Media Global Passenger Study – a new and unique study of international audiences, revealing the media habits of nearly 10 million of the world’s most frequent and affluent travelers

WASHINGTON, June 19, 2017 /PRNewswire/ — International research consultancy BDRC Group has launched an innovative new study that surveys travelers at their point of purchase through traditional travel agencies, online travel agents (OTAs) and corporate travel management companies (TMCs).  With a sample of 16,286 projected to a universe of 9.9 million weekly air travelers, this new technique delivers exceptional data quality, capturing the views of both leisure and business travelers as they make their booking – a method that ensures views, habits and travel motivations are recalled while they are top-of-mind. Media GPS offers media owners and brands a unique opportunity to target outward-looking, frequent-travelling ‘global citizens’.

In addition to media consumption, Media GPS captures traveler behavior, including cabin class, purpose of trip, travel motivations, hotel brands usage/preference and many other important travel related consumer attributes. The data reveals which of 45 international media brands and 120+ sub-brands these influential consumers engage with, across locations, channels and devices.  The study was made possible with the support of founding clients BBC Worldwide, Bloomberg and CNN.