Bartlett Urges Innovators to Use Technology to Transform Tourism  

Jamaica Tourism Minister, Hon. Edmund Bartlett, has reinforced his advocacy for the transformation of the tourism sector through technology while observing that: “We are on the cusp of a new era – one where technology and tourism intertwine to create experiences that are more enriching, accessible, and sustainable than ever before.”

Stating that over the decades, technology has revolutionized the tourism industry in more ways than could have been imagined, Minister Bartlett welcomed innovators of TechBeach Jamaica, which staged its 7th annual international retreat at Secrets Resort from December 4-6, 2024. He lauded co-founders, Jamaican Kirk Hamilton and Trinidadian Kyle Maloney as “visionary minds and trailblazers who are shaping the future of technology and its intersection with tourism.”

TechBeach is a premier technology conference that connects the Caribbean’s tech ecosystem with major global technology hubs and is seen by Minister Bartlett as not just an event but a catalyst for innovation, collaboration and investment.

He cited that AI-powered chatbots and virtual assistants were now enhancing customer service, providing real-time assistance to travelers worldwide, noting that technological advancements such as Internet of Things (IoT) driven devices, blockchain and robotics were democratic and empowering; lowering barriers to entry, allowing small businesses and entrepreneurs in Jamaica to compete on a global stage.

Noting that digital technologies have opened doors for individuals to offer unique services, create innovative products, and reach markets previously inaccessible, Minister Bartlett pointed to “a wealth of opportunities for our people in Jamaica to become entrepreneurs in the tourism space.”

He identified “opportunities in developing mobile applications that enhance visitor experience, creating virtual reality tours of cultural and historical sites, online booking and reservation platforms for local attractions, digital marketing services to small tourism businesses and establishing online marketplaces for authentic Jamaican crafts and products.”

Minister Bartlett also pointed to opportunities in utilizing drones for aerial photography and videography to promote destinations, implementing AI-powered customer service solutions for hospitality business and developing sustainable tourism initiatives using IoT for energy efficiency.

“As we look to the future, it is clear that technology will continue to play a pivotal role in shaping tourism.”

Mr. Bartlett encouraged tech firms, innovators and entrepreneurs to recognize the immense value proposition of the tourism space, stating, “Your expertise and creativity are needed to develop goods and services that will enhance visitor experiences, improve operational efficiencies, and contribute to the sustainable growth of the industry.”

Minister Bartlett urged the TechBeach partners and their global, regional and local sponsors: “Let us work together to harness the power of digital technologies, to empower our people, to captivate our visitors, and to elevate Jamaica’s position as a leader in tourism innovation.”

SEEN IN IMAGE:  Co-founders of TechBeach, Jamaican Kirk Hamilton (center) and Trinidadian Kyle Maloney (right), greet Minister of Tourism, Hon Edmund Bartlett on his arrival for the official opening of the 7th TechBeach Retreat, at Secret Resorts on Wednesday, December 4, 2024.

Media Contact:

Corporate Communications Division

Ministry of Tourism 

64 Knutsford Boulevard

Kingston 5

Telephone: 920-4924, 

Fax: 906-1729

Or

Dr. Kingsley Roberts

Senior Director, Corporate Communications

Ministry of Tourism

64 Knutsford Boulevard

Kingston 5

Tel: 920-4926-30, ext.: 5990

Cell: (876) 505-6118

Fax: 920-4944