CRAVING THE FUTURE Platform Launched by Former Innovation “Dean” at Gap, Levi and Top 10 Speaker Michael Perman

PORTLAND, Ore., March 6, 2018 /PRNewswire/ — Michael Perman, who has a reputation for generating stunning global insights for brands including Gap, Banana Republic and Levi’s, has launched a new innovation content platform for people in the business of creating what’s next.

“CRAVING THE FUTURE” begins with a podcast series on iTunes and then a speakers’ series, followed in 2018 with a book, workshops and virtual media.

Perman has earned a corporate following through his hands-on approach to forming future visions. CRAVING THE FUTURE is based on dozens of interviews with innovation luminaries, quantitative research on the subject of craving, as well as more than 100 ethnographic consumer interviews that Perman has conducted, including as Senior Director of Global Insights and Marketing for Levi’s and as executive consultant for dozens of brands.

Last month, Perman was named to the 2018 list of Top-10 keynote speakers by speaking.com, which pointed to his engaging audience experiences for major events.

The first set of eight CRAVING THE FUTURE episodes includes the future of sports performance with the innovation chief at Gatorade, reveals the future of Global Grand Challenges with Singularity University and shares the future of creativity in music with Grammy nominated musician Peter Himmelman.

“People are craving to be creators of the future,” says Perman “and the definition of CRAVING is changing in our culture, which today is more about people’s deep-seated desires and life-long quests for purpose and meaning. If we understand people’s deepest desires, we will then be better prepared to create experiences and products that are appealing.” 

To underscore this trend, Perman points to new research that reveals that more than 80% of respondents are craving lifelong quests for purpose or to experience feelings vs. 20% craving immediate satisfaction of creature comforts such as foods, vices or material possessions.

Trends Perman and his luminaries are following include:

• MINDFULNESS: integrated in business to improve performance.
• CREATION MODES: disruptive paradigms for creating products and experiences.
• QUEST: new modes of learning and exploring intelligence

Michael Perman is head of C’EST WHAT? LLC, https://www.cestwhat.org “a mindful innovation, strategy, design-thinking firm” based in Portland, Oregon.

To schedule interviews with Michael, contact [email protected]. 415-336-3985

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SOURCE C’EST WHAT? LLC

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