Bartlett to Attend Paris Olympics Ahead of Brazil Marketing Blitz

Jamaica Tourism Minister, Hon. Edmund Bartlett, departed the island for Paris, France, today (August 7) to attend the Olympic Games. While in Paris Minister Bartlett will be instrumental in promoting Jamaica as a premier tourist destination through the Jamaica Tourist Board’s (JTB) Jamaica House initiative.

With the world’s attention turned to Paris for the Olympics, Jamaica House Paris, a vibrant hub showcasing the best of Jamaican culture, will be open to visitors throughout the Games. Similar Jamaica House promotional spaces have been successfully mounted during previous global sporting events.

Minister Bartlett emphasized the importance of leveraging the global stage to promote Brand Jamaica. “Our athletes are global ambassadors, and their stellar performances provide us with a unique opportunity to showcase Jamaica’s rich heritage and warm hospitality to a worldwide audience.”

“We are here to remind the world that Jamaica is not just a destination; it is an experience.”

Jamaica House Paris will feature a range of activities, including live music, food, and giveaways, designed to immerse visitors in the island’s vibrant culture. The tourism minister encouraged Jamaicans and visitors alike to experience the authentic Jamaican vibe at the hospitality house located at the Espace de la Cockerie event venue in Saint-Denis, France, a six-minute walk from the Olympic Stadium – Stade de France. 

Following his trip to Paris, Minister Bartlett will travel to Brazil to engage in marketing activities and high-level talks with Brazilian Minister of Tourism, Hon. Celso Sabino, aimed at strengthening tourism ties between the two countries.

Minister Bartlett highlighted the strategic importance of the Brazilian market to Jamaica’s tourism growth.

“Brazil and the broader Latin American region are of strategic importance to Jamaica’s sustained tourism growth and development. By strengthening our ties with Brazil, we aim to tap into a dynamic market with enormous potential. This is about building bridges that will bring more visitors to our shores while also enhancing cultural and economic exchanges between our countries,” Minister Bartlett noted.

Minister Bartlett is scheduled to return to Jamaica on Thursday, August 22, 2024.