Jamaica Tourist Board Earns Prestigious ADDY Award from Caribbean Advertising Federation

The Tourist Board was honored with a Silver ADDY in Cinematography for its “Where Your Heart Belongs” winter 2024 advertisement.

The Jamaica Tourist Board (JTB) has been recognized by the Caribbean Advertising Federation (CAF) with a prestigious 2025 American Advertising Award (ADDY). The JTB received a Silver ADDY Award for its “Where Your Heart Belongs” advertisement in the cinematography category, which recognizes outstanding work in film and video production. Released in winter 2024 in partnership with Jamaican creative agency The Limners and Bards Limited, the advertisement creates a sense of longing for viewers to “come back” to the island for the warmth of the sun, its people, and its experiences – to where their hearts belong. 

“There is a ‘vibe’ that can only be found in Jamaica, and through this advertisement, we have showcased that exact sentiment.”

Hon. Edmund Bartlett, Minister of Tourism, Jamaica, added: “Our advertising team works tirelessly year-round to enrapture the spirit of Jamaica and present it to mass audiences in multiple formats, with the goal to draw both new and returning visitors to the island. We are incredibly proud of our team for winning this prestigious award that again puts Jamaica on the main stage.”

Commonly known as the ADDYs, the American Advertising Awards is the advertising industry’s largest competition that recognizes excellence in the art of advertising. The ADDYs are conducted annually by the American Advertising Federation (AAF) and operate on a three-tiered system to ensure work is thoroughly evaluated, including:

• Local level, where competitions are held by local AAF chapters.
• District level, second stage, where winners from the local level advance to one of 15 district competitions.
• National level, final stage, where district winners compete for the coveted National ADDY Awards.

The JTB’s Silver ADDY was awarded at the local level, with recognition by the Caribbean Advertising Federation (CAF), the first and only non-American member of the AAF. Entries are evaluated on criteria such as visual storytelling, technical proficiency, and overall impact, and judged by a panel of experienced professionals from outside of the region.

“Jamaica offers every visitor a vacation that best suits their interests,” said Donovan White, Director of Tourism, Jamaica Tourist Board. “Through our winning advertisement, our team has done an excellent job at highlighting this message to a broader audience, and we are humbled the AAF and CAF recognized our work.”

To view the “Where Your Heart Belongs” advertisement, please visit this link.

For more information on Jamaica, please go to visitjamaica.com.

JAMAICA TOURIST BOARD  

The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica’s national tourism agency based in the capital city of Kingston. JTB offices are also located in Montego Bay, Miami, Toronto and London. Representative offices are in Berlin, Barcelona, Rome, Amsterdam, Mumbai, Tokyo and Paris.

Jamaica is home to some of the world’s best accommodations, attractions and service providers that continue to receive prominent global recognition. In 2025, TripAdvisor® ranked Jamaica as the #13 Best Honeymoon Destination, #11 Best Culinary Destination, and #24 Best Cultural Destination in the World. In 2024, Jamaica was declared ‘World’s Leading Cruise Destination’ and ‘World’s Leading Family Destination’ for the fifth consecutive year by the World Travel Awards, which also named the JTB the ‘Caribbean’s Leading Tourist Board’ for the 17th consecutive year.

Jamaica earned six Travvy Awards, including a gold for ‘Best Travel Agent Academy Program’ and silver for ‘Best Culinary Destination – Caribbean’ and ‘Best Tourism Board – Caribbean’. The destination also received bronze recognition for ‘Best Destination – Caribbean’, ‘Best Wedding Destination – Caribbean’, and ‘Best Honeymoon Destination – Caribbean’. Additionally, Jamaica received a TravelAge West WAVE award for ‘International Tourism Board Providing the Best Travel Advisor Support’ for a record-setting 12th time.

For details on upcoming special events, attractions and accommodations in Jamaica go to the JTB’s Website at visitjamaica.com or call the Jamaica Tourist Board at 1-800-JAMAICA (1-800-526-2422).  Follow the JTB on Facebook, Twitter, Instagram, Pinterest and YouTube. View the JTB blog at visitjamaica.com/blog/.

Media Contact:  Lou Hammond Group, jamaica@louhammond.com