There’s less than a month to go until the appointment with the new hub of the beverage and Ho.Re.Ca. sector being held at Rimini expo centre from 16th to 19th February 2019.

In fact, simultaneously with Beer Attraction, Food Attraction and BB Tech Expo, Italgrob’s International Horeca Meeting, the Italian food event, is arriving on the Riviera. All the food & beverage product chain’s sectors are thus to be found, from leading brands to craft breweries.

Precisely the interaction with Italian Exhibition Group, according to Italgrob president Vincenzo Caso, “will be an extraordinary opportunity for meeting and analysing the most urgent questions, those most felt by trade members: a valuable opportunity for meeting colleagues from all over Italy, networking, and communicating the respective knowledge and experience.”

The hottest issues for the sector with market analyses and studies on the evolution of Horeca consumption will be at the core of the opening conference on Saturday 16th February in the Neri Room, with important managers and representatives of Italy’s foodservice. Numerous in-depth events will be held in the Horeca Arena, the space set up in the heart of Rimini expo centre, right under the south foyer’s cupola. There will be discussions on the ethical role of industry and distributors, taxes on sugar orientation on packaging, as well as training, with the conference on Sunday 17th February with the students and lecturers at the master’s degree in Trade Management of foodservice, organized by the Luiss Business School, with the support of the AFDB, Associazione per la Formazione nel Beverage (association for beverage training).

Two sessions are scheduled: one on mineral water and problems linked with network treatment, the product’s evolution, the numerous innovations on the market and a focus on a rapidly growing phenomenon such as food delivery.

A totally new feature of the 2019 edition is the fact of opening up to also include venue owners and managers. Distributors will thus be able to invite their clients to take part in the training sessions. On Monday and Tuesday, in the Horeca Arena, Planetone, with Marco Ranocchia, will explain how staff preparation and expertise are decisive factors for competing on the present-day market.

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Also on Monday, there will be “beerful” session, with Silvana Giordano of Unibirra. The session will be organized in collaboration with ADHOR (the association of Horeca ladies) which on this occasion will distribute a recipe book of beer-based dishes entitled “La Birra nel Piatto”. “This initiative”, states Paola Giacchero, chair of the ADHOR, “aims at increasing beer culture in our sector, an objective that the ADHOR believes strongly in and to which it already contributed several years ago, with a handbook on how to pull a perfect beer.”

On Tuesday, Giuliano Lanzetti of “Pienissimo” will explain how to optimize venue management and increase business: the appointment is at 11 am, and “Metti il turbo al tuo locale”, (Fit your venue with a turbo) the title of the conference. The same session’s program also include the awards ceremony of the historic “beer academies”, organized by Il Mondo della Birra magazine.


Dates: 16-19 February 2019; organizers: Italian Exhibition Group SpA in collaboration with Unionbirrai, FIC (Italian Federation of Chefs) and ITA Italian Trade Agency; with the patronage of: Emilia Romagna Region, Rimini Municipality and Italgrob; media partners: GBI, Il Mondo della Birra; frequency: annual; edition: 5th; admission: from 16th to 19th February open exclusively to trade members,  on Saturday 16th February only: also open to the (adult) public of beer lovers, foodies and gourmet consumers; hours: Saturday 16th, Sunday 17th and Monday 18th February: 10 am – 6:30 pm; Tuesday 20th February: 10:00 am – 5:00 pm; group brand manager – food & beverage division: Flavia Morelli; brand manager: Marco Cecchini; visitor info: e-mail: [email protected]; Web sites:  #BA2016 @BeerAttractionFacebook:

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