Save the Date: UN Tourism Global Conference on Wine Tourism in Armenia, September 11-13

The prestigious UN Tourism Global Conference on Wine Tourism in 2024 has officially set its dates for September 11 to 13, with Armenia proudly chosen as the host country.

Renowned for its rich and ancient winemaking traditions, Armenia offers an ideal backdrop for this esteemed gathering, promising a truly immersive experience for attendees.

The Conference presents a unique opportunity for experts from across the growing field of wine tourism to identify emerging trends and development opportunities. It will bring together a diverse array of international participants, including representatives from public entities, destination management organizations (DMOs), global and intergovernmental bodies, esteemed wine experts, and various other key stakeholders. The event serves as an innovative forum to collaborate and devise concrete solutions, making it an invaluable resource for the global wine tourism industry.

Armenia, with its blend of ancient winemaking traditions, indigenous grape varieties, diverse terroir, and a profound cultural connection to wine, is positioned as an ideal host for the 2024 conference. The nation is eager to share its passion, expertise, showcase its illustrious wine heritage, and foster international collaborations within the wine tourism sector. Among many exciting experiences that await at this conference, attendees will have the unique opportunity to explore the Areni-1 cave, the world’s oldest winery discovered to date, dating back 6,100 years.

“We eagerly look forward to welcoming everyone to Armenia, where our landscapes resonate with the stories of our vineyards, and the spirit of hospitality flows as generously as our finest wines,” stated Sisian Boghossian, Head of the Tourism Committee of Armenia.

The Tourism Committee of the Republic of Armenia and the World Tourism Organization (UN Tourism) look forward to welcoming participants at the UN Tourism Global Conference on Wine Tourism in Armenia from September 11 to 13, 2024.


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Further information on registration, program, and logistics will be available in due course.

About Armenia

Armenia, a country nestled in the Caucasus region, is a land of captivating landscapes, rich history, and warm hospitality. This hidden gem offers a diverse array of experiences, from natural splendor to ancient treasures, modern adventures, and culinary delights. It’s centuries-old tradition of winemaking, and the nation’s wineries and vineyards, offer a unique blend of culture, heritage, and wine, making it a prime destination for wine enthusiasts and travelers. For more information about Armenia, please visit: armenia.travel.

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Media Contact:  Natasha Roumian-Booker, Tourism Committee of the Republic of Armenia; [email protected]

About the author

Linda Hohnholz