Jamaica Tourist Board Promotes Destination Cycling at Philly Bike Expo

The Jamaica Tourist Board hosted three events during the Expo, including a group bike ride.

The Jamaica Tourist Board (JTB) showcased the island as a premier global cycling destination at the 2025 Philly Bike Expo, an annual event in Philadelphia, PA that brings together cyclists for a weekend of exhibitions, seminars, and community engagement. Representatives of the JTB attended the exhibition, hosting multiple events on Friday, March 7, and Saturday, March 8, including a seminar, group bike ride and evening social gathering.

On Friday evening, the JTB hosted Philly Hike Expo attendees to enjoy the island’s food and music offerings at local bike shop and event space, VeloJawn. The next morning, the JTB hosted a group ride in partnership with Pinebury, a cycling apparel brand, that was led by, Carlton Simmonds, National Cycling Coach, Jamaica. The ride took participants from the steps of the Philadelphia Art Museum to the Pennsylvania Convention Center where they enjoyed Blue Mountain Coffee and delicious Jamaican patties.

Later that day, the JTB and Coach Simmonds provided insight into the island’s extensive cycling offerings in a seminar titled, “Jamaica: Pedaling Through Reggae Paradise.”

“Jamaica’s stunning and varied natural landscapes make it an excellent destination for cyclists looking for an unforgettable adventure,” said Hon. Edmund Bartlett, Jamaica’s Minister of Tourism. “The global cycling market continues to grow year after year, and we are well equipped to accommodate demand – whether it’s mountain biking in the breathtaking Blue Mountains, competing in an annual race like Jakes Off-Road Triathlon or finding community in local groups like the Simmonds Cycling Club, we offer a riding experience for all types of cyclists.”

Each year, hundreds of visitors bike Jamaica’s scenic cycling corridors, including Kingston-Holywell, Kingston-Port Royal and Ocho Rios-Montego Bay, which take cyclists through the island’s lush nature and along its coast. For a guided ride, flagship bike tour operator Discover Jamaica by Bike is offering a 6 Day Ultimate Experience set for May 1-7, 2025. The journey will take participants on an expert-led three-day ride through Jamaica’s rainforests, beaches and villages, all by bike.

“Thanks to our premiere local partners, cyclists visiting Jamaica will enjoy an array of incredible cycling-friendly adventures, experiences and accommodations.”

Donovan White, Director of Tourism, Jamaica, added: “Our island offers the unique opportunity to combine bike adventures with immersive cultural, culinary, wellness experiences. Visitors can embark on a reggae tour of Kingston, refuel at iconic restaurants like Rick’s Café and enjoy restorative treatments at our many resort spas.”

JAMAICA TOURIST BOARD 

The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica’s national tourism agency based in the capital city of Kingston. JTB offices are also located in Montego Bay, Miami, Toronto and London. Representative offices are in Berlin, Barcelona, Rome, Amsterdam, Mumbai, Tokyo and Paris.

Jamaica is home to some of the world’s best accommodations, attractions and service providers that continue to receive prominent global recognition. In 2025, TripAdvisor® ranked Jamaica as the #13 Best Honeymoon Destination, #11 Best Culinary Destination, and #24 Best Cultural Destination in the World. In 2024, Jamaica was declared ‘World’s Leading Cruise Destination’ and ‘World’s Leading Family Destination’ for the fifth consecutive year by the World Travel Awards, which also named the JTB the ‘Caribbean’s Leading Tourist Board’ for the 17th consecutive year.

Jamaica earned six Travvy Awards, including a gold for ‘Best Travel Agent Academy Program’ and silver for ‘Best Culinary Destination – Caribbean’ and ‘Best Tourism Board – Caribbean’. The destination also received bronze recognition for ‘Best Destination – Caribbean’, ‘Best Wedding Destination – Caribbean’, and ‘Best Honeymoon Destination – Caribbean’. Additionally, Jamaica received a TravelAge West WAVE award for ‘International Tourism Board Providing the Best Travel Advisor Support’ for a record-setting 12th time.

For details on upcoming special events, attractions and accommodations in Jamaica go to the JTB’s Website at visitjamaica.com or call the Jamaica Tourist Board at 1-800-JAMAICA (1-800-526-2422).  Follow the JTB on Facebook, Twitter, Instagram, Pinterest and YouTube. View the JTB blog at visitjamaica.com/blog/.

SEEN IN MAIN IMAGE:  Members of the Jamaica Tourist Board and Philly Bike Expo attendees gather at the Philadelphia Art Museum before a group ride to the PA Convention Center.

Media Contact:  Lou Hammond Group, jamaica@louhammond.com