OUTFRONT Media Partners with the Indonesian Ministry of Tourism to Bring "Wonderful Indonesia" Campaign to Times Square Billboards

“Working with the Indonesian Ministry of Tourism to bring the gorgeous Wonderful Indonesia campaign to life in Times Square has been an exciting experience for the team at OUTFRONT Media,” said Jodi Senese, OUTFRONT Media’s Executive Vice President and Chief Marketing Officer. “Times Square is a special location, allowing brands to share their story in the most vibrant advertising environment globally, and to also reach the more than 300,000 people who visit Times Square daily.”

“In order to continue to promote Indonesia, it is important to have a strong brand to build up our reputation to advertise and sell our destination,” said Arief Yahya, Minister of Tourism for the Republic of Indonesia. “We are really counting on the implementation of tourism marketing strategy in order to help us reach our target goal of 20M visitors by 2019. We are aiming to increase our presence through the brand ‘Wonderful Indonesia’ using OOH.”

About OUTFRONT Media Inc.

OUTFRONT Media is one of the largest out-of-home media companies in North America with a leading presence in top markets throughout the United States and Canada. We have a diverse portfolio of billboard, transit and digital displays reaching mass audiences, as well as a distinct offering of prime assets impacting select markets. As part of our ON Smart Media technology development initiative, we are developing hardware and software solutions for enhanced demographic and location targeting, and engaging ways to connect with consumers on-the-go.

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