Glossier Inc. Raises $52 Million to Invest in Customer Experience

NEW YORK, Feb. 22, 2018 /PRNewswire/ — Today, Glossier Inc., the community-driven, direct-to-consumer beauty company, announces a $52 million Series C fundraise, bringing its total funding to $86 million. This round was led by existing investors IVP and Index Ventures.

Glossier is best known for its proprietary portfolio of top-rated products across the skincare, makeup, body, and fragrance categories. Launched in 2014, the company’s inclusive, customer-centric approach to brand-building has made it a leader in the rapidly evolving global beauty industry—expected to grow from $433 billion today to $750 billion by 2024.

With this latest round of funding, Founder & CEO Emily Weiss, said the company is focused on creating the best beauty shopping experience in the world. “E-commerce has made buying easier and more efficient, but discovery less fun and meaningful. Our direct-to-consumer model has enabled us to build uniquely powerful relationships with every single one of our customers on a personal level. We know that our customers are driven by the excitement of finding a new beauty product that they love, through someone they trust. This breadth of human connection and celebration of personal choice is core to who we are, and something we want to further facilitate and develop through new digital products—and, indeed, across all of our customer touchpoints. We are building a people-first ecosystem, to help and to inspire.”

In 2017, Glossier expanded into two new countries and two new product categories. The company also opened offices in London and Montreal, after acquiring the Canadian tech agency, Dynamo. Customers can shop the full range of products directly through its website and at the company’s New York showroom. Glossier currently ships to the United States, Canada, and the United Kingdom.