When a person has been struggling with addiction every day, going to a rehab in an idyllic, scenic location is more welcoming. It also offers a glimpse into the sobriety life’s beauty. Confidentiality and privacy are also protected in a rehab resort.

What Facilities Do They Offer?

Resorts that help individuals overcome addiction offer more than the amenities of the ordinary rehab centers. They go beyond creating the therapeutic atmosphere required to relax individuals into a recovery mode. Some of the facilities offered at these resorts include swimming pools, spas, gourmet restaurants, and first-class fitness centers.

Swimming pools provide a refreshing and revitalizing midday dip or downtime lounging. Spas provide aromatherapy, massage, acupuncture, hair and nail styling which help with personal hygiene and tension prevention. Gourmet restaurants provide chef-curated menus, health-conscious cuisine, seasonal and local ingredients, while catering for special dietary needs of patients. First-class fitness centers have different equipment, enough space, group classes, beautiful views, and personal trainers.

These facilities are important because they make undergoing treatment for addiction enjoyable. Individuals also get a chance to rest while undergoing treatment in one place. Things like nutrition and exercise are also important for addiction recovery. They give patients something to look forward to every day.

How Resort-Style Rehab Improves Treatment

Resort rehabilitation centers put the body and mind at ease. Inpatient treatment for drug addiction is generally a challenging process. It involves intensive schedule that needs the best efforts of the patients. Many people face withdrawal insomnia in the early sobriety stages. Getting sleep hygiene back on tract is therefore important.

Resort-style addiction centers provide treatment and rest in one place. This is very important for the overall recovery process. Intensive therapy work and fitness training are both important.

Resort-style facilities provide accommodation that is stylish and comfortable. This contributes to the recovery of patients by making the rehab a restful sanctuary. At the end of the day, patients have a place to relax and recharge.

Popular Destinations for Resort-Style Rehabs

Research shows that residential rehabilitation is considered the last resort for individuals with serious substance abuse problem. But, with so many resources for addressing and even overcoming addiction available, this should not be the case. Today, there are many locations with resorts that help with addiction treatment.

Popular destinations for these rehabs include Wickenburg in Arizona, Malibu in California, Crossroads in Antigua, and London in England. If you or a loved one wants to recover from addiction at a resort-style facility, visit one of these places.

About the Author

Frederick Moore is a columnist who focuses on drug use/abuse in the sport. His works aim to prevent athletes from improper drug use showing the consequences of abuse.

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