CHICAGO, Feb. 6, 2018 /PRNewswire/ — It takes smarts and tenacity to start a business and keep it going and growing for 30 years through good economies and bad. Those characteristics perfectly describe Lori Colman and Liz Brohan, Co-CEOs and co-owners of CBD Marketing (CBD), which recently kicked off its anniversary year celebrations.
Founded in 1988, CBD is Chicago’s longest-running, women-owned B2C and B2B marketing agency and one of the few independent Chicago agencies of any type to have achieved this remarkable milestone. The wide array of A-List accounts the agency has served include leading companies in tech, construction and building products, energy, higher education, food ingredients, financial and professional services. Firestone Building Products, James Hardie Building Products, Whirlpool Corporation, Rabobank, Blue Diamond Almonds, Culligan, Northwestern University’s Kellogg Graduate School of Management and Discover are a sampling of the agency’s national and global client roster, current and past.
“This is an exciting year, to be sure,” noted Founder and Co-CEO Lori Colman. “Liz and I are committed to keeping the momentum going and paying our success forward. We’re doing that by involving our employees in initiatives that are meaningful to them and to the community, plus we’re updating our website and logo.”
Up First: A New Website and Logo
CBD’s business philosophy is summed up as “Market What’s Meaningful,” which is leveraged via the agency’s new website, launched recently. Along with greater emphasis on digital capabilities, the website illustrates how CBD helps companies solve their most pressing business challenges. Focused on the essential alignment of strategy and planning with KPIs, analytics and campaign optimization, the new site provides an important view into the agency’s integrated prowess and wide variety of deliverables—from award-winning creative and content, to data-centric media in all forms—paid, earned, owned and social. The vibrant new logo design—inspired by the city CBD calls home—is a perfect reflection of the high energy associated with the agency for three decades.
30 Dogs for 30 Years: Partnering with Chicago Canine Rescue Foundation
As a dog-friendly Chicago marketing agency, CBD is partnering with a non-profit close to its heart – Chicago Canine Rescue Foundation (CCRF). CBD is sponsoring 30 dog adoptions—including paying the adoption fees—throughout 2018, furthering CCRF’s mission of placing dogs in caring, forever homes. The agency will showcase several dogs each month via CBD’s social media platforms in an effort to boost adoptions. The focus is on dogs that may be older, have some medical issues or need an extra level of love and support. Lori Colman has been involved with the organization for nearly 16 years, having adopted four CCRF dogs and fostered more than ten.
“Pitch Your Charity” and Volunteer Hours
At every agency bi-weekly status meeting, an employee gets to “Pitch for Charity,” showcasing their favorite non-profit in a short presentation and encouraging fellow CBDers to look into volunteering or supporting that organization in other ways. CBD is giving everyone the opportunity to take a full work day to volunteer for a charity of their choice.
30 Weeks of Team Building
Also in store for 2018 is 30 weeks of team building, from in-house exercises and workshops to scheduled, off-site training. Every employee is encouraged to enable team spirit in new and creative ways. CBD’s EVP and Executive Creative Director, Mary Olivieri, has already provided hours of inspiration to teams through her improv-inspired sessions.
“Words of Wisdom from Kick-Ass Women” E-Book, Third Edition
CBD has been showcasing successful women in all fields with its series of e-books, “Words of Wisdom from Kick-Ass Women.” The 2018 edition is in the works. A group of 30 executives and inspirational women will be asked to share how their professions reflect their passions, and vice versa. The published insights are meant to inspire the next generation of female leaders.
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And of Course – a Party!
In September 2018, the CBD team will celebrate the actual founding date of the agency at a 30th anniversary party, celebrating with clients, friends, colleagues and family.
“I know an anniversary is a great time to reflect but we’re really about the future,” said CBD’s President and Co-CEO Liz Brohan. “Everything we’re doing this year is to celebrate commitment and inspire us for our next 30 years, which are sure to be phenomenal!”
About CBD Marketing
CBD Marketing (CBD) is an award-winning, creative, integrated marketing agency located in Chicago. National and global clients in food, food ingredients, beverages, foodservice, manufacturing, energy, appliances, building products, education, retail and other industries count on CBD to Market What’s
Meaningful, building more intimate and profitable relationships in emotional and rational ways. CBD’s research and proprietary online data monitoring is leveraged by major national and global consumer and B2B brands.
Contact:
Jean Ban
[email protected]
312-661-1050 (O)
312-259-4648 (C)
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SOURCE CBD Marketing
