Mount Airy Casino Resort looked to Greentube to create a customized solution that enabled players to experience the resort online. The platform provides a true branded experience that reflects the physical appearance of Mount Airy Casino Resort. Players who visit the site will instantly recognize a virtual rendition of the property’s lobby and main casino. In addition, the site offers popular games from Greentube and other leading providers.
The social casino – available on PC, tablet or mobile device – provides multiple in-game and external marketing channels that enhance the player experience through live operations. In addition, Greentube’s marketing expertise will assist with in-house promotions. The Mount Airy social casino is the third social platform for a major casino created by Kenny Huang and his team at BlueBat Games, a subsidiary of Greentube.
“Our goal was to build a social platform that delivered part of the Mount Airy Casino Resort experience into players’ homes and hands,” said John Culetsu, Executive Vice President and General Manager for Mount Airy Casino Resort. “We are proud to offer this platform to our regional players as well as casino enthusiasts throughout the country.”
“Social Casinos are the gateway to attracting new players to visit a casino property and the means by which casinos can entice previous players to return,” said Gabriel Cianchetto, President of Market Development, Greentube North America. “With our assistance, Mount Airy Casino Resort is aptly positioned to deploy the latest marketing technologies and game content.”
According to SuperData research, 82% of social casino gamers have visited a land-based casino within the past year and 60% have visited within the past six months. PC players have been found to play an average of 69 minutes per session while tablet and mobile players spend 57 minutes per session. Each year, millions of players prepare for their next visit to a brick-and-mortar casino by visiting a social casino online.
About Mount Airy Casino Resort
Mount Airy Casino Resort – Pennsylvania’s first AAA Four Diamond-rated casino, boasts the ultimate gaming experience with over 1,800 slot machines and 80 table games against the backdrop of Pennsylvania’s picturesque Pocono Mountains. Luxury hotel rooms and suites serve every need while guests discover a variety of signature restaurant options, including the recently opened Guy Fieri’s Mt. Pocono Kitchen and Bistecca by Il Mulino. This all-encompassing, full service resort destination for outdoor enthusiasts and gaming enthusiasts alike features an award- winning, lakefront 18-hole golf course; a 16,000-square foot spa, salon and exercise facility; a $5 million, luxury, indoor/outdoor pool and entertainment complex – aptly called Get Wet; an outdoor summer stage that hosts summer concert series; headline entertainment at Gypsies Nightclub and bar; banquet and conference center. Mount Airy Casino Resort, located in Mount Pocono, Pa., is less than 90 minutes from Philadelphia, New York City and northern New Jersey. For reservations, call 1-877-682-4791 or visit www.mountairycasino.com.
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About Greentube
Greentube Internet Entertainment Solutions is a leading developer and provider of iGaming solutions for the Internet, mobile devices and iTV, specializing in the development of 3D downloadable games, casino, poker, bingo and games of skill. Founded in 1998, Greentube is a wholly-owned subsidiary of The Novomatic Group, one of the biggest producers and operators of gaming technologies and one of the largest integrated gaming companies in the world.
Contact: Kevin Mercuri, [email protected], 212-901-6914 ext 701
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SOURCE Mount Airy Casino Resort
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