Rady School of Management Hires Executive Director to control Business Analytics Program

Raymond Pettit

Raymond Pettit

SAN DIEGOJuly 31, 2018PRLog — Raymond Pettit, an accomplished advertising, marketing and media research expert, has joined the Rady School of Management at the University of California NORTH PARK because the Executive Director of the  Master of Science running a business Analytics (MSBA) program and the guts for Business Analytics. With 22 years of experience, Pettit has strong industry connections which will bring increased contact with the MSBA program and enhance career choices for MSBA students. Pettit joins the Rady School from comScore, Inc. where he served as VP, Analytics: Custom Client Solutions.

“I’m thrilled to be at Rady and  ‘give back’ following a long career running a business. I’m confident I could bring value from what has already been a stellar program and help propel Rady to a leadership role at the nexus of business analytics, industry and education,” Pettit said.

In his role as Executive Director of the MSBA program, Pettit shall become the coordinator for admissions, recruitment, development, capstones, and internships. He plans to determine a business advisory council for the guts for Business Analytics and bring the business enterprise world to Rady by hosting events, conducting workshops, and developing sponsorship opportunities.

Pettit spent some time working in leadership positions for distinguished advertising firms, including a posture as senior vice president at The Advertising Research Foundation, a  premier industry research body. He’s got been a visiting guest lecturer at the University of Oregon and collaborated on research with academic leaders in the united states. Pettit earned his bachelor’s degree at the University of Michigan and an MS and Ed.D. at the University of Illinois.

“We have been excited that Raymond Pettit has joined the Rady School,” said Associate Professor of Marketing and co-founding faculty person in the Rady MSBA program, Vincent Nijs. “His rich experience running a business analytics, advertising, media and marketing certainly are a great asset to this program and his industry connections will unlock new opportunities for the MSBA program and our students.”

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The Rady School’s MSBA can be an intensive program that delivers students with the abilities to achieve data-rich business environments. The scheduled program offers rigorous, hands-on training that prepares students to utilize analytics and data to recognize business opportunities, generate business insights and create business solutions. MSBA students gain both quantitative skills to generate better decision tools and the capability to manage teams and communicate effectively with stakeholders throughout each phase of an analytics project.

To find out more on the MSBA program at the Rady School, head to: https://www.youtube.com/watch?v=aATW8PZqM7w

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About the Rady School of Management at UC San Diego
The Rady School of Management at UC NORTH PARK is really a business school that develops ethical and entrepreneurial leaders who create a positive impact on earth through innovation, knowledge and collaboration. The Rady School supplies a Full-Time MBA program, a FlexMBA program for working professionals, a Ph.D. program, a Master of Finance program, a Master of Science running a business Analytics program, a Master of Professional Accountancy program, Executive Education and undergraduate courses. For more information concerning the Rady School visit, www.rady.ucsd.edu.

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