“Color of Guam” Captivates Seoul

Lotte World and Hyundai Seoul Department Store Visitors Experience the Island’s Vibrant Spirit.

The Guam Visitors Bureau (GVB) lit up Lotte World Seoul with its eye-catching “Color of Guam” pop-up booth, attracting waves of excitement and hundreds of curious visitors. As part of GVB Korea’s lively “Color of Guam” campaign, the booth brought the island’s natural beauty and tropical vibes right to the heart of Seoul, offering a mini escape for city dwellers.

Set against a backdrop of lush palm trees and beach-inspired decor, the booth instantly transported visitors to Guam’s azure shores. Adding an extra dose of island authenticity, the talented Chamorro performance group “Guma’ Taotao Tåno’” took center stage, captivating the audience with traditional dances that reflected Guam’s rich cultural heritage.

Guam Cultural Performance

Visitors eagerly participated in interactive activities, including a Guam travel voucher giveaway, where sharing their experience on Instagram unlocked a chance to win the ultimate island getaway. GVB Korea’s Instagram followers also gathered to spin the roulette for a shot at special Guam-themed prizes like picnic mats and travel pouches. “Kiko” the beloved Ko’Ko’ bird mascot added a playful touch, drawing smiles as people posed for photos with Guam’s feathered friend.

“We were thrilled to bring the Chamorro spirit to so many people—from families to couples, to Seoul’s dynamic MZ generation. We hope the magic of Guam inspires them to visit and experience its beauty firsthand,” said Robert Hofmann, GVB Board Director and Mayor of Sinajana.

The event was a highlight of the day at Lotte World, where over 16,000 visitors flocked to the park. The ‘Color of Guam’ booth at Weeny Beeny Square stood out as a must-see, garnering enthusiastic responses from a diverse crowd.

This exhibition took place after the successful conclusion of the “Color of Guam” exhibition at The Hyundai Seoul Department Store. This immersive art showcase ran from October 14 to 20, offering visitors a rare glimpse into Guam’s natural beauty, vibrant culture, and rich heritage through the unique perspectives of five talented Korean artists. The exhibition was especially meaningful as it was the first-ever destination-related exhibition held at The Hyundai Seoul, further emphasizing its significance.

Featuring the works of Chan Song Kim, Dan Bi Shin, Geu Rim Jung, Seok Lee and Tae Won Ahn, the exhibition showcased artistic interpretations that captured the essence of Guam. Each artist brought their own perspective through diverse mediums-ranging from steel pipe installations, paintings and photography to 3D-generated art and mixed media- providing fresh and meaningful representations of Guam’s lush landscapes, vibrant marine life, and cultural heritage.

GVB Korea Marketing Committee Chairman Ho Sang Eun, Board Directors Robert Hofmann and Michelle Merfalen, and Director of Global Marketing Nadine Leon Guerrero, along with other GVB delegates and media partners, visited to mark the occasion. The opening day featured a presentation session on the 6th floor, where attendees had the opportunity to meet the artists, hear their stories, and join an exclusive docent-led tour of the artworks on the 3rd floor.

“Through this vibrant exhibition, we invited visitors to experience the heart of Guam — its stunning natural beauty and rich culture — through the eyes of talented Korean artists.”

“This collaboration deepened the connection between our two communities, showcasing the true ‘Color of Guam’ in a unique and meaningful way,” said GVB Korea Marketing Committee Chairman Ho Sang Eun.

In celebration of the exhibition, GVB and The Hyundai Seoul held a special Instagram event for the public through October 20. Participants could join by following GVB Korea’s Instagram account (@visitguam_kr) and The Hyundai Seoul’s account (@the_hyundai). They were invited to post a photo of their favorite artwork from the exhibition, and share in the caption, share what the “Color of Guam” means to them with the hash tag #colorofguam, #gvbkorea and #thehyundaiseoul. One lucky winner will be announced on October 28 via GVB Korea’s Instagram account and receive a Guam travel voucher for two.

SEEN IN MAIN IMAGE:  Color of Guam Booth at Lotte World – image courtesy of GVB

Media Contact:  Lisa Bordallo, Public Information Officer, GUAM VISITORS BUREAU, SETBISION BISITAN GUÅHAN, Tumon, Guam, (671) 979-1523, [email protected]